Business Model Designer From Sticky Note To Screen Interaction
Master of Science in Information Systems
Boris Fritscher Supervised by Prof. Yves Pigneur and by Prof. Thibault Estier
Introduction
Introduction
*Business model Ontology
Business Model Importance
Brokerage
Open Source
Advertising
Crowdsourcing
Manufacturer
Infomediary
Subscription
Affiliate
Utility
Software as a Service
Merchant
[Rappa M. 2008]
Community
BUSINESS MODEL ONTOLOGY
Model Evolution
Initial version [Osterwalder, 2004]
Model Evolution
Strategy map like view
e-Business version [Pigneur, 2007]
Model Evolution
Simplified [Osterwalder, 2008a]
Model Evolution
Latest version [Osterwalder, 2008b]
Rotated elements to be symetrical to the right side
Model Evolution
New version with named links
VISUALIZATION
Paper
PowerPoint
Digital Copy Paper Pattern
Digital Flexible Model
Digital Generic Technical
Model Validation
Balance
DESIGN OF THE PROTOTYPE
V1 design
Prototype 1 (Ajax)
9 block model (Drag & Drop)
Layers
V1 wizard
Prototype 1 (Ajax)
Wizard mode
V2a design
Prototype 2 (Flash)
Element details
V2a design
Prototype 2 (Flash)
Element details
V2 wizard
Prototype 2 (Flash)
Wizard Mode
V2a links
Prototype 2b
Annotations
Snapshots
Merging
Changed Mode / Draw Links
Limited User support
Report Generation
THE TECHNOLOGY BEHIND
Technical Architecture
VALIDATING THE PROTOTYPE
DEMO
FURTHER RESEARCH
IDEAS
Conclusion
Good Compromise Usable Useful Generated Ideas
Layers
Annotations Display Sizes Interaction Modes
Technical challenges Framework
Evolution
Bibliography
• • • • • • • • [Hevner et al., 2004] Hevner, A. R., March, S. T., Park, J., and Ram, S.(2004). Design science in information systems research. MANAGEMENT INFORMATION SYSTEMS QUARTERLY, 28(1):75-105. [Osterwalder, 2004] Osterwalder, A. (2004). The Business Model Ontology-a proposition in a design science approach. PhD thesis. [Osterwalder, 2008a] Osterwalder, A. (2008a). Outsourcing, entrepreneurship & business model prototyping, guest lecture at hec lausanne. [Osterwalder, 2008b] Osterwalder, A. (2008b). What is a business Model? http://business-model-design.blogspot.com/2008/07/what-isbusiness-model.html [Pigneur, 2007] Pigneur, Y. (2007). e-Business lecture, HEC lausanne.
• [Rappa M. 2008] http://digitalenterprise.org/models/models.html
More?
• http://www.fritscher.ch/blog/ • http://www.fritscher.ch/hec/tm/ • http://business-model-design.blogspot.com/