SANTA FE FARMERS MARKET

Document Sample
SANTA FE FARMERS MARKET Powered By Docstoc
					                       Santa Fe Farmers Market
                       Cover Letter: Application 2007
                       607 Cerrillos Rd, Suite F
                       Santa Fe, NM 87505



February 16, 2007


Dear Farmers Market Participants,

Welcome to the Santa Fe Farmers Market 2007 Market season! We look forward to a successful
Market year – our last before we move in to the permanent site in the Railyard in 2008. Please read
this letter and application carefully, as there are important changes from last year.
As you may know, the 2007 Market will be located at the De Vargas Center parking lot next to Office
Depot. While this space will work very well for us in many ways, it is smaller than the old space and
has a different layout. In order to accommodate all our vendors, some people will have to off-load their
products and park their vehicles elsewhere on Saturdays. We understand that this is an
inconvenience, but there is no other way to maintain our current market size during the peak season.
There will be about 75 truck booths and about 40 off-load booths.
We are going to have to make some hard decisions regarding who must off-load. Priority for the truck
booths will be those vendors that had a reserved booth last year. Our goal is to have every vendor
who had a reserved booth last year and wants a truck booth to have the same this year. However,
there will not be enough booths, so we would like to especially ask any vendor who had a reserved
booth last year to consider taking a reserved off-load booth this year. In addition to getting a discount
on the fees, we will assign you the best off-load booths available. If we cannot get enough people to
take a reserved off-load booth, we will have to assign some people to off-load booths based on the
needs of the Market. Please feel free to call me if you would like to discuss this. Also, we may be able
to grant a couple new double reserved spaces if you are willing to off-load. The Saturday fees will be
the same as last year for truck booths, while off-load booths will cost $15 for reserved booths and $20
for daily/assigned booths. Reservation fees and all Tuesday fees will remain the same. The only other
change to the rates is we will be charging an additional $5 per day for any Saturday corner booth, with
no up-front reservation fee. (See the rate sheet below.)
In terms of the different layout, booths will be allocated in a similar manner as previous seasons with
priority given to assigning vendors the same kind of booth they had last year (i.e. corner, double
booth, etc.) with some consideration given to the needs of the Market, crowd control, traffic flow, etc.
However, we are in a new space with a new layout, so things will not be the same as last year. If you
have a special request regarding your booth, please list that at the bottom of your application under
your signature and we will try to accommodate you. Also, because of the new fee schedule for
corners, be sure to mention if you would like a corner booth.
The other important change this year is that every vendor must have a business license from the
City of Santa Fe to vend at the Market. Returning vendors received a letter about this in January.
Please let me know right away if you have any questions or have had any issues getting a license. If
you have not gotten your license number, please call or visit the City of Santa Fe accounts receivable
department at 955-6551 or go down to 200 Lincoln Ave in Santa Fe. Again, if you do not have a
business license number you may not vend at the Market. Every other market in town (Spanish
Market, Indian Market, etc.) has this requirement as well.


SFFM Member 2007 Application                                                                       Page 1
This year we are adding a Vendor Survey. This survey is not optional – you must complete it or your
application is not complete. The purpose of this survey is to understand your opinions and plans as
we plan for the permanent site in 2008.
As in previous years, a Total Gross Sales form is provided in this packet for each vendor to fill out
his/her 2006 total sales. This is an anonymous form and is a requirement if you participated in the
2006 Market season. This information helps us to get grants and state funding.
Finally, please pay close attention to the 2007 Rules and Regulations, which are updated every year.
Applications are DUE in our office on/or before March 15, 2007. Applications that are late or
incomplete may lose their reserved booth from last year. No applications will be accepted until ALL
paperwork is completed (including the Vendor Survey and Total Gross Sales form) and fees are paid.
If you are a late season vendor, (i.e. crops don’t come in until September) your applications must be
in order by March 15th as well if you want a reserved booth. If your application items need to be juried
for admittance into the market make sure you give yourself enough time to comply before the
deadline. So apply early and remember, your application must be signed. Once your application is
processed, you will get a letter of acceptance/denial as well as information on the logistics for being at
the Market.
I understand that this is a long application and appreciate your time to fill it out carefully and
completely. Please call the office with any questions at 983-4098. See you at the Market!


George Gundrey
Executive Director




SFFM Member 2007 Application                                                                         Page 2
                          Santa Fe Farmers Market
                          Dates, Fees, and Procedures: 2007
                          607 Cerrillos Rd, Suite F
                          Santa Fe, NM 87505

Dates
Opening Days for the 2007 Market are as follows:

   Saturday Market        Saturday, April 21      7:00am- Noon (De Vargas Center Parking Lot)
   Tuesday Market         Tuesday, May 15         7:00am- Noon (De Vargas Center Parking Lot)
   Southside Market       Thursday, July 5        3:00pm- 6:00pm (County Extension Bldg. Rodeo Rd.)

Fees
Booth Fees are as follows:
       Application Fee:           All applications must be submitted with a non-refundable $20 application fee.

       Saturday Market Reservations:
                             Reserved Booths require an up-front $150/booth, plus an additional $100
                             premium for reserving a double booth (i.e. a $400 total reservation fee for a
                             double booth)

       Saturday Market Daily Fees:
                              Truck booth: $20/booth per day for Reserved Booth vendors. $25/booth per day
                              for Assigned Booth vendors. An additional $5/corner booth per day will be
                              charged for all corner booths.
                              Off-load booth: $15/booth per day for Reserved Booth vendors. $20/booth per
                              day for Assigned Booth vendors. An additional $5/corner booth per day will be
                              charged for all corner booths.

       Tues Market:               Reserved Booth fee is $50/booth, and $15 per day paid at the Market.
                                  Assigned Booth fee on Tuesday is $20 per market.

       Thurs Market:              Reserved Booths are free. $10 per day paid at the Market for all booths.

       Note on Daily Fees: The Market Manager will collect vendor fees during Market. If you sell out of
       product, or need to leave for any reason, it is your responsibility to notify and pay the Market manager
       before you go.

  Please call the office at 983-4098 prior to your first day of arrival at the market to let us know
  you are coming.

  Assigned/Daily Booth vendors must let the Market Manager know you are coming by either
  calling the office by 10:00pm the day before you attend or verbally at the previous Market.

       Assigned Booth (Day) Vendors: All day vendors are required to check in with the Market
       Manager prior to every market for a booth assignment. We will try to be as accommodating as
       possible, but we require your understanding in the long-range goal of complementing the
       Market look and feel. You will not have the same booth each week.

       Reserved Booth Vendors: You must be in your booth by 6:30am or your booth will be
       given to an Assigned Booth Vendor.
SFFM Member 2007 Application                                                                                 Page 3
                  Santa Fe Farmers Market
                  APPLICATION 2007
                  607 Cerrillos Rd, Suite F
                  Santa Fe, NM 87505



Part A: General Information
Farm Name______________________________ ____

Primary Contact: _________________________________ Email___________________                     ____

Secondary Contact: ______________________________                Email__________________        ____

Farm Address______________________________ City__________ County_____                    ____

Mailing Address_____________________________ City__________ Zip________                  ____

Phone______________________ Cell: __________________ Fax: ___________________

City of Santa Fe Business Permit Number (required) __________________

Your estimated first date selling at the Market is ______________________________

Would you like a reserved booth (see fee schedule below) Yes______ No_______

Would you like a corner booth? (Additional cost is $5/ market) Yes______ No_______

What is the best way to contact you in writing? (circle one)

       E-mail                  Mail

If you use email, how often do you check your email? (circle one)

       Every day or two        About once a week               Less than once per week   Almost Never

Which of the following represents your highest percent of income at the Santa Fe Farmers Market?
Please circle only one:
       Produce         Meat/Dairy     Cut Flowers    Herbal Products
       Crafts          Honey          Nursery        Processed Items

What is your total farm/garden size in acres? ______________________

How many farm/garden acres are actually in production? _________________

Does your irrigation water come from an Acequia? Yes______ No_______



How many people do you employ?

SFFM Member 2007 Application                                                                    Page 4
_____ # full time/ year round             _____ # part-time or seasonal

Do you have apprentices? Yes______ No______                         If yes, how many? _______

Are you interested in hosting apprentices? Yes______ No______

Are you interested in participating in the 2007 Farm Tour?           Yes______ No______

Do you plan to participate in the WIC program this season? Yes_______ No______

Will you be available to volunteer during the season? (Setting up and putting away signs, tables, tents,
etc.) Yes______ No______



I have included with my application all fees, licenses, and permits that are required to sell at the Market (see
checklist). I have filled out the Product Lists as thoroughly as possible and they are included with the application. I
have received and will abide by the Rules and Regulations, and any changes or new rules introduced by the
Market.


Signature_____________________________________________ Date____________

Applications are due by March 15, 2007
Please make checks out to Santa Fe Farmers Market

Mail or deliver to: Santa Fe Farmers Market, 607 Cerrillos Rd, Suite F, Santa Fe, NM 87505


Please list any requests you need regarding your booth below. We will try to accommodate requests if
possible.




SFFM Member 2007 Application                                                                                  Page 5
                 Santa Fe Farmers Market APPLICATION 2007
                 607 Cerrillos Road, Suite F
                 Santa Fe, NM 87505


Part B: Checklist (Please return with application)
________ Part A: Signed Application with $20 application fee and Reserved Booth Fees.

                                                                   # of
                Fee Type                       Amount                           Total
                                                                  booths
                     Application Fee           $20
   Saturday Double Booth Reservation           $100                                       +
               Saturday Reservation            $150        x
                Tuesday Reservation            $50         x
                                                                    Total


________ Part B: Checklist (this page)

________ Part C: Product Lists for Produce, Nursery Products/Cut Flowers,
                 Processed Foods, Animal Products, Herbal Products, and
                 Craft Products

________ Part D: 2006 Total Gross Sales Form
                 (Amount earned at the Market before expenses).

________ Part E: 2007 Santa Fe Farmers Market Member Survey

________ City of Santa Fe Business License number

________ WIC Application Form (if applicable)

________ Copy of Product Liability Insurance (Processed Foods and Animal Products only)

________ Copy of permits from the city, county, or federal agencies for
               Animal Products (Slaughter and Dealer Licenses)

________ Copy of Food Processing License (Processed Foods)

________ Copy of State Inspection Certificate (Nursery Products) OR
               $5 fee as part of the SFFM Nursery License (#VI in Rules & Regulations)

________ Copy of Proof of Certificate for “Organic” or “Registered” (see rule XIII)




SFFM Member 2007 Application                                                              Page 6
            Santa Fe Farmers Market
            APPLICATION 2007
            607 Cerrillos Rd, Suite F
            Santa Fe, NM 87505

Part C: Product Lists
Section 1: Produce
Please list all fruits, vegetables, and herbs that you grow to sell at the Farmers Market. Specify
apples, corn, and chile by varieties (i.e. Red Delicious Apples). See the following Product Lists
to list all Nursery Products, Cut Flowers, Processed Foods, Animal Products, Herbal Products,
and Craft Products. Please be as complete as possible and be consistent with your choice of
measurement in the middle column.

                            # Rows by Feet (F)
      Produce              Square Footage (SF)             Variety or Type            2007
                              or Acreage (A)




SFFM Member 2007 Application                                                                 Page 7
            Santa Fe Farmers Market
            APPLICATION 2007
            607 Cerrillos Rd, Suite F
            Santa Fe, NM 87505


Part C: Product Lists
Section 2: Animal Products
Meat, Dairy & Eggs
Please list all animal products that you are bringing to the Farmers Market as per the 2007 Rules and
Regulations. Please be as complete as possible. Photocopies of all relevant permits from city,
county, state, and/or federal agencies are required by the Farmers Market. Meat producers: if you are
not raising your own feeder calves, chicks, etc., please name the source in New Mexico. A copy of
your current product liability insurance is also required.



Product                    Where Raised/ Source & Where Processed                     2007




SFFM Member 2007 Application                                                                 Page 8
            Santa Fe Farmers Market
            APPLICATION 2007
            607 Cerrillos Rd, Suite F
            Santa Fe, NM 87505

Part C: Product Lists
Section 3: Craft Products
Please remember that eighty-percent (80%) of all materials used in each individual craft product
MUST be grown and/or legally gathered by the vendor (see Rule VIII, section 3). Please list all
the products you are bringing to the Market.



                                                    Grown, Gathered, or
      Product                  Materials Used                                      2007
                                                       Purchased ?




SFFM Member 2007 Application                                                              Page 9
            Santa Fe Farmers Market
            APPLICATION 2007
            607 Cerrillos Rd, Suite F
            Santa Fe, NM 87505

Part C: Product List
Section 4: Herbal Products
                               Grown, Gathered
       Product                                   Gathered Where   2007
                                or Purchased ?




SFFM Member 2007 Application                                             Page 10
            Santa Fe Farmers Market
            APPLICATION 2007
            607 Cerrillos Rd, Suite F
            Santa Fe, NM 87505

Part C: Product Lists
Section 5: Nursery Products / Cut Flowers
Please list all nursery stock and fresh cut flowers that you grow to sell at the Farmers Market
per the 2007 Rules and Regulations. Please be as complete as possible and be consistent with
your choice of measurement in the middle column.


                         # Rows by Feet (F)
                          Square Footage
      Product                                         Variety or Type              2007
                                (SF)
                           or Acreage (A)




SFFM Member 2007 Application                                                              Page 11
            Santa Fe Farmers Market
            APPLICATION 2007
            607 Cerrillos Rd, Suite F
            Santa Fe, NM 87505

Part C: Product Lists
Section 6: Processed Foods
Please remember that for processed products, at least eighty-percent (80%) of the fruits, vegetables,
four/grains, eggs, meat and/or herbs MUST be grown or gathered by the vendor or purchased from a
farmer within the approved area. (Or, 80% of the total content of the product must be grown in the
local area.) Receipts of purchases may be requested by the Farmers Market. Honey producers:
please include the number of hives. List all the products you are bringing to Market.

                                                         Grown by you
   Processed Food
                               Ingredients           or other Local Grower             2007
       Product
                                                      or Name of Supplier




SFFM Member 2007 Application                                                                  Page 12
                       Santa Fe Farmers Market
                       APPLICATION 2007
                       607 Cerrillos Rd, Suite F
                       Santa Fe, NM 87505


Part D: Sales Form
This information is kept confidential and anonymous, and is separated from your application as
soon as we receive it. We need this information to understand the economic development
impacts of the SFFM, which allows us to get grants and state funding. It also allows us to
monitor progress from year to year and evaluate the success of the Market.

Total Gross Sales are the amount earned at the Santa Fe Farmers Market last year before
expenses. If you are not sure about the exact numbers, your best guess is fine.

                       Winter Market_________

                       Saturday_____________

                       Tuesday _____________

                       Thursday_____________

Total SFFM Gross Sales 2006 =              ______________


Please indicate what percentage of your total household income comes from farmers
market vending at any/all markets (not just Santa Fe). (circle the appropriate amount)

       Less than 25%           25 to 50%      50 to 75%     75 to 100%


Approximately what percentage of your total household income is from sales at the
Santa Fe Farmers Market?

       Less than 25%           25 to 50%      50 to 75%     75 to 100%


Approximate Number of Days You Vended at Santa Fe Farmers’ Market in 2006 _______


County________________________________________________


Primary Product ________________________________________




SFFM Member 2007 Application                                                           Page 13
                    Santa Fe Farmers Market
                    APPLICATION 2007
                    607 Cerrillos Rd, Suite F
                    Santa Fe, NM 87505

Part E: 2007 Member Survey
In 2007 we will need to do a lot of planning for the permanent site, which will open at the end of the year. We
want to know your opinions on important issues related to the permanent site and the future of the Market
there. Please complete this survey and return it with your application.

Permanent Site in the Railyard
Our building in the Railyard will provide the Market with opportunities to expand. In theory, we could have
forty vendors inside the building every day in addition to the larger Tuesday and Saturday markets with 100+
vendors that will take place outside in the public areas adjacent to our building. In addition, we also have ten
vending spaces right outside our building that are part of our property that could be used every day. It is our
belief that the entire Railyard district, especially the area next to our building, will eventually be a vibrant
space with lots of foot traffic. The permanent site committee is working on priorities and plans for the new
building, and needs to know how you might expand your vending in the new building. Many ideas and
suggestions are being considered by the committee – but no final decisions have been made yet regarding
the use of the new building other than we will continue to hold Tuesday and Saturday Markets as we always
have.

1. What is your primary or highest selling product? Please circle only one:
        Vegetables        Fruits             Meat/Dairy      Cut Flowers      Herbal Products
        Crafts            Honey              Nursery         Processed Items

2. What else do you grow or produce? Circle all that apply.
        Vegetables        Fruits             Meat/Dairy      Cut Flowers      Herbal Products
        Crafts            Honey              Nursery         Processed Items

3. Would you vend on another day or evening (in addition to Tuesday and Saturday) if the Market
provided you the space? (Circle One)

        1. Yes, I could       2. Yes. I could start in   3. Maybe.         4. Probably not.   5. Definitely not.
           begin right away      1-2 years.



4. If you answered yes to the above, how many markets per week in addition to Tuesday and
Saturday would you like to vend?


5. Would you vend on another day if the Market hosted some kind of special event (for example, a
Friday evening social gathering with wine tasting and music)? (Circle One)

        1. Yes, I could       2. Yes. I could start in   3. Maybe.         4. Probably not.   5. Definitely not.
           begin right away      1-2 years.
6. A permanent site will give us the opportunity to expand the winter market. Would you want to
take part in the winter market with a guaranteed reserved booth inside?

      1. Yes, I could      2. Yes. I could start in      3. Maybe.         4. Probably not.   5. Definitely not.
         begin right away     1-2 years.
SFFM Member 2007 Application                                                                                       Page 14
7. Would you expand your business or grow more in the winter time if you had a guaranteed booth at
our building more days per week and throughout the year? (Circle One)

       1. Yes absolutely       2. Most likely. But it will      3. Maybe, I have to       4. Probably        5. Positively
                                  require some                     think about it more.      not.               not.
                                  planning

8. If the Permanent site could facilitate wholesaling to restaurants and institutions or direct CSA-
sales to consumers by providing for storage/refrigerated space and other services, would you make
use of it? (Circle One)

       1. Yes, and I would     2. Yes. I could start in         3. Maybe.                 4. Probably        5. Definitely not.
          begin right away        1-2 years.                                              not.

9. Can you produce enough surplus to offer wholesale pricing for larger accounts and sales?

       1. Yes absolutely       2. Most likely. But it will      3. Maybe, I have to       4. Probably        5. Positively
                                  require some                     think about it more.      not.               not.
                                  planning

10. Would you be interested in forming a collective with other vendors with similar products (i.e.
other apple growers, other meat producers, etc.) in order to have your product for sale at the Market
many days (say 4 to 7 days per week) without you having to be there personally?

       1. Yes absolutely       2. Most likely. But I            3. Maybe, I have to       4. Probably        5. Positively
                                  would have to see                think about it more.      not.               not.
                                  the details

11. What other Markets do you vend at besides the Santa Fe Farmers Market? (circle all that apply)

Albuquerque                Bernalillo          Corrales               Dixon               Espanola         Las Vegas

Los Alamos                 Mora                Pojoaque               Taos

Wholesale to grocery stores

Wholesale/retail to restaurants

Other (please specify) __________________


12. The Tuesday and Saturday markets in the Railyard will include vendors both outside and inside
the Market hall. Do you want to vend inside the hall in the summer? (We want to get a sense for what
people think now – we are not asking you to commit.) (Circle One)

                                1. Yes absolutely            2. Possibly, I need    3. Positively
                                                                to think about it      not.

13. In general, how difficult is it for you to offload your produce/products to sell them at market at
the outdoor summer market? (Circle One)

            1. No problem at      2. Very Possible, but I            3. Possible, but it       4. I would not come to
               all                   would prefer not to                would be a serious        Market if I had to off-
                                                                        inconvenience             load

14. Do you have any suggestions for recruiting new vendors? (If you know of good potential vendors,
please provide their name and phone number below as well.)
SFFM Member 2007 Application                                                                                                      Page 15
15. Do you have any other comments or suggestions about running the Market in the permanent
site?




SFFM Member 2007 Application                                                            Page 16
Expanded Uses of Market Hall
When the Market Hall is not being filled with local farmers, it could be an asset that can serve Santa Fe
while earning income to keep our core Markets running and vendor fees affordable. With the understanding
that expanding opportunities for local farmers to sell their products will always be the priority, how do you
feel about the following activities that could raise money and/or indirectly support our mission?

16. Please rate each activity on a scale of 5 to 1 where…

5 = I strongly support this idea
3 = I am neutral on this idea; and
1 = I strongly oppose this idea.

(Circle the number that best reflects your level of support.)


5 4 3 2 1       Markets vending non-local produce that can not be grown in Northern New
                Mexico (i.e. oranges, avocados, etc.)

5 4 3 2 1       Markets vending produce from southern New Mexico that is out of season in
                Northern New Mexico (i.e. broccoli in December)

5 4 3 2 1       Sales of processed food or groceries not made from local ingredients

5 4 3 2 1       Educational events with an agricultural focus

5 4 3 2 1       Educational events with any focus

5 4 3 2 1       Renting the Hall to arts and/or crafts shows organized by non-members (i.e. Indian
                Market, the Artists Market, etc.)

5 4 3 2 1      Market events that SFFM organizes and controls combining local artists, craftspeople,
               products, and produce/food

5 4 3 2 1      Renting the Hall to private groups that can pay market value (i.e. weddings, lectures,
               festivals, performances, etc.)


17. Do you have any other thoughts, concerns, or suggestions about the use of the new Market Hall
for non-Market activities? Please write them below.




SFFM Member 2007 Application                                                                            Page 17
Questions About the Mercado, Food Concession, and Vendor Fees
For the following questions, please keep in mind that in 2006 the market was supported financially by
vendors fees (60% of income), grants (20% of income) and profits from the food concession and Mercado
(20% of income).The concession and Mercado currently are not bound by the same rules as Market vendors
regarding local content. Also keep in mind that at the new building the food concession and Mercado may be
open on days the Market is not happening.

18. Rate each statement on a scale of 1 to 5 where…

5 = I strongly support this statement
3 = I am neutral on statement; and
1 = I strongly oppose this statement.

(Circle the number that best reflects your level of support.)

5 4 3 2 1       The Mercado should exclusively sell locally made goods

5 4 3 2 1       The Mercado should feature as many locally made goods as possible

5 4 3 2 1       The Mercado should promote regional “food culture” through the sale of books, utensils,
                cooking tools, health products, etc.

5 4 3 2 1       The Mercado should promote Northern New Mexican culture through the sale of
                books, arts, crafts, and other items

5 4 3 2 1       The Mercado should sell processed food products made my vendors or local
                producers that do not meet the Rules of Market vendors

5 4 3 2 1       The Mercado should sell some fair trade products from other countries

5 4 3 2 1       I don’t care what you sell in the Mercado

5 4 3 2 1       The food concession should follow the same rules as market vendors in regard to
                local ingredients

5 4 3 2 1       The food concession to should feature food made from local/regional ingredients as
                much as possible, but not be held to the same standards as vendors

5 4 3 2 1       I don’t care what you sell in the food concession

5 4 3 2 1       Vendor fees are high

5 4 3 2 1       Vendor fees are low

19. Do you have any other comments, suggestions, or concerns about the Mercado or food
concession? Please write them below.




SFFM Member 2007 Application                                                                         Page 18
Commercial Kitchen for Processing Foods
20. If the Market made a professional kitchen available for rent (possibly in the permanent site,
possibly elsewhere), would you use it for canning or making other value added products?

1. Yes absolutely   2. Yes. But it will     3. Maybe. I need   4. Probably not, but   5. Positively
                    require some planning   to explore this.   in the future who         not.
                    or expansion.                              knows.



21. What is the MOST you would you be willing to pay to use the kitchen?

        $0/hour$10/hour          $25/hour        $50/hour

22. How many days per year would you possibly use the kitchen?


23. Have you ever used the other commercial kitchens available for processors in the area (i.e.
Northern New Mexico Community College in Espanola, Taos CEDC Food Center, etc.)?

Yes _____ No _____


24. Do you have any comments or suggestions regarding making a commercial kitchen
available for processing?




25. Do you have any other comments or suggestions about anything regarding the Market?




Please return this completed with your 2007 Application. Thank you!




SFFM Member 2007 Application                                                                          Page 19

				
DOCUMENT INFO
Shared By:
Categories:
Stats:
views:11
posted:5/1/2010
language:English
pages:19