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2010 phoenix convenTion cenTer EXpo hours: TuEsDAy, FEBruAry 16 | 3:00 PM - 6:00 PM wEDNEsDAy, FEBruAry 17 | 10:00 AM - 5:00 PM ThursDAy, FEBruAry 18 | 9:00 AM - NOON Phoenix, Arizona FEBruAry 16-17-18, 2010 dealer program Tapping inTo The neW emerging markeTing mix Many traditional marketing medias no longer reach our target consumer. Today’s and certainly tomorrow’s shoppers are looking to new technologies to gather information on products and where to buy. The internet, satellite TV, cellular communications and social community sites and blogs are the new gathering places and information super highway. Where To sTay Do you know how each works...its place and importance in society and how it can impact you in your marketplace? Well, you should because it is here The Wyndham hoTel and the future. Located in the city’s vibrant core, ATTEND ThE EmErGiNG TEChNoloGiEs CoNFErENCE the best of phoenix is just AND you’ll hAVE your EyEs opENED To opporTuNiTy. outside. The Wyndham hotel AGENDA | Tuesday, February 16, 2010 has just completed a major 7:30-8:00 Am | CoFFEE, juiCE, soDA, wATEr – rEGisTrATioN siGN-iN renovation. All rooms offer 8:00 Am | GENErAl sEssioN opEN upgraded SERTA plush-top ThE FuTurE oF CoNsumEr CommuNiCATioNs: An eye-opening, visual and audio presentation of today’s emerging technologies for marketers. Forrester Research, mattresses, triple sheet a leading interactive marketing firm will set the stage and share an overview of the luxury linens and FREE high- trends in consumer communications technologies. speed internet access. Features 10:00-11:30 Am | BrEAkouTs two restaurants, a fitness center, oNE: wom... “worD oF mouTh” mArkETiNG sTrATEGiEs A recommendation from a trusted friend or recognized influential is the number heated outdoor pool and one driver of purchases and product trial. Learn how to harness the power of Word-of-Mouth Marketing for your store. We’ll share the exciting test results executive business center. we’ve had at Purina Mills with WOM Marketing and how to make it work for you. Two: VirTuAl CommuNiTiEs & CommuNiCATioNs Today’s social networking sites are exploding...MySpace, Facebook, You Tube, Twitter, Flickr are but a few. To reach today’s and tomorrow’s customers, you must understand how to navigate and control the message on today’s social networks. They cannot be ignored and overlooked...just ask your kids. You’ll learn about each, and how you can play and win there. 11:30 Am | luNCh – CoNFErENCE luNChEoN “iN A VirTuAl worlD” Special EXPO room rate is 12:30-2:00 pm | BrEAkouTs rEpEAT $189.00. Cut off date for room 2:00-3:00 pm | GENErAl sEssioN ClosE reservations is January 21, 2010. DiGiTAl sTrATEGiEs: In the current Call (800) 996-3426 or direct at economy when both retailers and consumers are tightening (602) 333-5000. Mention Retail their belts, it’s more important than ever to understand how Solutions EXPO. Hurry, room to balance online and offline marketing channels. blocks are limited! * conference session topics subject to change. February 16-17-18, 2010 Phoenix Convention Center rEGisTrATioN DEADliNE | jANuAry 29, 2010 please compleTe The folloWing: Contact Name:______________________________________________________________________________________________________ Dealer Name:____________________________________________________________________________________________________ Dealer Address:___________________________________________________________________________________________________ City:__________________________________________ State:________________________________ Zip:___________________________ Phone:____________________________ Fax:_____________________________ E-mail:________________________________________ CANCEllATioN poliCy: All cancellations must be in writing. No refunds will be made after January 29, 2010. Cancellations prior to January 29, 2010 will be a 100% refund. It is your responsibility to make and cancel hotel room reservations. Name (as printed on badge) 3 o EXpo & Conference 3 o EXpo only Name 1 o $125 o $30 Name 2 o $125 o $30 Name 3 o $125 o $30 Name 4 o $125 o $30 TOTAL: o $ o $ make all checks payable To: Land O’Lakes Purina Feed o Check Enclosed Attn: Jane Smedra - EXPO $_______________________________ P.O. Box 66812 (Checks must accompany this form) St. Louis, MO 63166 o Draft My Account (Customer #) Phone: (636) 742-6224 • Fax: (651) 234-8475 ________________________________ _____________________________________________________ ________________________________ Signature Date some of The over 100 exhibiTing companies plus feed: Action Company Cashel Company ECI Advantage Land O’Lakes Ag Olds Garden Seed Retail Development Showcase Triple Creek Activant Solutions Central Garden Group Equibrand Business Placement Orgill, Inc. Rocky Brands Tru-Test Advanced Bedding Central Life Sciences Eqyss Grooming Products Land O’Lakes Animal Milk Products Outback Trading Company Rubbermaid Commercial Products Universal Cooperatives - Management (ABM) Central Life Sciences/Farnam Exclusive/Red Flannel Land O’Lakes Cattle Painted Sky Designs Safari Ltd. Animal Health Ag2Ag Central Pet Fabrimetrics, Inc. Lehman Feeders Parker McCrory/Conair Corporation Schleich North America Urine Off by Bio-Pro Research Agri-Sales Associates Chambers Belts Feedealer.com LifeTime Gate Pfizer Schuld/Bushnell W. Silver, Inc. American West Checkerboard Store Forage First Mazuri Platform Show Feeds Walls Industries America’s Country Store Chem Tech, Ltd. GameGuard Merial Ltd. Powder River Silver Stag Weaver Leather Andis Company CMC Steel - Southern Post Global Distribution Services Midwest Air Technologies Premier Services Program Silverado Business Systems West & Company Jewelry Animal Health Cowboy Hardware Gold Crest Distributing Miracle Corp. Priefert Ranch Equipment Sioux Steel Company Wild Ride Beef Jerky Atwood Hat Company Cowboy Living Hamilton Animal Products Motomco Purina Mills Aqua Smoky Mountain Winfield Solutions Banixx Wound Hoof Care Cowgirl Justice HealthyCoat National Security Sales Purina Mills Cattle Summit Flexible Products Wrangler Behlen Country Cowgirl Tuff Company Heritage Trading Co. Neogen Corporation Purina Mills Family Livestock Tarter Gate Yeoman & Company Better Animals Program Cut Heal Animal Care Products, Inc. Hutchison Western Nikon Purina Mills Horse Texas AFI 2009 Exhibitor List Bradfield Organics Dare Products, Inc. Intervet Inc. Northwest Food Purina Mills Swine The Gilmour Group Breyer Animal Creations Davis Wire Corp. Jones Seed Company Products Transportation Purina Mills Wild Bird The Original Muck Boot Co. Bridon Cordage/ Del Oeste’ Sales JT International Novartis Animal Health Purina Mills Wildlife The Retail Computer Group Universal Cooperatives Double H Boots Justin Workwear Nutri Source R.B. Rubber Products Tingley Boots & Rain Suits BWI Companies DRI Duck Traders Key Industries Nuzzle Radio Systems Corp. TLC Premium Bedding Cactus Ropes/Pro Equine Earth Carpet Kinetic Technologies Oklahoma Steel & Wire Co. Red River Clothing Trenditions Who should aTTend Anyone who wants to be around tomorrow, or who wants to be a viable retailer in their market. WhaT you’ll geT An understanding of today’s emerging Marketing Mix. Details on how to harness the power of Word-Of-Mouth Advertising – the most powerful and eﬀective form of marketing. How to use the internet and digital strategies to cultivate current & future customers. DON’T LIVE IN THE PAST, STOP PRETENDING IT DOESN’T MATTER OR DOESN’T EFFECT YOU...IT DOES.
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