The Conference and Exposition for Health Fitness by zti74454

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									                           FOCUS ON GROWTH




   Premier Sponsors:
                                         The Conference and Exposition for
                                         Health & Fitness Facility Management


                                      Conference: April 16-19, 2008
                                      Exhibits: April 17-19, 2008
                                      The Javits Center, New York, NY
                                      www.clubindustryshow.com/east

     Sponsored by:




Managed and produced by:
                                      Complete Conference
                                      Information Inside ·
Club Industry Overview




                       Club Industry trade shows embrace every facet of commercial
                       fitness. Club Industry East is an information forum that provides
                       solutions to owners, operators and managers of for-profit and
                       non-profit fitness facilities alike.

Club Industry East will help you…
      I Improve your facility programming
      I Gain insight from industry leaders and visionaries
      I Find innovative new products/services
      I Evaluate a wide range of competing solutions
      I Upgrade your skills, knowledge and effectiveness

Club Industry East provides immediate benefits
for management and staff of:
      I Health Clubs/Gyms                                     I Golf & Country Clubs
      I YM/YWCAs/JCCs                                         I Tennis & Racquetball Clubs
      I Corporate Fitness Facilities                          I Swim Clubs
      I Hospitals/Sports Medicine/                            I Reducing Salons/Weight Loss Centers
      I Rehab & Wellness Centers                              I Aerobics Directors & Personal Trainers
      I Hotel/Resort/Spa Fitness Centers                      I Developers/Operators of Apartment
      I Colleges/Universities/Schools                           Complexes, Condos/Co-Ops,
      I Military, Police & Fire Departments                   I Senior Living Communities

Education
The Club Industry Conference is acknowledged as the most comprehensive educational program in the
industry, offering continuing education from 13 organizations, and attracting the highest caliber fitness
leaders. This year's agenda features more than 75 seminars covering every aspect of fitness management.

Networking Events
Even if you don't attend the seminar program, you can still benefit by attending the FREE special presentations.
Knowledge gained from meeting colleagues and coworkers away from an office setting is invaluable, and
you’ll meet people you wouldn’t otherwise meet.

Examine In-Demand Products & Services on the Exhibit Floor
      I Cardiovascular Equipment
      I Strength Training Equipment
      I Food/Beverage/Nutritional Supplements
      I Club Management Software/Services
      I Entertainment/Sound/Music
      I Financial Services
      I Insurance
      I Flooring/Carpet/Court Surfaces
      I Spa Equipment & Services/Saunas
      I Pilates Studios
      I Apparel & Uniforms
      I Lockers
      I Pro Shop Supplies
      I Youth Fitness Equipment
      I Pool Equipment
      I And Many More!
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                                                                                            Special Events




Special Events                                                                                   Free to
                                                                                                 Attend
                                                                                                         All
                                                                                                        ees!
                   Keynote Address: Gunnar Peterson, CSCS, CPT
                   Thursday, April 17 • 11:30am – 12:30pm                                  Conference Supporter:
                   Join Gunnar Peterson,“Trainer to the Stars,” with his boundless
                   energy and nearly two decades of experience in the fitness
                   industry as he shares his innovative approach to marketing his gym, products and himself as
                   a personal trainer. He may even share a few Hollywood stories too! Discover how Gunnar
                   built and grew his business as you learn valuable tips about geographic markets throughout
                   the country that are sure to bring success or failure. See page 16 for more information.


                                                                                                 Free to
                                                                                                         All
                   Keynote Address: Michael Phillips MD,                                         Attend
                                                                                                        ees!
                   Hospital Epidemiologist, New York                                     Conference Supporter:
                   University Medical Center
                   Friday, April 18 • 11:45am – 12:30pm
                   With all the recent media coverage of MRSA, Methicillin-resistant Staphylococcus aureus,
                   get the facts from an expert. The Hospital Epidemiologist from NYU Medical Center breaks
                   MRSA down, as he explains what MRSA is and what it means to the fitness industry. Learn
                   who is at risk, how people get exposed, how to prevent MRSA infections in your facility and
                   how to educate your clients and staff about MRSA. See page 23 for more information.


                                                                                                 Free to
Welcome Reception                                                                                        All
                                                                                                 Attend
                                                                                                        ees!
Thursday, April 17 • 4:00pm - 5:00pm
Enjoy a cocktail and some tasty treats while networking with your peers on the exhibit hall floor!
Meet new people and learn the latest trends in the industry.


Attention Club Owners:                                                                           Free to
                                                                                                         All
Receive Valuable Input From Your Members!                                                        Attend
                                                                                                        ees!
Saturday, April 19
Bring up to 10 of your clients with you to Club Industry East on Saturday and let them demo new
equipment, products and services and let you know what they would like to see at your facility.




                             Boot Camp Challenge: Now You Can Profit!
                       You can significantly raise your income with Boot Camp ChallengeSM.
                       Attend this full day seminar and acquire all the tools to immediately
                       launch your own professional boot camps. Boot Camp ChallengeSM is
 a licensed, turn key business model that produces immediate income for you and results
 for your clients.

 To find out more about obtaining your Boot Camp Challenge license and all the benefits,
 contact Lori Patterson at 636-734-8594, email at lori@bootcamp-challenge.com or visit
 www.bootcamp-challenge.com.




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Exhibit Hall




The Exhibit Hall
Innovation, Ideas and Solutions For Your Facility
See the latest trends and developments in the industry. Meet new contacts and get deals on purchases that
will be beneficial to the future growth of your business. The Club Industry East exhibit hall offers a one-stop
shop for all equipment, products and services in the commercial fitness industry. It's all here! Look to the
future and plan for success… education, motivation and innovation to grow your business!

Here’s just a sampling of some of the exhibitors
you’ll meet at the show:
ABC Financial Services, Inc.            Matrix Fitness Systems
Abcore Fitness, Inc.                    Mind Your Body
American Council on Exercise            Octane Fitness
Aspen Information Systems               OKA B
Biometrics Nutrition & Fitness          Optimal Design Systems International
Body Togs, Inc.                         Paramount Acceptance
California University of Pennsylvania   Paramount Fitness Corp.
CheckFree is now part of Fiserv         Philadephia Insurance Companies
Club Insider News                       Power Systems, Inc.
Creative Agency Group                   Precor, Inc.
Crunch Fitness                          R/T Fitness
CSI Software                            Scazu, Inc.
Everlast Perfomance Flooring            Shape.Net Software
Expresso Fitness Corporation            SKIBOW
Fabiano Designs International           SoloStrength
Fitness Anywhere                        Sports Art America, Inc.
Fitness Business Pro                    SPRI Products
Fitness Equipment Depot                 Star Trac
Fundamental Fitness Products            Strive
Gym Source                              Tan & Health Supply
GymValet/B&D Specialty Concepts, Inc.   TMI Salt Pure Corp.
Gymwipes - 2Xl Corporation              Twin Oaks Software Development
Hampton Fitness Products                Versa Climber
Hydromassage                            Vitabot
ICA-Indoor Courts of America            VitaMix
Intek Strength                          Volo Innovations, Inc.
IntelaMetrix, Inc.                      WaterRower, Inc.
I-Trainer International                 Wellness Business Systems
K & K Insurance Group, Inc.             Wellness Health Education Network
KI Software/Motion Soft                 Woodway
Liberty Paper & Janitorial Sup          Worldwide Sport Nutrition/MET-Rx
Life Fitness                            X Vest, Inc.
Marpo Kinetics                          XSport Fitness


Exhibit Hall Hours
Thursday, April 17.........12:30pm – 5:00pm
Friday, April 18 .............12:30pm – 5:00pm
Saturday, April 19 .........10:00am – 2:00pm



                Interested in exhibiting? Contact a Sales Manager
     Sam Posa at 800-525-9154 or 913-981-6145 or email sam.posa@penton.com
         Jerry Busker at 203-358-4135 or email jerry.busker@penton.com
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                                                                   Featured Exhibitors




Featured Exhibitors
                                           Premier Sponsors:




                          Check Out These Featured Exhibitors:




                   Booth 223
                                                               Booth 507



           Motionsoft
           ideas implemented   sm




                   Booth 537

                                                               Booth 523



                   Booth 431




                                                               Booth 461

                   Booth 446




                                                               Booth 346
                   Booth 517



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                                                                                                                                                                                                                                                                                                                          Schedule of Events




                                                                                            Management & Business                           Sales                          Wellness &
                                                                                                                                                                                                               Schedule
                                                                                                                                                                                                                    Creative                              Personal                       Customer Service
                                                                                                Development                              & Marketing                    Medical Integration                      Programming                              Training                         & Retention
                                                                       12:00 pm – 1:30 pm   B1 • How to Finance Your            B2 • Selling Value through                                                B3 • Training the Pregnant and       B4 • Personal Training: Evolving     B5 • Thirty Retention Programs in
                                                                                                 Company’s Expansion                 Differentiation                                                           Postpartum Client                    from Service to Experience           90 Minutes

                                                                        2:00 pm – 3:30 pm   C1 • If All You Think is ‘Membership C2 • Fitness Websites 101                                                C3 • Strength Training for Kids      C4 • Inexpensive Marketing         C5 • Customer Service Basics -
                                                                                                 Sales’ – No Wonder Your                                                                                                                            Options for the Busy Personal      Hiring & Training and How
                                                                                                 Business is Slowing Down!                                                                                                                          Trainer                            They Affect Your Bottom Line

                                                                        4:00 pm – 5:30 pm   D1 • Prepare for Success: Creating D2 • E-Mail Newsletters: High-                                             D3 • Making Cardio Fun               D4 • Brain-Based Personal            D5 • Meet Them at the Door
                                                                                                 a One-Year Plan That Drives        Impact Relationship                                                                                             Training
                                                                                                 Revenue & Increases Retention      Marketing on a Budget




                                                Wednesday, April 16
                                                                       8:30 am – 10:00 am   E1 • How to Confront New            E2 • Market Positioning: One of      E3 • Strength Exercise In Wellness   E4 • Seniors – Your Best Retention                                        E5 • How to Create a ‘Culture of
                                                                                                 Competition                         the Most Important                   and Chronic Disease                  Tool Ever                                                                 Service’ that has Bottom Line
                                                                                                                                     Strategies You Need to Learn         Prevention                                                                                                     Impact

                                                                      10:15 am – 11:30 am   F1 • Current Key Metrics For Club   F2 • Soft Sell Techniques that       F3 • Successful Weight Loss                                               F4 • Resurgence of Circuit           F5 • Customer Service: Developing
                                                                                                 Operators                           Really Work                          Programs for Women                                                        Strength Training                    Personal Communications Styles

                                                                      11:30 am – 12:30 pm                                                                        Keynote: Gunnar Peterson, CSCS, CPT,“Trainer to the Stars”
                                                                       12:30 pm – 5:00 pm                                                                                                   Exhibit Hall Open
                                                                        2:00 pm – 3:30 pm   G1 • Your Business’s Life Cycle –   G2 • Hiring the Best: Interviewing, G3 • Managing the Medically           G4 • Successfully Integrating Spa    G6 • Bodybuilding or                 G7 • Dramatically Increase
                                                                                                 Where Your Club is On It –          Hiring and Retaining Winners        Based Wellness Facility               Services into Your Facility          Biomechanics:The Right               Retention and Referrals




                                                Thursday, April 17
                                                                                                 and What You Can Do to                                                                                   G5 • Group Fitness for Profit             Exercise for the Right Client   G8 • Improve your Member
                                                                                                 Keep Growing                                                                                                                                                                            Experience Delivery in 10
                                                                                                                                                                                                                                                                                         Innovative Steps

                                                                        4:00 pm – 5:00 pm                                                                                                Exhibit Hall Reception




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                                                                                           Management & Business                          Sales                          Wellness &                            Creative                             Personal                      Customer Service
                                                                                               Development                             & Marketing                    Medical Integration                   Programming                             Training                        & Retention
                                                                      8:30 am – 10:00 am   H1 • Club Design:The Most        H4 • Marketing Workshop: Staying H5 • Different Nutrition Plans          H8 • Program Design – Blueprint      H6 • Posture & Body Alignment:     H9 • Exceeding Member
                                                                                                Popular Design Trends For        Competitive – Proven             for Different Clients                   for Success                          Analyzing, Assessing, and          Expectations: Operating
                                                                                                Successful Clubs, Part 1         Guerilla Marketing Tactics                                                                                    Developing Corrective              Tactics that Maximize the
                                                                                           H2 • Health Club Industry Trends      that Work, Part 1                                                                                             Exercises, Part 1                  Member Experience
                                                                                                and How to Work with Them,                                                                                                                H7 • High-Intensity Training
                                                                                                Part 1
                                                                                           H3 • How to Manage without
                                                                                                Losing Your Mind

                                                                     10:15 am – 11:30 am   J1 • Club Design:The Most Popular J4 • Marketing Workshop: Staying J5 • The Latest Scoop – Sports         J8 • Tapping into the Kids’ Sports   J6 • Posture & Body Alignment:     J9 • How to Survive a Low-Cost
                                                                                                Design Trends For Successful      Competitive – Proven Guerilla    Supplements                            Performance Market                   Analyzing, Assessing,              Competitor
                                                                                                Clubs, Part 2                     Marketing Tactics that Work,                                                                                 Developing Corrective
                                                                                           J2 • Health Club Industry Trends       Part 2                                                                                                       Exercises, Part 2




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                                                                                                and How to Work with Them,                                                                                                                J7 • Bodybuilding Training for the
                                                                                                Part 2                                                                                                                                         Treatment of Overweight and
                                                                                           J3 • Top Strategies and Tactics to                                                                                                                  Obesity
                                                                                                Build Effective Leadership




                                                Friday, April 18
                                                                                                Skills

                                                                     11:45 am – 12:30 pm                                                                           Keynote: Michael Phillips, MD, NYU Medical Center
                                                                      12:30 pm – 5:00 pm                                                                                                  Exhibit Hall Open
                                                                       2:00 pm –3:30 pm    K1 • Energizers for Everybody       K4 • Sales 101: NOT!                K6 • The Corporate Deal –         K8 • Creating a Weight Loss          K7 • Helping Seniors Stay Strong   K9 • A Strategic Approach to
                                                                                           K2 • Legal Issues Involving         K5 • Creating Program                    Breaking into Worksite            Program for Your Club                                                   Retention
                                                                                                Running a Small Business            Memberships Guaranteed to           Wellness
                                                                                           K3 • How to Manage Emergency             Attract Prospects to Your Club
                                                                                                Situations


                                                                      9:00 am – 10:30 am   L1 • Financial Planning for New     L3 • Web Strategies for Effective   L4 • Injury - InJourney:          L6 • Developing a Sports-Specific    L5 • Getting Your Personal         L7 • Retention:Why Members Quit
                                                                                                Clubs and Renovations of            Marketing Results                   Overcoming the Recovery           Training Program, Part 1             Training Business to Become        and How to Prevent It
                                                                                                Existing Clubs                                                          Hurdle                                                                 an Integral Revenue           L8 • Offering Superior Customer
                                                                                           L2 • Measuring to Manage                                                                                                                            Generator                          Service, Part 1

                                                                     11:00 am –12:30 pm    M1 • What I've Learned in My First M3 • Booked Solid: Selling is Not    M4 • Medical Exercise Services:   M6 • Developing a Sports-Specific M5 • Where is the Future of           M7 • Putting the “Pro” in
                                                                                                Year as a Club Owner               Selling Out                          Bridging the Gap between          Training Program, Part 2          Personal Training?                    Professional
                                                                                           M2 • Creating Additional Revenue                                             Medical and Fitness                                                                                  M8 • Offering Superior Customer
                                                                                                Streams                                                                 Professionals                                                                                             Service, Part 2




                                                Saturday, April 19

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                                                                      10:00 am – 2:00 pm                                                                                                  Exhibit Hall Open
                                                                                                                                                                                                                                                                                                               Schedule of Events
Accreditation




Accreditation
 Club Industry East features conference sessions targeting club owners, fitness management
 executives and personal trainers. Sessions focus on traditional topics such as personal training,
 sales and management, programming and customer service, medical fitness/wellness and
 business management.


Maintain Professional Development with CEUs
Thirteen leading organizations offer Continuing Education Units (CEUs) at the Club Industry East Conference.
     I American Council on Exercise (ACE)
     I Aerobics & Fitness Association of America (AFAA)
     I American College of Sports Medicine (ACSM)
     I American Fitness Professionals & Associates (AFPA)
     I Cooper Elite (The Cooper Institute)
     I International Fitness Professionals Association (IFPA)
     I International Sports Sciences Association (ISSA)
     I National Athletic Trainers Association (NATA)
     I National Council of Strength & Fitness (NCSF)
     I National Federation of Professional Trainers (NFPT)
     I National Strength & Conditioning Association (NSCA)
     I National Strength Professionals Association (NSPA)
     I US Professional Tennis Association (USPTA)
For additional information, contact Stacey Orlick, Conference Director, at 203-358-3777 or
stacey.orlick@penton.com.



Certification Testing
Tuesday, April 15

NSCA Certification Commission
     I Certified Strength & Conditioning Specialist (CSCS)
     I NSCA-Certified Personal Trainer (NSCA-CPT)
Offered by NSCA Certification Commission, the certification agency for the NSCA. To obtain registration
information, contact the NSCA Certification Commission, 3333 Landmark Circle, Lincoln, NE 68504; call
888-746-CERT (2378), or visit www.nsca-cc.org.

Aerobics & Fitness Association of America (AFAA)
      I Primary Certification
For more information, contact AFAA at 15250 Ventura Boulevard, Sherman Oaks, CA 91403;
call 800-446-2322 x420, or visit www.afaa.com. The exam will take place from 9 am- 6pm.
WHAT IS IT?
A review of AFAA's Basic Exercise Standards and Guidelines, anatomy, exercise science, exercise evaluation
and exam criteria. The day concludes with the practical and written exams. The program format includes:
     I Practical application of group exercise
     I Study guide overview
     I Question and answer sessions
WHO IS IT FOR?
For group exercise instructors whose training and educational background has prepared them to take the
AFAA Primary Group Exercise Certification exam. Prerequisites: Early registration, self-study before program
and group exercise teaching experience. Current CPR certification required before certificate is issued. (The
Practical Skills & Choreography workshop is a useful precursor.) Includes: Study guide (shipping additional),
one-day review, written and practical exams, one-year AFAA membership or extender, including a
subscription to American Fitness magazine. Study Materials: Fitness: Theory & Practice textbook (required),
Practice Test for Primary Group Exercise Certification.
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                                                                      Conference Sessions: Wednesday




Conference Sessions
              Wednesday, April 16 • 12:00 pm - 1:30 pm

             Session B1 I Management & Business Development Track
             How to Finance Your Company’s Expansion
             Faculty: Paul Bosley, Marketing Director, First Financial Services
             The number one reason health clubs fail within the first three years is undercapitalization.
             Review financing options available to start-ups and to existing health club owners, including
             credit scores, SBA loans, lease financing for equipment for start ups and credit applications. In
             addition, discuss financial options once you have established your club.
             CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
             (.75), NFPT (1.5), USPTA (.5).


             Session B2 I Sales & Marketing Track
             Selling Value through Differentiation
             Faculty: Ed Tock, Partner, Sales Makers
             Discuss value or price - what are you really selling? Examine why customers quit and learn five
             ways to find better prospects, how to sell your Value Proposition, and how to be proactive - not
             reactive - with your revenue growth.
             CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
             (.75), NFPT (1.5), USPTA (.5).


             Session B3 I Creative Programming Track
             Training the Pregnant and Postpartum Client
             Faculty: Annette Lang, Fitness Consultant, Annette Lang Educational Services
             Pregnant and postpartum clients are a group that is ever present in the health club. Explore all
             of the exercise recommendations from the American College of Obstetricians and
             Gynecologists (ACOG), including core integrity, pelvic floor awareness and postural adjustments.
             Discover how to design and tweak a personal training program, or adapt group fitness
             programs during the 40 weeks of pregnancy, and how to help the women get back in shape
             afterwards. In addition, learn how to evaluate whether an activity or exercise is suitable for an
             individual client at any particular time.
             CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NATA
             (1.5 contact hours), NCSF (.75), NFPT (1.5), NSCA-CPT (.15), NSPA (1.5), USPTA (.5).


             Session B4 I Personal Training Track
             Personal Training: Evolving from Service to Experience
             Faculty: Tony Tamules, Fitness Manager, RDV Sportplex
             Is your training ready to evolve from an ordinary service to an extraordinary experience? Be
             ready to change your approach to conducting your PT business after we evaluate the service
             and elevate it to experience. As our economy evolves from service to an experience, compare
             value and expectations for various priced services and understand the purchasing decisions of
             our customers. Examine the experience economy and apply it to fitness, and brainstorm the
             endless possibilities walking away with ideas you’ll use to create the ultimate personal training
             experience…and get paid more for it!
             CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
             (.75), NFPT (1.5), NSPA (1.5), USPTA (.5)


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Conference Sessions: Wednesday

        Session B5 I Customer Service & Retention Track
        Thirty Retention Programs in 90 Minutes
        Faculty: Sandy Coffman, President, Programming for Profit
        Discover a retention program based on a calendar of events which includes activities and
        programs that will keep your members active for a full year. The system offers a complete
        programming agenda for every member in every activity department in your club. Learn how
        to successfully integrate the new member; how to apply the integration process, the accept-
        ance phase, and the commitment stage to attain retention, and how to program for the new
        member, the existing member, the inactive member, and the potential member.
        CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
        (.75), NFPT (1.5), USPTA (.5)




         Wednesday, April 16 • 2:00 pm - 3:30 pm

        Session C1 I Management & Business Development Track
        If All You Think is ‘Membership Sales’ –
        No Wonder Your Business is Slowing Down!
        Faculty: Michael Scott Scudder, CEO, MSS FitBiz Connection
        Review if your club is using the outmoded way of doing business and why it is hurting your
        club(s). In addition, examine the positive net effects of retention and how to go about it, as well
        as learn how to create a balanced approach to membership marketing.
        CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
        (.75), NFPT (1.5), USPTA (.5).


        Session C2 I Sales & Marketing Track
        Fitness Websites 101
        Faculty: Tom Perkins, Business Development Coach and Certified Personal Trainer,
        Fitness Industry Solutions
        Learn how to work with either an inside or outside web development team to develop a
        website and Internet presence that will attract and retain clients. Discover what you need to
        know when working with a web person or company, including terminology, what content works
        and doesn’t work, search engine placement, and more. Learn how to take advantage of low-cost
        marketing strategies to get the word out and how to maintain and update your website
        inexpensively.
        CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
        (.75), NFPT (1.5), USPTA (.5).




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                                                                      Conference Sessions: Wednesday

             Session C3 I Creative Programming Track
             Strength Training for Kids
             Faculty: Wayne Westcott, Fitness Director, South Shore YMCA
             With a full-fledged epidemic of child obesity and little hope on the horizon, you may be
             surprised to learn that strength exercise has proved highly effective for improving body compo-
             sition in overweight boys and girls. In fact, there is no activity better suited for overfat and
             underfit youth than properly designed strength-training programs. Review carefully researched
             recommendations for youth strength-training protocols that provide both physiological and
             psychological benefits. Examine specific guidelines for selecting and performing appropriate
             resistance exercises for children, as well as for integrating strength training into brief but
             comprehensive fitness classes for preadolescents. Although different from adult strength-
             training models, youth strength-training programs can be conducted safely and successfully in
             most fitness centers by incorporating these instructional strategies.
             CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NATA
             (1.5 contact hours), NCSF (.75), NFPT (1.5), NSCA-CPT & CSCS (.15), NSPA (.5), USPTA (.5)


             Session C4 I Personal Training Track
             Inexpensive Marketing Options
             for the Busy Personal Trainer
             Faculty: Lisa Coors, Owner, Coors Core Fitness LLC
             When we hear the word marketing, we automatically think expensive. The truth is that
             marketing in the personal training field can be inexpensive and easy to do. Explore the many
             different ways a trainer, manager or business owner can market his or her business without
             investing a lot of money. Learn the different dimensions of marketing through word of mouth
             of current clients to building strategic alliances with medical offices, physical therapy offices,
             sports conditioning studios etc. The goal is to use networking to build clientele for the personal
             trainer which will increase their revenues, the fitness department revenues and club revenues.
             CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
             (.75), NFPT (1.5), NSPA (1.5), USPTA (.5).


             Session C5 I Customer Service & Retention Track
             Customer Service Basics –
             Hiring & Training and How They Affect Your Bottom Line
             Faculty: Shayne Kohn, Spa & Fitness Director, Old Palm Golf Club; Owner, SPÄCHITECTS, Inc. &
             Champion Wellness, Inc, and Founding Member, Country Club Fitness & Spa Association
             How important is member retention to your club’s bottom line? How important is customer
             service to the member experience? How important is the member experience to member
             retention? This is for all owners & managers who are responsible for hiring and training their
             fitness staff. Learn interviewing techniques used to find customer-orientated individuals and
             training techniques used to teach customer service to your current staff. Review how these
             individuals’ newly found understanding of customer relations can affect member retention and
             therefore your bottom line. Look at: What is your current member worth? What is a new
             member cost? What is customer service? What is the member experience? How to find the
             “right” staff? How to train the “not so right” staff? What does customer service mean to your
             bottom line?
             CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
             (.75), NFPT (1.5), USPTA (.5).




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Conference Sessions: Wednesday


         Wednesday, April 16 • 4:00 pm - 5:30 pm

        Session D1 I Management & Business Development Track
        Prepare for Success: Creating a One-Year Plan That Drives
        Revenue and Increases Retention
        Faculty: Angela Cuocci, Owner, Ladies Total Fitness
        Get all the tools necessary to layout your club plan for an entire year. From pricing promotions,
        to club events and advertising concepts, leave this class with a clear plan for each month of the
        calendar year that you can use as is or adapt to your own demographic and niche.
        CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
        (.75), NFPT (1.5), USPTA (.5).


        Session D2 I Sales & Marketing Track
        E-Mail Newsletters:
        High-Impact Relationship Marketing on a Budget
        Faculty: Leslie Nolen, President, The Radial Group
        Get a step-by-step guide on creating an e-mail newsletter that will attract new members and
        strengthen your relationship with the clients you’ve already got. Learn how to make your
        member newsletter the centerpiece of your marketing program, including a five-step process
        for creating an effective newsletter - everything from design to content, six ways newsletters
        build relationships with potential and existing members and clients, the e-mail delivery chain
        and how to make sure your newsletter is actually delivered, dozens of real-life examples of what
        works and what doesn't - and why and common mistakes and “gotchas” to avoid.
        CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
        (.75), NFPT (1.5), USPTA (.5)


        Session D3 I Creative Programming Track
        Making Cardio Fun
        Faculty: Joni Taddie-Pitcock, Group Fitness Director, Family Fitness Centers; USF Faculty, College of
        Physical Education, Sport Studies and Wellness, and TV Fitness host, The Fitness Agenda
        Make cardio fun! Stop confusing your students. Create fun, rhythmic routines to get their hearts
        pumping and their bodies rockin’! As group fitness instructors it is vital to create, easy, safe,
        creative movements with 0 difficulty, because let’s face it, the treadmill is our greatest
        competitor!
        CEUs Awarded: ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NATA (1.5 con-
        tact hours), NCSF (.75), NFPT (1.5), NSPA (1.5), USPTA (.5).


        Session D4 I Personal Training Track
        Brain-Based Personal Training
        Faculty: Terry Eckmann Ph.D., Associate Professor, Teacher Education and Human Performance,
        Minot State University
        Take your personal training skills to the next level. It’s not just what you know, but what you do
        with what you know that makes a different. This session provides trainers with valuable
        techniques to enhance client learning and program success. Learn six variables of motivation
        and how they can be applied to personal training, examine how to improve retention of infor-
        mation to make training sessions more effective, identify four key components through the
        application of brain-based learning techniques to add an essential dimension to your success as
        a personal trainer.
        CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NATA
        (1.5 contact hours), NCSF (.75), NFPT (1.5), NSCA-CPT & CSCS (.15), NSPA (1.5), USPTA (.5)


 12                                                                  w w w. c l u b i n d u s t r y s h o w. c o m
                                                      Conference Sessions: Wednesday/Thursday

             Session D5 I Customer Service & Retention Track
             Meet Them at the Door
             Faculty: Ann Gilbert, Regional Director Training & Ops, Shapes Total Fitness for Women
             Is your Fitness Director available for the new member from day one? Are the Personal Trainers
             empowered to see the benefit of the “meet and greet’ session? Is your new member personally
             invited to attend the “workout floor party”? Is the new member experience really what it was
             cracked up to be? During this workshop facility managers and owners get to see the benefit of
             hiring a Retention Leader who will concentrate on new member integration and the member
             retention from day one on the job.
             CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
             (.75), NFPT (1.5), USPTA (.5).




              Thursday, April 17 • 8:30 am - 10:00 am

             Session E1 I Management & Business Development Track
             How to Confront New Competition
             Faculty: Rick Caro, President, Management Vision Inc
             Get a wide-ranging overview of how to understand who a new competitor is and what you can
             do about them. Begin from the advanced warning of its future arrival to how to understand
             your club’s current market situation. Learn the methodology to study competition and the
             criteria to use for comparison purposes, as well as emphasize the need for proper positioning of
             your club and the tactics it may use to communicate with your local market.
             CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
             (.75), NFPT (1.5), USPTA (.5).


             Session E2 I Sales & Marketing Track
             Market Positioning: One of the Most Important Strategies
             You Need to Learn
             Faculty: Michael Scott Scudder, CEO, MSS FitBiz Connection
             In this seminar, attendees learn where their clubs are positioned in their competitive area’s
             marketplace, and how to take maximum advantage of that positioning – or how to re-position
             their clubs for greater profitability.
             CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
             (.75), NFPT (1.5), USPTA (.5)


             Session E3 I Wellness & Medical Integration Track
             Strength Exercise In Wellness and Chronic Disease Prevention
             Faculty: Wayne Westcott, Fitness Director, South Shore YMCA
             Address actions in dealing with muscle loss, metabolic slowdown and fat gain associated with
             sedentary aging. Discuss the limitations of diet programs and endurance exercise for reversing
             these debilitating processes and explain how strength training is the most effective means for
             replacing muscle, recharging metabolism and reducing fat. Review the research-based benefits
             of strength exercise for reducing the risk of diabetes, heart disease, colon cancer, osteoporosis,
             back pain, arthritis and other degenerative diseases. Finally, receive a clear description of
             sensible and practical strength-training guidelines used in recent research studies and recom-
             mended by ACSM, along with the presentation of other strength-training program models that
             have elicited excellent results from basic and brief exercise protocols.
             CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NATA
             (1.5 contact hours), NCSF (.75), NFPT (1.5), NSCA-CPT & CSCS (.15), NSPA (1.5), USPTA (.5)



w w w. c l u b i n d u s t r y s h o w. c o m                                                                    13
Conference Sessions: Thursday

        Session E4 I Creative Programming Track
        Seniors—Your Best Retention Tool Ever!
        Faculty: Hank Boerner, Director, Wellness Centers, North Mississippi Medical Center
        Most senior citizens have the knowledge, time and desire to be physically fit and healthy. They
        have been shown to be the most active and loyal members you could ever ask for – they are
        your best retention tool! In this hands-on, interactive session, discover how to give seniors what
        they want by keeping them physically and mentally active and having a great time.
        CEUs awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
        (.75), NFPT (1.5), NSPA (1.5), USPTA (.5)


        Session E5 I Customer Service & Retention Track
        How to Create a ‘Culture of Service’ that has
        Bottom Line Impact
        Faculty: Scott Chovanec, President, Scott Chovanec & Associates
        Learn how to close the gap between perception and reality in the delivery of exceptional
        customer... seldom do you get a second chance to make a first impression. This session focuses
        on ‘best practice’ observations gained from over 900 facility reviews, establishing a ‘service
        leadership’ approach to customer service performance and accountability, and creating the
        ‘Culture of Service’ through the development of an action plan for success…all presented to
        help YOU gain a competitive advantage. If you don’t actively involve yourself in this session,
        don’t worry…someone else will satisfy your customers for you!
        CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
        (.75), NFPT (1.5), USPTA (.5).




         Thursday, April 17 • 10:15 am - 11:30 am

        Session F1 I Management & Business Development Track
        Current Key Metrics for Club Operators
        Faculty: Rick Caro, President, Management Vision Inc
        Today, the club industry is challenged by an abundance of data which rarely gets translated into
        useful information. Club leaders need to identify what are the key signals that indicate how the
        overall club and vital drivers in the club are doing. This should lead to both club-level measures
        as well as significant departmental metrics. Once identified, then clubs need to plan action
        steps and decisively make important adjustments.
        CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
        (.75), NFPT (1.5), USPTA (.5).


        Session F2 I Sales & Marketing Track
        Soft Sell Techniques That Really Work
        Faculty: Ed Tock, Partner, Sales Makers
        Learn five soft sell sales techniques to improve your results, and explore how to sell RELATION-
        SHIPS not just services. Discover the 10 fundamentals that make up the foundation of ALL
        successful sales people, as well as the four characteristics of performance management. Lastly,
        review What Gets Measured Gets Done – keeping your sales teams focused.
        CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
        (.75), NFPT (1.5), USPTA (.5)




 14                                                                  w w w. c l u b i n d u s t r y s h o w. c o m
                                                                         Conference Sessions: Thursday

             Session F3 I Wellness & Medical Integration Track
             Successful Weight Loss Programs for Women
             Faculty: Casey Conrad, Owner, Healthy Inspirations
             Although weight loss is a calories-in, calories-out equation, helping women succeed at losing
             weight has some very different elements and needed pieces that don't need to be present for
             men. In this session, explore what your club needs to offer, do and have to meet the needs of a
             woman losing weight. Learn the physical differences between men and women and how they
             impact weight loss, the psychological differences between men and women and how they
             impact weight loss, the types of program components that women need and want on a weight
             loss program, and how to avoid the most common mistakes club operators make when imple-
             menting weight loss programs.
             CEUs Awarded: ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NATA (1.5 con-
             tact hours), NCSF (.75), NFPT (1.5), NSCA-CPT & CSCS (.15), NSPA (1.5), USPTA (.5)


             Session F4 I Personal Training Track
             Resurgence of Circuit Strength Training
             Faculty: Wayne Westcott, Fitness Director, South Shore YMCA
             Circuit strength training is clearly the most effective and time-efficient exercise program for
             concurrently increasing muscular strength, enhancing cardiovascular endurance and improving
             body composition. Using appropriate protocols, it has produced outstanding results with
             youth, adults, older adults, overweight women and military personnel. Circuit strength training
             is also the preferred fitness activity for new exercisers. Review the practical application of circuit
             strength training studies with various populations at the YMCA, Town Sports International,
             Healthy Inspirations, United States Air Force and John Knox Village Senior Living Center.
             Specific circuit training protocols for specific purposes are addressed, and optimal exercise
             environments are discussed.
             CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NATA
             (1.5 contact hours), NCSF (.75), NFPT (1.5), NSCA-CPT & CSCS (.15), NSPA (.5), USPTA (.5)


             Session F5 I Customer Service & Retention Track
             Customer Service:
             Developing Personal Communications Styles
             Faculty: Sandy Coffman, President, Programming for Profit
             This seminar is for trainers, instructors, all managers and supervisors of any department that
             want to help train their staff in professional communication systems that work. Discover how to
             differentiate yourself by offering a noticeably better level of service – consistently exceeding
             your customers’ expectations and requirements. Create a team spirit among your staff and help
             to measure staff performance as you learn how to EVALUATE your club in terms of how your
             member evaluates it, five steps to a PROFESSIONAL GREEING, three parts of a PROFESSIONAL
             CONVERSATION, how to give COMPLIMENTS and how to give RECOGNITION.
             CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
             (.75), NFPT (1.5), USPTA (.5)




w w w. c l u b i n d u s t r y s h o w. c o m                                                                    15
Conference Sessions: Thursday


                   Keynote Address: Gunnar Peterson CSCS, CPT
                   Thursday, April 17 • 11:30 am – 12:30 pm                         Conference Supporter:
                   Join Gunnar Peterson,“Trainer to the Stars,” with his bound-
                   less energy and nearly two decades of experience in the
                   fitness industry as he shares his innovative approach to marketing his gym, products
                   and himself as a personal trainer. He may even share a few Hollywood stories too!
                   Discover how Gunnar built and grew his business as you learn valuable tips about
                   geographic markets throughout the country that are sure to bring success or failure.

 Gunnar Peterson is a Beverly Hills-based personal trainer whose clients include celebrities, professional
 athletes, and everyday people. He has worked with athletes from the NBA, NHL, NFL, USTA, professional
 boxing and various NCAA sports. Many film and television celebrities have also sought Gunnar's
 guidance in preparing for roles and have stayed on to become devoted clients, making him a part of
 their regular fitness regimen. He has partnered with Guthy-Renker to develop and produce “Core
 Secrets,” a fitness system featuring full-body and body-part specific workouts that focus on strengthening
 the core of the body. He released his first book, G-Force, in January 2005 (Regan Books). Now out in
 paperback as The Workout, the book is about training, making it a part of your life, creating and
 maintaining a positive mindset, and improvising to keep workouts effective and interesting. Through his
 own fitness product development company, Outside Shot, Gunnar has created The Bottom Line™, a total
 body exercise machine, The RAC ™, an accessory that incorporates weighted upper body work with
 Spinning ®, and Hoop Hands ™, a basketball-specific resistance training aid. Gunnar is an editor and
 writes a monthly column for Muscle and Fitness, is on the advisory board for Fitness magazine, is a
 columnist for Clean Eating magazine, and has been a contributing editor for Glamour. Gunnar is also
 regularly featured in Allure, Elle, In Style, In Touch, US Weekly, Men's Health, Women’s Health, Self, Fitness
 and other magazines. His television appearances include The Today Show, CNN, CNN Headline News, The
 Big Idea with Donny Deutsch, Extra, and shows for E! and VH1.




             Thursday, April 17 • 2:00 pm - 3:30 pm

            Session G1 I Management & Business Development Track
            Your Business’s Life Cycle – Where Your Club is On It – and
            What You Can Do to Keep Growing
            Faculty: Michael Scott Scudder, CEO, MSS FitBiz Connection
            Explore where your club is on the scale of business life cycles, how to benefit from this “life cycle
            position” and how to rejuvenate your businesses to create better financial security.
            CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
            (.75), NFPT (1.5), USPTA (.5).


            Session G2 I Sales & Marketing Track
            Hiring the Best: Interviewing, Hiring and Retaining Winners
            Faculty: Andrea Metcalf, Owner, MBC Fitness Mind*Body*Connection
            The best instructors and personal trainers aren't born; they are made. Take the right personality
            (or develop it) and knowledge and you can develop a SUPERSTAR studded team! Discover how
            to increase the number of people taking classes and number of personal trainers on staff to
            increase your bottom line, and maximize instructor and trainer satisfaction to develop job and
            customer loyalty.
            CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
            (.75), NFPT (1.5), USPTA (.5)




 16                                                                      w w w. c l u b i n d u s t r y s h o w. c o m
                                                                         Conference Sessions: Thursday

             Session G3 I Wellness & Medical Integration Track
             Managing the Medically Based Wellness Facility
             Faculty: Doug Ribley, Director of Fitness & Wellness, Akron General Health System
             Medical fitness is a rapidly growing segment of the healthcare scope of service. Discover how to
             improve the operational success of an existing medically based wellness center. Review medical
             fitness trends and statistics, clinical integration, defining the medical fitness difference, opera-
             tional strategies and tactics and member satisfaction. Leave this session with a broader
             understanding of the medical fitness opportunity along with practical ideas and strategies
             essential to developing and operating these centers successfully.
             CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
             (.75), NFPT (1.5), USPTA (.5)


             Session G4 I Creative Programming Track
             Successfully Integrating Spa Services into Your Facility
             Faculty: Shayne Kohn, Spa & Fitness Director, Old Palm Golf Club; Owner, SPÄCHITECTS, Inc. &
             Champion Wellness, Inc, and Founding Member, Country Club Fitness & Spa Association
             Learn what questions to ask before adding spa services to your facility. Discover how to
             proceed as you discuss current spa trends, financial feasibility, gauging the
             client/market/member situation, space and logistics, staffing requirements, sales and marketing,
             integrating the “lifestyle,” retail opportunities and a lot more.
             CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
             (.75), NFPT (1.5), NSPA (1.5), USPTA (.5)


             Session G5 I Creative Programming Track
             Group Fitness for Profit
             Faculty: Sara Kooperman, Owner, SCW Fitness Education
             Group fitness is often ignored as a revenue source when in fact it is the cornerstone of any
             high-quality, profitable full-service club. The focus of this workshop is to teach owners and
             directors to appreciate the value of Group Exercise – show them that it is a valuable member-
             ship sales and retention tool. Discover how a good group fitness program can make or break a
             club: although Personal Training is highlighted throughout the Industry, a trainer only reaches
             at maximum approximately 25 clients per week, whereas a group fitness instructor can reach
             between 20-80 in one hour!
             CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NATA
             (1.5 contact hours), NCSF (.75), NFPT (1.5), NSPA (1.5), USPTA (.5)


             Session G6 I Personal Training Track
             Bodybuilding or Biomechanics:
             The Right Exercise for the Right Client
             Faculty: William DeSimone, Owner, Optimal Exercise
             When you pick exercises for your clients, do you rely on bodybuilding “lore” or biomechanics
             “law”? In this seminar, examine classic weight training exercises to determine the biomechanical
             issues involved. Then look at other versions of those exercises, both free weight and machine, to
             see if they do a better job of addressing those issues. Leave with a better understanding of how
             to match exercises to each individual client.
             CEUs Awarded: ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NATA (1.5 con-
             tact hours), NCSF (.75), NFPT (1.5), NSCA-CPT & CSCS (.15), NSPA (1.5), USPTA (.5)




w w w. c l u b i n d u s t r y s h o w. c o m                                                                    17
Conference Sessions: Thursday/Friday

        Session G7 I Customer Service & Retention Track
        Dramatically Increase Retention and Referrals
        Faculty: Jeff Masten, Consultant, Sales Makers
        Don’t just increase Sales, increase retention of new members and referrals, therefore increasing
        your net members. Motivation and retention of your most valuable asset – your current
        members – are essential for referrals and must be a priority. Discover an effective 15 minute
        referral procedure to increase $$, how to inspect what you expect…ensuring that the correct
        information is gathered and captured to ensure motivation and retention, and review effective
        referral campaigns for after the sale as part of your yearly marketing campaign
        CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
        (.75), NFPT (1.5), USPTA (.5)


        Session G8 I Customer Service & Retention Track
        Improve Your Member Experience Delivery
        in 10 Innovative Steps
        Faculty: Bonnie Patrick Mattalian, President, The Club Spa & Synergy Group
        We all talk about delivering great service, but if the experience is not deliberately identified,
        detailed and managed, the result will be another failed effort. Your choice is to manage your
        club's service delivery, or to potentially lose your members, market share, and your most critical
        asset - your staff. Identify the steps to designing and delivering your member experience to
        truly differentiate your club from the competition.
        CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
        (.75), NFPT (1.5), USPTA (.5)




         Friday, April 18 • 8:30 am - 10:00 am

        Session H1 I Management & Business Development Track
        Club Design: The Most Popular Design Trends for
        Successful Clubs, Part 1
        Faculty: Bruce Carter, President, Optimal Design Systems International
        Learn what design trends have the most impact on making a club successful. In addition, learn
        what areas are in most demand, how much space should be allocated, and the costs to develop
        a new club or renovate an existing club. Specific design and décor techniques are covered such
        as popular colors, the benefits of specialty lighting, achieving a high end “look” for minimum
        dollars and the importance of creating a memorable first impression when entering a club. Part
        2 will take place at 10:15 am; see Session J1.
        NOTE: Registrants must sign up for both parts of this two-part program, even if you are not
        seeking continuing education credits. In addition, CEUs will not be awarded unless you attend
        both parts.
        CEUs Awarded: ACE (.3 total credits for attending both parts 1& 2), ACSM (1.5), AFAA (1.5), AFPA (1.5),
        Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF (.75), NFPT (1.5), USPTA (.5) for each part




 18                                                                  w w w. c l u b i n d u s t r y s h o w. c o m
                                                                              Conference Sessions: Friday

             Session H2 I Management & Business Development Track
             Health Club Industry Trends and How to Work with Them,
             Part 1
             Faculty: Michael Scott Scudder, CEO, MSS FitBiz Connection
             In this seminar, attendees learn how to interpret present club trends, current and future
             consumer buying habits, and national economic patterns to their competitive advantage…and
             introduces three innovative ideas that will promote greater profitability for a facility. Part 2 will
             take place at 10:15 am; see Session J2.
             NOTE: Registrants must sign up for both parts of this two-part program, even if you are not
             seeking continuing education credits. In addition, CEUs will not be awarded unless you attend
             both parts.
             CEUs Awarded: ACE (.3 total credits for attending both parts 1& 2), ACSM (1.5), AFAA (1.5), AFPA (1.5),
             Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF (.75), NFPT (1.5), USPTA (.5) for each part


             Session H3 I Management & Business Development Track
             How to Manage Without Losing Your Mind
             Faculty: Ajay Pant, National Tennis Director, Tennis Corporation of America
             You’ll laugh because you cannot cry at many of the real life management situations presented
             in this seminar. More importantly, learn how to navigate the often murky waters of manage-
             ment. A special emphasis is placed on developing skills to deal with people, your most
             important asset.
             CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
             (.75), NFPT (1.5), USPTA (.5)


             Session H4 I Sales & Marketing Track
             Marketing Workshop: Staying Competitive – Proven Guerilla
             Marketing Tactics that Work, Part 1
             Faculty: Ed Tock, Partner, Sales Makers
             Learn what you can do TODAY to make a difference in your sales team’s RESULTS! Making it
             happen everyday – discover four secrets that guarantee your success and 12 guerilla marketing
             tactics that work. Examine why people buy (and why they do not join!), review low cost and no
             cost marketing ideas to attract new members and learn powerful, proven procedures guaran-
             teed to quickly and cost-effectively take your club to the next level. Part 2 will take place at
             10:15 am; see Session J4.
             NOTE: Registrants must sign up for both parts of this two-part program, even if you are not
             seeking continuing education credits. In addition, CEUs will not be awarded unless you attend
             both parts.
             CEUs Awarded: ACE (.3 total credits for attending both parts 1& 2), ACSM (1.5), AFAA (1.5), AFPA (1.5),
             Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF (.75), NFPT (1.5), USPTA (.5) for each part


             Session H5 I Wellness & Medical Integration Track
             Different Nutrition Plans for Different Clients
             Faculty: Dawn Weatherwax, Owner, Nutrition 2Go
             Nutritional planning is hardly a “one size fits all” situation. Learn how to work with a client and
             develop a nutrition plan and guidelines that are “right” for him/her. Discover how to really zero
             in on the particular needs of each of your clients and follow through with the best solution.
             CEUs awarded: ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NATA (1.5 con-
             tact hours), NCSF (.75), NFPT (1.5), NSCA-CPT & CSCS (.15), NSPA (1.5), USPTA (.5)




w w w. c l u b i n d u s t r y s h o w. c o m                                                                    19
Conference Sessions: Friday

        Session H6 I Personal Training Track
        Posture & Body Alignment: Analyzing, Assessing, and
        Developing Corrective Exercises, Part 1
        Faculty: Ken Baldwin, Assistant Professor/Program Coordinator , SUNY-Plattsburgh.
        In this special two-part program, discover how to assess and educate their clients in all areas of
        posture and body alignment. Develop a logical flow and sequence to describe, demonstrate,
        teach and analyze, exercise movements and posture for your clients in an easy-to-follow
        manner. Learn how to implement this essential key assessment into your facility’s current
        health and exercise testing program, review how poor posture and body alignment develops
        and evaluate the anatomical structures of the vertebral column and other extremities using a
        Posture and Body Alignment Grid and client/patient evaluation sheet. Lastly, teach a systematic
        process to correct alignment, reverse patterns, improve posture, relieve back pain, and train
        people through cognitive methods and exercise/non-exercise movements. After the lecture,
        registrants will move to the exhibit hall and have the opportunity to actually practice on equip-
        ment. Part 2 will take place at 10:15 am; see Session J6.
        NOTE: Registrants must sign up for both parts of this two-part program, even if you are not
        seeking continuing education credits. In addition, CEUs will not be awarded unless you attend
        both parts.
        CEUs Awarded: ACE (.3 total credits for attending both parts 1& 2), ACSM (1.5), AFAA (1.5), AFPA (1.5),
        Cooper Elite (1.5), IFPA (1), ISSA (.5), NATA (1.5 contact hours), NCSF (.75), NFPT (1.5), NSCA-CPT &
        CSCS (.15), NSPA (1.5), USPTA (.5)


        Session H7 I Personal Training Track
        High-Intensity Training
        Faculty: Ellie Ciolfi, Owner, FITNESS Rx Studio
        Mark Miller, Vice President of Ops, Merrit Athletic Clubs
        Are your clients short of time yet in need of results? Are you looking for alternatives to tradi-
        tional strength training? Want an effective tool that produces gains over and over again? Learn
        techniques used by the pros to take their athletes to the next level. In this seminar, explore
        what HIT training is, how to do and what you can expect.
        CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NATA
        (1.5 contact hours), NCSF (.75), NFPT (1.5), NSCA-CPT & CSCS (.15), NSPA (1.5), USPTA (.5)


        Session H8 I Creative Programming Track
        Program Design – Blueprint for Success
        Faculty: Fabio Comana, Exercise Physiologist and Research Scientist, Genesis Wellness Group,
        American Council on Exercise
        Are you becoming unclear or confused by the ever-increasing number of programming compo-
        nents that personal trainers are supposed to include when designing programs for our clients?
        Postural assessments, movement screens, core conditioning, balance training, functional
        training, aerobic intervals, etc. etc., but when, how and what comes first? Take a breath and step
        back, and join this session to help get you back on track by understanding the need for each
        component and the chronological sequencing of how they all fit together. Leave the session
        with a solid understanding of what to implement, when and how to progress. This session
        makes sense of it all and lays out a blueprint of what you need and when to implement each
        component.
        CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NATA
        (1.5 contact hours), NCSF (.75), NFPT (1.5), NSCA-CPT & CSCS (.15), NSPA (1.5), USPTA (.5)




 20                                                                  w w w. c l u b i n d u s t r y s h o w. c o m
                                                                              Conference Sessions: Friday

             Session H9 I Customer Service & Retention Track
             Exceeding Member Expectations: Operating Tactics that
             Maximize the Member Experience
             Faculty: Doug Ribley, Director of Fitness & Wellness, Akron General Health System
             Member retention is directly related to member satisfaction. Explore specific examples of
             operating tactics and strategies that enhance member satisfaction and are common among
             successful health, fitness and wellness centers across the country. In addition, obtain informa-
             tion on initiatives that can immediately be put into practice.
             CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
             (.75), NFPT (1.5), USPTA (.5)




              Friday, April 18 • 10:15 am - 11:30 am

             Session J1 I Management & Business Development Track
             Club Design: The Most Popular Design Trends for
             Successful Clubs, Part 2
             Faculty: Bruce Carter, President, Optimal Design Systems International
             This is the second half of a two-part program. For a description, see Session H1.
             NOTE: Registrants must sign up for both parts of this two-part program, even if you are not
             seeking continuing education credits. In addition, CEUs will not be awarded unless you attend
             both parts.
             CEUs Awarded: ACE (.3 total credits for attending both parts 1& 2), ACSM (1.5), AFAA (1.5), AFPA (1.5),
             Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF (.75), NFPT (1.5), USPTA (.5)


             Session J2 I Management & Business Development Track
             Health Club Industry Trends and How to Work with Them,
             Part 2
             Faculty: Michael Scott Scudder, CEO, MSS FitBiz Connection
             This is the second half of a two-part program. For a description, see Session H2.
             NOTE: Registrants must sign up for both parts of this two-part program, even if you are not
             seeking continuing education credits. In addition, CEUs will not be awarded unless you attend
             both parts.
             CEUs Awarded: ACE (.3 total credits for attending both parts 1& 2), ACSM (1.5), AFAA (1.5), AFPA (1.5),
             Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF (.75), NFPT (1.5), USPTA (.5)


             Session J3 I Management & Business Development Track
             Top Strategies and Tactics to
             Build Effective Leadership Skills
             Faculty: Scott Chovanec, President, Scott Chovanec & Associates
             It’s the people who drive the success of your operation. From upper management to often
             ignored front desk personnel, the feeling of making a contribution and of being valued are
             paramount to any staff. This unique and highly interactive workshop focuses on those qualities
             and skills necessary to advance your staff’s effectiveness. Leave with specific tools as well as
             strategies and tactics to build your leadership effectiveness - coaching, mentoring and building
             commitment are thoroughly explored. Learn how successful leaders create winning environ-
             ments, establish trusting relationships, innovate and use accountability to make others feel truly
             valued.
             CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
             (.75), NFPT (1.5), USPTA (.5)

w w w. c l u b i n d u s t r y s h o w. c o m                                                                    21
Conference Sessions: Friday

        Session J4 I Sales & Marketing Track
        Marketing Workshop: Staying Competitive – Proven Guerilla
        Marketing Tactics that Work, Part 2
        Faculty: Ed Tock, Partner, Sales Makers
        This is the second half of a two-part program. For a description, see Session H4.
        NOTE: Registrants must sign up for both parts of this two-part program, even if you are not
        seeking continuing education credits. In addition, CEUs will not be awarded unless you attend
        both parts.
        CEUs Awarded: ACE (.3 total credits for attending both parts 1& 2), ACSM (1.5), AFAA (1.5), AFPA (1.5),
        Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF (.75), NFPT (1.5), USPTA (.5) for each part


        Session J5 I Wellness & Medical Integration Track
        The Latest Scoop – Sports Supplements
        Faculty: Fabio Comana, Exercise Physiologist and Research Scientist, Genesis Wellness Group,
        American Council on Exercise
        Recommendations to use supplements are legally and ethically outside of the scope of practice
        in personal training and group fitness, yet trainers are constantly asked for recommendations. In
        reality, dieticians and other licensed practitioners lack presence in the health club environment,
        so what are we to do? Get the truth on the efficacy and risks associated with the newest sports
        supplements on the market and educate your clients so they can make informed decisions and
        avoid wasteful spending and possible harm.
        CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NATA
        (1.5 contact hours), NCSF (.75), NFPT (1.5), NSCA-CPT & CSCS (.15), NSPA (1.5), USPTA (.5)


        Session J6 I Personal Training Track
        Posture & Body Alignment: Analyzing, Assessing, and
        Developing Corrective Exercises, Part 2
        Faculty: Ken Baldwin, Assistant Professor/Program Coordinator, SUNY-Plattsburgh.
        This is the second half of a two-part program. For a description, see Session H6.
        NOTE: Registrants must sign up for both parts of this two-part program, even if you are not
        seeking continuing education credits. In addition, CEUs will not be awarded unless you attend
        both parts.
        CEUs Awarded: ACE (.3 total credits for attending both parts 1& 2), ACSM (1.5), AFAA (1.5), AFPA (1.5),
        Cooper Elite (1.5), IFPA (1), ISSA (.5), NATA (1.5 contact hours), NCSF (.75), NFPT (1.5), NSCA-CPT &
        CSCS (.15), NSPA (1.5), USPTA (.5)


        Session J7 I Personal Training Track
        Bodybuilding Training for the Treatment of
        Overweight and Obesity
        Faculty: Kevin Shepard MS, C.S.C.S., NSCA-CPT, Personal Trainer, and Owner of Shepard Strength:
        Health and Fat Loss
        Success in bodybuilding training requires lifestyle management and mental discipline for diet
        and hunger control. Learn how to teach your clients scale weight portion control of foods and
        how to shop, prepare and cook foods. Discover how resistance exercise weight training for
        muscle mass development and cardiovascular exercise for body fat reduction, along with nutri-
        tion techniques can get your overweight clients on the road to a healthy lifestyle.
        CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NATA
        (1.5 contact hours), NCSF (.75), NFPT (1.5), NSCA-CPT & CSCS (.15), NSPA (1.5), USPTA (.5)




 22                                                                  w w w. c l u b i n d u s t r y s h o w. c o m
                                                                              Conference Sessions: Friday

             Session J8 I Creative Programming Track
             Tapping into the Kids’ Sports Performance Market
             Faculty: Dr. Kevin Steele, Principal, Communications Consultants
             Youth athletics and the sports performance market continues to expand with parents willing to
             spend huge amounts of money to ensure that little “Johnny” or “Janey” gets the competitive
             edge. Offering various sports specific protocols is a natural extension of your fitness facility. But
             how do you know which markets to tap into and how to market and launch the program?
             Discover the scope of opportunities available in the kids sports performance market today, the
             different types of sports specific protocols necessary to enhance the performance of young
             athletes, types of space and equipment requirements for successful programming, how to
             launch the program to ensure success and creative marketing and networking ideas to help
             grow the business.
             CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NATA
             (1.5 contact hours), NCSF (.75), NFPT (1.5), NSPA (1.5), USPTA (.5)


             Session J9 I Customer Service & Retention Track
             How to Survive a Low-Cost Competitor
             Faculty: Casey Conrad, Owner, Healthy Inspirations
             Scott Gillespie, President, Saco Sport & Fitness
             How do you compete with a competitor that charges a cut-rate $10 a month in memberships?
             Learn how to not only survive but compete against the bargain-basement clubs.
             CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
             (.75), NFPT (1.5), USPTA (.5)




                     Keynote Address: Michael Phillips MD, Hospital
                     Epidemiologist, New York University Medical Center
                     Friday, April 18 • 11:45 am – 12:30 pm                           Conference Supporter:
                     With all the recent media coverage of MRSA, Methicillin-
                     resistant Staphylococcus aureus, get the facts from an expert.
                     The Hospital Epidemiologist from NYU Medical Center breaks MRSA down, as he
                     explains what MRSA is and what it means to the fitness industry. Learn who is at risk,
                     how people get exposed, how to prevent MRSA infections in your facility and how to
                     educate your clients and staff about MRSA.

 In his current position as a Hospital Epidemiologist, Dr. Michael Phillips is primarily concerned with
 reducing the risk of infection in hospital patients, staff and visitors. His education and training naturally
 led to this career path – after an undergraduate degree in engineering from Johns Hopkins University, he
 attended Dartmouth Medical School and stayed for a residency in internal medicine. He worked as a
 general internist for two years and then returned to Dartmouth for a fellowship in Infectious Diseases.
 During this fellowship, Dr. Phillips became interested in not only how infections affected the individual
 patient, but populations as a whole. He joined the Epidemic Intelligence Service at the Centers for
 Disease Control and Prevention, and spent a two-year assignment at the New York City Department of
 Health, where he was involved in responding to the newly emerged West Nile virus, the anthrax letters
 and the World Trade Center disaster. Prior to coming to New York University, Dr. Phillips was the Medical
 Director of the General Surveillance Unit in the Bureau of Communicable Disease at the Health
 Department. In addition to serving as the Hospital Epidemiologist at NYU Medical Center, he is also
 currently an attending physician in Infectious Diseases at the Bellevue Hospital Medical Center.




w w w. c l u b i n d u s t r y s h o w. c o m                                                                    23
Conference Sessions: Friday


         Friday, April 18 • 2:00 pm - 3:30 pm

        Session K1 I Management & Business Development Track
        Energizers for Everybody
        Faculty: Terry Eckmann Ph.D., Associate Professor, Teacher Education and Human Performance,
        Minot State University
        Get user friendly and time efficient energizers and activities for staff development and training,
        club programs or promotions, and community events. Explore activities to increase networking
        and enhance relationship building, promote teamwork, manage stress, improve communica-
        tion, and stimulate creative problem solving. In this session, participate in 15 easy to use
        networking activities you can take home and use, explore five teambuilding activities that are
        educational and fun and practice five brain breaks to energize and activate.
        CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
        (.75), NFPT (1.5), USPTA (.5)


        Session K2 I Management & Business Development Track
        Legal Issues Involving Running a Small Business
        Faculty: Alan B. Roth, Esq., Partner, Wildman Harrold Allen & Dixon LLP
        Learn how to structure your business entity for maximum tax benefits and efficiency. Whether
        Sole Proprietorship, Subchapter S Corporation or Partnership, determine the best model for
        your individual needs. Address business practices for efficient tax structuring, employee legal
        issues and benefits, and best practices for Accounts Receivable and Accounts Payable. Learn
        from a Partner in Chicago's 15th largest law firm, and an industry expert with 25 years of
        practical business experience.
        CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
        (.75), NFPT (1.5), USPTA (.5)


        Session K3 I Management & Business Development Track
        How to Manage Emergency Situations
        Every day an emergency occurs within a fitness facility. Whether it a slip and fall or a heart
        attack, the fitness staff needs to respond in a professional, methodical way to handle the
        emergency. What transpires between the time that the incident occurs to the time emergency
        professionals arrive is critical. This class goes beyond CPR, and it provides various scenarios that
        could occur in the fitness facility. Discover how to conduct yourself in a professional manner
        while dealing with an emergency situation, how to provide the critical treatments needed
        before emergency personnel arrive and how to implement standards that will help before,
        during and after the situation.
        CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
        (.75), NFPT (1.5), NSCA-CPT & CSCS (.15), USPTA (.5)




 24                                                                  w w w. c l u b i n d u s t r y s h o w. c o m
                                                                              Conference Sessions: Friday

             Session K4 I Sales & Marketing Track
             Sales 101: NOT!
             Faculty: Annette Lang, Fitness Consultant, Annette Lang Educational Services
             It is high time that we change our attitude towards sales in the personal training environment.
             We need to teach our personal trainers how to listen to communicate, and not always be the
             expert. We need to reach potential personal training clients with understanding and compas-
             sion, not “telling” them what they need to do before the person even gets done talking. Learn
             the basics of successful sales without selling. Discover why traditional sales does not fit our
             current environment in the health club, how to be better at understanding motivation to
             change behavior and why that is crucial to gaining rapport with a potential client and how we
             can be successful at making that all important connection to a person and to retain them as a
             client.
             CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
             (.75), NFPT (1.5), USPTA (.5)


             Session K5 I Sales & Marketing Track
             Creating Program Memberships Guaranteed to Attract
             Prospects to Your Club
             Faculty: Laurie Cingle, M.Ed., President, Laurie Cingle Consulting/Coaching Services
             It is becoming more challenging these days to attract and retain members. While the reasons
             for this are varied, the fact remains that people will pay for what is valuable to them.
             Committing to a full club membership may not be one of their top ten wants right now, but
             offering a short-term membership that is centered on a specific activity, goal or service might
             be exactly what they desire. The goal is to get them to experience firsthand the true value of
             your club. Learn how to create programs that will differentiate you from the competition and
             attract prospects to your door. Discover how to set up your best chance for turning participants
             into members, and examine ways to stay connected to the non-joiners.
             CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
             (.75), NFPT (1.5), USPTA (.5)


             Session K6 I Wellness & Medical Integration Track
             The Corporate Deal – Breaking into Worksite Wellness
             Faculty: Lori Patterson, Co-Owner, Midwest Fitness Consulting
             Companies of all sizes are investing in their employees’ health with worksite fitness programs.
             Most will outsource for this benefit. Gain the knowledge to successfully break into this lucrative
             market by understanding the bench marks that every company adheres to in workplace
             wellness and what they are looking for when selecting an outside vendor. Learn how to define
             Worksite Wellness (Worksite Health Promotion) and its purpose as well as understand the
             process of planning and needs assessment done for implementation of wellness program.
             CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
             (.75), NFPT (1.5), USPTA (.5)


             Session K7 I Personal Training Track
             Helping Seniors Stay Strong
             Faculty: Ann Gilbert, Regional Director of Training & Operations, Shapes Total Fitness for Women
             Explore the specifics of Stay Strong, a workout format specifically designed to help reduce the
             risks that the senior population faces. Included are formats to reduce the risk and fear of fall and
             to increase the pleasure and adherence to exercise programs. Older adults adhering to the
             program can improve both their strength and balance, while participating in a simple, effective
             and enjoyable exercise program.
             CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NATA
             (1.5 contact hours), NCSF (.75), NFPT (1.5), NSCA-CPT (.15), NSPA (1.5), USPTA (.5)


w w w. c l u b i n d u s t r y s h o w. c o m                                                                    25
Conference Sessions: Friday/Saturday

        Session K8 I Creative Programming Track
        Creating a Weight Loss Program for Your Club
        Faculty: Casey Conrad, Owner, Healthy Inspirations
        66% of Americans are either overweight or clinically obese. 83% of all health club members cite
        weight loss or weight maintenance as their primary reason for joining a club. Why, then, don't
        health clubs offer weight loss programs? Simply because most are too complicated and are
        more of a headache to run than not having anything at all. Discover the necessary components
        to creating and implementing a proven, yet simple weight loss program for your club.
        CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NATA
        (1.5 contact hours), NCSF (.75), NFPT (1.5), NSCA-CPT (.15), NSPA (1.5), USPTA (.5)


        Session K9 I Customer Service & Retention Track
        A Strategic Approach to Retention
        Faculty: Mike Bates, Owner, Refine Fitness Studio
        Do you walk the talk or simply talk? We all know what retention is and how it can affect our
        bottom lines, but are we prepared to spend the time to improve it? If you are, then you have a
        major advantage over your competition. Learn the key areas of your club that effect member
        retention and what you can do to start improving it immediately.
        CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
        (.75), NFPT (1.5), USPTA (.5)




         Saturday, April 19 • 9:00 am - 10:30 am

        Session L1 I Management & Business Development Track
        Financial Planning for New Clubs and Renovations of
        Existing Clubs
        Faculty: Bruce Carter, President, Optimal Design Systems International
        Review and examine the step-by-step process of preparing a financial package necessary for
        acquiring funding either from private investors, banks or the SBA. Also, determine start-up
        costs and set up a 5 year pro-forma including projecting revenue and operating expenses.
        CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
        (.75), NFPT (1.5), USPTA (.5)


        Session L2 I Management & Business Development Track
        Measuring to Manage
        Faculty: Don Murphy, Acting President, Les Mills Northeast
        Your group fitness program is the key competitive advantage for your facility. How do you
        manage it? Are you running Group Fitness by a business model? Do you know the numbers
        matter, but aren’t sure why? Do you track class attendance, yet aren’t sure what to do with the
        numbers to manage? Explore how to create a management scorecard which allows you to
        maximize attendance in every time slot; make the best decisions based on the numbers to grow
        your program; establishing benchmarks; and how, if, and when to add variety to your schedule –
        and how to truly run GF as a business.
        CEUs Awarded: ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF (.75),
        NFPT (1.5), USPTA (.5)




 26                                                                  w w w. c l u b i n d u s t r y s h o w. c o m
                                                                         Conference Sessions: Saturday

             Session L3 I Sales & Marketing Track
             Web Strategies for Effective Marketing Results
             Faculty: Vishal Dhir, The Active Network
             Promotion of services for fitness and recreational facilities has evolved drastically in the last
             decade, with many finding themselves lost in the myriad of websites available. With so many
             new online technology advancements available, how can you tell what works best for your
             facility? Facility managers and operators get practical advice and solutions to evaluate and
             improve your web strategy, providing your online customers with a more enjoyable and effec-
             tive web experience.
             CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
             (.75), NFPT (1.5), USPTA (.5)


             Session L4 I Wellness & Medical Integration Track
             Injury – InJourney: Overcoming the Recovery Hurdle
             Faculty: Ilene Bergelson, Founder, Lifemoves
             Freak accidents, cumulative stress, and degenerative conditions: injuries are part of life and can
             have a lasting impact on our mind-body connection. As practitioners, our training focuses on
             the physical aspects of post-acute rehab protocol, but what about the rest of the person? How
             can we help our clients cope and then maximize their recovery? Learn the hidden perceptions
             and patterns that can cause patients to resent their injuries and even their bodies, identify the
             unintentional ways we as practitioners can undermine healing process and understand how we
             can help them make peace…and progress.
             CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NATA
             (1.5 contact hours), NCSF (.75), NFPT (1.5), NSCA-CPT & CSCS (.15), USPTA (.5)


             Session L5 I Personal Training Track
             Getting Your Personal Training Business to Become an
             Integral Revenue Generator
             Faculty: Kelli Calabrese, President, Calabrese Consulting
             Don’t view personal training as a profit center, but instead, as the hub of the wheel that feeds
             your club or studio’s services such as membership, nutrition consultations, retail sales, tanning,
             group fitness, weight loss, affiliate programs, joint ventures and so on. Personal training can
             seamlessly feed all other areas of your club, and discover how to most profitably run a personal
             training department. Learn from over 40 combined years of successes in producing results,
             retaining clients and guaranteeing profits to be proud of.
             CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NATA
             (1.5 contact hours), NCSF (.75), NFPT (1.5), NSPA (1.5), USPTA (.5)


             Session L6 I Creative Programming Track
             Developing a Sports-Specific Training Program, Part 1
             Faculty: Rob Rose, Director, Explosive Performance
             Learn how to start a sports-specific program in any facility, regardless of its size. Examine
             business-development strategies, staffing, basic program design and basic speed, agility and
             quickness training. Included are hands-on activities including the proper form and technique of
             various speed, agility and quickness drills, as well as running form, first-step explosion, proper
             vertical jumps and progression of all drills. Part 2 takes place at 11:00 am; see Session M6.
             NOTE: Registrants must sign up for both parts of this two-part program, even if you are not
             seeking continuing education credits. In addition, CEUs will not be awarded unless you attend
             both parts.
             CEUs Awarded: ACE (.3 total credits for attending both Parts 1 & 2), ACSM (1.5), AFAA (1.5), AFPA (1.5),
             Cooper Elite (1.5), IFPA (1), ISSA (.5), NATA (1.5 contact hours), NCSF (.75), NFPT (1.5), NSCA-CPT &
             CSCS (.15), NSPA (1.5), USPTA (.5)


w w w. c l u b i n d u s t r y s h o w. c o m                                                                    27
Conference Sessions: Saturday

        Session L7 I Customer Service & Retention Track
        Retention: Why Members Quit and How to Prevent It
        Faculty: Thomas Kulp, Executive Director, Universal Athletic Club
        Discover the importance of knowing why members join, identifying their motivations, the
        obstacles that cause reduction in attendance and then discovering why they leave. Learn how
        to encourage involvement, how to make fitness a lifelong habit and how to use your club to
        achieve this goal. In addition, learn how to change your focus from sales goals to a retention
        goal building paradigm by setting up a system to encourage the member to stay long term,
        including setting up reporting procedures, measuring and understanding these numbers for
        your club to achieve success, defining a usable management matrix so that you will know if you
        are successful, and making retention the core of your business by requiring the whole staff to
        be centered and accountable for these goals.
        CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
        (.75), NFPT (1.5), USPTA (.5)


        Session L8 I Customer Service & Retention Track
        Offering Superior Customer Service, Part 1
        Faculty: Klaus Hilgers, President, Epoch Consultants Inc
        Learn the basic tools of providing courteous, quick and friendly customer service to help
        generate new and repeat business. Key areas include defining the commitment necessary to
        create superior customer service, the components of customer satisfaction, handling complaints
        creatively, the importance of “moments of truth,” creating better understanding through effec-
        tive communication and the role of confidence and how to build it. Part 2 will take place at
        11:00 am; see Session M8.
        NOTE: Registrants must sign up for both parts of this two-part program, even if you are not
        seeking continuing education credits. In addition, CEUs will not be awarded unless you attend
        both parts.
        CEUs Awarded: ACE (.3 total credits for attending both Parts 1 & 2), ACSM (1.5), AFAA (1.5), AFPA (1.5),
        Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF (.75), NFPT (1.5), USPTA (.5)




         Saturday, April 19 • 11:00 am - 12:30 pm

        Session M1 I Management & Business Development Track
        What I've Learned in My First Year as a Club Owner
        Faculty: Mike Bates, Owner, Refine Fitness Studio
        After 15 years in the industry you would think you know most of what you need to run a
        successful club. It is one thing to know it and another thing to do it. Discover what works and
        what doesn't when it comes to getting a club off the ground in its first year. These principles
        apply to new or veteran club owners and manager.
        CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
        (.75), NFPT (1.5), USPTA (.5)




 28                                                                  w w w. c l u b i n d u s t r y s h o w. c o m
                                                                         Conference Sessions: Saturday

             Session M2 I Management & Business Development Track
             Creating Additional Revenue Streams
             Faculty: Tom Perkins, Business Development Coach and Certified Personal Trainer, Fitness Industry
             Solutions
             Ever heard or read the phrase “additional streams of income” before? Do you know what it
             means? For many businesses, creating additional streams of income are a way of ensuring a
             continuation of their business well into the future. Learn how additional income streams can
             assist them in generating income during particularly lean months and throughout the year, how
             to assess and evaluate your resources for additional income stream potential and to promote
             your services and products that compliment your current business endeavors. Discover how to
             develop potential income streams that will support your business and allow you to work
             smarter, not harder.
             CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
             (.75), NFPT (1.5), USPTA (.5)


             Session M3 I Sales & Marketing Track
             Booked Solid: Selling is Not Selling Out
             Faculty: Mark Nutting, CSCS*D, NSCA-CPT, Fitness Director/Master Trainer, Saco Sport & Fitness, and
             NSCA Northeast Regional Coordinator
             Building your personal training business can be easy if you learn to really listen to prospective
             clients and show them how working with a personal trainer will help them reach their goals
             faster, more effectively, and with less risk.
             CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
             (.75), NFPT (1.5), NSPA (1.5), USPTA (.5)


             Session M4 I Wellness & Medical Integration Track
             Medical Exercise Services: Bridging the Gap between
             Medical and Fitness Professionals
             Faculty: Matthew Contino, Physical Therapist
             Wendy Williamson, Senior Personal Trainer, Genesis Health Clubs
             Medical professionals need fitness professionals and fitness professionals need medical profes-
             sionals. Yet, how do we create the networking and how as fitness professionals can we ‘get in
             the door’? Learn from experiences on both sides of the fence and examine the ideal ‘how to do
             and how not to do’ interaction from both the medical and fitness professions that will aid in
             revenue growth, synergy and service for the patient and client.
             CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NATA
             (1.5 contact hours), NCSF (.75), NFPT (1.5), NSPA (1.5), USPTA (.5)


             Session M5 I Personal Training Track
             Where is the Future of Personal Training?
             Faculty: Kelli Calabrese, President, Calabrese Consulting
             Thankfully Personal Training is a field that is rapidly expanding…learn how to devise an action
             plan to enjoy a financially free personal training career and develop your business sense for the
             year 2010 and beyond. You became a trainer because you loved to help people. Now under-
             stand how you can turn your passion into profit. Get the tools to examine your own successes
             and struggles in order to better understand how to produce greater results with your clients.
             Personal Training is a profession with a grand future. If you want to be part of it, attend this
             session.
             CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NATA
             (1.5 contact hours), NCSF (.75), NFPT (1.5), NSPA (1.5), USPTA (.5)




w w w. c l u b i n d u s t r y s h o w. c o m                                                                    29
Conference Sessions: Saturday

        Session M6 I Creative Programming Track
        Developing a Sports-Specific Training Program, Part 2
        Faculty: Rob Rose, Director, Explosive Performance
        This is the second half of a two-part program. For a description, see Session L6.
        NOTE: Registrants must sign up for both parts of this two-part program, even if you are not
        seeking continuing education credits. In addition, CEUs will not be awarded unless you attend
        both parts.
        CEUs Awarded: ACE (.3 total credits for attending both Parts 1 & 2), ACSM (1.5), AFAA (1.5), AFPA (1.5),
        Cooper Elite (1.5), IFPA (1), ISSA (.5), NATA (1.5 contact hours), NCSF (.75), NFPT (1.5), NSCA-CPT &
        CSCS (.15), NSPA (1.5), USPTA (.5)


        Session M7 I Customer Service & Retention Track
        Putting the “Pro” in Professional
        Faculty: Ajay Pant, National Tennis Director, Tennis Corporation of America
        Learn to be a true professional under all circumstances, especially when dealing with
        challenging members and associates. Learn strategies and tactics to develop systems behind
        smiles that hold up under pressure. This workshop equips you with specific tools to use in your
        professional “bag of tricks.”
        CEUs Awarded: ACE (.1), ACSM (1.5), AFAA (1.5), AFPA (1.5), Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF
        (.75), NFPT (1.5), USPTA (.5)


        Session M8 I Customer Service & Retention Track
        Offering Superior Customer Service, Part 2
        Faculty: Klaus Hilgers, President, Epoch Consultants Inc
        This is the second half of a two-part program. For a description, see Session L8.
        NOTE: Registrants must sign up for both parts of this two-part program, even if you are not
        seeking continuing education credits. In addition, CEUs will not be awarded unless you attend
        both parts.
        CEUs Awarded: ACE (.3 total credits for attending both Parts 1 & 2), ACSM (1.5), AFAA (1.5), AFPA (1.5),
        Cooper Elite (1.5), IFPA (1), ISSA (.5), NCSF (.75), NFPT (1.5), USPTA (.5)




 30                                                                  w w w. c l u b i n d u s t r y s h o w. c o m
                                                                                               Hotel & Travel




Hotel & Travel
Event Location
Jacob K. Javits Convention Center • 655 West 34th Street • New York, NY 10001
Jacob Javits Center is New York City's premier convention complex, and is located on Manhattan's west side.
The Javits Center is a 10-15 minute walk from nearly all stores, restaurants and hotels and many services are
available in the Javits Center itself.

Special Hotel Rates
We are proud to offer the official Club Industry East Travel Desk, providing discount event hotel and travel
services for your trip to NY. For more information and to make your reservations and receive the lowest
rates available, call the Travel Desk at 800-631-5294 or 312-329-9513. Or, you can book online by visiting
www.clubindustryshow.com/east and go to the Travel Page.

Reduced rates are available on a first-come, first-served basis and must be reserved by March 14, 2008. Free
shuttle service between The Javits Center and The Crowne Plaza Times Square, The Hilton Garden Inn Times
Square and the Rosevelt Hotel will be available.

Event Hotels and Rates:                                         Single                   Double
     I Comfort Inn, 442 W 36th St:                              $209                     $219
     I Crowne Plaza Times Square, 1605 Broadway:                $299                     $299
     I Hilton Garden Inn Times Square, 790 8th Ave:             $299                     $329
     I The Roosevelt Hotel New York, Madison at 45th St:        $289                     $289
Rates do not include current tax 13.375% plus $3.50 Occupancy tax per night per room; subject to change.

Airfare Discounts
American Airlines is the official airline carrier for Club Industry East 2008, special discounts are available.
Earn a 5% discount on applicable fares, including first class.
American Airlines: 800-433-1790, Discount Code: A2948AS.

Car Rental Discounts
Avis Car Rental is offering exclusive discounts to participants of Club Industry East. Book your car through
the Travel Desk to take advantage of these special rates.
Avis Car Rental, 800-331-1600, Discount Code: J995508.

Train Discounts
Travel to Club East by Amtrak and receive special rates. Please reference Club Industry East.
Amtrak: 1-800-USA-RAIL, Discount Code X43R-929.




w w w. c l u b i n d u s t r y s h o w. c o m                                                                 31
              ADVANCE REGISTRATION                                                                                                                                           Conference: April 16-19
 FOUR WAYS TO REGISTER!                                                                                                                                                      Exhibits: April 17-19
 Please complete all questions. Incomplete forms cannot be processed.                                                                                                        The Javits Center, New York, NY
 Photocopy for additional registrants.No one under 18 will be admit-
 ted. No photography is allowed in the exhibit hall.                                         3. REGISTRATION OPTIONS - REGISTER BY MARCH 14 & SAVE!!
 Online: www.clubindustryshow.com                                                           All plans include admission to the Exhibit Hall during show hours,Welcome Reception, Keynote Address,Panel Discussions and
 Fax:      508-759-4552                                                                     Special Events. All prices indicated are for one person: no sharing packages.
 Phone: 800-927-5007 or 508-743-0105                                                                                                            Early Bird           Regular        Pre-order the conference
 Mail: Club Industry East, c/o CDS                                                                                                              1/19-3/14           After 3/14        handouts on CD-ROM
           107 Waterhouse Road • Bourne, MA 02532                                           K Plan A: Includes up to 11 sessions                   $445                $495    All conference attendees receive a
 Please do not mail in registration form that has been sent by another                      K Plan B: Includes up to 7 sessions                    $365                $415    hard-copy of sessions they attend.
                                                                                            K Plan C: Includes up to 4 sessions                    $255                $285
 method and risk duplicate billing.                                                                                                                                            You can now order a CD-ROM with ALL
                                                                                            K Plan D: Individual sessions                          $75                 $75     conference sessions for easy access.
                                                                                                                              $75 ea. X ____ sessions = $__________              CD-ROM will be distributed on-site.
 1. GENERAL INFORMATION                                               (Please print)                                                                                             K $49 for Conference Registrants
                                                                                            K Plan E: Exhibit Hall only                          FREE              FREE          K $99 Exhibit Hall Only Registrants
                                                                                                                             (FREE Online throughout the show; $25 onsite)         (If you order, please add price to Total
FIRST NAME ______________________________________________
                                                                                            Total Registration Fees $_______________                                                      Registration Fees at left)
LAST NAME ______________________________________________
                                                                                             4. SESSION SELECTION
TITLE __________________________________________________
                                                                                            Circle your chosen sessions, one per time slot. PACKAGES CANNOT BE SPLIT BY REGISTRANTS.
COMPANY _______________________________________________                                                                 Boxed-off sessions are 2-part seminars: You must register for both.
                                                                                            Wednesday, April 16                                               Friday, April 18
ADDRESS 1 ______________________________________________                                    Noon-1:30pm        B1 B2 B3 B4 B5                                 8:30am-10:00am     H1 H2 H3 H4 H5 H6 H7 H8 H9
                                                                                            2:00pm-3:30pm      C1 C2 C3 C4 C5                                 10:15am-11:30am    J1 J2 J3 J4 J5 J6 J7 J8 J9
ADDRESS 2 ______________________________________________                                    4:00pm-5:30pm      D1 D2 D3 D4 D5                                 2:00pm-3:30pm      K1 K2 K3 K4 K5 K6 K7 K8 K9

CITY __________________________________________________                                     Thursday,April 17                                                 Saturday,April 19
                                                                                            8:30am-10:00am E1 E2 E3 E4 E5                                     9:00am-10:30am L1 L2 L3 L4 L5 L6 L7 L8
STATE__________________________________________________                                     10:15am-11:30am F1 F2 F3 F4 F5                                    11:00am-12:30pm M1 M2 M3 M4 M5 M6 M7 M8
                                                                                            2:00pm3:30pm      G1 G2 G3 G4 G5 G6 G7 G8
ZIP/POSTAL CODE __________________________________________

COUNTRY _______________________________________________                                      5. METHOD OF PAYMENT
                                                                                            Conference registrations will not be processed without payment or if made with declined or invalid credit cards.
PHONE _________________________________________________
                                                                                            TOTAL REGISTRATION FEES (FROM ABOVE): $_____________________
FAX* __________________________________________________
                                                                                            K Check #_____________ enclosed (Make payable to “Club Industry”)
E-MAIL* ________________________________________________
                                                                                            Check one: K American Express                  K MasterCard   K VISA
*By providing your email/fax, you are granting Club Industry and Club Industry exhibitors
permission to email/fax you updates and promotions.                                         Exp. Date_____________Card Number ___________________________________________________

                                                                                            Cardholder Name (print)_______________________________________________________________
 2. PROFILE               (All registrants must complete this section)
                                                                                            Signature (required) _________________________________________________________________
1. Which of the following BEST                 4. What specific categories of prod-
                                                                                            Please note: The words “Trade Show Fees” will appear on your credit card statement.
   describes your facility?                       ucts/services are you interested in
                                                                                            Cancellation policy: Club Industry will offer a full refund less a $50 administrative fee, as follows: refund requests must be
   (Check one)                                    seeing? (Check all that apply)
                                                                                            received in writing, postmarked or fax-stamped no later than March 24, 2008. Refunds will not be issued to no-show regis-
AA K Multipurpose                              AA K Cardiovascular equipment
                                                                                            trants. Substitutions permitted.
BB K Gym/Fitness Only Club                     BB K Strength training equipment
CC K Racquetball/Tennis Club                   CC K Food/bev./nutrititional supps.
DD K Golf/Country Club                         DD K Club mgmt. software/svcs
EE K YMCA/YWCA/JCC                             EE K Entertainment/sound/music
                                                                                                  U.S. POSTAGE

                                                                                                  MIDLAND, MI
                                                                                                  PERMIT #475
                                                                                                   PRSRT STD




FF K Swim Club                                 FF K Financial services
GG K Corporate Recreational Facility           GG K Insurance
                                                                                                       PAID




HH K Hotel/Resort/Spa                          HH K Flooring/carpet/court surfaces
JJ K Weight Loss Center                        JJ K Spa equipment & services/saunas
KK K Wellness Clinic/Hospital/PT/              KK K Other ________________
       Medical Fitness Center
LL K College/University/Institution            5. Do you have specific plans to
MM K City Club Park & Rec/Public                  purchase any of the above
       Works/Community Center                     products or services at the show?
NN K Developer                                 AA K Yes
PP K Government (including Military)           BB K No
                                                                                                       Customer Code:




QQ K Aerobic/Dance Studios
RR K Commercial Dealer/Retailer                5a. If yes, what is your timeframe
SS K Martial Arts                                  for making such a purchase?
TT K Indoor Climbing Center                        (Check one)
UU K Other ________________                    AA K At show/within 1 month
                                               BB K 1-3 months
2. Which of the following BEST                 CC K 3-6 months
   describes your title? (Check one)           DD K 6 months-1 year
AA K Owner
BB K President                                 6. What is the size of your club?
CC K Vice President                               (Check one)
DD K Manager                                   AA K Under 5,000 sq. ft.
EE K General Manager                           BB K 5,000 - 9,999 sq. ft.
FF K Program/Fitness Director                  CC K 10,000 - 19,999 sq. ft.
GG K Director                                  DD K 20,000 - 29,999 sq. ft.
HH K Assistant Manager                         EE K 30,000 - 49,999 sq. ft.
JJ K Personal/Athletic Trainer                 FF K 50,000 - 79,999 sq. ft.
KK K Fitness Instructor                        GG K 80,000 sq. ft. plus
MM K Sales/Marketing
LL K Other ________________                    7. Including 2008, how many Club
                                                  Industry shows have you attended?
3. In which of the following ways are             (Check one)
                                                                                                                          11 River Bend Drive South




   you involved in the purchase/leas-          AA K One
   ing of equipment, products or               BB K Two
                                                                                                                          Stamford, CT 06907




   services for your facility? (Check          CC K Three
   all that apply)                             DD K More than three
                                                                                                                          P.O. Box 4232




AA K Final decision
BB K Specify brands
CC K Recommend
DD K No role in purchase process

								
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