Venture Development Corporation Automatic Identification and Data Collection Practice Market Research Proposal TOUCH SCREENS AND TOUCH SCREEN SENSORS: GLOBAL MARKET DEMAND ANALYSIS MULTI-CLIENT RESEARCH REPORT OCTOBER 2006 Touch Screens and Touch Screen Sensors: Global Market Demand Analysis The program will include the following analyses: RESEARCH SUMMARY ♦ In-depth analysis of global market demand for touch screens and touch screen sensors, including detailed market definition and segmentation; ♦ Conservative, granular market estimates and forecasts for touch screens and touch screen sensors; ♦ End-use device screening model, analyzing short and moderate term deployment opportunities for touch screens and sensors; ♦ Detailed OEM and VAR/systems integrator requirements analysis, including component and sub-system vendor selection criteria, component performance and feature requirements; ♦ Industry structure and analysis of touch screen and touch screen sensor suppliers, including market share, position and profiles; ♦ Key success requirements for touch screen suppliers, touch screen sensor suppliers, and touch screen integrators. VERTICAL MARKET AND END-USE DEVICE COVERAGE Vertical Market Segments End-Use Device Segments Retail Stationary Devices: Industrial – Kiosks/POI Medical/Health Care – POS Consumer Products Goods (CPG) – Instrumentation/Diagnostics Finance/Enterprise – Operator Interface Terminals/Monitors Government/Institutional (including Military, – Other (including gaming terminals, etc.) Local/State/Fed Administrations, Education, etc.) Mobile Devices: Transportation – Handheld Other (including Commercial Services, Entertainment, – Vehicle etc.) – PDA/Smart Phones – Laptop/Mobile Computing – Instrumentation/Diagnostics – Operator Interface Terminals/Monitors – Other METHODOLOGY – These analyses will be based on rigorous primary and secondary research processes. The primary research process will be based on structured, in-depth telephone interviews and Web surveys with the following market participants: ♦ Customer groups: OEMS/integrators all vertical market segments outlined above; ♦ Suppliers of touch screens and sensors; ♦ Other market influencers: industry associations, standards bodies, government agencies, etc. SCHEDULE – Preliminary findings: November 2006. Interim findings: December 2006. Final report: January 2007. QUALIFICATIONS – Since 1985, VDC has been the leading source of market research and consulting services for a host of retail automation equipment; AIDC/RFID hardware, software, and systems solutions; as well as other mobile computing and wireless communications systems. 1 SCOPE PRODUCT COVERAGE END-USE DEVICE COVERAGE TOUCH SCREENS STATIONARY DEVICES ♦ CRT ♦ Kiosks/POI ♦ LCD ♦ POS TOUCH SCREEN SENSORS ♦ Instrumentation/Diagnostics ♦ Resistive sensors ♦ Operator Interface Terminals/Monitors 4-wire ♦ Other (including gaming terminals) 5-wire MOBILE DEVICES 6-wire ♦ Handheld 8-wire ♦ Vehicle ♦ Capacitive ♦ PDA/Smart Phones Surface ♦ Laptop/Mobile Computing Projected ♦ Instrumentation/Diagnostics 3D ♦ Operator Interface Terminals/Monitors ♦ SAW ♦ Other ♦ Scanning infrared REGIONAL COVERAGE VERTICAL MARKET COVERAGE AMERICAS (NORTH AND SOUTH AMERICA) RETAIL EUROPE, MIDDLE EAST, AFRICA (EMEA) INDUSTRIAL ASIA-PACIFIC MEDICAL/HEALTH CARE CONSUMER PRODUCTS GOODS (CPG) FINANCE/ENTERPRISE GOVERNMENT/INSTITUTIONAL TRANSPORTATION OTHER 2 PROCESS AND METHODOLOGY RESEARCH METHODOLOGY With 35 years of technology market research experience, VDC has a well-demonstrated ability to design and execute rigorous methodologies. We rely heavily on our own primary research, which we reinforce with information from secondary sources where appropriate. For this research report, VDC will use the following methodology: PLANNING Finalize scope with founding sponsors. Before beginning our research, we will contact sponsors to ensure that the scope of the research is consistent with their specific requirements. ♦ Access to the analyst team. Sponsors will have direct access to the analyst team prior to the launch of the study. Sponsors are encouraged to discuss any number of topics with the analyst team, including product/technology & market segment coverage, key trends and developments, etc. ♦ Questionnaire feedback. In an effort to mold and shape the scope of the report, sponsors will have the opportunity to review and edit all user, supplier and channel questionnaires prior to distribution. Sponsor feedback concerning the accuracy and specificity of survey questions will ensure the most robust, comprehensive study possible. INFRASTRUCTURE AND TOOLS ♦ Market segmentation. VDC will model the touch screen and touch screen sensor market through detailed accounts of the products/technologies, vertical markets, regional markets, customer class communities, and channels that comprise the touch screen industry. Where applicable, VDC will provide installed base shipments and trending analysis for touch screens and touch screen sensors for each of the segments above. ♦ Technical/solution value chain. The value chain will include definitions of the components and systems that constitute the touch screen hierarchy, including sensors, touch screens and integrated systems. ♦ Stakeholder map. The stakeholder map will identify the major stakeholder groups and provide insight into their touch screen objectives and current involvement in the community. VDC will provide analysis for, and within, each of the following stakeholder groups: technology suppliers, OEMs/systems integrators, end users and industry and standards groups. ♦ Survey tools and target databases. VDC will design detailed questionnaires that address critical issues surrounding the touch screen and touch screen sensor market (product shipments, purchasing trends, sales drivers and obstacles, product requirements and selection criteria, etc.), and will be sent to sponsors for comment on accuracy and relevance. These questionnaires will be delivered/administered to each of the target communities listed in the chart on the following page through the following communication methods: In-depth telephone interviews - For suppliers, OEMs, and systems integrators of touch screens and touch screen sensors. Supplemental Web-based surveys - For OEMs and systems integrators of touch screens and touch screen sensors. Survey target databases will be secured through VDC proprietary sources, research program sponsors, and industry-specific third parties (trade publications, Web sites, conferences, etc.). 3 PRIMARY RESEARCH ♦ Conduct a comprehensive primary research program. The following programs will constitute the core of our primary data collection efforts: Suppliers. Structured in-depth interviews will be conducted on-site and by telephone with Presidents, Vice Presidents of Marketing, Business Development Managers and Senior Product Managers of touch screen system and component suppliers. Customer groups. Structured, in-depth Web/E-Mail surveys will be conducted with customer groups of pressure switches in order to obtain current and future customer requirements. VDC will supplement the telephone interviews with a Web survey from hundreds of customers. Customer groups across all regional and vertical markets under study include: OEMs Systems integrators Distributors Standards organizations/industry associations. VDC will survey standards organizations and industry associations in order to learn about current developments impacting the pressure switch space. The following is a summary of the primary research methodology: Target Examples of Target Sample Size Communities Companies/Organizations 3M, Berquist, Cirque, EELY, Suppliers of Touch eTurboTouch, Elo TouchSystems, Screens & Touch Approx. 50 Phone or On- Fujitsu, Gunze, Intech, Maistek, Screen Sensors Site Interviews RCL, Sensitive Object, SMK, etc. OEMs/Systems From every vertical market Approx. 60 Integrators segment Web/E-mail OEMs/Systems From every vertical market Target sample N > 200 Surveys Integrators segment SECONDARY RESEARCH ♦ Conduct a focused secondary research program. In addition to the extensive primary research efforts described above, VDC will also incorporate targeted secondary research wherever it is needed to further develop and substantiate our findings. Analysis of financial reports – For all the suppliers of touch screens and touch screen sensors whose stock is publicly traded, VDC will obtain and examine 10Ks, 10Qs, annual reports, financial analysts’ reports and rating agency reports to further supplement revenue data. In the case of privately held corporations, VDC will obtain and examine operational and financial information from a number of third-party sources, including Dunn & Bradstreet, CorpTech, etc. Internet searches – VDC will comb the corporate Web sites of virtually every supplier of touch screen and sensors to obtain all relevant information including product offerings, specifications, press releases, channel structure, and other corporate information. Some of the material that will be gathered includes product offerings, detailed specifications, press releases, corporate backgrounds and channel infrastructure. 4 Trade press search and analysis – VDC will conduct a detailed search and analysis of the relevant trade press to supplement our research and findings for product developments and market trends. Examples of trade press include: Business Solutions Magazine, Electronic Business, eurokiosks.org, Frontline Solutions, Integrated Solutions, kioskcom.com, Mobile Computing & Communications, Mobile Enterprise Magazine, PC Magazine, Retail Systems Reseller, Smart Phone and Pocket PC Magazine, Tablet PC Magazine, Transaction World, Wireless Design and Development, etc. Other sources – Industry associations standards bodies, independent consultancies, academic institutions, government agencies, public forums and consortia. ANALYSIS METHODS The rigor of VDC’s research methodology yields a considerable amount of raw data and information that creates significant value when VDC analysis methods are applied. Data gathered for analysis is obtained via the data acquisition methods listed below. Targeted information (i.e. revenues, shipments, growth) is listed within the interview guides for each community. VDC does not consider an interview complete unless at least 75% of the entire questionnaire is completed with valid answers. All interviews deemed incomplete are subsequently followed-up with the contact or other contacts at the same firm. This market research report will include a number of unique analysis methods, including: ♦ Market Segmentation and Definition. One of the most challenging and important aspects of touch screen market development is market definition and segmentation. How potential market opportunities, target customers and competing solutions are defined is critical to building: Accurate market estimates Realistic technology penetration forecasts Meaningful supplier position and share Detailed customer requirements and preferences profiles ♦ Market Estimates and Forecasts. VDC market penetration scenarios, estimates and forecasts are built using two methods simultaneously: (1) top-down based on supplier shipments; and (2) a qualitative, bottom-up approach based on customer current spending agendas, recent installations, and future purchasing plans. Key inputs to these models include: User penetration forecasts and market adoption analysis, including data from the total potential user population. Future market penetration data may include current/planned usage, spending plans, price elasticity and product problems/deficiencies. User forecast data, including spending forecasts, expected unit purchases, driving forces, requirements and preferences. Channel forecasts, including revenues, units, prices and driving forces. Supplier forecasts of future growth rates, influenced by historical data, supplier sales expectations, channel sales expectations, end-user spending expectations, and other influential trends. Supplier forecasts of revenues, units and prices for their own companies and for the total industry. Historical data, including shipment revenues, units and pricing. 5 Economic outlook data, such as GDP, employment statistics, capital spending, regional forecasts, etc. ♦ Data Verification. VDC puts forth its best effort to verify all data used in forecasting. Data is verified via primary and secondary research within the same target communities and companies. VDC verifies primary and secondary data by: Conducting supplemental interviews with additional personnel at the target firm Crosschecking with target firm channels, partners, key accounts, etc. Requesting estimates from competing firms, industry analysts, consultants, etc. Crosschecking via direct contact with secondary information creators or referred/quoted sources Reviewing historical performance ♦ Supplier Share and Position. VDC supplier share and position analyses will be derived directly from our team’s structured, in-depth on-site and telephone interviews of leading and emerging suppliers of touch screens and sensors under study. Our analysts will use client- approved questionnaires to interview suppliers on a broad range of topics, including specific emphasis on recent historical, current year and projected near-term shipments. ♦ Customer Requirements and Preferences. VDC analysis of customer requirements and preferences focuses on two primary topics: (1) product selection criteria and (2) supplier selection criteria. Our analysts deploy client-approved questionnaires to poll current and prospective buyers of touch screens to understand recent historical, current and future preferences for various technologies, feature sets, vendors, and sources of supply. This data assists in the development of technology penetration scenarios, supplier position and direction, and channel effectiveness. ♦ Market Opportunity Screening Framework. Developed by VDC analysts and consultants, the screening framework model identifies and defines 3-5 year market development opportunities. Key characteristics that the framework screens include: Consuming markets Core and advanced operating characteristics ♦ Industry Development and Supplier Influence Scenarios. VDC also defines and weighs issues, forces and trends that are shaping the current competitive landscape. Such analysis will yield scenarios of how the future competitive landscape is likely to evolve. CONTENTS OF THE REPORT EXECUTIVE SUMMARY SCOPE AND METHODOLOGY MARKET OVERVIEW AND INDUSTRY STRUCTURE INFRASTRUCTURE AND TOOLS PRODUCT TECHNOLOGIES AND TRENDS ANALYSIS METHODS MARKET ESTIMATES AND FORECASTS PRIMARY RESEARCH USER REQUIREMENTS AND PREFERENCES SECONDARY RESEARCH ANALYSIS: OEMS AND SYSTEMS MARKET OVERVIEW AND INDUSTRY INTEGRATORS STRUCTURE COMPETITIVE ANALYSIS AND POSITION TOUCH SCREEN VALUE-CHAIN SALES AND SUPPORT CHANNELS CUSTOMER GROUPS INDUSTRY ASSOCIATIONS 6 PRODUCT TECHNOLOGIES AND REGIONAL ESTIMATED AND FORECASTED DEFINITIONS SHIPMENTS FOR TOUCH SCREENS AND SENSORS BY VERTICAL MARKET SEGMENT TOUCH SCREENS ♦ CRT ♦ Retail ♦ LCD ♦ Industrial TOUCH SCREEN SENSORS ♦ Medical/Health Care ♦ Resistive sensors ♦ Consumer Products Goods (CPG) 4-wire ♦ Finance/Enterprise 5-wire ♦ Government/Institutional 6-wire ♦ Transportation 8-wire ♦ Other (Commercial Services, Entertainment, etc.) ♦ Capacitive REGIONAL ESTIMATED AND FORECASTED Surface SHIPMENTS FOR TOUCH SCREENS AND TOUCH Projected SCREEN SENSORS BY CHANNEL 3D ♦ Field sales personnel ♦ SAW ♦ Inside sales personnel ♦ Scanning infrared ♦ Manufacturers’ representatives MARKET ESTIMATES AND FORECASTS ♦ Internet SUPPLIER SHIPMENT REVENUES AND UNITS FOR USER REQUIREMENTS AND THE FOLLOWING YEARS: PREFERENCES ANALYSIS: OEMS ♦ 2005 Actuals AND SYSTEMS INTEGRATORS ♦ 2006 Estimates PRODUCT SELECTION CRITERIA ♦ 2007-2010 Forecasts ♦ For touch screens REGIONAL ESTIMATED AND FORECASTED ♦ For touch screen components SHIPMENTS FOR TOUCH SCREENS BY TYPE VENDOR SELECTION CRITERIA ♦ CRT ♦ Brand name recognition ♦ LCD ♦ Reputation REGIONAL ESTIMATED AND FORECASTED ♦ Price SHIPMENTS FOR TOUCH SCREEN SENSORS BY TYPE ♦ Availability/delivery ♦ Resistive sensors ♦ Maintenance support 4-wire ♦ Technical support 5-wire ♦ Other 6-wire PROFILES OF NEAR- AND MID-TERM OEM- ADOPTERS, BY: 8-wire ♦ Solutions ♦ Capacitive ♦ Vertical markets/end-use device Surface segments Projected ♦ Results 3D RATINGS OF COMPONENT SUPPLIERS BY ♦ SAW OEMS/SYSTEMS INTEGRATORS ♦ Scanning infrared ♦ Offerings ♦ Quality of offerings ♦ Cost of offerings 7 ♦ Breadth of offerings CHANGES IN COMPETITION ♦ Market expertise/experience ♦ Alliances/partnerships ♦ Other factors ♦ Consolidation SOURCE FOR TOUCH SCREEN INFORMATION SUPPLIER PROFILES (INCLUDING NEAR-TERM PRIORITIES AND STRATEGIC DIRECTION) ♦ Internet ♦ Corporate overview ♦ Touch screen supplier ♦ Primary offerings ♦ Component supplier Product offerings and shipments ♦ Publication/association Vertical markets/end-use device TOUCH SCREEN END-USE DEVICE segments served SCREENING MODEL Geographic markets served The end-use device screening model will identify current and future opportunities for touch screen ♦ Channels of distribution solutions. For current and future devices, VDC will Sales organizations identify: Customer classes VALUE PROPOSITIONS TECHNICAL REQUIREMENTS ♦ Product developments MARKET POTENTIAL ♦ Strategies and outlook ♦ Present and near-term large potential KEY SUCCESS REQUIREMENTS opportunities KEY PRODUCT CHARACTERISTICS AND ♦ Future mid-potential touch screen TECHNICAL FEATURES opportunities MARKET OPPORTUNITIES ♦ Laggard low-potential devices INDUSTRY DEVELOPMENT REQUIREMENTS COMPETITIVE ANALYSIS AND POSITION ALLIANCES/PARTNERSHIPS REGIONAL SUPPLIER SHARE ANALYSIS OTHER REQUIREMENTS TO MAXIMIZE BOOKINGS GROWTH ♦ Touch screens ♦ Touch screen sensors CONTRACTUAL PROVISIONS Venture Development Corporation will execute the multi-client study as described in this proposal, “Touch Screens and Touch Screen Sensors: Global Market Demand Analysis.” PROGRAM SCHEDULE Preliminary update (questionnaires, discussion with sponsors, etc.).......................November 2006 Interim findings (including market size & share estimates) ......................................December 2006 Shipment of final report ................................................................................................January 2007 Executive presentation ................................................................ At client’s discretion and schedule FEES Standard publication fee (post publication fee) .......................................................................$7,450 8 FURTHER INFORMATION ♦ To order, complete the form on the last page and fax or mail it to VDC. ♦ For additional information, contact Tim Callahan (508-653-9000x113, email@example.com) or Tim Shea (508-653-9000x119, firstname.lastname@example.org) ♦ To review highlights from other studies in VDC’s Automatic Identification and Data Collection (AIDC) practice, please visit the following site: http://www.vdc-corp.com/aidc/Default.asp PROPRIETARY HANDLING All data contained in these studies are proprietary to Venture Development Corporation, and it is understood that each sponsor will use the reports in a manner consistent with the best interests of all sponsors. All findings are issued for the sole and confidential use of the subscriber and their majority-owned subsidiaries. Each sponsor will take reasonable precautions to protect the confidential nature of the documents supplied to them under this program. GENERAL PROVISIONS VDC enters into this contract on the condition if, in its judgment, the number of founding sponsors is insufficient, VDC may elect not to proceed with all or part of the program. If VDC elects not to proceed with any portion of the program, VDC will inform the sponsors and refund any payments that have been received for the cancelled portion, thereby discharging VDC’s obligations related to the cancelled part of this agreement. STATEMENT OF QUALIFICATIONS For 35 years VDC has been providing blue-chip clients in technology intensive industries with world-class strategic research. On a continuing basis, VDC has published multi-client studies and has provided consulting services for a number of areas closely associated with touch screens. The most relevant previous and ongoing research is as follows: PREVIOUS AND ONGOING RELEVANT RESEARCH ♦ The U.S. Market for Interactive Kiosks: New Horizons for Advanced Computing Technology, 1995, 1998, 2006 ♦ Retail Automation Equipment: A Vertical Market Analysis of Usage and Plans for Wireless, Emerging, and Traditional Technologies, 2002, 2004, 2006 ♦ Mobile Payment Terminals: Global Market Demand Analysis, ongoing ♦ The Global AIDC Industry Business Planning Service, ongoing since 1985 ♦ Global Markets and Applications for 2D Symbology Reading Equipment and Systems, 1998 ♦ Global Markets for AIDC Application Software, 2003 ♦ Global Markets and Applications for Radio Frequency Identification Equipment and Systems, 1999, 2002, 2004, 2006 ♦ Radio Frequency Identification (RFID) Middleware Solutions: Global Market Opportunity 9 ♦ Mobile Transaction Printers: Global Market Demand Analysis, 2005, 2006 ♦ North American Market and Applications for Specialty Bar Code Printers and Consumables, 1997 ♦ Keyboards and Keypads: North American OEM and Aftermarket Demand Analysis, ongoing since 1983 ♦ Enterprise Mobility Solutions: Mobile Devices, WLAN Infrastructure, Software, and Services, 2004 ♦ Total Cost of Ownership Models for Mobile Computing and Communications Platforms, 2003 ♦ Global Markets for Rugged Mobile Computers, Application Software, and Systems Integration Services, 2002, 2003 ♦ Global Markets and Applications for Wireless LAN Systems, 2000-2001 ♦ The North American Market for Warehouse Management Systems (WMS) Software and Systems Integration Services, 1999Consulting team ♦ Andrew Nathanson Drew is Practice Director of the AIDC/RFID Practice. Drew has more than 15 years experience in industrial enterprise program and general management, strategy consulting and business development. As a consultant and senior management advisor, Drew has worked with a broad range of companies in a number of basic and advanced industries, including: AIDC/RFID, datacom/telecom, embedded software and hardware, power conversion and control, and electronic components and advanced materials. Drew works closely with VDC’s AIDC/RFID team of analysts to design, execute and deliver challenging proprietary research and consulting engagements for some of the largest companies in the AIDC/RFID and mobile computing space, including Symbol, Zebra, Motorola, Psion Teklogix, Research In Motion, PSC, and others. In 2005, Drew completed proprietary engagements with VDC clients on the global market for touch screen sensors. Analysis on this market included estimated and forecasted global market demand for touch screen sensors, distribution channel analysis, competitive analysis and OEM/systems integrator requirements and preferences analysis. Prior to joining VDC, Drew launched and served as Principal of BlueFlame, a management consulting firm focusing on the advanced materials and sciences industry and their related tech markets. Drew began his career with Integrated Separation Systems as a production manager for high-volume automated PAGE Gel manufacturing and analysis. At Boston Optical Fiber, Drew managed all product design, development, production, PR and marketing activities for the Plastic Optical Fiber and associated product lines. Drew is a graduate of Clark University (BS, biology and chemistry) and Northeastern University (MBA, concentration in high-tech). 10 ♦ Shan Shan Chu Shan Shan Chu is an analyst in VDC’s AIDC/RFID Practice. Within VDC’s Automatic Identification and Data Collection (AIDC) practice, Shan’s research efforts primarily concentrate on RFID technology, including the 2005-2006 RFID Business Planning Service. Shan has also recently supported the Electronic Components & Advanced Materials practice on the tenth edition of the North American Market for Keyboards & Keypads. Prior to joining VDC as a full-time analyst, Shan executed various proprietary research and consulting assignments in the areas of RFID and Enterprise Mobility as a VDC intern. She has also held marketing and business development positions at Prudential Financial and Massachusetts Medical Society. Shan graduated from Brandeis University (MA, USA) with a major in Economics and minors in Computer Science and International Business. She also holds an MA in International Economics and Finance from Brandeis International Business School, where her studies focused on international marketing, consulting, and management. Her Masters program also included a few months at the University of International Business and Economics in Beijing, China. ♦ David Krebs David is Director of VDC’s Mobile and Wireless Practice. David has more than six years experience in mobile computing systems, wireless data communication and automated data capture research and consulting. David’s experience in consulting includes: end-user segmentation and adoption analyses for next generation mobile platforms and communication networks, automatic data capture technology migration mobile software middleware and interfaces; development of proprietary forecast methodologies; comparative product performance evaluation; missionary sales and market expansion requirements analysis; and merger and acquisition due diligence advisory support. Recent research reports authored or co-authored by David include Enterprise Mobility Solutions (2004, 2005, 2006), Total Cost of Ownership Models for Mobile Computing and Communications Platforms: Industrial and Harsh Commercial Environments (2003, ongoing) and Global Markets for Rugged Mobile Computing (2003). David is a regularly featured speaker on mobile computing and wireless data communication markets at a number of industry conferences, including: COMDEX, Frontline Solutions, Information Management Institute Workshops, and AIM Executive Forums. David consistently contributes to a number of business and trade publications, including: Business Week, The New York Times, Information Week, EE Times, Supply Chain Solutions, Frontline Solutions, SCAN The Data Capture Report, Modern Materials Handling, Pen Computing and Integrated Business Solutions. David is a member of Frontline Solutions’ Editorial Advisory Board. Prior to joining VDC, David was employed at Softbank Comdex as a Market Research Analyst, where he was responsible for managing all aspects of domestic and international IT market research projects. David’s additional related experience includes: market research for Sony in Switzerland, and marketing communications for AT&T in London, UK. David studied Business Administration, Marketing and Market Research at Boston University. 11 ♦ Christopher J. Rezendes Chris is a Vice President at VDC. Chris has 15 years experience in industrial technology market research and consulting. He has more than 9 years experience in senior management and leadership positions at a number of IT systems and professional services organizations. Throughout his career, Chris has worked with some of the largest and most respected companies in the industrial and information technology industries, including more than 60% of the Electronics Business Top 100 OEMs, and most of the Information Week 100. Chris has worked with many of the most successful private equity and venture capital firms in North America, including: Advent International, Clayton Dubilier and Rice, Odyssey Investments, The Carlyle Group, The Blackstone Group, Gores Technology, Ampersand Ventures, Polaris Ventures, American Capital Advisors, and many others. His work with the financial services community includes proprietary engagements with most of the leading investment banking firms in the world. Chris also has experience in VDC ‘client environments’ managing business development, new product introduction, product management, channels, marketing communications, strategic sales, and corporate development functions for suppliers of a number of embedded hardware and software solutions. Prior to joining VDC, Chris served as Vice President and General Manager for Acterna Corporation/ ICS Advent Division. Chris began his career in various project/ program management and consulting positions with Harbor Research and Deloitte and Touche. Chris is a graduate of Harvard University. 12 ORDER FORM TOUCH SCREENS AND TOUCH SCREEN SENSORS: STANDARD TOTAL GLOBAL MARKET DEMAND ANALYSIS PUBLICATION FEE PDF File by E-mail $7,450 CD-ROM Printable PDF File* $500 each Includes site license to post study on your company’s network Printed Reports** $200 each *Available only to purchasers of the PDF File by E-mail. Subtotal MA Companies add 5% tax TOTAL I want to purchase “Touch Screens and Touch Screen Sensors: Global Market Demand Analysis.” I have read the Contractual Provisions section of this proposal and agree to its terms. 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