TOUCH SCREENS AND TOUCH SCREEN SENSORS by dvg16967

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									Venture Development Corporation
Automatic Identification and
Data Collection Practice




Market Research Proposal



TOUCH SCREENS AND TOUCH
SCREEN SENSORS:
GLOBAL MARKET DEMAND ANALYSIS
MULTI-CLIENT RESEARCH REPORT



OCTOBER 2006
                           Touch Screens and Touch Screen Sensors:
                                      Global Market Demand Analysis

The program will include the following analyses:

RESEARCH SUMMARY

♦   In-depth analysis of global market demand for touch screens and touch screen sensors,
    including detailed market definition and segmentation;

♦   Conservative, granular market estimates and forecasts for touch screens and touch screen
    sensors;

♦   End-use device screening model, analyzing short and moderate term deployment
    opportunities for touch screens and sensors;

♦   Detailed OEM and VAR/systems integrator requirements analysis, including component and
    sub-system vendor selection criteria, component performance and feature requirements;

♦   Industry structure and analysis of touch screen and touch screen sensor suppliers, including
    market share, position and profiles;

♦   Key success requirements for touch screen suppliers, touch screen sensor suppliers, and
    touch screen integrators.

VERTICAL MARKET AND END-USE DEVICE COVERAGE
               Vertical Market Segments                               End-Use Device Segments
Retail                                                 Stationary Devices:
Industrial                                             – Kiosks/POI
Medical/Health Care                                    – POS
Consumer Products Goods (CPG)                          – Instrumentation/Diagnostics
Finance/Enterprise                                     – Operator Interface Terminals/Monitors
Government/Institutional (including Military,          – Other (including gaming terminals, etc.)
 Local/State/Fed Administrations, Education, etc.)     Mobile Devices:
Transportation                                         – Handheld
Other (including Commercial Services, Entertainment,   – Vehicle
 etc.)                                                 – PDA/Smart Phones
                                                       – Laptop/Mobile Computing
                                                       – Instrumentation/Diagnostics
                                                       – Operator Interface Terminals/Monitors
                                                       – Other

METHODOLOGY – These analyses will be based on rigorous primary and secondary research
processes. The primary research process will be based on structured, in-depth telephone
interviews and Web surveys with the following market participants:

♦   Customer groups: OEMS/integrators all vertical market segments outlined above;

♦   Suppliers of touch screens and sensors;

♦   Other market influencers: industry associations, standards bodies, government agencies, etc.

SCHEDULE – Preliminary findings: November 2006. Interim findings: December 2006. Final
report: January 2007.
QUALIFICATIONS – Since 1985, VDC has been the leading source of market research and
consulting services for a host of retail automation equipment; AIDC/RFID hardware, software, and
systems solutions; as well as other mobile computing and wireless communications systems.



                                                                                                    1
SCOPE
PRODUCT COVERAGE                END-USE DEVICE COVERAGE
TOUCH SCREENS                   STATIONARY DEVICES
♦   CRT                         ♦   Kiosks/POI
♦   LCD                         ♦   POS
TOUCH SCREEN SENSORS            ♦   Instrumentation/Diagnostics
♦   Resistive sensors           ♦   Operator Interface Terminals/Monitors
    4-wire                      ♦   Other (including gaming terminals)
    5-wire                      MOBILE DEVICES
    6-wire                      ♦   Handheld
    8-wire                      ♦   Vehicle
♦   Capacitive                  ♦   PDA/Smart Phones
    Surface                     ♦   Laptop/Mobile Computing
    Projected                   ♦   Instrumentation/Diagnostics
    3D                          ♦   Operator Interface Terminals/Monitors
♦   SAW                         ♦   Other
♦   Scanning infrared
                                REGIONAL COVERAGE
VERTICAL MARKET COVERAGE        AMERICAS (NORTH AND SOUTH AMERICA)
RETAIL                          EUROPE, MIDDLE EAST, AFRICA (EMEA)
INDUSTRIAL                      ASIA-PACIFIC
MEDICAL/HEALTH CARE
CONSUMER PRODUCTS GOODS (CPG)
FINANCE/ENTERPRISE
GOVERNMENT/INSTITUTIONAL
TRANSPORTATION
OTHER




2
PROCESS AND METHODOLOGY
RESEARCH METHODOLOGY

With 35 years of technology market research experience, VDC has a well-demonstrated ability to
design and execute rigorous methodologies. We rely heavily on our own primary research, which
we reinforce with information from secondary sources where appropriate. For this research
report, VDC will use the following methodology:

PLANNING

    Finalize scope with founding sponsors. Before beginning our research, we will contact
    sponsors to ensure that the scope of the research is consistent with their specific
    requirements.

♦   Access to the analyst team. Sponsors will have direct access to the analyst team prior to
    the launch of the study. Sponsors are encouraged to discuss any number of topics with the
    analyst team, including product/technology & market segment coverage, key trends and
    developments, etc.

♦   Questionnaire feedback. In an effort to mold and shape the scope of the report, sponsors
    will have the opportunity to review and edit all user, supplier and channel questionnaires prior
    to distribution. Sponsor feedback concerning the accuracy and specificity of survey questions
    will ensure the most robust, comprehensive study possible.

INFRASTRUCTURE AND TOOLS

♦   Market segmentation. VDC will model the touch screen and touch screen sensor market
    through detailed accounts of the products/technologies, vertical markets, regional markets,
    customer class communities, and channels that comprise the touch screen industry. Where
    applicable, VDC will provide installed base shipments and trending analysis for touch screens
    and touch screen sensors for each of the segments above.

♦   Technical/solution value chain. The value chain will include definitions of the components
    and systems that constitute the touch screen hierarchy, including sensors, touch screens and
    integrated systems.

♦   Stakeholder map. The stakeholder map will identify the major stakeholder groups and
    provide insight into their touch screen objectives and current involvement in the community.
    VDC will provide analysis for, and within, each of the following stakeholder groups:
    technology suppliers, OEMs/systems integrators, end users and industry and standards
    groups.

♦   Survey tools and target databases. VDC will design detailed questionnaires that address
    critical issues surrounding the touch screen and touch screen sensor market (product
    shipments, purchasing trends, sales drivers and obstacles, product requirements and
    selection criteria, etc.), and will be sent to sponsors for comment on accuracy and relevance.
    These questionnaires will be delivered/administered to each of the target communities listed
    in the chart on the following page through the following communication methods:
        In-depth telephone interviews - For suppliers, OEMs, and systems integrators of touch
        screens and touch screen sensors.
        Supplemental Web-based surveys - For OEMs and systems integrators of touch screens
        and touch screen sensors.
    Survey target databases will be secured through VDC proprietary sources, research program
    sponsors, and industry-specific third parties (trade publications, Web sites, conferences,
    etc.).

                                                                                                   3
PRIMARY RESEARCH

♦   Conduct a comprehensive primary research program. The following programs will
    constitute the core of our primary data collection efforts:
    Suppliers. Structured in-depth interviews will be conducted on-site and by telephone with
    Presidents, Vice Presidents of Marketing, Business Development Managers and Senior
    Product Managers of touch screen system and component suppliers.
    Customer groups. Structured, in-depth Web/E-Mail surveys will be conducted with customer
    groups of pressure switches in order to obtain current and future customer requirements.
    VDC will supplement the telephone interviews with a Web survey from hundreds of
    customers. Customer groups across all regional and vertical markets under study include:
        OEMs
        Systems integrators
        Distributors
    Standards organizations/industry associations. VDC will survey standards organizations
    and industry associations in order to learn about current developments impacting the
    pressure switch space.


The following is a summary of the primary research methodology:

                            Target                      Examples of
                                                                                  Target Sample Size
                          Communities           Companies/Organizations
                                             3M, Berquist, Cirque, EELY,
                       Suppliers of Touch
                                             eTurboTouch, Elo TouchSystems,
                       Screens & Touch                                                 Approx. 50
     Phone or On-                            Fujitsu, Gunze, Intech, Maistek,
                       Screen Sensors
     Site Interviews                         RCL, Sensitive Object, SMK, etc.
                       OEMs/Systems          From every vertical market
                                                                                       Approx. 60
                       Integrators           segment
     Web/E-mail        OEMs/Systems          From every vertical market
                                                                                 Target sample N > 200
     Surveys           Integrators           segment


SECONDARY RESEARCH

♦   Conduct a focused secondary research program. In addition to the extensive primary
    research efforts described above, VDC will also incorporate targeted secondary research
    wherever it is needed to further develop and substantiate our findings.
    Analysis of financial reports – For all the suppliers of touch screens and touch screen
    sensors whose stock is publicly traded, VDC will obtain and examine 10Ks, 10Qs, annual
    reports, financial analysts’ reports and rating agency reports to further supplement revenue
    data. In the case of privately held corporations, VDC will obtain and examine operational and
    financial information from a number of third-party sources, including Dunn & Bradstreet,
    CorpTech, etc.
    Internet searches – VDC will comb the corporate Web sites of virtually every supplier of
    touch screen and sensors to obtain all relevant information including product offerings,
    specifications, press releases, channel structure, and other corporate information. Some of
    the material that will be gathered includes product offerings, detailed specifications, press
    releases, corporate backgrounds and channel infrastructure.




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    Trade press search and analysis – VDC will conduct a detailed search and analysis of the
    relevant trade press to supplement our research and findings for product developments and
    market trends. Examples of trade press include: Business Solutions Magazine, Electronic
    Business, eurokiosks.org, Frontline Solutions, Integrated Solutions, kioskcom.com, Mobile
    Computing & Communications, Mobile Enterprise Magazine, PC Magazine, Retail Systems
    Reseller, Smart Phone and Pocket PC Magazine, Tablet PC Magazine, Transaction World,
    Wireless Design and Development, etc.
    Other sources – Industry associations standards bodies, independent consultancies,
    academic institutions, government agencies, public forums and consortia.


ANALYSIS METHODS

The rigor of VDC’s research methodology yields a considerable amount of raw data and
information that creates significant value when VDC analysis methods are applied. Data gathered
for analysis is obtained via the data acquisition methods listed below. Targeted information (i.e.
revenues, shipments, growth) is listed within the interview guides for each community. VDC does
not consider an interview complete unless at least 75% of the entire questionnaire is completed
with valid answers. All interviews deemed incomplete are subsequently followed-up with the
contact or other contacts at the same firm.

This market research report will include a number of unique analysis methods, including:

♦   Market Segmentation and Definition. One of the most challenging and important aspects of
    touch screen market development is market definition and segmentation. How potential
    market opportunities, target customers and competing solutions are defined is critical to
    building:
        Accurate market estimates
        Realistic technology penetration forecasts
        Meaningful supplier position and share
        Detailed customer requirements and preferences profiles

♦   Market Estimates and Forecasts. VDC market penetration scenarios, estimates and
    forecasts are built using two methods simultaneously: (1) top-down based on supplier
    shipments; and (2) a qualitative, bottom-up approach based on customer current spending
    agendas, recent installations, and future purchasing plans. Key inputs to these models
    include:
    User penetration forecasts and market adoption analysis, including data from the total
    potential user population. Future market penetration data may include current/planned usage,
    spending plans, price elasticity and product problems/deficiencies.
    User forecast data, including spending forecasts, expected unit purchases, driving forces,
    requirements and preferences.
    Channel forecasts, including revenues, units, prices and driving forces.
    Supplier forecasts of future growth rates, influenced by historical data, supplier sales
    expectations, channel sales expectations, end-user spending expectations, and other
    influential trends.
    Supplier forecasts of revenues, units and prices for their own companies and for the total
    industry.
    Historical data, including shipment revenues, units and pricing.


                                                                                                 5
     Economic outlook data, such as GDP, employment statistics, capital spending, regional
     forecasts, etc.

♦    Data Verification. VDC puts forth its best effort to verify all data used in forecasting. Data is
     verified via primary and secondary research within the same target communities and
     companies. VDC verifies primary and secondary data by:
         Conducting supplemental interviews with additional personnel at the target firm
         Crosschecking with target firm channels, partners, key accounts, etc.
         Requesting estimates from competing firms, industry analysts, consultants, etc.
         Crosschecking via direct contact with secondary information creators or referred/quoted
         sources
         Reviewing historical performance

♦    Supplier Share and Position. VDC supplier share and position analyses will be derived
     directly from our team’s structured, in-depth on-site and telephone interviews of leading and
     emerging suppliers of touch screens and sensors under study. Our analysts will use client-
     approved questionnaires to interview suppliers on a broad range of topics, including specific
     emphasis on recent historical, current year and projected near-term shipments.

♦    Customer Requirements and Preferences. VDC analysis of customer requirements and
     preferences focuses on two primary topics: (1) product selection criteria and (2) supplier
     selection criteria. Our analysts deploy client-approved questionnaires to poll current and
     prospective buyers of touch screens to understand recent historical, current and future
     preferences for various technologies, feature sets, vendors, and sources of supply. This data
     assists in the development of technology penetration scenarios, supplier position and
     direction, and channel effectiveness.

♦    Market Opportunity Screening Framework. Developed by VDC analysts and consultants,
     the screening framework model identifies and defines 3-5 year market development
     opportunities. Key characteristics that the framework screens include:
         Consuming markets
         Core and advanced operating characteristics

♦    Industry Development and Supplier Influence Scenarios. VDC also defines and weighs
     issues, forces and trends that are shaping the current competitive landscape. Such analysis
     will yield scenarios of how the future competitive landscape is likely to evolve.


CONTENTS OF THE REPORT
EXECUTIVE SUMMARY                                       SCOPE AND METHODOLOGY
MARKET OVERVIEW AND INDUSTRY STRUCTURE                  INFRASTRUCTURE AND TOOLS
PRODUCT TECHNOLOGIES AND TRENDS                         ANALYSIS METHODS
MARKET ESTIMATES AND FORECASTS                          PRIMARY RESEARCH
USER REQUIREMENTS AND PREFERENCES                       SECONDARY RESEARCH
  ANALYSIS: OEMS AND SYSTEMS
                                                        MARKET OVERVIEW AND INDUSTRY
    INTEGRATORS
                                                         STRUCTURE
COMPETITIVE ANALYSIS AND POSITION
                                                        TOUCH SCREEN VALUE-CHAIN
                                                        SALES AND SUPPORT CHANNELS
                                                        CUSTOMER GROUPS
                                                        INDUSTRY ASSOCIATIONS


6
PRODUCT TECHNOLOGIES AND                    REGIONAL ESTIMATED AND FORECASTED
  DEFINITIONS                                   SHIPMENTS FOR TOUCH SCREENS AND
                                                SENSORS BY VERTICAL MARKET SEGMENT
TOUCH SCREENS
♦    CRT                                    ♦    Retail

♦    LCD                                    ♦    Industrial
TOUCH SCREEN SENSORS                        ♦    Medical/Health Care
♦    Resistive sensors                      ♦    Consumer Products Goods (CPG)
     4-wire                                 ♦    Finance/Enterprise
     5-wire                                 ♦    Government/Institutional
     6-wire                                 ♦    Transportation
     8-wire                                 ♦    Other (Commercial Services,
                                                 Entertainment, etc.)
♦    Capacitive
                                            REGIONAL ESTIMATED AND FORECASTED
     Surface
                                                SHIPMENTS FOR TOUCH SCREENS AND TOUCH
     Projected                                  SCREEN SENSORS BY CHANNEL
     3D                                     ♦    Field sales personnel
♦    SAW                                    ♦    Inside sales personnel
♦    Scanning infrared                      ♦    Manufacturers’ representatives
MARKET ESTIMATES AND FORECASTS              ♦    Internet
SUPPLIER SHIPMENT REVENUES AND UNITS FOR    USER REQUIREMENTS AND
  THE FOLLOWING YEARS:                        PREFERENCES ANALYSIS: OEMS
♦    2005 Actuals                             AND SYSTEMS INTEGRATORS
♦    2006 Estimates                         PRODUCT SELECTION CRITERIA
♦    2007-2010 Forecasts                    ♦    For touch screens
REGIONAL ESTIMATED AND FORECASTED           ♦    For touch screen components
    SHIPMENTS FOR TOUCH SCREENS BY TYPE     VENDOR SELECTION CRITERIA
♦    CRT                                    ♦    Brand name recognition
♦    LCD                                    ♦    Reputation
REGIONAL ESTIMATED AND FORECASTED           ♦    Price
    SHIPMENTS FOR TOUCH SCREEN SENSORS BY
    TYPE                                    ♦    Availability/delivery
♦    Resistive sensors                      ♦    Maintenance support
     4-wire                                 ♦    Technical support
     5-wire                                 ♦    Other
     6-wire                                 PROFILES OF NEAR- AND MID-TERM OEM-
                                              ADOPTERS, BY:
     8-wire
                                            ♦    Solutions
♦    Capacitive
                                            ♦    Vertical markets/end-use device
     Surface
                                                 segments
     Projected
                                            ♦    Results
     3D
                                            RATINGS OF COMPONENT SUPPLIERS BY
♦    SAW                                      OEMS/SYSTEMS INTEGRATORS
♦    Scanning infrared                      ♦    Offerings
                                            ♦    Quality of offerings
                                            ♦    Cost of offerings


                                                                                     7
♦    Breadth of offerings                                               CHANGES IN COMPETITION
♦    Market expertise/experience                                        ♦    Alliances/partnerships
♦    Other factors                                                      ♦    Consolidation
SOURCE FOR TOUCH SCREEN INFORMATION                                     SUPPLIER PROFILES (INCLUDING NEAR-TERM
                                                                          PRIORITIES AND STRATEGIC DIRECTION)
♦    Internet
                                                                        ♦    Corporate overview
♦    Touch screen supplier
                                                                        ♦    Primary offerings
♦    Component supplier
                                                                             Product offerings and shipments
♦    Publication/association
                                                                             Vertical markets/end-use device
TOUCH SCREEN END-USE DEVICE                                                  segments served
  SCREENING MODEL                                                            Geographic markets served
The end-use device screening model will identify
current and future opportunities for touch screen                       ♦    Channels of distribution
solutions. For current and future devices, VDC will                          Sales organizations
identify:
                                                                             Customer classes
VALUE PROPOSITIONS
TECHNICAL REQUIREMENTS                                                  ♦    Product developments

MARKET POTENTIAL                                                        ♦    Strategies and outlook

♦    Present and near-term large potential                              KEY SUCCESS REQUIREMENTS
     opportunities
                                                                        KEY PRODUCT CHARACTERISTICS AND
♦    Future mid-potential touch screen                                      TECHNICAL FEATURES
     opportunities                                                      MARKET OPPORTUNITIES
♦    Laggard low-potential devices                                      INDUSTRY DEVELOPMENT REQUIREMENTS
COMPETITIVE ANALYSIS AND POSITION                                       ALLIANCES/PARTNERSHIPS
REGIONAL SUPPLIER SHARE ANALYSIS                                        OTHER REQUIREMENTS TO MAXIMIZE BOOKINGS
                                                                            GROWTH
♦    Touch screens
♦    Touch screen sensors



CONTRACTUAL PROVISIONS
Venture Development Corporation will execute the multi-client study as described in this proposal,
“Touch Screens and Touch Screen Sensors: Global Market Demand Analysis.”

PROGRAM SCHEDULE

Preliminary update (questionnaires, discussion with sponsors, etc.).......................November 2006
Interim findings (including market size & share estimates) ......................................December 2006
Shipment of final report ................................................................................................January 2007
Executive presentation ................................................................ At client’s discretion and schedule

FEES

Standard publication fee (post publication fee) .......................................................................$7,450




8
FURTHER INFORMATION

♦   To order, complete the form on the last page and fax or mail it to VDC.

♦   For additional information, contact Tim Callahan (508-653-9000x113, timc@vdc-corp.com) or
    Tim Shea (508-653-9000x119, tims@vdc-corp.com)

♦   To review highlights from other studies in VDC’s Automatic Identification and Data Collection
    (AIDC) practice, please visit the following site:
    http://www.vdc-corp.com/aidc/Default.asp


PROPRIETARY HANDLING

All data contained in these studies are proprietary to Venture Development Corporation, and it is
understood that each sponsor will use the reports in a manner consistent with the best interests
of all sponsors. All findings are issued for the sole and confidential use of the subscriber and their
majority-owned subsidiaries. Each sponsor will take reasonable precautions to protect the
confidential nature of the documents supplied to them under this program.

GENERAL PROVISIONS

VDC enters into this contract on the condition if, in its judgment, the number of founding sponsors
is insufficient, VDC may elect not to proceed with all or part of the program. If VDC elects not to
proceed with any portion of the program, VDC will inform the sponsors and refund any payments
that have been received for the cancelled portion, thereby discharging VDC’s obligations related
to the cancelled part of this agreement.

STATEMENT OF QUALIFICATIONS
For 35 years VDC has been providing blue-chip clients in technology intensive industries with
world-class strategic research. On a continuing basis, VDC has published multi-client studies and
has provided consulting services for a number of areas closely associated with touch screens.
The most relevant previous and ongoing research is as follows:

PREVIOUS AND ONGOING RELEVANT RESEARCH

♦   The U.S. Market for Interactive Kiosks: New Horizons for Advanced Computing Technology,
    1995, 1998, 2006

♦   Retail Automation Equipment: A Vertical Market Analysis of Usage and Plans for Wireless,
    Emerging, and Traditional Technologies, 2002, 2004, 2006

♦   Mobile Payment Terminals: Global Market Demand Analysis, ongoing

♦   The Global AIDC Industry Business Planning Service, ongoing since 1985

♦   Global Markets and Applications for 2D Symbology Reading Equipment and Systems, 1998

♦   Global Markets for AIDC Application Software, 2003

♦   Global Markets and Applications for Radio Frequency Identification Equipment and Systems,
    1999, 2002, 2004, 2006

♦   Radio Frequency Identification (RFID) Middleware Solutions: Global Market Opportunity


                                                                                                     9
♦    Mobile Transaction Printers: Global Market Demand Analysis, 2005, 2006

♦    North American Market and Applications for Specialty Bar Code Printers and Consumables,
     1997

♦    Keyboards and Keypads: North American OEM and Aftermarket Demand Analysis, ongoing
     since 1983

♦    Enterprise Mobility Solutions: Mobile Devices, WLAN Infrastructure, Software, and Services,
     2004

♦    Total Cost of Ownership Models for Mobile Computing and Communications Platforms, 2003

♦    Global Markets for Rugged Mobile Computers, Application Software, and Systems Integration
     Services, 2002, 2003

♦    Global Markets and Applications for Wireless LAN Systems, 2000-2001

♦    The North American Market for Warehouse Management Systems (WMS) Software and
     Systems Integration Services, 1999Consulting team


♦    Andrew Nathanson
     Drew is Practice Director of the AIDC/RFID Practice.
     Drew has more than 15 years experience in industrial enterprise program and general
     management, strategy consulting and business development.
     As a consultant and senior management advisor, Drew has worked with a broad range of
     companies in a number of basic and advanced industries, including: AIDC/RFID,
     datacom/telecom, embedded software and hardware, power conversion and control, and
     electronic components and advanced materials.
     Drew works closely with VDC’s AIDC/RFID team of analysts to design, execute and deliver
     challenging proprietary research and consulting engagements for some of the largest
     companies in the AIDC/RFID and mobile computing space, including Symbol, Zebra,
     Motorola, Psion Teklogix, Research In Motion, PSC, and others.
     In 2005, Drew completed proprietary engagements with VDC clients on the global market for
     touch screen sensors. Analysis on this market included estimated and forecasted global
     market demand for touch screen sensors, distribution channel analysis, competitive analysis
     and OEM/systems integrator requirements and preferences analysis.
     Prior to joining VDC, Drew launched and served as Principal of BlueFlame, a management
     consulting firm focusing on the advanced materials and sciences industry and their related
     tech markets. Drew began his career with Integrated Separation Systems as a production
     manager for high-volume automated PAGE Gel manufacturing and analysis. At Boston
     Optical Fiber, Drew managed all product design, development, production, PR and marketing
     activities for the Plastic Optical Fiber and associated product lines.
     Drew is a graduate of Clark University (BS, biology and chemistry) and Northeastern
     University (MBA, concentration in high-tech).




10
♦   Shan Shan Chu
    Shan Shan Chu is an analyst in VDC’s AIDC/RFID Practice.
    Within VDC’s Automatic Identification and Data Collection (AIDC) practice, Shan’s research
    efforts primarily concentrate on RFID technology, including the 2005-2006 RFID Business
    Planning Service. Shan has also recently supported the Electronic Components & Advanced
    Materials practice on the tenth edition of the North American Market for Keyboards &
    Keypads.
    Prior to joining VDC as a full-time analyst, Shan executed various proprietary research and
    consulting assignments in the areas of RFID and Enterprise Mobility as a VDC intern. She
    has also held marketing and business development positions at Prudential Financial and
    Massachusetts Medical Society.
    Shan graduated from Brandeis University (MA, USA) with a major in Economics and minors
    in Computer Science and International Business. She also holds an MA in International
    Economics and Finance from Brandeis International Business School, where her studies
    focused on international marketing, consulting, and management. Her Masters program also
    included a few months at the University of International Business and Economics in Beijing,
    China.


♦   David Krebs
    David is Director of VDC’s Mobile and Wireless Practice.
    David has more than six years experience in mobile computing systems, wireless data
    communication and automated data capture research and consulting. David’s experience in
    consulting includes: end-user segmentation and adoption analyses for next generation mobile
    platforms and communication networks, automatic data capture technology migration mobile
    software middleware and interfaces; development of proprietary forecast methodologies;
    comparative product performance evaluation; missionary sales and market expansion
    requirements analysis; and merger and acquisition due diligence advisory support.
    Recent research reports authored or co-authored by David include Enterprise Mobility
    Solutions (2004, 2005, 2006), Total Cost of Ownership Models for Mobile Computing and
    Communications Platforms: Industrial and Harsh Commercial Environments (2003, ongoing)
    and Global Markets for Rugged Mobile Computing (2003).
    David is a regularly featured speaker on mobile computing and wireless data communication
    markets at a number of industry conferences, including: COMDEX, Frontline Solutions,
    Information Management Institute Workshops, and AIM Executive Forums. David consistently
    contributes to a number of business and trade publications, including: Business Week, The
    New York Times, Information Week, EE Times, Supply Chain Solutions, Frontline Solutions,
    SCAN The Data Capture Report, Modern Materials Handling, Pen Computing and Integrated
    Business Solutions. David is a member of Frontline Solutions’ Editorial Advisory Board.
    Prior to joining VDC, David was employed at Softbank Comdex as a Market Research
    Analyst, where he was responsible for managing all aspects of domestic and international IT
    market research projects. David’s additional related experience includes: market research for
    Sony in Switzerland, and marketing communications for AT&T in London, UK.
    David studied Business Administration, Marketing and Market Research at Boston University.




                                                                                                  11
♦    Christopher J. Rezendes
     Chris is a Vice President at VDC.
     Chris has 15 years experience in industrial technology market research and consulting. He
     has more than 9 years experience in senior management and leadership positions at a
     number of IT systems and professional services organizations.
     Throughout his career, Chris has worked with some of the largest and most respected
     companies in the industrial and information technology industries, including more than 60% of
     the Electronics Business Top 100 OEMs, and most of the Information Week 100.
     Chris has worked with many of the most successful private equity and venture capital firms in
     North America, including: Advent International, Clayton Dubilier and Rice, Odyssey
     Investments, The Carlyle Group, The Blackstone Group, Gores Technology, Ampersand
     Ventures, Polaris Ventures, American Capital Advisors, and many others. His work with the
     financial services community includes proprietary engagements with most of the leading
     investment banking firms in the world.
     Chris also has experience in VDC ‘client environments’ managing business development,
     new product introduction, product management, channels, marketing communications,
     strategic sales, and corporate development functions for suppliers of a number of embedded
     hardware and software solutions.
     Prior to joining VDC, Chris served as Vice President and General Manager for Acterna
     Corporation/ ICS Advent Division. Chris began his career in various project/ program
     management and consulting positions with Harbor Research and Deloitte and Touche.
     Chris is a graduate of Harvard University.




12
                                                           ORDER FORM
                   TOUCH SCREENS AND TOUCH SCREEN SENSORS:                                    STANDARD                  TOTAL
                       GLOBAL MARKET DEMAND ANALYSIS                                        PUBLICATION FEE


PDF File by E-mail                                                                                 $7,450

CD-ROM Printable PDF File*                                                                        $500 each
Includes site license to post study on your company’s network

Printed Reports**                                                                                 $200 each

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