Australia - Digital Media - Advertising, Statistics, Revenues by xld14276

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Australia - Digital Media - Advertising, Statistics, Revenues,
Forecasts

Description:    Expenditure on online advertisements in Australia reached $1.7 billion by the end of 2008. Given
                the difficult trading conditions facing the Australian economy BuddeComm predicts that the pace of
                growth may be adversely impacted going forward. However, the increased use of multimedia
                advertising as broadband availability improves may counter this trend as advertisers experiment
                with new formats. 2009 may see increased use of targeted advertising delivered over the internet
                as well as increased use of mobile internet advertising by firms which has been driven by advances
                in the capability of multimedia handsets, the increasing use of mobile data services and the fall in
                the associated costs to the user.



Contents:
                1. Synopsis
                2. The online advertising market - moving into 2009
                3. Mobile internet advertising
                4. Generation Y is driving the online media push
                5. Revenue statistics
                5.1 Online advertising revenue statistics and forecasts
                6. Online classified advertising
                6.1 Financial crisis will impact on advertising budgets in 2009 and 2010
                6.2 Telstra records strong online and mobile advertising growth
                7. Online search and directories market
                8. Online video advertising market
                9. Website usage Statistics
                10. Market surveys
                10.1 Digital Services survey - AIMIA
                10.2 Frost & Sullivan survey
                10.3 Children usage of Social Networking
                10.4 The 2008 AFR BOSS Marketing Directions survey
                10.4.1 Internet advertising stats and trends
                10.4.2 Online advertising usage by industry
                10.4.3 New Digital marketing methods
                10.4.4 Budget allocation
                10.5 Online entertainment and media activity
                10.6 Ericsson / IDC - rapid growth for TV/video sector
                10.7 ACMA survey on converged technologies
                10.8 Cisco Connected Consumer survey
                10.8.1 Introduction
                10.8.2 Key statistics and international comparisons
                10.8.3 Downloaded video statistics
                10.8.4 Drivers for watching online content and consumer choice
                10.8.5 Ownership of access devices
                10.8.6 Storage of digital media
                10.9 PwC Australian Entertainment and Media Outlook report - to 2012
                10.10 PwC Australian Entertainment and Media Outlook report - 2007 - 2011
                10.10.1 Market sizing and forecasting
                10.10.2 Market sector overview
                10.11 High-speed broadband equals high spend online advertising
                10.12 IAB survey on online advertising expenditure - 2007 - 2008
                10.12.1 Year to June 2008
                10.12.2 Three months to March 2008
                10.12.3 12 months to December 2007 and three months ending December 2007
                10.12.4 Three months to September 2007
                10.12.5 12 months to June 2007
                10.13 Search advertising revenues
            11. Media and Communications in Australian Families report
            11.1 Overview
            11.2 Influence of household income
            11.3 Time spent online
            11.4 Social networking sites
            11.5 Allocation of children’s overall time
            12. Related reports
            Table 1 - Online advertising revenue and forecasts - 1997 - 2010
            Table 2 - Market shares key online advertising markets - 2005 - 2006; 2010
            Table 3 - Market shares by major players (historical) - 2005 - 2006
            Table 4 - Australian online advertising revenue market - 2006 - 2010
            Table 5 - Search engine advertising revenue - 2007
            Table 6 - Local display advertising market share by provider - 2007
            Table 7 - Local classifieds advertising market share by provider - 2007
            Table 8 - Changes in Australian ad revenue by sector - 2007 - 2010
            Table 9 - Online search market share by provider - 2008
            Table 10 - Local directories market share by provider - 2007
            Table 11 - News websites’ average daily number of unique browsers in January 2008
            Table 12 - Use of social networking sites in last 12 months - 2008
            Table 13 - Social networking in the workplace - 2008
            Table 14 - Social networking amongst children - 2008
            Table 15 - Online chat room use amongst children - 2008
            Table 16 - Take-up of new and emerging services - 2007
            Table 17 - Australian entertainment & media market revenue by industry - 2007 - 2012
            Table 18 - Australian entertainment & media market - annual growth by industry - 2008 - 2012
            Table 19 - Australian consumer/end-user spending - 2007 - 2012
            Table 20 - Australian consumer/end-user spending - annual growth by industry - 2008 - 2012
            Table 21 - Australian advertising spend - 2007 - 2012
            Table 22 - Australian advertising spend - annual growth by industry - 2008 - 2012
            Table 23 - Australian entertainment and media market revenue by industry - 2006 - 2008; 2011
            Table 24 - Australian entertainment & media market - annual growth by industry - 2007 - 2008;
            2011
            Table 25 - Australian entertainment & media market - consumer/end user spending by industry -
            2006 - 2008; 2011
            Table 26 - Australian entertainment & media market - consumer/end user annual growth by
            industry - 2007 - 2008; 2011
            Table 27 - Australian entertainment & media market - advertising spending by industry - 2006 -
            2008; 2011
            Table 28 - Australian entertainment & media market - advertising annual growth by industry - 2007
            - 2008; 2011
            Table 29 - Share of consumer spending by industry sector - 2006; 2011
            Table 30 - Share of advertising revenue by industry sector - 2006; 2011
            Table 31 - Online advertising by classification - 12 months to June 2008
            Table 32 - Online advertising by classification - three months to September 2007
            Table 33 - Online advertising by classification - 12 months to June 2007
            Table 34 - Paid search advertising revenue by company - 2005 - 2006; 2010
            Exhibit 1 - Online search and directory players



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