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from experts from these
  Canadian Blood Services           Learn the latest technology and communication strategies and
        Bell Canada                 how they can drive productivity and improve your bottom line
Mothers Against Drunk Driving
          (MADD)                   P Learn how to drive business by building a social community
         Radar DDB                 P Develop a strategic plan for shifting from traditional web advertising toward
                                     social media
                                   P Human Resources 2.0: attracting and retaining web-generation talent
       Alcatel-Lucent              P Hear from Bell Canada on to ensure privacy protection governance policies for
                                     social media applications
                                                                developing procedures and
     Sun Life Financial
   Universal Music Canada          P Design and implement wikis to enable sharing between employees and
                                     enhance department functionality
NHL (National Hockey League)
                                   P Understand the benefits of using blogs for faster feedback from employees and

                                   P Get tips and insight on designing innovative online marketing campaigns to
                                     enhance revenue

                                   P Analyze lessons learned from Web 2.0 and social media case studies: the good,
                                     the bad, and the ugly

Register Today!           Call 1.800.474.4829        Fax 1.800.558.6520              WWW.INFONEX.CA
Corporate Web 2.0 & Social Media
CoNFeReNCe: oCtoBeR 21 AND 22, 2008 • WoRkSHop: oCtoBeR 23, 2008 • toRoNto, oNtARIo
 Your invitation to attend

            Dear Colleague,
                                                                        munication media,
                Technological innovations have revolutionized com
                                                                    faster than ever before.
             and they are more readily accessible, efficient, and
                                                                mation is being sourced,
             The World Wide Web has changed the way infor
                                                                 ia,” or Web 2.0 applications
             processed, and delivered. The use of “social med
                                                                , is being integrated and
             such as blogs, wikis, and social networking sites
                                                                    nce their internal and
             leveraged more and more in organizations to enha
                                                                  all performance.
             external communication, in addition to their over
                                                                   ia and get insight from
                Attend Infonex’s Corporate Web 2.0 and Social Med
                                                                 on you need to take
             seasoned experts, as well as the practical informati
                                                                ed by the digital age of
             advantage of the new wave of opportunities offer
                                                              ia initiatives get the results
             communications media. Ensure your social med
             you’re looking for.
                                                                  and practitioners
                 Our prestigious faculty of leading professionals
                                                                  practical advice, and
              will provide you with complete, in-depth updates,
                                                              sing issues involved with
              specific examples to help you deal with the pres
                                                               ed technologies for your
              integrating, optimizing, and leveraging web-bas
              communications platform and business strategy.
                                                                  and lessons learned
                 Don’t miss this opportunity to hear case studies
                                                               from industry leaders.
              from your peers, as well as informative sessions


                                                       P.S. Don’t miss this
              Chris Graham                             opportunity to hear ca
              Vice-President, Conferences              studies on hits and miss
              INFONEX Inc.                             from leading organizatio

  Register Today!     Call 1.800.474.4829            Fax 1.800.558.6520             WWW.INFONEX.CA
Corporate Web 2.0 & Social Media
CoNFeReNCe: oCtoBeR 21 AND 22, 2008 • WoRkSHop: oCtoBeR 23, 2008 • toRoNto, oNtARIo
Day 1             Program agenda: tuesdaY, october 21, 2008

8:00 – 9:00     registration and continental breakfast               12:30 – 1:45                     Luncheon

9:00 – 9:15
                                                                     1:45 – 2:45
Welcome and opening remarks from the chair
Jeff Moat, National Director of Marketing, Canadian                  Protecting networks from social media applica-
  Blood Services                                                     tions
                                                                     Daniel Shap, Senior Counsel, Legal Department, CIBC
9:15 – 10:15                                                         • Designing and drafting policies and procedures for social media
driving business, awareness, and donations by                          implementation and usage
                                                                     • Ensuring the protection of your networks
building community in the social Web
                                                                     • Limiting and monitoring the use of social media
Jeff Moat, National Director of Marketing, Canadian
                                                                     • Encryption of sensitive information
  Blood Services
                                                                     • Tracking users and applying governance policies to web applications
Blaine Pearson, Strategist, Radar DDB
• Innovative marketing methodologies
• Reaching a broader client base                                     2:45 – 3:00                    networking break
• Capturing the interest of your target market and audience
• Measuring the effectiveness of your initiative                     3:00 – 4:00
• Cost-effective and better ROI                                      building Public engagement strategies:
• Leveraging YouTube and social networking sites to target donors    empowering Fans to share their voices through
• Lessons learned                                                    communities of interest
                                                                     Karen Huschilt, Director, Online Sales Canada, National
10:15 – 10:30             networking break                             Hockey League (NHL)
                                                                     • Providing a platform for social networking
                                                     case studY
                                                                     • Enabling conversation and inspiring dialogue
10:30 – 11:30                                                        • Integrating social media into marketing strategies
For those about to rock, We salute You! tune in                      • Maximizing and measuring the efficiencies of your strategies
to Hear the Latest Hits and misses from the World                    • Keeping up with your consumers and getting faster feedback for
of music and Web 2.0                                                   improving business performance
Janis Nixon, Marketing Director, Digital, Universal Music
  Canada                                                             4:00                         end of day one
Justin Erdman, Marketing Manager, Digital, Universal
  Music Canada
• Top 10 hits: what Universal Music Canada is fired up about                    WHo SHoULD AtteND tHIS eVeNt
• Top 10 misses: what went down in flames                                 this program was designed for executives responsible for
• How Web 2.0 changed their business and the way they market to      • Information technology            - External Communications
  consumers                                                            - New Media and Interactive       - Public Relations and
• What’s the next big thing?                                             Media                             Public Affairs
• Case study: the fans, and why they rock                              - Intranet and Internet           - Employee Communications
                                                                       - Web Content                     - Marketing and Promotion
11:30 – 12:30                                        case studY
                                                                     • Communications                    - Community Consultation
developing Procedures and governance Policies                          - Internal Communications         - Electronic Communications
for social media applications and ensuring
Privacy Protection
Dominic Jaar, Legal Counsel, Bell Canada                                 SpoNSoRSHIp AND eXHIBItIoN oppoRtUNItIeS
• Regulations review: Personal Information Protection and               If you would like to increase your visibility with senior IT and communi-
  Electronic Documents Act (PIPEDA)                                   cations professionals, you need to be at the Corporate Web 2.0 and Social
• Ensuring privacy and data integrity                                 Media conference.
• Governance strategies for blogs, wikis, and Web 2.0 sites              A limited number of sponsorship options are available. For more informa-
• Easy-to-understand policies: communicating in layman’s terms        tion, contact our sponsorship department at 416.971.4177, ext. 244, or
• Key differences in dealing with private and public information      by e-mail at sponsorship@infonex.ca.

  Register Today!               Call 1.800.474.4829                 Fax 1.800.558.6520                     WWW.INFONEX.CA
Corporate Web 2.0 & Social Media
CoNFeReNCe: oCtoBeR 21 AND 22, 2008 • WoRkSHop: oCtoBeR 23, 2008 • toRoNto, oNtARIo
Day 2             Program agenda: WednesdaY, october 22, 2008

8:00 – 9:00     continental breakfast                               1:45 – 2:45
                                                                    incorporating new technology and enhancing
9:00 – 9:15                                                         internal corporate communication
opening remarks from the chair                                      Sylvain Boyer, Director, Business Strategy, Alcatel-Lucent
Jeff Moat, National Director of Marketing, Canadian                 • Analyzing demographics to determine your areas of focus
  Blood Services                                                    • Reviewing key areas in your department that can benefit from social
9:15 – 10:15                                         case studY
                                                                    • Crucial considerations for introduction and integration
teaching Your grandfather to breakdance:                            • How to build a sharing community
shifting to social media and Financial services                     • Lessons learned and best practices
Chris MacDonald, Director and Head, Online Marketing                2:45 – 3:00                  networking break
  and Communications, Scotiabank Group
• Beyond the banner ad
                                                                    3:00 – 4:00
• Reviewing the “old” way of doing things
• Going where your customers and prospects already are              What’s next? using social media for external
• Web 2.0 for all the wrong reasons                                 communication
• “Why aren’t we in this space?”                                    Andrew Murie, CEO, Mothers Against Drunk Driving (MAAD)
• Sponsorship marketing, small business community                   • Using social media for external communication: how to proceed
                                                                    • Analyzing target demographics and creating specific applications
                                                                    • Examining the advantages: ROI, cost, and service delivery
10:15 – 10:30              networking break                         • Leveraging existing social media Web 2.0 applications to communi-
                                                                      cate with Canadians

10:30 – 11:30
                                                                    4:00                        end of day two
Human resources 2.0: attracting and retaining
the Web generation
Kevin Press, Director, Market Development, Sun Life
  Financial                                                          optIoNAL WoRkSHop: tHURSDAy, oCtoBeR 23, 2008
• Attract employees to your organization via social media               HaLF-daY WorksHoP: 9:00 – 12:00
• Retain employees by creating a Web 2.0-fuelled collaborative
  culture                                                             How to incorporate Web 2.0 within a business
• Market your employer brand via the participatory web                module: developing and analyzing a strategic
• Best practices and much more                                        Plan to incorporate new technology
                                                                      Jennifer Evans, President, Sequentia Communications
11:30 – 12:30
                                                                         Examine key steps that are essential to maximizing the benefit
designing and implementing Wikis to enable
                                                                      of adding social media to your corporate module. This workshop
employee sharing and enhance Functionality and                        will not only deal with the initial analytical and implementation
Productivity                                                          phase but will also tackle issues that arise after you've built your
Gerald Abshez, Administrator, Wikiversity; Project                    community.
  Collaborator for Wikipedia
• What is a wiki?                                                     • Analysing demographics to determine area of focus
• How do you incorporate a wiki in your systems?                      • Review key areas of your corporation that can benefit from
• Understanding the benefits and pitfalls of wiki applications          social media integration
• Why choose the wiki over other applications?                        • Crucial considerations for introduction and integration
• Ownership of information published on the wiki                      • How to build a sharing community
• Using wikis to increase employee sharing and decrease research      • Designing business models for first-time Web 2.0 adopters
  time                                                                • Maximizing all opportunities and achieving the most from
                                                                        your online community
                                                                      • Measuring efficiencies and effectiveness
12:30 – 1:45                 Luncheon                                 • Maintenance strategies and growth planning
                                                                      • Governance: letting your community govern itself

  Register Today!              Call 1.800.474.4829                 Fax 1.800.558.6520                   WWW.INFONEX.CA
       Register Today!                          Call 1.800.474.4829                                 Fax 1.800.558.6520                                  WWW.INFONEX.CA

                                                                                                                                             LoCAtIoN: Corporate Web 2.0 & Social Media
                                                                                                                                             will be held at a convenient location in Toronto,
                                                                                                                                             ON. Detailed venue information will be provided
                                                                                                                                             with your registration confirmation.
                                                                                                                                             yoUR ReGIStRAtIoN INCLUDeS: Registration
                                                                                                                                             fees include all course materials, continental
                                                                                                                                             breakfast, lunch, and refreshments. parking and
                                                                                                                                             accommodation are not included.
                                                                                                                                             Group DisCount: 4th attenDs Free!
                                                                                                                                             If 3 individuals from one organization register
                                                                                                                                             at the same time, a 4th person may also be
                                                                                                                                             registered to attend free of charge. the free
                                                                                                                                             registration must be of equal or lesser value
                                                                                                                                             than the paid registrations. All discounts will
                                                                                                                                             be applied against the full conference fee. you
                                                                                                                                             cannot combine multiple discounts – only one
                                                                                                                                             discount can be used per registration.
                                                                                                                                             MAILING LISt UpDAte/ReMoVAL: To add,
1) Understanding how you can develop Web 2.0 and social media applications and                                                               update or remove your information from the
   tailor them to your needs                                                                                                                 Infonex mailing list, please call 1-800-474-4829,
2) Hear how you can streamline your procedures to enhance your communications efforts                                                        and select Option 3, or complete the online form
                                                                                                                                             at www.infonex.ca. Please note: Infonex prepares
3) Understand how social media can be leveraged as part of your marketing strategies                                                         mailings several weeks in advance; it may take
4) Hear how you can maintain your company and personal privacy and maintain data integrity                                                   such time for the updates to come into effect.

      ReGISteR By pHoNe, oN-LINe, oR IN tHeSe 3 eASy StepS!                                                                                                      PRIORITY CODE: 843-W
1       pRINt yoUR NAMe AND CoNtACt INFoRMAtIoN                                                                                                3       SeND US yoUR ReGIStRAtIoN
❑ Yes! Register me for Corporate Web 2.0 & Social Media                                                                                              FAX: 1.800.558.6520
                                                                                                                                                @    e-MAIL: register@infonex.ca
Organization _________________________________________________________________________________
                                                                                                                                               ☎ teLepHoNe: 1.800.474.4829
Name of Approving Manager______________________________________Title___________________________                                                      WeBSIte: www.infonex.ca
Address ___________________________________________________________________________________
                                                                                                                                               ✉     MAIL: INFONEX INC.
                                                                                                                                                               67 Richmond St. W., 7th Floor
City _____________________________ Province______________ ___ Postal Code _____________________
                                                                                                                                                               Toronto, Ontario M5H 1Z5
Telephone (          ) __________________________ Ext ____________ Fax (                        ) _________________________
E-mail address _______________________________________________________________________________
                                                                                                                                                CANCeLLAtIoN poLICy:
Send me information by ❑ E-mail                  ❑ Postal Mail            ❑ Fax
                                                                                                                                                Substitutions may be made at any time. If you
Company’s main line of business _______________________________ Number of Employees at site:__________                                          are unable to attend, please make cancellations
                                                                                                                                                in writing and fax to 1-800-558-6520 no later
                                                                                                    4th Delegate Attends FREE!
2       SeLeCt yoUR optIoN(S) AND MetHoD oF pAyMeNt                                                                                             than october 6, 2008. A credit voucher will be
                                                                                                                                                issued to you for the full amount, redeemable
ReGIStRAtIoN FeeS:                 Register by AUGUSt 22                   Register by SepteMBeR 19                  FULL pRICe                 against any other INFONEX course and which
Conference Only                          $1,799 + GST                               $1,999 + GST                    $2,199 + GST                is valid for twelve months (one year) from the
                                                                                                                                                date of issue. If you prefer, you may request a
Conference + Workshop                       $2,249 + GST                            $2,499 + GST                    $2,749 + GST
                                                                                                                                                refund of fees paid, less a 15% administration
                                                                                                                                                fee. Registrants who cancel after october 6,
  SeLeCt yoUR optIoN(S):                        ✔
                                                ❑ Conference                 ❑ Optional Half-Day Workshop
                                                                                                                                                2008, will not be eligible to receive any credits
                                                                                                                                                or refunds and are liable for the entire registra-
❑ Please charge to my            ❑ VISA         ❑ MC         ❑ AMEX                 ❑ Cheque enclosed, payable to INFONEX                       tion fee.
    Card Number: _________________________________ Exp. Date: ________ / ________                                                               Confirmed registrants who do not cancel
    Signature: _______________________________________________________________                                                                  by october 6, 2008 and fail to attend will be
                                                                                                                                                liable for the entire registration fee.
❑ Please check box if you are GST exempt                                                                 GST No. R134050012

INFONEX reserves the right to cancel any conference it deems necessary. In the unlikely event that a conference is cancelled, INFONEX's liability is limited to paid registration fees; INFONEX will
not assume any further liability for incidental costs including (but not limited to) hotel and air fare. INFONEX also reserves the right to change the date, location, and content for event(s) offered
herein without further notice and assumes no liability for such changes. Visit www.infonex.ca for current conference information. INFONEX is a registered business name of INFONEX INC.

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