INTERNET ADVERTISING REVENUES CLOSE TO $4 BILLION FOR Q1 2006
Continues Trend of Record Setting Quarters
New York, NY (May 30, 2006) – The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC)
today announced that Internet advertising revenues reached a new record of $3.9 billion for the first quarter of
2006. The 2006 first quarter revenues represent a 38 percent increase over Q1 2005 at $2.8 billion and a 6
percent increase over Q4 2005 total at $3.6 billion.
“The steady growth of online advertising is a clear indication that marketers continue to believe in the
opportunities and effectiveness that this medium delivers in reaching and engaging their consumers,” said
Greg Stuart, CEO, Interactive Advertising Bureau. “The Interactive Advertising industry remains committed to
the creation of a world class medium with best-of-breed standards, measurement guidelines, research and ad
products for marketers and agencies.”
“The Internet continues to shape the media landscape as more advertising dollars are going online,” said Peter
Petrusky, Director, Advisory Services, PricewaterhouseCoopers. “It is abundantly clear that marketers are
seeing a compelling opportunity to leverage the Internet as a powerful medium that drives both branding and
“Consumer habits are continuing to change and mature,” adds David Silverman, partner, Assurance,
PricewaterhouseCoopers. “Companies are effectively learning to devote more of their advertising budget to this
fast-growing advertising platform in order to reach the right audience at the right time.”
Conducted by the New Media Group of PricewaterhouseCoopers, the "Advertising Revenue Report" was
started by the IAB in 1996, and represents data from all companies that report meaningful online advertising
revenues. The results are considered the most accurate measurement of interactive advertising revenues
because the data is compiled directly from information supplied by companies selling advertising on the
Internet. The survey includes data concerning online advertising revenues from Web sites, commercial online
services, free e-mail providers, and all other companies selling online advertising. First and third quarter
revenue reports are estimates, with the actual figures being released along with second and fourth quarter data
respectively. PwC does not audit the information and provides no opinion or other form of assurance with
respect to the information.
The IAB sponsors the Internet Advertising Revenue Report, which is conducted independently by the New
Media Group of PricewaterhouseCoopers. The full report is issued twice yearly for full and half-year data, and
top-line quarterly estimates are issued for the first and third quarters.
PricewaterhouseCoopers (www.pwc.com) provides industry-focused assurance, tax and advisory services to
build public trust and enhance value for its clients and their stakeholders. More than 130,000 people in 148
countries work collaboratively using connected thinking to develop fresh perspectives and practical advice.
“PricewaterhouseCoopers” refers to the network of member firms of PricewaterhouseCoopers International
Limited, each of which is a separate and independent legal entity.
About the IAB:
Founded in 1996, the Interactive Advertising Bureau (www.iab.net) represents over 250 leading interactive
companies that actively engage in, and support the sale of interactive advertising. IAB members are
responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB
evaluates and recommends standards and practices; fields interactive effectiveness research, and educates
the advertising industry about interactive advertising.
IAB Media Contact: PricewaterhouseCoopers Contact:
Lynn Trono Suzanne Dawson
212 380 4707 212 329 1420