KASHI COMPANY CHALLENGES PEOPLE EVERYWHERE TO GET OFF THEIR RUMP

Document Sample
KASHI COMPANY CHALLENGES PEOPLE EVERYWHERE TO GET OFF THEIR RUMP Powered By Docstoc
					                                                                     Contact: Katie Williams
                                                                                    Formula
                                                                               619-234-0345
                                                                     Williams@formulapr.com

For Immediate Release

  KASHI COMPANY CHALLENGES PEOPLE EVERYWHERE TO
                GET OFF THEIR RUMP
             Premier Natural Food Company Offers Free Granola Sample and Fun Ways
                                     to Get Up and Moving

LA JOLLA, Calif. (May 7, 2008) – Kashi Company, the premier natural food company, is on
a mission to get everyone up off their rump with the help of Kashi® granola made with 7
Whole Grains and Sesame. While supplies last, Kashi will give away free samples of its Mountain
Medley™ granola to people who log on to www.kashi.com. And because its granola helps
people feel good with its signature 7 whole grains and 6 grams of fiber and protein per
serving, Kashi hopes it will inspire everyone to embrace better nutrition and also get moving.

“At Kashi , we’re on a mission to help people achieve their personal health and wellness
goals, and we also know that people need a little nudge every now and then. Whether you’ve
created new goals or need a little push to reach the ones you’ve already set, our granola is a
great place to start. It helps your body work better so you feel better,” says Sarah Ceccarelli,
Kashi brand manager and nutritionist.

How can granola get you off your rump? The more active you are the more energy you need
and each serving of Kashi Granola is packed with positive nutrition, including more than two
full servings of whole grains and 300 mg of ALA Omega-3 to keep you moving. Kashi®
Mountain Medley™ granola includes a blend of dried fruit, crunchy nuts and whole grain
clusters that can be enjoyed as a snack on the go, as a yogurt topping or as a cereal.

“Whether you need some encouragement to take part in activities that can be enjoyed in the
backyard, around town with friends, or in the great outdoors, with the tips we’ve posted
online, we’re hoping everyone will find something that will motivate them to get off their
rump and become more active,” continues Ceccarelli.

Please visit www.kashi.com to receive your free granola sample and to join others who are
on their personal journey to achieving their best life.

About Kashi Company
Founded in 1984, Kashi is a company on a mission to redefine how people eat to achieve
their best lives. As a pioneering health food brand, Kashi is dedicated to providing great


                                            -more-
Kashi Company Challenges People Everywhere to Get Off Their Rump – Page 2


tasting, healthy and innovative foods that enable people to achieve optimal health and
wellness. Its products are natural, minimally processed, and free of highly refined sugars,
artificial additives and preservatives. Kashi brands include: Kashi® GOLEAN® cereals, hot
cereal, bars, shakes and waffles; Kashi® Heart to Heart® cereal; Kashi® Heart to Heart® instant
oatmeal and waffles; Kashi® 7 Whole Grain Puffs, Honey Puffs, Nuggets and Flakes cereals;
Kashi® Viv® Digestive Wellness cereal, Kashi® Good Friends® and Kashi® Good Friends® Cinna-
Raisin Crunch® cereals; Kashi Mighty Bites™ cereal; Kashi® Organic Promise® cereals; Kashi® TL™
Crackers, Crunchy Granola Bars, Chewy Granola Bars and Kashi™ TLC™ Cookies;
Kash®All-Natural Frozen Entrées; and Kashi™ Pilaf. For more information visit
www.kashi.com.

                                              ###

				
DOCUMENT INFO