How to Write a One-Pager
When advocating to a local official, it is important that you have some literature you can
hand over as you begin your discussion. The following are tips on how to make an
appropriate one-pager so your thoughts can come across succinctly and with maximum
affect on the legislator.
What: A one-pager is one of the most effective ways to get your point across because it
is succinct and to the point. All the information on the one-pager is necessary due to the
premium put on available space. Moreover, a one-pager does not require much reading
because the layout assures quick understanding without much investigating. While you
cannot go into much detail on a one-pager, it is suitable for including all major points you
wish to cover.
Who: Make sure the information you are writing about is tailored to the individual you
are going to meet and that all the pertinent information is within the local official’s
jurisdiction, issues that he or she can do something about.
Why: With time at a premium, if a one-pager is set up correctly, it can greatly improve
the flow of your meeting. It will also ensure you do not skip over any important points
that you want to get across, should the meeting be sidetracked by questions and other
issues at hand.
How: Bullet points are one of the most effective ways to make a one-pager work for
you. Highlighting major concepts and ideas within your issue will help those in your
meeting understand quickly what you are advocating for. Make sure the language you use
is simple and to the point. And, make sure you bring several copies of the one-pager
should your local official want to send it along to other concerned parties.
A sample template that you can use to develop your own one-pager follows on the next
page. Use this template to develop a one-page leave behind about your community,
organization, and/or issues.
PTA Grassroots Advocacy Toolkit 2007—How to Write a One-Pager Page 1
[Insert your logo or organization name at the top]
Background on [Name of Organization]
The [name of PTA] represents the interests of [number of people] people concerned
about public education issues in [name of city, community, state, or geographic area of
Our mission is to [fill in mission statement here].
Background on the No Child Left Behind Act (NCLB)
NCLB programs supplement state and local efforts to provide all children with a high-
quality education. Programs target funds to address specific national priorities that are
not being met at the state and local level.
NCLB emphasizes flexibility and accountability, with the overall purpose of improving
student achievement so that all students meet challenging academic standards.
PTA Supports the No Child Left Behind Act
PTA supported the passage of NCLB, which reauthorized the Elementary and
Secondary Education Act in January 2002.
Every child should be held to high expectations and have the opportunity to attend a
quality public school staffed with highly qualified teachers.
Funding Issues in the No Child Left Behind Act
PTA applauds the fact that federal funding for elementary and secondary education has
risen by nearly 35 percent since 2001 and Title I grants to local educational agencies
have increased more than 45 percent since 2001.
While most states are experiencing severe budget crises and schools are strapped for
funds to carry out basic educational services, NCLB has placed new demands on
schools to improve student achievement.
Additional federal funds would help schools afford specific interventions that can help
improve student test scores, such as reducing class sizes in early grades, providing
preschool programs, and ensuring that students learn from highly qualified teachers.
Parent Involvement Issues in the No Child Left Behind Act
PTA is pleased with the increased parent involvement provisions within NCLB.
Parents now have firm, legal rights to parent involvement at the school, district, and
state levels, and to promote PTA’s National Standards for Parent/Family Involvement
However, the parent involvement provisions of the law are less visible to the media and
are, in general, receiving less attention from states and school districts.
PTA Grassroots Advocacy Toolkit 2007—How to Write a One-Pager Page 2