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Laureates 2009 Catherine Crevels Wouter de Beukelaar Grégoire de Theux Marie De Witte Natacha Jushko Alexander Kint Tanja Maes Joris Moors John Rollier Dimitri van Meerbeeck Bjorn Vandemeulebroucke Kristof Vandenweghe Johan Vermeire Sébastien Verwilghen Catherine Crevels The House of Marketing (THoM) China Marketing consultancy The House of Marketing supports companies in improving their business results by developing and implementing strong and effective growth strategies. THoM helps to close the gap between knowing and doing by offering the right marketing expertise at the right time. Catherine Crevels' task consisted of building up market insight and business relationships with the international community in Shanghai in order to prepare for a successful entry into the market. In the meantime however, due to the economic downturn, THoM has decided to leave the Chinese market. Today, Catherine continues her international career and is working in London as a consultant in a marketing-led strategic consultancy. Wouter de Beukelaar Composittrailer South Africa Composittrailer is an SME based in Lokeren, active in trailer building since 1870. Today, Composittrailer is a global specialist in the design, development and manufacture of composite structures to transport heavy loads. Wouter de Beukelaar had the challenging task to develop innovative housing products for townships and to generate sales for this market. The project will be further developed. Today, Wouter works as Business development manager for Alten Benelux, a Belgian based Engineering and Consulting office. Grégoire de Theux NEWTREE Japan NEWTREE is an SME founded in 2001 by Benoit de Bruyn, a biochemist with a passion for chocolate. NEWTREE "Natural Born Chocolates" is about quality with an essential ingredient: fun. Fresh, with unique natural extracts for well-being, and a medley of flavors to tempt chocolate lovers’ mood. NEWTREE’s philosophy is to create chocolates with astonishing flavours and nutritional benefits. Grégoire de Theux mission was to launch NEWTREE on the Japanese market. The project has been implemented successfully. Today, Grégoire continues to work for NEWTREE Japan. Marie De Witte Galler USA Galler Chocolatiers is a family owned SME, founded in 1976 by Jean Galler. Galler stands for gourmet chocolates and owns currently a network of stores in Belgium , France , Luxemburg , Japan , Lebanon , the United States , the United Arab Emirates and England . Marie De Witte was based North of Boston from where she developed business relations with hotels in order to enter Galler in this niche market and wrote the business plan for the opening of a second Galler store in the USA. Due to the economical crisis the further development of the project has been put on hold. Today, Marie is living in London with her husband and is hoping to start her own company in a few years. Until then, she is involved in Business Development for a family-owned company. Natacha Jushko Nexans Democratic Republic Congo Nexans, is a worldwide leader in the cable industry. As a global player in the infrastructure, industry, building and Local Area Network (LAN) markets Nexans is also active in the Democratic Republic Congo (DRC). Natacha Jushko challenging project consisted in conducting a general study of the DRC market and to identify new business opportunities to develop sales in DRC. The project was successfully implemented. Today, Natacha continues working for Nexans as Sales Manager in the DRC. Alexander Kint Umicore Argentina Umicore is a materials technology group active worldwide. Its activities are centered on four business areas: Advanced Materials, Precious Metals Products and Catalysts, Precious Metals Services and Zinc Specialties Alexander Kint joined Umicore’s team to design and implement a global marketing and sales plan for Active Pharmaceutical Ingredients (API) produced in the new greenfeeld site in Argentina (opening October 2008). Today, Alexander continues working for Umicore Argentina as Business Development Manager. In the near future he will be transferred to Umicore Hanau. Tanja Maes Alcopa two-wheels (Moteo) Argentina Moteo (formerly known as Alcopa 2-Wheels) distributes a wide range of motorcycles, scooters, quads, mopeds and accessories for its favored partners: Suzuki, SYM, Peugeot, Piaggio and Derbi. Distribution is carried out through independent dealers in various countries, including Belgium, the Grand Duchy of Luxembourg, the Netherlands, Portugal, Switzerland, South Africa, France and Germany. Through its distribution network Alcopa has positioned itself as a top player in the sector of motorized two-wheelers. Tanja Maes was asked to develop new business opportunities for the Latin American market. The project is still going on and will most likely result in a joint venture between Moteo and a local company. Today, Tanja continues working for Moteo as a Business Development - Project Manager. Joris Moors Barco Brazil Barco, a global technology company based in Kortrijk , designs and develops visualization solutions for a variety of selected professional markets: medical imaging, media & entertainment, infrastructure & utilities, traffic & transportation, defense & security, education & training and corporate AV. Joris Moors worked on a project of Barco’s Media & Entertainment Division that focused on gaining market insight on the potential in Media business (Sports and out-of-home visualisation) for the South American region. Due to economic downturn, the project did not continue in 2009. Today, Joris works for the Belgian company Waterleau in Brazil as Business Development Manager. It’s all about bonding! John Rollier Shanghai Stow China Stow, is one of the major European market leaders in the storage equipment industry. Through a distribution network Stow is active in Europe, Middle East and Asia. John Rollier conducted a project in Shanghai in order to map the positioning and opportunities of Stow for Australiasia & Middle east, search for distributors and implement operational procedures for Shanghai office. The project has been successfully implemented. Today, John is responsible for the operations and development of Realys Group (construction – real estate – project management) which is active in China and the Middle East. Dimitri van Meerbeeck EXKi USA EXKi stands for quality fast food, ‘natural, frech & ready’. The first EXKi opened in Brussels in 2001. Today there are more then 30 EXKi, also in Luxembourg, France and Italy. Dimitri van Meerbeeck made a business plan and conducted a market study for entry into the US market, more specific in New York City. Due to investments in 2008 in Belgium and in France, EXKi will stay focused for the next couple of years on its European (and mostly in France) development. The Project in the US will not be continued. Today, Dimitri is working in New York City for Les Tartes de Françoise (supplier of EXKi) and they will launch a ‘retail’ workshop for end of 2009, beginning of 2010. Bjorn Vandemeulebroucke Dermo Expert Group Latin America Dermo Expert Group produces and retails body & skincare products such as Seaderm, Sens and Spaderm. The company was established in 2003 and is active in 23 countries. Bjorn Vandemeulebroucke’s task consisted in implementing a new logistical platform and developing a business plan in order to enter into the Latin American market in 2009. This goal has been successfully achieved. Today, Bjorn is working in Argentina as International Business Developer for Seaderm (Dermo Expert Group). Kristof Vandenweghe Barco Brazil Barco, a global technology company based in Kortrijk, designs and develops visualization solutions for a variety of selected professional markets: medical imaging, media & entertainment, infrastructure & utilities, traffic & transportation, defense & security, education & training and corporate AV. Kristof Vandenweghe was asked to establish a sales representation in Latin America for Barco’s Medical Imaging Devision together with the necessary sales to support for such an office. The project has successfully been put into place. Today, Kristof has no concrete or fixed plans yet and is looking for new challenges. Johan Vermeire Le Pain Quotidien USA Le Pain Quotidien (PQ) was set up by Alain Coumont in the 90s as a small bakery in Rue Dansaert in Brussels. These days Vincent Herbert, a ‘Prince Albert Fund Laureate’, is the CEO of over 90 PQs in more than 14 countries with worldwide sales of $113m and almost 2 300 employees. Johan Vermeire was responsible to re-organize and to improve the international supply chain management of all retail products and to look for new distributors in the US market. Today, Johan is working as General Manager of the new concept stores (Red Market) of Delhaize Group and as NBO (=New Business Opportunities) Manager of Delhaize Belgium. Sébastien Verwilghen Reynders Label Printing India Reynders Label Printing is European leading manufacturer of self adhesive labels. The company is a family owned business and was created in 1953. Sébastien Verwilghen had the task to set up a subsidiary of Reynders Label Printing in India and manage the commercial division of the new printing plant in India. The project has been successfully implemented. Today, Sébastien is working for Umicore as Commercial Manager for the venture line Umicore Recycling Solutions.
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