Advanced Diploma of Business (Marketing)
Competency: Write Complex Documents
Competency Code: BSBWRT401A
Semester: 2, 2009
Nominal Hours: 50
Purpose: This unit will enable students to plan documents, draft text, prepare final text and produce documents of some complexity i.e. a long report
Elements: 1. Plan documents
2. Draft Text
3. Prepare final text
4. Produce document
Assessment: Students must demonstrate achievement of all learning elements:
Evaluation will be via internal assessment.
Attendance and completed class work @ 30% ( see checklist)
Major project (Includes presentation) @ 40 % ( may cover more than one subject)
In class formalized assessments
(short topic tests/ case studies etc) @ 30%
Resources: The Business Communication Handbook (8th edition) by Judith Dwyer; Communication Skills Handbook (2 nd edition) by Jane
Summers / Brett Smith
Teacher Contact: Leah Lombardo email: Leah.Lombardo@vu.edu.au Room # 10.111 Wednesdays 9 to 12pm
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Timetable: Semester 2 - 2009
Week Element: Performance Criteria:: & Delivery Strategy :Inclass Assessment Quality Check
Planned vs. Actual
Comm.: Content Folio/ activity Strategy:
Wk 1 Plan Documents Purpose of documents are determined Introduction to Business Skills test * Letters and Delivered as planned
20 July Appropriate format for document communication and written memos Yes No
chosen language skills Group work * 30%
Wk 2 Plan documents Means of communication established Introduction to the use of Plain Skills test Letters and Delivered as planned
Text questions *
27 July Requirements of documents are English memos Yes No
determined Group work Teacher Initials:
Role play *
Wk 3 Plan documents Categories and logical sequences of Introduction to English grammar, Skills test Letters and Delivered as planned
3 August data, information and knowledge to syntax, sentence construction, memos Yes No
achieve document objectives are collating and organising Group work * Teacher Initials:
determined information to suit document Role play
objectives Group oral *
Wk 4 Plan documents Develop overview of structure and Formatting and structuring letters Skills test Letters and Delivered as planned
10 August Draft text content of documents and memos memos Yes No
Available data, information and Group work * Teacher Initials:
knowledge are reviewed and Role play
organised according to proposed Group oral
structure and content
Wk 5 Draft Text Data, information and knowledge is Content for Letters and memos Skills test Letters and Delivered as planned
17 August aggregated, interpreted and explored memos Yes No
summarized to prepare text that Group work * Teacher Initials:
satisfies purposes and objectives Role play
Group oral *
Wk 6 Draft Text Graphics are included as appropriate Use of appropriate graphics in Skills test * Delivered as planned
Text questions *
24 August Gaps in required data and letters Yes No
information are identified and Group work * Teacher Initials:
additional material collected from Role play
relevant enterprise personnel Group oral
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Wk 7 Draft Text Text is drafted according to Collecting, collating and organizing Skills test Marketing Delivered as planned
31 August data for a report Report Yes No
document requirements and genre Group work Teacher Initials:
Language used is appropriate to Role play
audience Group oral
Research online *
Wk 8 Prepare final text Draft texts are reviewed to ensure Drafting and reviewing reports Skills test Class Test 30% Delivered as planned
7 September document objectives are achieved and Yes No
requirements are met Group work Teacher Initials:
Writing report *
Wk 9 Prepare final text Text amendments are processed as Editing reports Skills test Marketing Delivered as planned
14 required Report Yes No
September Group work Teacher Initials:
Editing report *
SEMESTER BREAK 21 SEPTEMBER- 2
Wk 12 Produce documents Basic design elements are chosen for Design elements explored Skills test Marketing Delivered as planned
5 October documents appropriate to audience Report Yes No
and purpose Group work Teacher Initials:
Wk 13 Produce documents Word processing software is used to Report Word processed and Skills test Marketing Delivered as planned
12 October apply basic design elements to texts checked Report 40% Yes No
Documents are checked to ensure all Group work Teacher Initials:
requirements are met Role play
Wk 14 Speech writing Assessment workshop Skills test Delivered as planned
19 October Yes No
Group work Teacher Initials:
Plan and draft
Wk 15 Speech writing & website writing Assessment workshop Skills test Delivered as planned
26 October Yes No
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Role play Teacher Initials:
Editing report *
Wk 16 Editing & finalizing drafts Assessment workshop Skills test Delivered as planned
2 November Yes No
Group work Teacher Initials:
Draft for oral
Wk 17 Finalize assessments in class Skills test Delivered as planned
9 November Yes No
Wk 18 Group work Teacher Initials:
16 Role play
November Group oral *
Wk 18 Skills test Delivered as planned
Resubmissions Text questions
23 Yes No
November Group work Teacher Initials:
This subject timetable is to be used as a guide only.
You MUST be available in week 17 for assessment purposes. This may include catch-up classes, missed tests or final tests. Failure to attend if required during this week
may result in a fail for the subject.
Tests/assignments will be held at the end of each topic group. You must attempt all learning outcomes.
All assessments must be attempted and a minimum grade of 50% for all assessments and assignments must be achieved.
If you fail a test, a re-sit may take place or an extra assignment will be set covering the topic failed.
To gain a pass in this subject you must achieve a final aggregate result of 50% or more.
Missed class tests.
It is your responsibility to make sure that you do not miss class tests.
If you cannot sit a scheduled test you MUST notify the subject teacher BEFORE the test and provide a medical certificate as soon as you return to the Institute.
A zero mark will be recorded for a missed test without documentary evidence.
* Students are expected to utilize the writing hub (located at the back of the cafeteria) to have their work looked over and to receive help with the editing process.
The assessments are to be signed off at the writing hub from the person who looks over your work).
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1. Folio (class activities) 30% - Please see separate handout detailing each activity
This part of your assessment will require you to complete the activities in the book and submit the lot in a folio to be eligible for the 30%
of the marks allocated for this assessment. The exercise will help you with the major assignment so it is important that you keep up to
date. It will be completed in class. The folio is due:
2. Project– This assignment will cover this subject and one other (Please see separate handout) 40%
Test: 20% (Formal assessment) Wk 8 in class 10% is a letter and memo writing exercise.
On letter writing, memos and short reports, sales letters, etc.
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In completing this module, you are engaging and developing the following employability skills:
KEY COMPETENCY EXAMPLE OF APPLICATION ACTIVITY
1. Communication in writing to a specific target Writing a speech presentation.
2. Learning Collecting and analysing data to advise of a Researching databases, government,
target audience & of the best way to company & community websites. Collating
communicate to them. and organising information
3. Planning and Planning how to put together a memo, letter & a Writing memos, letters & business reports.
organising short business report.
4. Teamwork Working with members of the class to research, Organising the team around discrete tasks and
collect, analyse, write a report or a media kit. ensuring that each member completes the
task according to a set standard and on time
5. Initiative and Using tables, graphs, forecasts, demographic Drawing up tables, graphs, figures, to suit the
enterprise information, trade figures etc to provide a style and format of the marketing report.
quantitative and qualitative analysis to a client
about export opportunities to a foreign country
6. Solving Apply problem solving techniques to examine the Using research and analytical skills to come up
problems best way to communicate on behalf of the with solutions for communicating via the
organisation. written word.
7. technology Using software for document production, Adobe Using software to design and produce the
CS3, Microsoft Publisher, Flash, etc. marketing report, memos & letters.
8. Self- Being able to take on and manage a set task in Time management – schedule for researching,
management this case undertaking relevant work to implement organising and specifically writing the
the media kit and promotional tools. marketing reports.
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