email assignment — sample communications strategy
Name Whoever you are
Organization and group
Big Goal/End Result
What is your big, overarching goal?
Build the capacity of my constituents by providing DASH project services (e.g., professional development, technical
Who are you talking to? Name them and give a demographic description.
A group of your constituents. Choose between SHA/LHAs, SEA/LEAs or CBOs. You will need to decide who,
exactly, to target with your message. Pick a type of organization and title, based on the “ask” and “role of
(RC) Role of Communications
What are you trying to accomplish with communications (that will support reaching your end result)
Promote a great sustainability opportunity, strengthen relationships and/or recruit partners for a collaboration.
(AP) Key Audience Insight
Based on your audience profile, what is the most important audience insight you need to address with your communication?
We don’t have the time or resources for another collaboration.
What are you going to say? Does information proves or supports your message? Provide three
(B) Benefit/Belief: points.
Free resources; Turn key funding 1. Program facts/offer
Your health focus/issue
(A) Ask (T&M) Tone & Manner
What do you want them to do? Three adjectives
Consider this offer; work with us.. opportunistic
konopka institute for best practices in adolescent health
healthy youth development • prevention research center