Pavilion Update

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					Pavilion Update

                                                                                          August 2009 Issue:

                                                                                          - News

                                                                                          - Outreach and Events

                                                                                          - Connect and Contacts


Dear Friends of the USA National Pavilion:

When the USA National Pavilion opens its doors on May 1 at the Shanghai 2010 World
Expo, we will reflect on the many milestones achieved by the project in the summer of
2009. The Obama Administration has thrown its full support behind this public-private
partnership in order to ensure that the USA has a robust presence at this history-
making event and that U.S. businesses have a world-class stage on which to present
their innovations and aspirations.

On July 3, U.S. Secretary of State Hillary Rodham Clinton appointed Jose H. Villarreal
as U.S. Commissioner General to the Expo. Just one week later, he signed the U.S.
participation contract with the Expo. On July 17, we broke ground at the USA National
Pavilion site in a ceremony presided over by U.S. Secretary of Commerce Gary Locke
and attended by senior U.S. officials and by a large, boisterous group of our committed
sponsors. In addition, we continued to welcome more sponsors in recent weeks and
added three new board members in August.

Thank you for your continued support. We look forward to updating you on our progress
in the months ahead.

U.S. Commissioner General Jose H. Villarreal Signs Shanghai 2010 World Expo
Participation Contract

  U.S. Commissioner General Jose H. Villarreal is presented with a gift from Director
       General of the Bureau of Shanghai World Expo Coordination Hong Hao
 commemorating the signing of the Shanghai 2010 World Expo Participation Contract
                       between the United States and China.

U.S. Commissioner General to World Expo Shanghai 2010, Jose H. Villarreal,
represented the United States in signing the World Expo Shanghai 2010 Participation
Agreement at the Shanghai Expo Bureau on Friday, July 10, 2009, in Shanghai. U.S.
Consul General Beatrice Camp attended the ceremony as an official witness.

During the ceremony, Villarreal noted that the United States was pleased to confirm
participation in the Shanghai 2010 World Expo at the signing ceremony, taking the U.S.
Pavilion effort to the next level to ensure a great representation of America in Shanghai.
He also emphasized that the May 1 Pavilion opening next year will be a proud moment
for everyone involved in this unique U.S. Pavilion effort -- a true public-private

Construction of the Pavilion Kicks Off with Groundbreaking

  U.S. Consul General Beatrice Camp, U.S. Pavilion Commissioner General Jose H.
 Villarreal, U.S. Secretary of Commerce Gary Locke , Shanghai Executive Vice Mayor
  Yang Xiong, Chinese Vice Minister of Commerce Ma Xiuhong and Shanghai Expo
  Bureau Director General Hong Hao joined to officially break ground for the Pavilion.
On July 17, 2009, U.S. Secretary of Commerce Gary Locke, U.S. Commissioner
General Jose H. Villarreal, and U.S. Consul General Beatrice Camp participated in
the official groundbreaking for the USA National Pavilion in Shanghai.

In honor of the event, U.S. Secretary of State Hillary Rodham Clinton wrote to U.S.
Commissioner General Villarreal: "The United States is proud to participate, and
President Obama and I are committed to doing everything we can to support your

Read the full text of U.S. Secretary of State Hillary Rodham Clinton's letter

The Pavilion's Sponsor List Grows

U.S. Secretary of Commerce Gary Locke joined Ed Chan, President and Chief
Executive Officer of Walmart China, for Walmart's announcement as a Pavilion Partner.

The USA National Pavilion is proud to stand with our sponsors to showcase how they
play a role in fulfilling the Expo theme of creating a "Better City and Better Life".

Sponsors and Strategic Partners to date include:

3M                           Boeing
Cargill                      China-America
Committee of 100             Corning
Dell                         Executive Center
GE                           Golden Eagle
Goodyear                     Intel Corporation
Microsoft                    NYSE Euronext
Panasonic Integrated Systems PepsiCo
State of Texas               Walmart
Yum Brands
Below are recent highlights (chronologically):

   •   Corning Incorporated, the world leader in specialty glass and ceramics, joined
       as a Sponsor of the USA National Pavilion. Corning's state-of-the-art products
       will be integrated into the Pavilion structure. Eric S. Musser, Chief Executive
       Officer of Corning Greater China, said "The Shanghai 2010 Expo provides a
       unique opportunity to demonstrate innovative technologies and solutions
       essential to improving the lives of people around the world and particularly here
       in China. As part of our commitment to the China market, we have been
       leveraging our materials science and process engineering expertise to create
       keystone components for customers from television manufacturers to
       telecommunications carriers, automakers, electronics companies, health
       researchers and others. We are excited to be providing optical fiber, optical
       cable, and hardware and equipment to the World Expo facilities including the
       USA National Pavilion."

   •   Walmart joined as a Pavilion Partner of the USA National Pavilion. The
       announcement was made with Secretary of Commerce Gary Locke at
       Walmart's "High Efficiency Store" in Beijing. Ed Chan, President and Chief
       Executive Officer of Walmart China, stated that the Expo's theme "is aligned
       with Walmart's mission of helping people save money so they can live better."
       Walmart will showcase its commitment to sustainability.

   •   NYSE Euronext (NYX) joined the USA National Pavilion as the Exclusive
       Sponsor for Equities and Derivatives Exchanges and Markets. Duncan L.
       Niederauer, President and Chief Executive Officer of NYSE Euronext,
       shared that NYX will "showcase our role in helping enterprises from China and
       around the world access capital markets to build better cities and better lives."

   •   Intel Corporation, the world's leading chip manufacturer, joined the USA
       National Pavilion as the Official Microprocessor Partner. Intel will present its
       cutting-edge technology to Expo visitors and demonstrate how information
       technology can make better cities, better lives and a better tomorrow. Ian Yang,
       Intel Vice President, and President, Intel China stated "We are delighted to
       support the 2010 Shanghai World Expo and to participate in the USA National
       Pavilion, which will be a platform to improve understanding and communication
       among people all over the world."

USA National Pavilion Appoints Three Leaders to Board of Directors and Selects
Project Managers

The Pavilion welcomed Kenneth Jarrett, Vice Chairman Greater China at APCO
Worldwide, Inc. and former U.S. Counsel General in Shanghai; Brenda
Foster, President of the American Chamber of Commerce in Shanghai; and
Jeffrey Li, Country President of Novartis, to our Board of Directors in August.

Phil Branham and his B&L Group have been appointed Project Managers for the USA
Pavilion and are already working hard managing the Pavilion construction in Shanghai,
including integrating our sponsors' value-in-kind contributions.


Chinese Ambassador and State Department Direct Joint Expo Briefing with USA
National Pavilion

On August 4, 2009, the Honorable Zhou Wenzhong, Ambassador of the People's
Republic of China to the United States; Ambassador Elizabeth Bagley, Special
Representative for Global Partnerships, Global Partnership Initiative, Office of the
Secretary of State; and Frank Lavin, Chairman of the Steering Committee for the
USA National Pavilion and Former Under Secretary of Commerce; provided a
briefing on the Shanghai 2010 World Expo at the U.S. Chamber of Commerce in
Washington, DC. The event highlighted how U.S. companies can participate with the
USA National Pavilion.


Three Reasons to Join

1. Connect directly with upwardly mobile consumers in one of the world's largest and
fastest growing markets through participation in the USA National Pavilion.
2. Introduce your company to visitors at what is expected to be the largest event in
human history with over 70 M attendees, 95 percent of whom will be from Mainland
3. Demonstrate your company's commitment to corporate social responsibility in China.

Contacts (China)

Ellen R. Eliasoph
Founder and General Counsel

Ambassador Frank Lavin
Steering Committee Chairman

Felix T. Wong
Director, Partnerships and International Marketing
Mobile: (86) 135 0188 2044

Dan Whitaker
Director, Sponsorship Sales
Office: (86) 136 0182 2938
Skype: dan.whitaker22

Contacts (United States)

Nick Winslow
Founder and President
Office: (1) 626 744 5156

Norm Elder
Managing Director, Marketing and Sponsorships
Office: (1) 714 773 0165
Mobile: (1) 714 273 5111

Jim Garber
Director, Sponsorships
Office: (1) 626 355 3515

Questions, Comments, and Value-in-Kind Offers:

Connect: Our partners can connect with the USA National Pavilion on Linked In with the
official "USA Pavilion 2010" group found at

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