Docstoc

FPD International 2007 Preview Program

Document Sample
FPD International 2007 Preview Program Powered By Docstoc
					  Schedule
                                                                                                                                           Application                    Full data submission                     Full data proofreading
                                        issue                                                      Delivery                                 deadline                             deadline                                 deadline                              October issue (delivery September 27)   October 22 issue (delivery October 19)
       Nikkei Microdevices October issue                                                    Sep. 27 (Thu)                           Aug. 27 (Mon)                            Sep. 4 (Tue)                           Sep. 11 (Tue)
      Nikkei Electronics October 22 issue                                                    Oct. 19 (Fri)                          Sep. 19 (Wed)                            Sep. 28 (Fri)                            Oct. 5 (Fri)
                                                                                            Strategy: Oct. 24
  Nikkei FPD2008 Strategy / Market & Application                                            M & A: End of Dec.                        Sep. 14 (Fri)                          Sep. 21 (Fri)                           Sep. 28 (Fri)
    FPD International Official Guidebook
                                                                                          Distributed for free at
                                                                                          the exhibition venue                        Sep. 14 (Fri)                          Sep. 21 (Fri)                           Sep. 28 (Fri)             FPD International 2007 Preview Program
  Advertising rate

  Space                                                                         Nikkei Microdevices                       Nikkei Electronics                          Nikkei FPD2008                                FPD International
                                                                                                                                                                 Strategy / Market & Application                  Official Guidebook
  4-color 1 page                                                                        ¥570,000                                 ¥1,056,000                                 ¥480,000                                   ¥200,000
  4-color 1 page + 4-color 1 page advertorial                                           ¥720,000                                 ¥1,531,000                                 ¥630,000                                   ¥325,000
  2-color 1 page                                                                        ¥464,000                                   ¥910,000                                 ¥400,000                                   ¥140,000
  B&W 1 page                                                                            ¥370,000                                  ¥580,000                                  ¥330,000                                   ¥125,000
                                                                                                                                                                                                                                                                FPD International 2007, an exhibition of flat panel displays such as liquid
  B&W 1/2 page                                                                          ¥222,000                                  ¥266,000                                  ¥192,000                                    ¥85,000
                                                                                                                                                                                                                                                                crystal panels, plasma display panels (PDP), and organic EL displays,
  B&W 1/4 page                                                                          ¥119,000                                   ¥140,000                                 ¥100,000                                    ¥50,000
* Consumption tax will be added to the above rates. * The above rates of Nikkei FPD2008 are for both editions of Strategy and Market & Application.
                                                                                                                                                                                                                                                                LCD/PDP related inspection devices, and components and materials, will
* Frequency discount rates will be applied to the contracted advertisers. The above rates don’t include production fee.
* Please refer to Nikkei Electronics and Nikkei Microdevices ad rates each for a bleed ad. The rates for a bleed ad in FPD International 2007 Official Guidebook and Nikkei FPD2008 are the above plus 10%.
                                                                                                                                                                                                                                                                be held in Pacifico Yokohama from Wednesday, October 24 to Friday,

  Combination Menu Rate                                                                                                                                                                                                                                         October 26, 2007.

                                                                                                                                                                                                                                                                “FPD International 2007 Preview,” a special advertising program, will cover

  Space
                                                                                                                                                                                                                                                                the highlights of the exhibition in Nikkei Microdevices and Nikkei
                                                                                Nikkei Microdevices NIKKEI FPD2008        Nikkei Electronics   NIKKEI FPD2008
                                                                                                                                                                   Nikkei Microdevices NIKKEI FPD2008
                                                                                                                                                                  FPD International 2007 Official Guidebook
                                                                                                                                                                                                                      Nikkei Microdevices
                                                                                                                                                                                                                        Nikkei Electronics
                                                                                                                                                                                                                                                                Electronics as well as issuing FPD International 2007 Official Guidebook

  4-color 1 page                                                                        ¥892,000                                 ¥1,160,000                               ¥1,034,000                                 ¥1,220,000                                 and Nikkei FPD 2008. This program will provide a great opportunity to
                                                                                    Regular rate: ¥1,050,000                   Regular rate: ¥1,536,000                 Regular rate: ¥1,250,000                    Regular rate: ¥1,626,000
                                                                                                                                                                                                                                                                attract visitors to your booth. We look forward to your joining in this
  4-color 1 page + 4-color 1 page advertorial                                         ¥1,150,000                                 ¥1,820,000                               ¥1,354,000                                 ¥2,051,000
                                                                                    Regular rate: ¥1,350,000                   Regular rate: ¥2,161,000                 Regular rate: ¥1,675,000                    Regular rate: ¥2,251,000
                                                                                                                                                                                                                                                                program.
  2-color 1 page                                                                        ¥734,000                                  ¥985,000                                  ¥840,000                                 ¥1,030,000
                                                                                     Regular rate: ¥864,000                    Regular rate: ¥1,310,000                 Regular rate: ¥1,004,000                    Regular rate: ¥1,374,000


  B&W 1 page                                                                            ¥595,000                                  ¥630,000                                  ¥684,000                                   ¥660,000
                                                                                     Regular rate: ¥700,000                     Regular rate: ¥910,000                   Regular rate: ¥825,000                     Regular rate: ¥950,000


  B&W 1/2 page                                                                          ¥344,000                                  ¥355,000                                  ¥405,000                                   ¥370,000                                 Dates: Wednesday, 24 October to Friday, 26 October, 2007
                                                                                                                                                                                                                                                                Venue: Pacifico Yokohama
                                                                                     Regular rate: ¥414,000                     Regular rate: ¥458,000                   Regular rate: ¥499,000                     Regular rate: ¥488,000


  B&W 1/4 page                                                                          ¥180,000                                   ¥190,000                                 ¥220,000                                   ¥200,000
                                                                                     Regular rate: ¥219,000                     Regular rate: ¥240,000                   Regular rate: ¥269,000                     Regular rate: ¥259,000

* Other combinations than the above are available. Please ask for the detail.




  Material size

                                   Size                                                                        Regular                                                                                 Bleed

                                1 page                                                       180mm x 255mm (W x H)                                                               208mm x 280mm (W x H)
                              1/2 page                                                       180mm x 125mm (W x H)                                                                                            —
                              1/4 page                                                        85mm x 125mm (W x H)                                                                                            —




Tel: +81-(0)3-6811-8021, Fax: +81-(0)3-5421-9194 Email: nmd-ad@nikkeibp.co.jp
Advance Notice is important                                                                                                                                                               Special Benefit
To drive people to your booth, it is important to raise awareness of your participation in the exhibition by
providing advance information such as the notice of your participation and exhibiting products.                                                                                               FPD International 2007 Survey


  90% of the readers decide which booth to go to before visiting the exhibition.
                                                                                                                                                                                          We will conduct “FPD International 2007 Survey”
    Decided which booth to go on a product field basis                                                                                                                        56.8
                                                                                                                                                                                          and provide you with the result
        Decided which booth to go on a company basis                                                                                            39.7                                      We will conduct a booth survey and send the result for free to the advertisers who carry an ad either in Nikkei Microdevices October issue,
                                                                                                                                                                                          Nikkei Electronics October 22 issue, Nikkei FDP2008 Strategy Edition or Market & Application Edition, or FPD International 2007 Official Guidebook.
          Decided which booth to go on a product basis                                                                                      37.7

               There was no particularly interesting booth                         11.9                                                                                                      FPD International 2007 Survey
                                                                                           Source: FPD International 2006 Booth Survey: Did you decide which booth to go to in advance?      Exhibition awareness                                        Contact frequency
                                                                                                                                                                                          Whether the visitors are aware of the participation in      Whether the visitors talked with the booth staff will be
                                                                                                                                                                                          advance of a surveyed company in the exhibition will        asked.
                                                                                                                                                                                          be asked.
                                                                                                                                                                                             Booth visit                                                 Free opinion
                                              Advertising will be most effective if the                                                                                                   Whether the visitors actually visited a surveyed booth      The visitors will be asked how they feel about a surveyed

                                                     following four media are                                                                                                             will be asked to identify the correlation with exhibition
                                                                                                                                                                                          awareness.
                                                                                                                                                                                                                                                      booth. The responses will be sent as their free opinions.


                                                       used in combination.                                                                                                                  Usefulness
                                                                                                                                                                                          Whether the visitors find a surveyed booth useful will
                                                                                                                                                                                          be questioned to evaluate the booth.




                                                                                                                                                                                              Advertising Combination Menu
    Nikkei Microdevices October issue                                                         Nikkei Electronics October 22 issue
     Delivery September 27                                                                     Delivery October 19                                                                        You can combine any of the four magazines.
  A magazine with full of practical information for                                         A c o m p r e h e n s i ve m a g a z i n e o f e l e c t r o n i c s
  di s p l ay m a nu fa c tu r e r s a n d u s e r s . T h e c o r e                        technologies for engineers playing a leading role                                             You can carry your ad in any of the four, Nikkei Microdevices October issue, Nikkei Electronics October 22 issue, Nikkei FPD2008 Strategy Edition
  readership includes the engineers engaged in                                              in R&D and design in the consumer appliances,                                                 or Market & Application Edition or FPD International 2007 Official Guidebook.* The same content only.
  LCD R&D, design, and manufacturing. The latest                                            electronics devices, and information devices
  of liquid crystal panels and PDP, the highlights of
  t h e ex h i b i t i o n s u c h a s o r g a n i c E L d i s p l ay s ,
                                                                                            manufacturing industries.
                                                                                            Circulation: 38,414 (Japan ABC, Jan. - Dec. 2006)
                                                                                                                                                                                             The special rate will be available. Please refer to the backpage for the detail.
  product reviews, and previews to encourage the
  readers to visit the exhibition will be carried.
  Circulation: 13,970 (Japan ABC, Jan. - Dec. 2006)
                                                                            15,000
                                                                             circulation
                                                                                                                                                                         40,000
                                                                                                                                                                          circulation
                                                                                                                                                                                                          For Black & White 1-page ad in three magazines:

                                                                                                                                                                                                                                                                                      Regular rate                   Special rate

                                                                                                                                                                                                                                                                                  ¥825,000                        ¥684,000

  (((                        The Four Magazines Can Reach
                        140,000 Engineers in the Display Industry                                                                                                      )))                    Advertorial

     NIKKEI FPD2008                                                                            FPD International 2007 Official Guidebook                                                  The special rate will be available for the space
                                                                                                                                                                                          of “Advertorial + Product ad.”
     Strategy Edition: October 24 delivery scheduled
     Market & Application Edition: Delivery at End of December scheduled                       Distributed free of charge at the venue
  A magazine with full of information such as the                                           70,0 0 0 copies will be distributed to the
  outlook and market trend, and designing and                                               exhibition/seminar attendees from October 24 to
                                                                                                                                                                                                     For 4-color 1-page advertorial and 4-color 1-page product ad:
  manufacturing technological information of the                                            26 free of charge at the exhibition site (Pacifico
  display industry. The Strategy Edition will focus on                                      Yokohama ). This is a guidebook including the
                                                                                                                                                                                                                                                                                      Regular rate                     Special rate
  FPD industry market and technology while the Market                                       introduction of the exhibitors and LCD seminar

                                                                                                                                                                                                                                                                                ¥1,300,000                        ¥720,000
  & Application Edition will carry the reports on “FPD                                      programs.                                                                                                                advertoria          product ad
  International 2007” seminars as well as FPD products
  and the application devices exhibited in 2007.
  Circulation: Strategy Edition: 15,000, Market &
                                                                            15,000
                                                                             circulation
                                                                                                                                                                         70,000
                                                                                                                                                                          circulation
                                                                                                                                                                                                                                                                                                                   (If carried in Nikkei Microdevices only)

  Application Edition: 5,000

				
DOCUMENT INFO