SEARCH ENGINE OPTIMISATION (SEO) iSmart - SEO Tips BASIC SEO TIPS PAGE TITLE When creating a page OR Properties > Rename… Ensure you add a relevant description of the page in the page title. Try to place your top keywords but keep the description clear. If this is the home page, add a relevant description of the website. Avoid naming your home page "Welcome" or "Home"; it doesn't give search engines any useful information about your business. The page title will appear on the top left of web browsers. For example, if you sell lawn mowers in Brisbane: [Your company name] - Lawn mowers, Brisbane - Largest distributor in Queensland PAGE DESCRIPTION Properties > Search description Ensure you put a full description of the page. Descriptions are often used by search engines to describe your website on results pages. Try to include your top keywords. Keep in mind that most search engines will only display the first twenty words of your description. There is no need to write a whole paragraph. For example, if the web page is about Honda lawn mowers: The best Honda lawn mowers available in the UK. The best of Japanese technology for your lawn. At [your company name] we distribute quality Honda lawn mowers and tractors. PAGE KEYWORDS Properties > Search keywords Ensure you add keywords relevant to the page. Keywords shouldn't be repeated more than two or three times. There is no need to 'stuff up'. For example, if the web page is about Honda lawn mowers: honda lawn mowers electric riding outdoor grass brisbane queensland australia iSmart Software T. 1300 762 786 E. seo@ismartsoftware.com W. www.ismartsoftware.com 1 BODY TEXT KEYWORDS When writing content Insert keywords relevant to your activities within the content of your pages. Most SEO specialists consider that the content of a web page should have an average keyword density of 10%. HYPERLINKS Select a word, phrase or image > Hyperlink selection When inserting a hyperlink, make sure you select a relevant word, phrase or image. For example, if you insert a link leading to John Deere lawn mowers: In code view: View our selection of John Deere lawn mowers In d Design view: View our selection of John Deere lawn mowers! iSmart Software T. 1300 762 786 E. seo@ismartsoftware.com W. www.ismartsoftware.com 2 ADVANCED SEO TECHNIQUES HEADINGS When writing content Headings are perfect for titles and subtitles. Try to include top keywords in headings. In terms of SEO, the use of headings (

to

) is much more valuable than the use of font tags (). For example, if the web page is about Honda lawn mowers: HTML view

Honda lawn mowers

Rotary lawn mowers

Electric models

Internal combustion models

Riding lawn mowers

Design view Honda lawn mowers Rotary lawn mowers Electric models Internal combustion models Riding lawn mowers ALTERNATE TEXT (IMAGES) Right click on the image > Properties > Hover text This is the description of your image. Ensure you add an appropriate description of the given image. A few relevant keywords should be enough to efficiently describe it. For example, if the image shows a Honda HRU19R model: Honda HRU19R Lawn Mower TITLE ATTRIBUTE (LINKS) When inserting hyperlinks In HTML mode, insert a title within the tag. A title can be composed of a few keywords. For example, if the link leads to a page about Husqvarna lawn mowers: Husqvarna Mowers iSmart Software T. 1300 762 786 E. seo@ismartsoftware.com W. www.ismartsoftware.com 3 OFF-PAGE SEO TECHNIQUES INBOUND LINKS Acquiring inbound links to your website is a key element to gaining search engine rankings. Natural inbound links are the most rewarded type of links but you can also increase the number of inbound links to your website by submitting it to search engines, directories or using a link exchange program. Ensure the websites linking to yours are relevant to your business. For example, if you sell lawn mowers, it might be a good idea to have a link to your website in an Australian dealers directory. iSmart Software T. 1300 762 786 E. seo@ismartsoftware.com W. www.ismartsoftware.com 4