Job Description Head of Catering

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					vVac Ref: 906                                                                         vac. ref: 401

                                 Job Description
                                      Head of Catering

JOB TITLE:                   Head of Catering

REPORTING TO:                Director of Commercial Services

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To oversee the creation and launch of a new internal operation RSC Catering to generate a
significant and sustained income system.

To define and lead a new vision and approach to the catering offer and enhanced customer
experience through a brand new restaurant, café, bars and public spaces.

To have management responsibility for over-seeing the commercial success and operation of the
RSC’s catering offer which must reflect the organisations’ vision and values.


   •   To create long term business plan and delivery of business strategies for RSC Catering
       within a framework created by the Director of Commercial Services

   •   To create, develop and manage a new brand for RSC Catering that promotes the delivery of
       a commercially successful, customer-focused, world-class performing arts venue

   •   Develop and initiate a launch strategy for the RSC Catering brand and spaces

   •   Develop RSC Catering into a leading cafe, restaurant, bar and hospitality offer in line with
       audience and customer development objectives

   •   To identify and exploit opportunities for new commercial activities for the business
       through both established and new marketing channels

   •   Develop a Staff Canteen that is high quality, appropriate and operationally efficient
   •   Recruit, manage and develop a large team of motivated and high performing individuals to
       include chefs and kitchen brigade, restaurant and bar managers, restaurant waiting staff
       and bar staff

   •   To ensure compliance with the food Hygiene and associated regulations

   •   To ensure that HACCP’s are written, implemented and reviewed as necessary

Last update: Feb 2010                           1
vVac Ref: 906                                                                           vac. ref: 401

                                  Job Description
                                       Head of Catering

   •   To consult and collaborate with key staff in the Commercial and Marketing Departments to
       ensure a joined up approach to customer service

   •   To work closely with finance, marketing, market planning, IT and communications
       departments to deliver the agreed business plan and promotional strategies

   •   To report regularly to the Director of Commercial Services providing analysis of variance
       from plan on a monthly basis including, re-directive measures and updating of forecasts

   •   To maintain awareness of market developments across the sector and amongst suppliers,
       partners, potential partners and competitors; deriving the implications for action from
       information and insight

   •   Develop and implement policies, processes and systems relating to the RSC Catering

   •   To play a significant role as a member of the RSC management team including attendance
       at key management meetings such as Steering Group

   •   To represent the Director of Commercial Services where appropriate.

This list of responsibilities is not exhaustive and the employee will be required to perform duties
outside of this as operationally required and at the discretion of their Line Manager.

Last update: Feb 2010                            2
Vac Ref: 906                                                                                  vac. ref: 401

                            Person specification
                                      Head of Catering


   •   Previous responsibility for the delivery of a highly successful catering offer

   •   Demonstrated achievement in building a business, with a track record of innovation and
       profitable growth

   •   A keen interest in working within the cultural sector

   •   Strong leadership skills combined with proven ability in communication and management

   •   Experience of achieving income and expenditure targets and managing budgets

   •   Have appropriate Food Safety Qualifications and be able to demonstrate, high standards of
       health and safety practice

   •   Self-motivated and pro-active approach with the ability to multi task and deliver in
       pressurised environment.

The RSC is one of the world's best-known theatre companies. Every year the Company plays to
over 600,000 theatregoers at performances staged across the world. The RSC plays throughout
the year at its home in Stratford-upon-Avon, the Warwickshire market town where Shakespeare
was born and died. The Company also performs regularly in London and at an annual RSC
residency in Newcastle upon Tyne. In addition, the Company tours throughout the UK and
internationally, including residencies with universities and performing centres in the United States.

The Company’s mission is to keep in touch with Shakespeare as a contemporary, but also to keep
modern audiences, artists and writers in touch with Shakespeare. The Company's repertoire also
includes other Renaissance dramatists, and the work of international and contemporary writers.
The aim is to give as many people as possible, from all walks of life, a richer and fuller
understanding of theatre. Through events, education and outreach programmes the RSC
continually strives to engage people with the experience of live performance.

The RSC today is still at the heart an ensemble company. Everyone in the Company, from
directors, actors and writers to production, administrative, technical and workshop staff, all
collaborate in the RSC's distinctive and unmistakable approach to theatre.

Last update: Feb 2010                            3
Vac Ref: 906                                                                               vac. ref: 401

                            Person specification
                                     Head of Catering

Background to the project

The new theatre will transform the existing 1932 Royal Shakespeare Theatre, retaining the key Art
Deco and Victorian elements of the building. The theatre will give artists and audiences the best
environment in which to perform and enjoy Shakespeare.

Improved public spaces both inside and surrounding the theatre will create a more welcoming place
for both visitors and local people. A new theatre tower with viewing platform, theatre square for
outdoor performances, a linking foyer to join the Royal Shakespeare and Swan theatres and
improved cafe, restaurant, shop and toilet facilities are central to the project. The gardens,
pathways and riverside walk are all part of the scheme.

At the heart of the project will be a new auditorium. Seating around 1,000 people, the stage thrusts
into the audience with theatre-goers seated on three sides. The aim is to improve the relationship
between the audience and the actor by bringing them closer together and creating a more intimate
theatre experience. The furthest seat will be reduced from 27 to 15 metres.

The capacity of the RST is 1046 and the Swan 430. Each auditorium will stage eight shows per
week (6 evening and 2 matinee performances) at an anticipated 90% capacity.

The catering spaces will occupy every level from a ground floor riverside café bar to a third floor
150 seater restaurant with views over the River Avon. A glass colonnade that will link the Swan and
Royal Shakespeare Theatres will also house the main box office, theatre shop and is intended to
become a central hub within the building.

For further information regarding the project please visit


VIA EMAIL TO:                             
VIA POST TO:                                        Human Resources
                                                    The Courtyard Theatre
                                                    Southern Lane
                                                    CV37 6BB


Please note that the RSC is unable to reimburse interview expenses.

We are committed to equality of opportunity and encourage applications from minority ethnic and
disabled groups, as they are currently under-represented amongst our staff.

The Royal Shakespeare Company (no. 212481) is a publicly funded registered charity.

Last update: Feb 2010                           4