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HELP YOUR FRIENDS QUIT. BE A QUIT COACH.
The decision to quit must be made by the smoker. But once the commitment is made, support from others is invaluable in the quit process. You can’t do it for them, but there are ways you can help.
Let your friends know you’re concerned about their health but also assure them that you’ll be there for them whether they quit now or later. Let your friends choose their own quit date. This has to be on their own time. If your friends mention quitting, let them know you believe they can do it. Let your friends know that you have resources for them when they are ready to quit.
. Qu t
Y O U H AV E I T I N
Paid for by the Government of Ontario
*Prize may not be exactly as shown.
10 BAY STREET 15TH FLOOR TORONTO, ONTARIO M5J 2S3 416-594-6300
Client Ont. Government
Go smoke-free for March 2008 and you could win a 2008 Toyota Prius or 1 of 7 $3,000 gift cards for Future Shop.
Register at www.driventoquit.ca by February 29, 2008.
Increase your chances of quitting by calling the Canadian Cancer Society Smokers’ Helpline at 1 877 513-5333 or by visiting www.smokershelpline.ca
McGill Docket RET71111 Client Docket Date Dec. 17 2007 Ad Title Ad # Live: N/A Trim: 21.5" x 10" Bleed: 21.75" x 10.25" Colours
Y O U
Join The Driven to Quit Challenge
To be eligible, you must be:
• 19 years of age or older • a current daily tobacco user for at least one year (cigarettes, cigars, pipes, chewing tobacco) • an Ontario resident If you’ve quit smoking since January 1, 2008, congratulations! You are eligible to enter The Driven to Quit Challenge.
For more coaching tips visit www.smokershelpline.ca or call 1-877-513-5333.
TIPS TO MAKE QUITTING EASIER
Thinking cold turkey? It’s not the only way!
Approvals
Step 1: Find a support buddy
• We recommend that you find a non-smoking buddy who will support you as you go smoke-free. • Buddies can win too! To be eligible for a $250 Future Shop gift card, buddies must be Ontario residents 19 years of age or older. • Go to www.driventoquit.ca for tips on how buddies can help.
Project Manager Studio Artist Proofreader Image Production Art Director Copywriter Account Team
______ ______ ______
You can cope when you quit.
Nicotine is very addictive. So when you quit, you may feel some withdrawal symptoms: moodiness, trouble sleeping, constipation, increased coughing, oral cravings. Most symptoms last 7 to 10 days and can be managed.
How to help a friend quit
QUICK FACTS ABOUT SMOKING
Step 2: Register for the Challenge by:
• Signing up online at www.driventoquit.ca by midnight February 29, 2008 EST OR • Mailing or faxing the registration form on the back of this page postmarked no later than February 29, 2008 OR • Calling Smokers’ Helpline at 1 877 513-5333 by 6:00 p.m. on February 29, 2008 EST
______ ______ ______
Step 3: Quit Smoking
QUITTING SUPPORT RESOURCES:
SMOKERS’ HELPLINE
1-877-513-5333 www.smokershelpline.ca Free, personalized advice, counselling and a quit plan that suits you.
• Quit smoking by March 1, 2008 and remain smoke-free until March 31, 2008. • Contact Smokers’ Helpline to increase your chances of quitting at 1 877 513-5333 or visit www.smokershelpline.ca (optional). • Names will be randomly drawn on March 31, 2008. • If selected, both you and your buddy will be contacted and asked to answer a skill-testing question. • Buddies will be asked to confirm that you have remained smoke-free for the month of March 2008. • To verify smoke-free status, the potential winner will be asked to take a urine test. Potential winners will need to remain smoke-free until after testing, which can take up to a couple of weeks after contest completion. • Smoke-free means no use of tobacco products of any kind. You are allowed, however, to use nicotine replacement therapies (e.g. patch, gum, inhaler or lozenge) and/or prescription medication to help you quit. • Winners will be announced publicly on April 21, 2008.
The Driven to Quit Challenge is not open to staff of the Canadian Cancer Society – Ontario Division, Ministry of Health Promotion, Ontario Public Health and McNeil Consumer Healthcare. They are eligible to be buddies but cannot receive the buddy prize. No purchase necessary. Registration must be completed by February 29, 2008, by the times specified above. Illegible entries shall be declared void. All decisions are final and prizes will be awarded as described in The Driven to Quit Challenge materials. There is no exchange for cash value. The Canadian Cancer Society reserves the right to final judgement regarding participant eligibility and the awarding of prizes. Winners will be announced publicly on April 21, 2008. For a complete description of rules, eligibility requirements and prizes, visit www.driventoquit.ca or contact Smokers’ Helpline at 1 877 513-5333.
Selection of winners
SMOKE-FREE ONTARIO
www.ontario.ca/smokefree To find out more about going smoke-free in Ontario.
IF YOU ARE PREGNANT
1-877-FAS-INFO (327-4636) www.pregnets.org If you recently gave birth or are smoking and pregnant, contact Motherisk’s Alcohol and Substance Use Hotline or Pregnets.
HEALTH CANADA
www.gosmokefree.ca For information on what Health Canada is doing to protect the health of all Canadians.
HEALTHCARE PROVIDERS
For advice and guidance, talk to your doctor, pharmacist, dentist or nurse.
HEALTHY ONTARIO
www.healthyontario.com For trusted health information on a variety of wellness, disease prevention and treatment topics. La brochure « Arrêter » qui contient toutes renseignements pour le concours, est aussi disponible en français.
PUBLIC HEALTH DEPARTMENTS
www.alphaweb.org/index.asp For cessation programs available in your community, contact your local Public Health Department.
EATRIGHT ONTARIO
1-877-510-510-2 www.ontario.ca/eatright Talk to a registered dietitian for free about healthy eating and nutrition.
E ASee de B
! ER N e IN insid W tails
Presented by
The Driven to Quit Challenge is presented in collaboration with your local public health department.
Prizes made possible through the generous support of McNeil Consumer Healthcare.
RET71111_2008-QUIT BROCHURE:.
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QUITTING
Register at www.driventoquit.ca or sign and return this form by February 29, 2008.
Fax your entry form to: Mail your entry form to:
Call to register at:
Participant Information
1 800 706-0112 (toll-free) The Driven to Quit Challenge Canadian Cancer Society 662 Concession Street, Suite 200 Hamilton, ON L8V 1B8 Canadian Cancer Society Smokers’ Helpline 1 877 513-5333.
If you have questions about The Driven to Quit Challenge, e-mail: driventoquit@ontario.cancer.ca
*Indicates required information *Name: *Address: *Postal Code: *City/Town: *Tel. (home): *Tel. (work): *Date of Birth: Y Y Y Y M M D *E-mail: *1. Gender: KF KM 2. What is the highest level of education you have completed? K Less than high school K High school K Technical or trade school K College or university degree 3. At present are you: K Married or living with a partner? K Widowed? K Divorced? K Separated? K Never been married? 4. Do you consider yourself to be one or more of the following: K Straight K Gay or Lesbian K Bisexual K Transgender K Other (specify) 5. Which of the following best describes your MAIN activity during the last 12 months? Were you... K a) Working at a job or business? K i) Trades/farming K iii) Clerical/sales K ii) Professional/managerial K iv) Other:_______ K b) Looking for work? K c) A student? K d) Retired? K e) Raising a family or running a household? K f) Other:_______ *6. At what age did you begin to smoke/use tobacco daily? ______ *7. Have you smoked or used tobacco at least 100 times in your life? K Y K N *8. At the present time, do you use the following products daily, occasionally or not at all? Indicate your response by placing an “X” in the appropriate boxes.
Cigarettes Daily Occasionally Not at all *9. On the days you smoke, about how many cigarettes do you or did you smoke? ________________________ *10. How soon after you wake up do you smoke your first cigarette? K Within 5 minutes K 6-30 minutes K 31-60 minutes K More than 60 minutes K I have already quit – My quit day was Y Y Y Y M M D D *11. In the past year, how many times did you stop smoking/use tobacco for at least 24 hours because you were trying to quit? ___________________ KY KN *12. Is smoking allowed in your home? *13. How did you learn about the The Driven to Quit Challenge ? Check all that apply: K Television K Radio K Newspaper K Poster K Website K Workplace K Canadian Cancer Society office K Local public health department K Relative/Friend K Quit – You Have It In You Brochure K Other: _________________________________________ *14. Have you participated in the The Challenge before? K Y or K N If yes, when? ____________________ *15. Would you like to be contacted by Smokers’ Helpline to assist you with quitting by : K e-mail (during The Challenge period) and/or by K phone (after The Challenge period) K I do not want to be contacted by Smokers’ Helpline. *16. Would you like to receive e-mail messages about The Driven to Quit Challenge? KY KN *17. Would you like to receive information from the Canadian Cancer Society after The Driven to Quit Challenge KY KN is completed? Support Buddy Include the contact information for your buddy who will support your quitting efforts. The buddy of a potential winner will be asked to confirm that he/she has remained smoke-free for the month of March 2008. *Name: *Address: *City/Town: *Postal Code: *Tel. (home): *Tel. (work): *E-mail: *Date of Birth: Y Y Y Y M M D D *Is your buddy also registered as a participant in The Driven to Quit Challenge? KY KN KY KN *Is your buddy a non-smoker? Winners and their buddies will have their full name and location publicized in the media. All participants and buddies may be contacted in the future for evaluation purposes. I understand and agree to the terms stated above. Signature: Date: Cigars Pipes Chew Tobacco Snus
D
QUITTING: FAST TRACK TO BETTER HEALTH
UNDERSTAND WHY YOU SMOKE:
TIPS
&TOOLS
Recognize the reasons why you smoke so that when you decide to quit, you’re prepared. Write down your reasons for smoking and for quitting. Think of things like: self-image, health, how you cope, finances, and social life…. Think about what makes them important. You may find that you have many reasons for smoking…but the reasons for quitting outweigh them all.
THINKING OF GOING COLD TURKEY?
HERE ARE SOME OTHER OPTIONS.
NRT PRODUCTS Most people quitting ARE CURRENTLY for the first time try EXEMPT FROM to do it on their own RETAIL SALES TAX. (also known as “cold turkey”). And while it may work for some people, there are many other options available. If one strategy doesn’t work, don’t give up. Try another one, or even a combination of strategies. Here are some options:
WHY IT’S HARD TO KICK THE HABIT: NICOTINE ADDICTION
The nicotine in cigarette tobacco is an addictive drug. It changes how your brain works, temporarily making you feel calm and more alert, boosting your mood. But when the effect wears off, your energy level or mood drops, and you crave another cigarette for that nicotine boost. It’s a vicious cycle that many people go through every day. The good news is that many people also quit every day. You have it in you to quit too. So read on about the many ways you can become a non-smoker.
WITHIN 20 MINUTES:
Your blood pressure drops and your pulse returns to normal. The temperature of your hands and feet stabilizes.
BREAK OTHER HABITS:
Once you figure out why you smoke, you’ll be able to recognize trigger situations and then you can change those situations. For example, if you’re used to a cup of coffee with your cigarette, drink tea instead.
AFTER 8 HOURS:
The carbon monoxide level in your blood drops.
AFTER 24 HOURS:
Your chance of having a heart attack decreases.
MAKE A COMMITMENT TO QUIT:
First, you have to believe you have it in you. Then tell your friends and family that quitting is important to you and that you need their support and help.
AFTER 48 HOURS:
Your ability to smell and taste improves.
SELF-HELP
Pamphlets, booklets and online programs can help you develop your own quit plan.
AFTER 72 HOURS:
Lung capacity increases and breathing can become easier.
DO A TEST RUN:
Before you’re able to quit, you need to start thinking like a non-smoker version of you. Take small action steps to prepare yourself for the big step – delay your first cigarette of the day or cut down on the amount you smoke.
2 WEEKS TO 3 MONTHS:
Your circulation improves. Walking becomes easier. Lung function may increase by up to 20%.
COUNSELLING
Trained health professionals can work with you to develop the skills you need to quit. This could be done one-on-one, in a group, over the phone or online at sites like www.smokershelpline.ca.
SET A QUIT DATE:
Give some thought to where you’ll be and what you’ll be doing at that time. Pick a date that is relatively routine and mark it on your calendar. You’re much more likely to quit if it’s written down.
FACT: YOU CAN QUIT.
FACT: Tobacco smoke contains nicotine and more than 4,000 chemicals. At least
50 of them are highly poisonous and cause cancer.
1 TO 9 MONTHS:
Coughing, sinus congestion, fatigue, shortness of breath may decrease. Your cilia – those microscopic hairs that line your lungs – may begin to re-grow, which could help clean the lungs and reduce your chance of infection.
PREPARE FOR QUIT DAY AND BEYOND:
Anticipate and resist temptation and cravings. Avoid situations that give you the urge to smoke. Do something you enjoy to pass the time. And expect some changes. In the early stages you may feel agitated or experience trouble sleeping as your body adjusts to nicotine withdrawal.
NICOTINE REPLACEMENT THERAPY (NRT)
Considered an effective treatment with few side effects, NRT may help control withdrawal symptoms and cravings. NRT is available as a patch, chewing gum or inhaler. Be sure to consult your health – care provider before using NRT if you suffer from heart disease, are pregnant or are on psychiatric medication.
FACT: “Mild/Light” cigarettes are just as deadly as regular ones. You’re still inhaling the same amount of deadly toxins as in regular cigarettes; you’re just doing it through a different filter. FACT: Smoking makes your heart beat faster, your breathing quicker; and it raises
your blood pressure.
1 YEAR: CONGRATULATIONS!
You’ve cut your risk of heart disease in half.
STAY SMOKE-FREE FOR GOOD:
Quitting is quite an accomplishment. A small slip or two isn’t a big deal. Just try to battle any negative thoughts you have with positive ones. Quitting smoking is challenging, but you can make it easier by contacting the Canadian Cancer Society Smokers’ Helpline at 1-877-513-5333 for information, advice and support or go online at www.smokershelpline.ca to develop your quit plan.
QUITTING SAVES MORE THAN YOUR LIFE.
How much do you spend on smoking each day, week, month, year? Celebrate your improved health with the money you save.
Check out the Smokers’ Helpline Smoking Calculator at www.smokershelpline.ca for more ways you can save.
FACT: Second-hand smoke is harmful to your friends, family and other people around you. In fact, second-hand smoke is the third major preventable cause of death in North America. FACT: 1 in 5 quitters won’t gain any weight at all. And, for those that do,
the average is 5 to 7 pounds. Remember, weight gain is controllable.
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PRESCRIPTION MEDICATION
Medical professionals can advise you on other treatments that lessen nicotine cravings and withdrawal symptoms by activating chemicals in your brain normally stimulated by nicotine.
We respect your privacy. The Canadian Cancer Society collects your personal information for the purposes of registration, program evaluation and to keep you informed about The Challenge. We may also contact you from time to time with information about other ways you can help us in our fight against cancer. If you prefer not to receive this kind of communication from us or for more information about our privacy practices, visit www.cancer.ca or e-mail privacy@ontario.cancer.ca or call 1 800 268-8874, press 1 x 2257.
FACT: Nicotine replacement therapies (NRT) have been shown to be safe for most people who suffer from heart disease. Consult with your doctor first.
THERE ARE LOTS OF REASONS TO QUIT SMOKING. WHAT’S YOURS?
See back for other Quitting Support Resources
ALL IMAGES ARE F.P.O.