FREE PRESS JOB DESCRIPTION
Position Title: Online Campaign Coordinator Supervisor: Program Director
Status: Full-time Compensation: Negotiable, DOE
Location: Florence, Mass. Document Date: 7/2/2008
Position Summary: The Online Campaign Coordinator develops and implements strategies to encourage public
participation in media policy making. In particular, the Online Campaign Coordinator ensures that FP’s Internet-
based activist organizing meets our movement building goals and support our policy advocacy, fundraising and
public education initiatives. She/he will work in a team approach to support Free Press’s vision, values, and
50% Online Community Organizing: With Program Director, Campaign Director, Policy Director,
Communications Director, and other staff, develop and implement internet-based organizing campaigns,
programs and projects and build Free Press’ online activist community. Develop, monitor and manage the
Free Press Action Network, an online community of media reform activists. Implement online activist and
fundraising campaigns for Free Press and the Free Press Action Fund using Convio, an eCRM platform.
Help create, innovate and promote Web site and online activist tools for greater online and offline
activism; work in team approach to plan and implement field organizing activities to support and expand
online programs, activists and tools to support field organizing efforts. Track and monitor e-activism and
initiate internal and external activities and evaluation as needed. Develop and implement strategy for
engaging social network communities, such as Facebook, MySpace, Twitter, Collactive, Digg and
YouTube. Coordinate and oversee interns, volunteers and consultants working in various capacities on this
20% Database and Web Management: Work with key staff to maintain relevant activist and member
databases and assist in the development of new systems as needed. Run queries and analyze reports in
Convio and other online activist platforms to produce updates on list-building, fundraising and advocacy
campaigns. Manage communications with e-activists and coordinate electronic responses from e-
activists and the public. Identify and develop ways to increase the quality and number of Web site traffic
and e-activists. Assist staff in the efficient and accurate transfer of data to offline contact management
20% Consultant & Vendor Management: Establish and maintain relationships with multiple consultants and
vendors. Propose and vet new projects and bids from consultants. Drive online innovations, manage new
projects and push Free Press to the next level of online innovations and organizing.
5% Campaign Strategy & Issue Expertise: Maintain an informed knowledge of media issues and related
interest areas to support Free Press’ goals and objectives. Help identify and supervise research, work
collaboratively to prepare educational and organizing materials, activist alerts, electronic advocacy
materials, sign-on letters, petitions, etc. and work collaboratively to distribute information.
5% Administration: Maintain records of all activities. Prepare and submit reports as needed. Participate in
staff meetings, board meetings and other organizational development activities. Assist with the overall
administration and operation of Free Press.
Experience/Education: Must have two or more years experience advocating for public policy issues in a non-profit
organization. Experience with Convio, Get Active or similar content management system desired. Experience with
e-activism and online community organizing and/or political campaigns strongly preferred. Demonstrated skills in
grassroots and netroots field organizing and coalition building work required. Knowledge of media, media systems,
and media reform organizations preferred. College graduate with an interest in social change activism, movement
building, and public policy desired.
Skills/Attributes:Ability to think creatively and quickly to respond to political developments, to take advantage of
breaking news, and the ability to present complex and technical topics to a general audience is required. Excellent written
and oral communication skills; strong interpersonal, strategic planning and training skills; excellent research, analytic
and organizational skills; proficiency in Web research, data-base development, word processing, and other computer
systems required. Must be organized, able to juggle multiple priorities and work well under pressure with critical
deadlines. Image editing software (e.g.: Photoshop) skills and capacity for more advanced technical skills is a plus
Spanish language skills desired. A capacity and desire to work with diverse constituencies, a commitment to public
interest, a great sense of humor and a can-do attitude is a must.