GAIN VALuAbLe INsIGht from experts from these orGANIzAtIoNs Wikipedia Canadian Blood Services Learn the latest technology and communication strategies and Bell Canada how they can drive productivity and improve your bottom line Mothers Against Drunk Driving (MADD) P Learn how to drive business by building a social community ❑ Radar DDB P Develop a strategic plan for shifting from traditional web advertising toward ❑ social media CIBC P Human Resources 2.0: attracting and retaining web-generation talent ❑ Alcatel-Lucent P Hear from Bell Canada on to ensure privacy protection governance policies for ❑ social media applications developing procedures and Sun Life Financial Universal Music Canada P Design and implement wikis to enable sharing between employees and ❑ enhance department functionality NHL (National Hockey League) Scotiabank P Understand the benefits of using blogs for faster feedback from employees and ❑ consumers P Get tips and insight on designing innovative online marketing campaigns to ❑ enhance revenue P Analyze lessons learned from Web 2.0 and social media case studies: the good, ❑ the bad, and the ugly Register Today! Call 1.800.474.4829 Fax 1.800.558.6520 WWW.INFONEX.CA Corporate Web 2.0 & Social Media CoNFeReNCe: oCtoBeR 21 AND 22, 2008 • WoRkSHop: oCtoBeR 23, 2008 • toRoNto, oNtARIo Your invitation to attend Dear Colleague, munication media, Technological innovations have revolutionized com faster than ever before. and they are more readily accessible, efficient, and mation is being sourced, The World Wide Web has changed the way infor ia,” or Web 2.0 applications processed, and delivered. The use of “social med , is being integrated and such as blogs, wikis, and social networking sites nce their internal and leveraged more and more in organizations to enha all performance. external communication, in addition to their over ia and get insight from Attend Infonex’s Corporate Web 2.0 and Social Med on you need to take seasoned experts, as well as the practical informati ed by the digital age of advantage of the new wave of opportunities offer ia initiatives get the results communications media. Ensure your social med you’re looking for. and practitioners Our prestigious faculty of leading professionals practical advice, and will provide you with complete, in-depth updates, sing issues involved with specific examples to help you deal with the pres ed technologies for your integrating, optimizing, and leveraging web-bas communications platform and business strategy. and lessons learned Don’t miss this opportunity to hear case studies from industry leaders. from your peers, as well as informative sessions Sincerely, P.S. Don’t miss this se Chris Graham opportunity to hear ca es Vice-President, Conferences studies on hits and miss ns! INFONEX Inc. from leading organizatio Register Today! Call 1.800.474.4829 Fax 1.800.558.6520 WWW.INFONEX.CA Corporate Web 2.0 & Social Media CoNFeReNCe: oCtoBeR 21 AND 22, 2008 • WoRkSHop: oCtoBeR 23, 2008 • toRoNto, oNtARIo Day 1 Program agenda: tuesdaY, october 21, 2008 8:00 – 9:00 registration and continental breakfast 12:30 – 1:45 Luncheon 9:00 – 9:15 1:45 – 2:45 Welcome and opening remarks from the chair Jeff Moat, National Director of Marketing, Canadian Protecting networks from social media applica- Blood Services tions Daniel Shap, Senior Counsel, Legal Department, CIBC 9:15 – 10:15 • Designing and drafting policies and procedures for social media driving business, awareness, and donations by implementation and usage • Ensuring the protection of your networks building community in the social Web • Limiting and monitoring the use of social media Jeff Moat, National Director of Marketing, Canadian • Encryption of sensitive information Blood Services • Tracking users and applying governance policies to web applications Blaine Pearson, Strategist, Radar DDB • Innovative marketing methodologies • Reaching a broader client base 2:45 – 3:00 networking break • Capturing the interest of your target market and audience • Measuring the effectiveness of your initiative 3:00 – 4:00 • Cost-effective and better ROI building Public engagement strategies: • Leveraging YouTube and social networking sites to target donors empowering Fans to share their voices through • Lessons learned communities of interest Karen Huschilt, Director, Online Sales Canada, National 10:15 – 10:30 networking break Hockey League (NHL) • Providing a platform for social networking case studY • Enabling conversation and inspiring dialogue 10:30 – 11:30 • Integrating social media into marketing strategies For those about to rock, We salute You! tune in • Maximizing and measuring the efficiencies of your strategies to Hear the Latest Hits and misses from the World • Keeping up with your consumers and getting faster feedback for of music and Web 2.0 improving business performance Janis Nixon, Marketing Director, Digital, Universal Music Canada 4:00 end of day one Justin Erdman, Marketing Manager, Digital, Universal Music Canada • Top 10 hits: what Universal Music Canada is fired up about WHo SHoULD AtteND tHIS eVeNt • Top 10 misses: what went down in flames this program was designed for executives responsible for • How Web 2.0 changed their business and the way they market to • Information technology - External Communications consumers - New Media and Interactive - Public Relations and • What’s the next big thing? Media Public Affairs • Case study: the fans, and why they rock - Intranet and Internet - Employee Communications - Web Content - Marketing and Promotion 11:30 – 12:30 case studY • Communications - Community Consultation developing Procedures and governance Policies - Internal Communications - Electronic Communications for social media applications and ensuring Privacy Protection Dominic Jaar, Legal Counsel, Bell Canada SpoNSoRSHIp AND eXHIBItIoN oppoRtUNItIeS • Regulations review: Personal Information Protection and If you would like to increase your visibility with senior IT and communi- Electronic Documents Act (PIPEDA) cations professionals, you need to be at the Corporate Web 2.0 and Social • Ensuring privacy and data integrity Media conference. • Governance strategies for blogs, wikis, and Web 2.0 sites A limited number of sponsorship options are available. For more informa- • Easy-to-understand policies: communicating in layman’s terms tion, contact our sponsorship department at 416.971.4177, ext. 244, or • Key differences in dealing with private and public information by e-mail at firstname.lastname@example.org. Register Today! Call 1.800.474.4829 Fax 1.800.558.6520 WWW.INFONEX.CA Corporate Web 2.0 & Social Media CoNFeReNCe: oCtoBeR 21 AND 22, 2008 • WoRkSHop: oCtoBeR 23, 2008 • toRoNto, oNtARIo Day 2 Program agenda: WednesdaY, october 22, 2008 8:00 – 9:00 continental breakfast 1:45 – 2:45 incorporating new technology and enhancing 9:00 – 9:15 internal corporate communication opening remarks from the chair Sylvain Boyer, Director, Business Strategy, Alcatel-Lucent Jeff Moat, National Director of Marketing, Canadian • Analyzing demographics to determine your areas of focus Blood Services • Reviewing key areas in your department that can benefit from social media 9:15 – 10:15 case studY • Crucial considerations for introduction and integration teaching Your grandfather to breakdance: • How to build a sharing community shifting to social media and Financial services • Lessons learned and best practices marketing Chris MacDonald, Director and Head, Online Marketing 2:45 – 3:00 networking break and Communications, Scotiabank Group • Beyond the banner ad 3:00 – 4:00 • Reviewing the “old” way of doing things • Going where your customers and prospects already are What’s next? using social media for external • Web 2.0 for all the wrong reasons communication • “Why aren’t we in this space?” Andrew Murie, CEO, Mothers Against Drunk Driving (MAAD) • Sponsorship marketing, small business community • Using social media for external communication: how to proceed • Analyzing target demographics and creating specific applications • Examining the advantages: ROI, cost, and service delivery 10:15 – 10:30 networking break • Leveraging existing social media Web 2.0 applications to communi- cate with Canadians 10:30 – 11:30 4:00 end of day two Human resources 2.0: attracting and retaining the Web generation Kevin Press, Director, Market Development, Sun Life Financial optIoNAL WoRkSHop: tHURSDAy, oCtoBeR 23, 2008 • Attract employees to your organization via social media HaLF-daY WorksHoP: 9:00 – 12:00 • Retain employees by creating a Web 2.0-fuelled collaborative culture How to incorporate Web 2.0 within a business • Market your employer brand via the participatory web module: developing and analyzing a strategic • Best practices and much more Plan to incorporate new technology Jennifer Evans, President, Sequentia Communications 11:30 – 12:30 Examine key steps that are essential to maximizing the benefit designing and implementing Wikis to enable of adding social media to your corporate module. This workshop employee sharing and enhance Functionality and will not only deal with the initial analytical and implementation Productivity phase but will also tackle issues that arise after you've built your Gerald Abshez, Administrator, Wikiversity; Project community. Collaborator for Wikipedia • What is a wiki? • Analysing demographics to determine area of focus • How do you incorporate a wiki in your systems? • Review key areas of your corporation that can benefit from • Understanding the benefits and pitfalls of wiki applications social media integration • Why choose the wiki over other applications? • Crucial considerations for introduction and integration • Ownership of information published on the wiki • How to build a sharing community • Using wikis to increase employee sharing and decrease research • Designing business models for first-time Web 2.0 adopters time • Maximizing all opportunities and achieving the most from your online community • Measuring efficiencies and effectiveness 12:30 – 1:45 Luncheon • Maintenance strategies and growth planning • Governance: letting your community govern itself Register Today! Call 1.800.474.4829 Fax 1.800.558.6520 WWW.INFONEX.CA Register Today! Call 1.800.474.4829 Fax 1.800.558.6520 WWW.INFONEX.CA LoCAtIoN: Corporate Web 2.0 & Social Media will be held at a convenient location in Toronto, ON. Detailed venue information will be provided with your registration confirmation. yoUR ReGIStRAtIoN INCLUDeS: Registration fees include all course materials, continental breakfast, lunch, and refreshments. parking and accommodation are not included. Group DisCount: 4th attenDs Free! If 3 individuals from one organization register at the same time, a 4th person may also be registered to attend free of charge. the free registration must be of equal or lesser value than the paid registrations. All discounts will be applied against the full conference fee. you cannot combine multiple discounts – only one discount can be used per registration. FOUR KEy BENEFITS OF ATTENDING THIS EvENT MAILING LISt UpDAte/ReMoVAL: To add, 1) Understanding how you can develop Web 2.0 and social media applications and update or remove your information from the tailor them to your needs Infonex mailing list, please call 1-800-474-4829, 2) Hear how you can streamline your procedures to enhance your communications efforts and select Option 3, or complete the online form at www.infonex.ca. Please note: Infonex prepares 3) Understand how social media can be leveraged as part of your marketing strategies mailings several weeks in advance; it may take 4) Hear how you can maintain your company and personal privacy and maintain data integrity such time for the updates to come into effect. ReGISteR By pHoNe, oN-LINe, oR IN tHeSe 3 eASy StepS! PRIORITY CODE: 843-W 1 pRINt yoUR NAMe AND CoNtACt INFoRMAtIoN 3 SeND US yoUR ReGIStRAtIoN ❑ Yes! Register me for Corporate Web 2.0 & Social Media FAX: 1.800.558.6520 Mr./Ms./Mrs.____________________________________________Title______________________________ @ e-MAIL: email@example.com Organization _________________________________________________________________________________ ☎ teLepHoNe: 1.800.474.4829 Name of Approving Manager______________________________________Title___________________________ WeBSIte: www.infonex.ca Address ___________________________________________________________________________________ ✉ MAIL: INFONEX INC. 67 Richmond St. W., 7th Floor City _____________________________ Province______________ ___ Postal Code _____________________ Toronto, Ontario M5H 1Z5 Telephone ( ) __________________________ Ext ____________ Fax ( ) _________________________ E-mail address _______________________________________________________________________________ CANCeLLAtIoN poLICy: Send me information by ❑ E-mail ❑ Postal Mail ❑ Fax Substitutions may be made at any time. If you Company’s main line of business _______________________________ Number of Employees at site:__________ are unable to attend, please make cancellations in writing and fax to 1-800-558-6520 no later 4th Delegate Attends FREE! 2 SeLeCt yoUR optIoN(S) AND MetHoD oF pAyMeNt than october 6, 2008. A credit voucher will be issued to you for the full amount, redeemable ReGIStRAtIoN FeeS: Register by AUGUSt 22 Register by SepteMBeR 19 FULL pRICe against any other INFONEX course and which Conference Only $1,799 + GST $1,999 + GST $2,199 + GST is valid for twelve months (one year) from the date of issue. If you prefer, you may request a Conference + Workshop $2,249 + GST $2,499 + GST $2,749 + GST refund of fees paid, less a 15% administration fee. Registrants who cancel after october 6, SeLeCt yoUR optIoN(S): ✔ ❑ Conference ❑ Optional Half-Day Workshop 2008, will not be eligible to receive any credits or refunds and are liable for the entire registra- ❑ Please charge to my ❑ VISA ❑ MC ❑ AMEX ❑ Cheque enclosed, payable to INFONEX tion fee. Card Number: _________________________________ Exp. Date: ________ / ________ Confirmed registrants who do not cancel Signature: _______________________________________________________________ by october 6, 2008 and fail to attend will be liable for the entire registration fee. ❑ Please check box if you are GST exempt GST No. R134050012 INFONEX reserves the right to cancel any conference it deems necessary. In the unlikely event that a conference is cancelled, INFONEX's liability is limited to paid registration fees; INFONEX will not assume any further liability for incidental costs including (but not limited to) hotel and air fare. INFONEX also reserves the right to change the date, location, and content for event(s) offered herein without further notice and assumes no liability for such changes. Visit www.infonex.ca for current conference information. INFONEX is a registered business name of INFONEX INC.
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