IAICS第十一屆(2005)年會暨國際學術研討會企畫書

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IAICS第十一屆(2005)年會暨國際學術研討會企畫書 Powered By Docstoc
					     3-DAYS Programs Schedule                                                        (2005/5/12)

                                       Wednesday, July 6


                                    Welcome Ceremony - CCU

Serial Number                       Date                   Time               Place
Plenary I                           Wednesday, July 6      8:30-9:00 a.m.     Auditorium
Speaker: Professor Tian-Ren Lee
Introduction:


                 Communication Competence in Different Cultural Contexts

Serial Number                              Date                 Time                  Place
101                                        Wednesday, July 6    9:15-10:45 a.m.       Room A
Chair: Hairong Feng, Purdue University, USA
Respondent: Teruyuki Kume, Rikkyo University, Japan
Titles                                     Presenters:         Affiliations:
“Intercultural Competence of U.S.          Rosemary Chai       Nanyang Technological University,
Expatriates in Singapore.”                                     Singapore
“Developing Methods for Teaching           Victoria Orange     Connecting Cultures Ltd, France
Communicative Competence Based on the
Job Interview Speech Event.”
“Intercultural Sensitivity of Spanish      Ruth Vila Banos     University of Barcelona, Spain
Teenagers: A Diagnostic and Study about
Educational Necessities.”
“Arabic (Islamic) Greetings in the Indian  Abdul Wahid         Sanaa University, Yemen Republic
Community: A Cross-Cultural Study.”        Qasem Ghaleb
Hide Your Thumbs                           Charles McHugh      Setsunan University, Japan


                              Issues in Rhetorical Communication

Serial Number                            Date                Time                   Place
102                                      Wednesday, July 6 9:15-10:45 a.m.          Room B
Chair: Yoshitaka Miike, University of Hawai„i at Hilo, USA
Respondent: Sean Tierney, Division of Communications, Miles College, USA
Titles                                   Presenters:       Affiliations:
“Ethnographic Fiction.”                  Lyall Crawford    Tzu Chi University, Taiwan
“The Reinforcement of Opposition.”       Maritza Castillo  Tampa, Florida, USA
“From Mutual Incomprehension toward Gu, Li                 University of Massachusetts-Amherst,
Mutual Recognition.”                                       USA
“Structural Features of Arguments in     Shinobu Suzuki    Hokkaido University, Japan
Spoken Japanese: Comparing Superior
and Advanced Learners.”



                                                  1
                              Nonverbal Art, Design and Space

Serial Number                             Date                   Time                           Place
103                                       Wednesday, July 6      9:15-10:45 a.m.                Room C
Chair: Hui-Ching Chang, University of Illinois at Chicago, USA
Respondent:
Titles                                    Presenters:            Affiliations:
“Blurred Boundaries and Return to         Chih-Yung Aaron        Ohio University, USA
Authenticity: Image Politics of Art in    Chiu
Cyberspace.”
“Contrastive Analysis of the Color        Wang Zhe               Hebei Chengde Tourism Vocational
Culture between English and Chinese.”                            College, China
“Design: A Catalyst for Change and        Jerry R. Johnson &     TSU|Department of Art and Design,
Understanding.”                           Edward M.Noriega,      USA
“Spaces of Intercultural Communication Timothy Simpson,          University of Macau, Macau
in Bangkok.”




                        Technology and Organizational Communication

Serial Number                            Date                    Time                  Place
104                                      Wednesday, July 6       9:15-10:45 a.m.       Room D

Chair: Kenneth C. C. Yang, The University of Texas El Paso, USA
Respondent: Chyng-Yang Jang, University of Texas at Arlington
Titles                                    Presenters:                  Affiliations:
“Design and Application of a              WenBo Zhang                  Northeastern University, USA
Lightweight EWS.”
“Managing Cross Cultural Issues in        Michael C.S. Chang,;         Chang, I-Shou University,
ICT-enabled Interorganisational           Phoebe, S.W. Chong,          Taiwan; Central University of
communication Support Systems for the                                  Queensland, Australia
New Multinational Company.”
“The Research on Impact Study of          Saranthorn                   Kasetsart University, Thailand
Community Telecenter Project.”            Sasithanakornkaew
“Wikitopias – The Success of the          Cathy Ma                     The University of Hong Kong,
Wikipedia and Its Cultural Implications.”                              Hong Kong




                                        團體/組織傳播與文化


Serial Number                          Date                          Time                   Place
106                                    Wednesday, July 6             9:15-10:45 a.m.        RoomF
Chair:
Respondent:
Titles                                           Presenters:           Affiliations:
                                                  2
平面記者再現「外籍新娘」媒體形象之過程 ─ 林嘉源 研究生                                     銘傳大學傳播管理研究所
以國內四大報為例                                     彭光偉 研究生              台灣大學新聞研究所
台灣主流媒體報導的原住民再現──以花蓮縣                         林惠娟 研究生              佛光人文社會學院
長補選引發的「殺豬涉賄選」爭議事件為例
從外籍新娘對「台灣之子」的教育方式來探討 張文瑜 助理教授                                     中國文化大學廣告系
跨文化婚姻與生活
全球化語境下中國大陸農民的現狀                              王方路 講師               重慶師範大學外國語學院




                                           修辭研究


Serial Number                     Date                     Time               Place
107                               Wednesday, July 6        9:15-10:45 a.m.    Room G
Chair:
Respondent:
Titles                                             Presenters:      Affiliations:
跨文化視角下的修辭活動                                        李國南 教授           國立華僑大學外國語學院
《說文解字‧食部》中的文化闡釋                                    古佳峻 研究生          淡江大學中國文學研究所
早期台灣電影評論的文化翻譯問題                                    卓于綉 研究生          交通大學社會與文化研究所
鄉下人進城的現代經驗:以《大嬸婆遊台北》為例 林宏翰 研究生                                      交通大學社會與文化研究所




                                  IAICS President Speech

Serial Number                    Date                   Time                 Place
xxx                              Wednesday, July 6      11:15-12:00 p.m.     Auditorium

Speaker:                         Professor Bates L. Hoffer, Trinity University, USA
Introduction:                    Professor L. Brooks Hill, Trinity University, USA



                           IAICS Publications Committee Meeting

           Date                       Time                    Place
           Wednesday, July 6          12:00pm-1:30 p.m.       Room A
           Name:                      Affiliations:
Chair      L. Brooks Hill             Trinity University, USA
Members    Sarah Corona Berkin        Universidad de Guadalajara, Mexico
           Erich Berendt              Seisen Women's University, Japan
           Guo-Ming Chen              University of Rhode Island, USA

                                               3
            Ling Chen                     Hong Kong Baptist University, Hong Kong, China
            Francisco Hernández Lomelí    Universidad de Guadalajara, Mexico
            Lisa Wagner                   University of Louisville, USA
            Manuel F. Medina              University of Louisville, USA
            Carmen de la Peza             Universidad Autónoma Metropolitana Ascapotzalco, Mexico
            Richard Wiseman               California State University, Fullerton, USA
            Chung-Ang                     University, Seoul, Korea
            Winfred P. Lehmann            University of Texas at Austin, USA
            Arturo Madrid                 Trinity University, USA
            Shiwen Pan                    Guangxi Normal University, China
            Yung-Yi Tang                  Chinese Culture University, Taiwan



                            Business and Professional Communication

Serial Number                                  Date                      Time              Place
108                                            Wednesday, July 6         1:30-3:00 p.m.    Room A
Chair: Teruyuki Kume, Rikkyo University, Japan
Respondent: Shuang Liu, The University of Queensland, Australia
Titles                                         Presenters:               Affiliations:
“Cross-Cultural Communication in               Orna Lavi Steiner         Ort Braude College, Israel
Professional Organizations.”
“A Study of the Ritual Culture and Advertising Ya-chin Liao              National Taichung Institute of
Semiotics.”                                                              Technology, Taiwan
“An Analysis of Language Use and Topic         Bertha Du-Babcock         City University of Hong
Management in Business Decision-Making                                   Kong, Hong Kong
Meetings.”
“Effect of Link-pin Channels in International  Richard D. Babcock,       University of San Francisco,
Business Communication.”                       Bertha Du-Babcock         USA ; City University of
                                                                         Hong Kong, Hong Kong



                                Dialects and Language Development

Serial Number                              Date                 Time                   Place
109                                        Wednesday, July 6    1:30-3:00 p.m.         Room B
Chair: Navaratnam Ravinthirakumaran, National University of Singapore
Respondent: Zhou Zhinan., Harbin Institute of Technology, China
Titles                                          Presenters:       Affiliations:
“Yulin Dialect in Contact and Transition.”      Shiwen Pan &      Guangxi University, China
                                                Xuan Peng
“The Lingua Francas and Their Contribution to Daniel K. Leke The University of Papua New Guinea,
Educational Development in Papua New                              Papua New
Guinea.”
“Beyond Meatspace: Geeking Out in               Angela P          Macau Polytechnic Institute, Macau
e-English.”                                     Cheater
“Polish-English Bilingualism: A Case Study in   Joanna            Macao Polytechnic Institute, Macao ;
Individual Language Shift.”                     Radwanska-Wil University of Minnesota, USA
                                                  4
                                                   liams, Leonard
                                                   Polakiewicz

                            Education, Technology and Globalization

Serial Number                              Date                     Time                      Place
110                                        Wednesday, July 6        1:30-3:00 p.m.            Room C
Chair: Chyng-Yang Jang, University of Texas at Arlington, USA
Respondent: Kevin Peng, Tzu Chi University, Taiwan
Titles                                          Presenters:         Affiliations:
“Breaking with Tradition: Journalism Teaching Ndaeyo Uko            James Cook University, Australia
Needs to Turn a New Page.”
“Exploring Distance Education.”                 Yuh-Yuan Chen       National Penghu Institute of
                                                                    Technology, Taiwan
“Challenges to Globalization, Localization, and    Wai-Chung Ho,    Hong Kong Baptist University; , The
Sinophilia in Music Education: A Comparative       Wing-Wah Law     University of Hong Kong, Hong Kong
Study of Three Chinese Communities.”
“The Role of Information Technology for            Bokyung Koo      Florida State University, USA
Museum Education.”



                             Working through Crossfire under Cultures

Serial Number                              Date                     Time                  Place
111                                        Wednesday, July 6        1:30-3:00 p.m.        Room D
Chair: Victor Lux Tonn, Salve Regina University, USA
Respondent:
Titles                                          Presenters:         Affiliations:
“Culture and War.”                              Kim Abramson        University of Stanford, USA
“War Memories and the History Textbook          Akiko               Aichi Shukutoku University, Japan
Controversy in 2000-2001.”                      Fukumoto
“National Image and Foreign Policy: A           Jianping Ni         Fudan University, China
Cross-cultural Perspective.”
“The Actual Situation of China Mainland‟s       Wang Fanglu         Chongqing Normal University, China
Peasants in the Context of Globalization.”




                                                  媒體語藝研究

Serial Number                                 Date                      Time                  Place
113                                           Wednesday, July 6         1:30-3:00 p.m.        Room F
Chair:
Respondent:
Titles                                            Presenters:            Affiliations:
掀開低垂的夜幕-從女性主義語藝批評看                                吳怡伶 研究生                世新大學口語傳播研究所
弱勢女同志的反動

                                                      5
社會運動的語藝批評:理論的論辯與意義                           王孝勇 博士生                政大新聞研究所
                 :
不確定情境下氣象新聞論述之類型分析 以 張雅君 研究生                                         輔仁大學大眾傳播學研究所
颱風新聞為例




                                             語言與文化

Serial Number                          Date                   Time               Place
114                                    Wednesday, July 6      1:30-3:00 p.m.     Room G
Chair:
Respondent:
Titles                                     Presenters:        Affiliations:
跨文化交際中辭彙文化內涵所凸現的中                          孔輝 副教授             北京印刷學院(出版傳播與管理學院)
西文化差異
馬來西亞柔佛州獨中生語言態度的調查                          王曉梅 博士生            香港城市大學
中文媒體夾用英語之臺灣現象—以                            黃靖惠 副教授            臺灣師範大學 社會教育學系新聞組
1951~2004 年的聯合報為例
從「女人的戰爭」看媒體如何再現女性                          張凱蒂 研究生            國立政治大學新聞研究所



                           Identity, Communication and Culture

Serial Number                             Date                Time                   Place
115                                       Wednesday, July 6 3:30-5:00 p.m.           Room A
Chair: Yuko Kawai. Tokai University, Japan
Respondent: S. Lily Mendoza, University of Denver, USA
Titles                                     Presenters:           Affiliations:
“The Impact of Social Diversity on         Yue Tan               Indiana University, USA
Internet Diffusion in a Society.”
“The Impact of Bicultural Identity on      Qingwen Dong          University of the Pacific, USA
Immigrant Socialization.”
“Reading Identity and Self-Help Texts.”    Alicia Peredo Merlo University of Guadalajara, Mexico
“Acculturation Experiences of              Philomina             Rhodes University, South Africa
International Students in a South African  Aziakpono
University.”



                          Issues in Organizational Communication

Serial Number                          Date                   Time               Place
116                                    Wednesday, July 6      3:30-5:00 p.m.     Room B
Chair: Warren Huang, OSA Int‟l Operations Analysis, USA
Respondent: Jensen Chung, San Francisco State University, USA
                                                 6
Titles                                      Presenters:           Affiliations:
“Effect of the Business Model Approach      Dale J. Stiles, Jr.   Bellevue University, USA
of Higher Education on Perceived Student
Satisfaction.”
“Through the Lenses of Culture: A           Shuang Liu,           The University of Queensland,
Comparative Study of State-owned            Guo-Ming Chen;        Australia; University of Rhode Island,
Enterprises and Joint Ventures in China.”   Quan Liu              USA; Tianjin Tingyi International Food
                                                                  Co. Ltd, China
“Role Negotiation Strategies in the Eugenia González              Tecnológico de Monterrey – Campus
Mexican Division of Household Labor.” Alafita,                    Monterrey, México
“Communication and Coordination in    Chyng-Yang Jang             University of Texas at Arlington, USA
Global Virtual Teams: The Role of
Culture.”



                               Pedagogy and Diverse Expression
Serial Number                           Date                 Time                    Place
117                                     Wednesday, July 6 3:30-5:00 p.m.             Room C
Chair: Sean Tierney, Division of Communications, Miles College, USA
Respondent: L. Brooks Hill, Trinity University, USA
Titles                                  Presenters:          Affiliations:
“Application of Automatic Speech        Chingying Lee,       Kang Ning Junior College of Medical
Technology to EFL Learner Autonomy: Chung-yung Tu,           Administration and Management, Taiwan
A Prototype and the Advantages.”        Chih-wei Lee
“Factors related to Violent Behaviors   Junko Tsujino        Kwansei Gakuin University, Japan
and Neglect in University Students in
Japan and China.”
“Campus Press Anomalies in the          Albert M. Albert     University of the Philippines Cebu
Philippines.”                           Maganaka,            College, The Philippines
“(Cultural) Voices from a Classroom in T. Ruanni F. Tupas , National University of Singapore,
Singapore: The Limits and Possibilities                      Singapore
of Contrastive Rhetoric.”



                               Issues in Transcultural Communication
Serial Number                              Date                   Time                   Place
118                                        Wednesday, July 6      3:30-5:00 p.m.         Room D
Chair: Dienfang Chou, Tzu Chi University, Taiwan
Respondent: Chih-Yung Aaron Chiu, Ohio University, USA
Titles                                     Presenters:            Affiliations:
“Transculturation of Visual Signs: A       Joanne Mundorf &       University of Rhode Island, USA
Case Analysis of the Swastika.”            Guo-Ming Chen
“Cross-Cultural and Intercultural          Per Lundberg,          Umeå University, Sweden
Communication within a Frame of
Transcultural Processes.”
“Mediating a Transition: The Limits and Wallace Chuma             University of Cape Town, South Africa
Possibilities of Virtual Public Spheres in
Transforming South Africa.”
                                                     7
“Cultural Symbols or Taboos? - The      Han Guang & Liu     Harbin Institute of Technology, China
Cultural Conflicts Reflected in the     Jingxin
Cultural Image in International
Advertising.”




                                         危險/風險傳播/管理

Serial Number                           Date                     Time                    Place
120                                     Wednesday, July 6        3:30-5:00 p.m.          Room F
Chair:
Respondent:
Titles                                       Presenters:             Affiliations:
航空事故危機處理策略---以中華航空近年                         盧逸文 研究生                 交通大學傳播研究所
三次重大空難為例
香港蘋果日報對台灣新聞市場的衝擊與媒                           張同瑩 講師                  中國文化大學新聞系
體功能的變化
從風險傳播的角度初探網路使用者對網路                           吳怡萱 研究生                 政治大學新聞學系碩士班
謠言的處理―以科技醫藥網路謠言為例
俄羅斯危機傳播與總統演說-以別斯蘭人                           胡逢瑛 副教授                 廣州暨南大學新聞與傳播學院
質事件為例




                                          數位傳播與全球化


Serial Number                         Date                      Time                    Place
121                                   Wednesday, July 6         3:30-5:00 p.m.          Room G
Chair:
Respondent:
Titles                                            Presenters:           Affiliations:
台灣電視媒體的全球化現象                                      牛隆光 博士生               政治大學新聞研究所
數位傳播全球化策略之探討—以韓國文化創意                              林子強 講師                大漢技術學院國際貿易系
產業為例
中國大陸廣電媒體節目市場之分析                                   賴祥蔚 助理教授              中國文化大學大眾傳播學系
全球與在地之衝擊與反撲—以職棒十六年緯來                              安碧芸 助理教授              朝陽科技大學傳播藝術系
體育台與 ESS 轉播權之爭為例




                                                 8
                                        Thursday, July 7


                                 Meaning, Values and Culture

Serial Number                                   Date                 Time                      Place
201                                             Thursday, July7      8:30-10:00 a.m.           Room A
                                                Presenters:          Affiliations:
Chair: Ming-Yi Wu, Seton Hall University, USA
Respondent: Mindy Chang, University of Texas-Corpus Christ, USA
Titles
“A Cross-Cultural Comparison of Life Style        Sheng-Ping Tao     Fu Hsing Kang College, Taiwan
between Taiwanese and US          Consumers.”
“Translating “Forgiveness.” The Validity of the   Todd Hanson        University of Saskatchewan,
Mandarin Version of the Enright Forgiveness                          Canada
Inventory.”
“Perception of Meaning and Usage Motivations      Yujiao Wang &      Rochester Instistute of
of Emoticons among Americans and Chinese          Susan Barnes       Technology, USA
Users.”
“Globalizing Chinese Values? Mapping Emic         Steve Kulich &     Shanghai International Studies
Listings of University Student Values      on the Shutian Zhang      University
Chinese Mainland.”



                           Language, Politics and Cultural Expression

Serial Number                                     Date              Time                       Place
202                                               Thursday, July7   8:30-10:00 a.m.            Room B
Chair: D. Ray Heisey, Kent State University, USA
Respondent: D. Ray Heisey, Kent State University,
Titles                                            Presenters:       Affiliations:
“The Repositioning of „Taiwan‟ and „China‟: An Hui-Ching Chang      University of Illinois at Chicago,
Analysis of Patriotic Songs of Taiwan.”                             USA
“English as a Multicultural Language and          Hiroko Miyake     Aoyama Gakuin University, Japan
„English-diversity Management‟: From A Study
of Understandability and Acceptability of
Body-part Metaphors in Japanese English.”
“Caught Between the Global and the Local:         S. Lily Mendoza   University of Denver, USA
Philippine Language Politics and the Struggle for
Survival.”
“The Ethnocultural Representation of Women in Jeylan Wolyie         Alemaya University, Ethiopia
Africa: The Implication of Sexist Proverbs.”      Hussein



                                                  9
                              Crisis and Leadership Communication

Serial Number                                 Date            Time                   Place
203                                           Thursday, July7 8:30-10:00 a.m.        Room C
Chair: M. Golam Rahman, University of Dhaka, Bangladesh
Respondent: Jensen Chung, San Francisco State University, USA
Titles                                        Presenters:     Affiliations:
“Leadership across Cultures.”                 Wustari H.      University of Indonesia, Indonesia
                                              Mangundjaya
“Cultural Influences on Public Relations      Nanditha Raman, Asian Media Information and
Practices In Multicultural Societies: A Study Kavita Karan    Communication Centre, Singapore;
of Multinational Organizations In                             Nanyang Technological University,
Singapore.”                                                   Singapore
“Global Crisis/ Risks Communication           Warren Huang    OSA Int‟l Operations Analysis, USA
Simulation, Strategic Management and
Early Warning System.”
“Crisis Communications: A Corporate Point Sonitha             Corporate Communications,
of View.”                                     Poernomo        Hewlett-Packard Indonesia, Indonesia



                            Issues in Media Coverage and Street Arts

Serial Number                            Date                Time                  Place
204                                      Thursday, July7     8:30-10:00 a.m.       Room D
Chair: Chih-Yung Aaron Chiu, Ohio University, USA
Respondent:
Titles                                   Presenters:         Affiliations:
“Understanding Prostate Cancer           Hung-yi Lu          University of Kentucky, USA
Screenings among African American Men:
A Synthetic Perspective.”
“Emerging Victorious against an          Kavita Karan,       Nanyang Technological University,
Outbreak: Media Coverage and Impact of Lee Aileen, &         Singapore
the SARS Campaign in Moving a Nation     Pong Yin Leng
to be Socially Responsible.”             Elaine
“Crime Coverage on the Press and Public Marcela Suarez       Universidad Autonoma Metropolitana A.
Opinion at the Beginning of the Mexican                      Mexco, Df, Mexico
Modern Press.”
“The Street Gazette and the Sensational  Dra.Guadalupe       Universidad Autónoma Metropolitana,
Events Give the Mexico Porfiriano.”      Ríos de la Torre    Mexico




                                         媒體與文化(一)


Serial Number                       Date              Time          Place
206                                 Thursday,         8:30-10:00    Room F
                                    July7             a.m.
Chair:
                                                 10
Respondent:
Titles                                    Presenters:            Affiliations:
馬華作家在台灣 ── 李永平、張貴興、黃 趙詠冰 博士生                                     香港科技大學人文學部
錦樹的身分建構
從文化的傳播看多元文化交融的態勢                          焦垣生 教授                 西安交通大學中文系
                                          馬寶雲 研究生                西安交通大學中文所
猶太裔族群在歐洲之邊緣文化 - 論意                        張守慧 助理教授               文藻外語學院德國語文系
第緒文化之學科跨界與文化對話
哪裡「新」?誰的「地」?──從「新地」 陳志瑋 研究生                                      台北師範學院台灣文學研究所
副刊看戰後初期台灣文學/文化的重編




                                        媒體與文化(二)


Serial Number                    Date                    Time                     Place
207                              Thursday, July7         8:30-10:00 a.m.          Room G
Chair:
Respondent:
Titles                                    Presenters:             Affiliations:
利用電腦中介傳播探索消費文化之研究                         陳怡廷 博士生                 慶應義塾大學政策媒體研究所
-以「後現代主義」為中心的探討
文化身份的消解與重構——跨文化傳播                         單波 教授                   武漢大學新聞與傳播學院
與現代人的文化生存                                 王金禮 博士生                 武漢大學新聞與傳播學院
全球化時代的「帝國」?--從台灣閱聽眾                       蔡欣怡 研究生                 中正大學電訊傳播所
的角度看全球化時代的美國
論後現代性全球文化傳播與文化安全壁                         留芳 研究生                  浙江大學人文學院傳播學研究所
壘建立“統一場”的可能性




                       Social Interaction in Communication Process

Serial Number                            Date              Time                   Place
208                                      Thursday, July7   10:30-12:00 p.m.       Room A
Chair: S. Lily Mendoza, University of Denver, USA
Respondent:
Titles                                                   Presenters:     Affiliations:
“Been There, Survived That; Emotional Labor and the      Brandy Fair     Grayson County College,
Dual Role of Counselor/ Survivor: An Examination of                      USA
Counselors Narratives and Methods.”
                                                11
“From Vernacular to Mandarin: A Sociohistorical           Shumin Lin         University of Illinois at
Perspective on the Adult Literacy Program in Taiwan.”                        Urbana-Champaign, USA
“Western Theory and Nonwestern Practice: Friendship       Ling Chen          Hong Kong Baptist
Dialectics for Chinese in Hong Kong.”                                        University, Hong Kong
“Teaching Calendars as Visual Culture: An Intercultural   Melanie G.         University of Florida, USA
Approach to Art Education.”                               Davenport


                                        Globalization and Media

Serial Number                                     Date                 Time                   Place
209                                               Thursday, July7      10:30-12:00 p.m.       Room B
Chair: Tsui-Chuan Lin (Trisha), University of Hawaii at Manoa, U.S.A
Respondent: Chun-Fu Chen, Fu Jen Catholic University, Taiwan
Titles                                                Presenters:      Affiliations:
“Animation as Alternative Engine: Image Narrative, Wu Wei-hua          City University of Hong Kong
Interface Culture and New Media in the Wave of
Global Digitization.”
“Rethinking Chinese National Cinema in                Yun Tang         University of Massachusetts,
Globalizing Context.”                                                  USA
“The Impact of Globalisations on the Chinese          Siong-Ngor Ng    New Zealand
Musical Activity in New Zealand.”
“Chinese Cinema, Chinese National Discourse, and      Pi-Chun Chang    State University of New York at
Globalization.”                                                        Buffalo, USA
“Music and Globalization: Afro-Caribbean Music        Dra. María del   Universidad Autónoma
Path to Asia, the Case of Japan.”                     Carmen de la     Metropolitana Xochimilco,
                                                      Peza             Mexico



                                    Linguistics across Cultures

Serial Number                                     Date         Time                    Place
210                                               Thursday,    10:30-12:00 p.m.        Room C
                                                  July7
Chair: Sarah Corona, Universidad de Guadalajara, México
Respondent: Doreen Wu, The Hong Kong Polytechnic University, Hong Kong
Titles                                       Presenters:       Affiliations:
“The Influences of Mandarin on the           Zhou Zhinan       Harbin Institute of Technology, China
Formation of China English Accents.”
“Inter-cultural Solidarity and Speech Acts.” Jamal Mahomed     Mangosuthu Technikon, South Africa
                                             Rafiq
“The Expressiveness of Chinese Folk          Mei Zhong         San Diego State University, USA
Rhymes: An Analysis of a Special Form of
Chinese Language Art.”
“What Do Mandarin Speakers Break?”           Larry Hong-lin Li National Normal University, Taiwan




                                                    12
                             Language and Signs in Different Contexts

Serial Number                             Date                 Time                    Place
211                                       Thursday, July7      10:30-12:00 p.m.        Room D
Chair: Jerry R. Johnson, Troy University, USA
Respondent:
Titles                                    Presenters:              Affiliations:
“English Worship in Japan: Critical       Ayako Shibata,           University of London, England
Discourse Analysis of English
Conversation School Advertisements.”
“Chinese Characters and the Embodied      Jia Yuxin                Harbin Institute of Technology, China
Mind.”
“Visual Metaphors and the Organization Robert N. St. Clair,        University of Louisville, USA; Harbin
of Cognitive Space.”                      YuXin Jia                Institute of Technology, China
“The Limbic System and the Serial         Robert N. St. Clair,     University of Louisville, USA
Order of Communicative Signs.”            Walter E. Rodríguez, &
                                          Irving G. Joshua,



                             Health Related Communication Research

Serial Number                         Date                 Time                    Place
212                                   Thursday, July7      10:30-12:00 p.m.        Room E
Chair: Lyall Crawford, Tzu Chi University, Taiwan
Respondent: Lyall Crawford, Tzu Chi University, Taiwan
Titles                                                   Presenters:        Affiliations:
“The Social Reality of Nursing﹕A Sense-Making            Wei-San Sun        Tzu Chi University, Taiwan
Approach to Nurses‟ Occupational Stress.”
“Health News Production: A Linear Process Model vs. an   Ming-Hsien Lee Tzu Chi University, Taiwan
Agenda Setting Model.”
“Health Literacy in Eastern Taiwan.”                     Kevin Peng         Tzu Chi University, Taiwan
“Construction of an Emergency Risk Communication         Ying-Ying Tsai     Tzu Chi University, Taiwan
(ERC) System for Government: A Case Study of Severe
Acute Respiratory Syndrome (SARS) Outbreak in
Taiwan.”
“The Health Communication Model of The Aboriginal        Hsu, Hsiang        Tzu Chi University, Taiwan
Communities in Hualien County.”                          Ming
“Health Communication in Community.”                     Rung-Fu Mao        Tzu Chi University, Taiwan




                                           媒體與文化(三)


Serial Number                              Date                   Time                  Place
213                                        Thursday, July7        10:30-12:00 p.m.      Room F
Chair:
Respondent:
Titles                                            Presenters:          Affiliations:
                                                   13
武俠片之視覺語言如何塑造俠客性格─以《大             賴玉釵 博士生            政治大學新聞研究所
   、
醉俠》《俠女》和《龍門客棧》為例
宮崎駿動畫電影之女主角分析:“少女神話”的            孫郁雯 博士生            日本京都大學人間環境學研究所
建構                                                  國際文化學
娛樂化生存的文化認同:“真實電視”的全球模            殷樂 助理研究            中國社會科學院新聞與傳播研究
式與亞洲變體                           員                  所
一種跨國電影風格:周星馳的〈功夫〉論述              王念英 研究生            中央大學英美語文學系所
眾聲喧嘩:台灣 KUSO 文化初探                高苹珊 研究生            文化大學新聞研究所




                          媒體與文化(四)


Serial Number               Date                Time                 Place
214                         Thursday, July7     10:30-12:00 p.m.     Room G
Chair:
Respondent:
Titles                         Presenters:          Affiliations:
談話性節目多元民意的再現---以「2100 全民 陳昀隆 研究生                    政治大學新聞研究所
開講」為例
勸服策略與宗教閱聽人心靈調適效益間之關            陳祥 助理教授              中山大學傳播管理研究所
連性研究
探討台灣政論談話性節目的「替罪羊」論述            張雅喬 研究生              中國文化大學新聞研究所
機制─以新聞駭客 News98 與台灣起動為例
競選廣告效果與選民投票行為—以二○○四年           鈕則勳 助理教授             中國文化大學廣告系
總統大選為例
國家形象與外交政策:跨文化傳播的視角             倪建平 博士後              復旦大學新聞學院博士後,上海
                                                    美國研究所副研究員




                 IAICS Board of Director Meeting

Serial Number    Date                     Time                        Place
Xxx              Thursday, July7          12:00pm-1:00 p.m.           Room A
                 Name:                    Affiliations:
Chair:           Robert St. Clair,        University of Louisville, USA
Members:         L. Brooks Hill,          Trinity University, USA
                 Bates L. Hoffer,         Trinity University, USA
                 Nobuyuki Honna,          Aoyama Gakuin University, Japan
                                     14
                                 YuXian Jia,               Harbin Institute of Technology, China
                                 Yung-Yi Tang              Chinese Culture University, Taiwan
                                 Guo-Ming Chen             University of Rhode Island, USA
                                 Jan Servaes,              University of Queensland, Australia


                                  IAICS Board of Director Address

Serial Number                     Date                      Time                 Place
Plenary III                       Thursday, July7           1:00-1:45 p.m.       Auditorium
Speaker: Nobuyuki Honna, Aoyama Gakuin University, Japan
Introduction: Professor YuXin Jia, Harbin Institute of Technology, China



                            Perspectives on Advertising across Cultures

Serial Number                                 Date                 Time                    Place
215                                           Thursday, July7      2:00-3:30 p.m.          Room A
Chair: Mei Zhong, San Diego State University, USA
Respondent: Po-Chung Chuang, Chinese Culture University, Taiwan
Titles                                        Presenters:          Affiliations:
“Linguistic Style of Advertising Texts in     Loi Chek Kim         University Malaysia Sabah, Malaysia
Magazines: Its Influence and Power in
Communication.”
“Knowledge Communication and                  Vincent Tao-hsun     Southern Taiwan University of
Representation in Advertising Literature: A   Chang                Technology, Taiwan
Case Study of Eslite Bookstore.”
“Multilingual and Multicultural Mix in Hong Doreen Wu &            The Hong Kong Polytechnic
Kong Advertising, Pre- and Post-1997.”        Shi-xu               University, Hong Kong
“A Content Analysis of Mobile Phone           Hsu, Hsiang Ming     The University of Texas El Paso,
Newspaper Advertising in Taiwan: Linking & Feng-Wen Lee            USA, National Kaohsiung First
Technology Acceptance with Advertising                             University of Science and
Strategies.”                                                       Technology, Taiwan



                               Internet, Globalization and Modernity

Serial Number                                 Date               Time                  Place
216                                           Thursday, July7    2:00-3:30 p.m.        Room B
Chair: Todd Nesbitt, University of New York in Prague, USA
Respondent: Pi-Chun Chang, State University of New York at Buffalo, USA
Titles                                           Presenters:             Affiliations:
“Internet and Globalization.”                    Ming-May Jessie Chen Providence University, Taiwan
“Narrowing the Digital Divide: Japan‟s           Monir Hossain Moni      Waseda University, Tokyo,
Response.”                                                               Japan
“Parallel Worlds? Modernity and                  Malcolm McKinnon        Harvard University, USA
Internationalization in Six Non-Western Cities.”
“Imagining the Homeland: The Internet and        Brenda Chan             Nanyang Technological
                                                  15
Diasporic Discourse of Nationalism.”                                     University, Singapore



                            Family/Social Communication and Culture

Serial Number                         Date                 Time                  Place
217                                   Thursday, July7      2:00-3:30 p.m.        Room C
Chair: Rosemary Chai, Nanyang Technological University, Singapore
Respondent: Steve Kulich, Shanghai International Studies, China
Titles                                              Presenters:        Affiliations:
“Exploring Cultural Differences and Similarities of Hairong Feng       Purdue University, USA
Social Support Interaction Goals.”
“Cultural Transmission: Chinese Mother and          Yun-Hua Hsiao      University of Newcastle upon
American Daughter.”                                                    Tyne, UK
“Communication in Double-Income Mexican             Ma. Eugenia        Tecnológico de Monterrey –
Marriages: Challenges and Strategies.”              González Alafita   Campus Monterrey, México
“Sistercityhood, Cross-Cultural Communication & Mindy Chang            University of Texas-Corpus
Globalization.”                                                        Christ, USA
“Exploration of Society as Family Metaphor in the Song Li              Harbin Institute of Technology,
Chinese Culture.”                                                      China



                               Different Issues in Human Interaction

Serial Number                              Date                     Time                Place
218                                        Thursday, July7          2:00-3:30 p.m.      Room D
Chair: Xiaosui Xiao, Hong Kong Baptist University, Hong Kong
Respondent: Brandy Fair, Grayson County College, USA
Titles                                  Presenters:                    Affiliations:
“Illusions of Rationality: Confounding L. Brooks Hill,                 Trinity University, USA
Our Creative Potential.”
“Systematic Models of Interactions      Victor Lux Tonn                Salve Regina University, USA
between Local and Global Cultures.”
“Cultural Perceptions of Equivocation   Richard S. Bello, J. Donald    Department of Speech
and Directness II: A Replication and    Ragsdale, Frances E.           Communication, Sam Houston
Extension of the Dimensional            Brandau-Brown, & Terry M. State University, USA
Hypothesis.”                            Thibodeaux,
“Multimodal Communication in            Vincent Tao-hsun Chang,        Southern Taiwan University of
Advertising: Analysing the Captions for                                Technology, Taiwan
the Olympics 2008.”



                     Ferment and Future of Communication Studies in Asia

Serial Number                         Date               Time                    Place
219                                   Thursday, July7    2:00-3:30 p.m.          Room E
Chair: Jensen Chung, San Francisco State University, USA
                                                   16
Respondent:
Titles                                              Presenters:                Affiliations:
“Complementing Contemporary Intercultural           Satoshi Ishii              Dokkyo University, Japan
Communication Research with East Asian
Sociocultural Perspectives and Practices.”
“Asian Contributions to Communication Studies:      Wimal Dissanayake          University of Hawai„i at
Past, Present, and Future.”                                                    Manoa, USA
“The Concept of Omoiyari (Altruistic Sensitivity)   Kazuya Hara                Meikai University, Japan
in Japanese Relational Communication”
“Ferment and Future of Communication Studies        Guo-Ming Chen,             University of Rhode Island,
in Asia: Chinese and Japanese Perspectives.”        Yoshitaka Miike            USA; University of Hawai„i at
                                                                               Hilo, USA




                                            媒體與文化(五)


Serial Number                                  Date                        Time                     Place
220                                            Thursday, July7             2:00-3:30 p.m.           Room F
Chair:
Respondent:
Titles                                                   Presenters:                Affiliations:
民俗傳播:交叉研究的文化意義                                           仲富蘭 教授                     華東師範大學新聞系
“ 網路遊戲與青少年暴力行為之關連性研究 ”                                   林士玄 研究生                    交通大學傳播所
                                                         方昇鴻 研究生                    交通大學傳播所
以「文化勞動的新國際分工」架構分析跨國合製國 王傳宗 研究生                                                      國立台灣大學新聞研究所
片的前景與未來-以國片<巧克力重擊>為個案研究                                  王文君 研究生                    中國文化大學新聞研究所
媒介中的家庭暴力                                                 路鵬程 研究生                    蘇州大學新聞傳播所




                                             資訊科技與文化


Serial Number                        Date                     Time                       Place
221                                  Thursday, July7          2:00-3:30 p.m.             Room G
Chair:
Respondent:
Titles                                      Presenters:             Affiliations:
“資訊斷裂”與“社會斷裂”——一個“網路                        段京肅 教授                  南京大學新聞傳播學院
扶貧”的個案研究
從 Cyberspace 到 Cyberworld:科技空 許夢芸 研究生                               輔仁大學大眾傳播學研究所; School of
間作為每日生活世界的再思考                               邱誌勇 學者                  Interdisciplinary Arts, Ohio University,
                                                                    USA Ph. D. Candidate

                                                    17
線上角色扮演遊戲與玩家快感經驗、社                          李佩英 研究生             交通大學傳播研究所
會文化意義之研究─以交大學生為例
互聯網的兩種應用模式:西部農村社會                          王錫苓 副教授             中國傳媒大學新聞傳播學院
發展之探討                                      李惠民 副教授             蘭州大學新聞傳播學院
                                           段京肅 教授              南京大學新聞傳播學院
網路認同作用初探~以網路集體自殺行                          陳婉甄 研究生             中國文化大學新聞研究所
為與南亞海嘯賑災為例




                             Asian Group Portrayals in Television
Serial Number                               Date               Time                    Place
222                                         Thursday, July7    4:00-5:30 p.m.          Room A
Chair: Melissa L. Curtin, University of New Mexico, USA
Respondent: Guizhi Wang, Harbin Institute of Technology, China
Titles                                                      Presenters:       Affiliations:
“A Quantitative Analysis of Japanese Images of Korea:       Hasegawa          Hokusei Gakuen
Perceptual Changes Brought about by TV Drama Viewing.”      Noriko            University, Japan
“The Cultural Asymmetry between Center and Periphery:       ShaoChun          Ohio University, USA.
The Case Study of the Genre of Anecdotal History in         Cheng
Chinese TV Drama Production.”
“Images of Asians and Asian-Americans: The                  Larry             Kean University, Union,
Under-representation and Misrepresentation of Asians and    Ling-hsuan        New Jersey, USA
Asian Americans on Television in the U. S.”                 Tung
“Chinese Youth Audience‟s Choice: Modern Confucianist       Seong-Sook        University of Montreal,
Korean TV Drama.”                                           Yim               Canada



                             Media, Internet and National Identity,

Serial Number                               Date            Time                  Place
223                                         Thursday,       4:00-5:30 p.m.        Room B
                                            July7
Chair: Jian Feng Wei, National Kinmen Institute of Technology, Taiwan
Respondent: Yuko Kawai, Tokai University, Japan
Titles                                             Presenters:      Affiliations:
“A Comparative Study of Internet Regulatory        Kenneth C. C.    The University of Texas El Paso,
Policies in the Greater China Region: Emerging     Yang             USA
Regulatory Models and Issues in China,
Hong-Kong SAR, and Taiwan.”
“A New Roadmap to life: Media, Culture, and        Tim Walters,     Zayed University, United Arab
Modernity in the United Arab Emirates.”            Stephen Quinn, Emirates; University of Sunshine
                                                   Adel Jendli      Coast, Australia; Zayed University,
                                                                    United Arab Emirates
“Cultural Imperialism or Transnational             Robert Prey      Simon Fraser University, Canada
Commercialization?: The Story of a Korean ELT
                                                   18
Giant."
“The Central European Media Landscape 15            Todd Nesbitt    University of New York in Prague,
Years after the Fall of Communism Negotiating                       USA
National Identity in Webs of Regional and Global
Media Ownership.”



                           Internet Communication and Global Culture

Serial Number                                  Date                Time                      Place
224                                            Thursday,           4:00-5:30 p.m.            Room C
                                               July7
Chair: Mindy Chang, University of Texas-Corpus Christ, USA
Respondent: Warren Huang, OSA Int‟l Operations Analysis, USA
Titles                                         Presenters:         Affiliations:
“Weaving the Global Culture: Social Networks   Diana               University of Guadalajara, Mexico
and Electronic Networks in the Zapatista       Sagástegui
Movement.”
“Digital Dreams and Blues: The Transition of   Tsui-Chuan Lin      University of Hawaii at Manoa,
Digital TV in Australia.”                      (Trisha)            U.S.A
“The Transformations of the Myth of the Virgin Dra. Margarita      Universidad Autonoma
of Guadalupe in the Media in Mexico.”          Zires               Metropolitana – Xochimilco, Mexico
“From Multicultural Aspect: Why is English the Dan Cheng           Harbin Institute of Technology, China
Most Effective Universal Language on Internet
Communication.”




                  氣與傳播的橫切與縱切研析 -- 天文、地理、及人文的角度


Serial Number                                Date                  Time             Place
225                                          Thursday, July7       4:00-5:30 p.m.   RoomD
Chair: 陳彥豪, 台北大學, Taiwan
Respondent: 張靜二﹐台灣大學, Taiwan
Titles                                             Presenters:               Affiliations:
《陰陽互動而生氣: 各層次傳播情境之氣》                               鍾振昇                       舊金山州立大學, USA
《梁啟超「新民說」的文氣探討》                                    楊中立                       中國文化大學, Taiwan
《氣傳播之系統論》                                          何美惠                       USA
《堪輿學、氣、與環境傳播》                                      張自強、張震元、陳昭宏、 親民技術學院, Taiwan﹔
                                                   劉潤華﹐彭喜豪                   中國技術學院, Taiwan
《峰承星之氣與堪輿法之氣》                                      彭喜豪﹐張自強                   中國技術學院, Taiwan﹔親
                                                                             民技術學院, Taiwan


                                                     19
                            視覺藝術與文化


Serial Number        Date                     Time                 Place
227                  Thursday, July7          4:00-5:30 p.m.       Room F
Chair:
Respondent:
Titles                           Presenters:            Affiliations:
中西色彩文化內涵對比研究                     王哲 副教授                 河北承德旅遊職業學院
政治秀場之群魔亂舞--「政治人物扮裝秀」             郭書吟 研究生                政治大學新聞研究所
網路上本土自拍與民族主義                     許若書 研究生                南華大學傳管系
全球語境下的文本鏡象:新媒體動畫與文化界             吳煒華 博士生                香港城市大學媒體創意學院
面的數位重建在中國.




                           跨文化溝通與傳播


Serial Number        Date                     Time                  Place
228                  Thursday, July7          4:00-5:30 p.m.        Room G
Chair:
Respondent:
Titles                          Presenters:        Affiliations:
我的野蠻女友:中國都市女性戀愛中的暴力             王曦影 博士生            香港大學社會工作及社會行政學系
行為
“i’m lovin’ it™”!?― 麥當勞黃金拱門下的世 何姿蒨 研究生             交通大學傳播所
紀廣告風暴                           桑于雅 研究生            交通大學傳播所
女性流行文化之跨文化比較---以台、日流行           張秀慧 研究生            中國文化大學新聞研究所在職專班
雜誌為例
從「焦慮/不確定性」看外籍看護與老人間的 葉亭均 研究生                       世新大學口語傳播研究所
溝通困境




                           Friday, July 8




                                  20
                                    Media Audiences and Content

Serial Number                                    Date             Time                 Place
301                                              Friday, July 8 8:30-10:00 a.m.        Room A
Chair: Po-Chung Chuang, Chinese Culture University, Taiwan
Respondent: Jan Servaes, University of Queensland, Australia
Titles                                                 Presenters:          Affiliations:
“The Effects of Country of Origin Perception on        Kenneth C. C. Yang; The University of Texas El
Audience‟s Attitudes toward Foreign Television         Tim K. Tso           Paso, USA;Shih Chien
Programming: The Moderating Role of Perceived                               University, Taiwan
Cultural and Geographical Proximities.”
“Toward a Tripartite Framework of Cross-Cultural       Chun-Fu Chen         Fu Jen Catholic University,
Audience Analysis.”                                                         Taiwan
“Stereotypical Portrayals of Africans and African      Sean Tierney         Division of
Americans in Hong Kong Cinema: Transplanted                                 Communications, Miles
Racism as a Media Effect.”                                                  College, USA
“Globalization, Cartoons an Cultural Values: Content Gabriela Pedroza       Instituto Tecnológico y de
Analysis of “Mucha Lucha” as an Example of                                  Estudios Superiores de
Deterritorialization.”                                                      Monterrey, Campus
                                                                            Monterrey, México



                              Information Society and Postmodernity

Serial Number                                     Date               Time                   Place
302                                               Friday, July 8     8:30-10:00 a.m.        Room B
Chair: Tim Walters, Zayed University, United Arab Emirates
Respondent: Meihua Lee, Tamkang University, Taiwan
Titles                                                Presenters:       Affiliations:
“Global Strategic Information Technology and          Warren Huang      OSA Int‟l Operations Analysis,
Culture Integration Maximize Productivity.”                             USA
“How Does the English Language Mean?: The             Yuko Kawai        Tokai University, Japan
Global Spread of English and Japanese Nationalism.”
“Talking :The Global Culture of Postmodernity         Liufang           Zhejiang University, China
Communication Setting Up the Possibility of „Unify
Field‟ with the Safety Barrier of Culture.”
“Transforming Information Societies: Report on        Ali Saif Al-Aufi Curtin University of Technology,
Survey Investigating the Use of Networked                               Australia
Information for Research and Scholarly
Communication at Sultan Qaboos University, Oman.”



                                Cultural Values and Communication

Serial Number                                     Date             Time                  Place
303                                               Friday, July 8 8:30-10:00 a.m.         Room C
Chair: Renitha Rampersad, Durban Institute of Technology, South Africa
Respondent: Hui-Ching Chang, University of Illinois at Chicago, USA
                                                  21
Titles                                                   Presenters:          Affiliations:
“A Shift in Chinese Cultural Values.”                    Qingwen Dong         University of the Pacific, USA
“Value and Lifestyles of Individualists and              Tao Sun,             Emerson College, USA;
Collectivists: A Study on US and Taiwanese               Sheng-Ping Tao       Fu Hsing Kang College,
Consumers.”                                                                   Taiwan
“Hofstede‟s Cultural Dimensions 30 Years Later: A        Ming-Yi Wu           Seton Hall University, USA
Study of Taiwan and the United States.”
“Japanese and Japanese American Continuities in          Yoshitaka Miike      University of Hawai„i at Hilo,
Cultural Values and Communication Practices: An          & Steven Y.          USA
Examination of Japanese Words Used in Hawaii.”           Miura
Intentional Nonverbal Self-disclosure between            Guo Zhongbao &       Shanghai International Studies
Intimate Friends of Chinese and American College         Steve Kulich         University, P.R. China
Students



                                         English Role in China

Serial Number                                     Date                    Time                Place
304                                               Friday, July 8              8:30-10:00 a.m. Room D
Chair: Zhou Zhinan., Harbin Institute of Technology, China
Respondent: Lyall Crawford, Tzu Chi University, Taiwan
Titles                                            Presenters:             Affiliations:
“Features of China English: From a Cultural       Liu Yu                  Harbin Institute of Technology,
Point of View.”                                                           China
“Necessity of English as an Asian Language.”      Li-ming Zhu             Harbin Institute of Technology,
                                                                          China
“English as a Language for International and        Wang Ning             Harbin Institute of Technology,
Intercultural Communication in China.”                                    China
“Face Work and Classroom Interaction: An            Li Xiaohong,          Harbin Institute of Technology,
Observation about English Learning styles of                              China
Chinese College Students.”


       Learning from Our Neighbors: A Comparison of English Education Programs

                       in India, Thailand, China, Korea and the Philippines

Serial Number      Date                    Time                             Place
305                Friday, July 8               8:30-10:00 a.m.             Room E
                   Name                    Affiliations:
Chair:             Shinji Tokuchi,         Miyazaki Sangyo Keiei University
Respondent:
Panelists          Nobuyuki Honna          Aoyama Gakuin University
                   Yuko Takeshita          Toyo Eiwa University
                   Tetsuya Enokizono       Akita Prefectural University
                   Toshiaki Kawahara       Kanazawa Seiryo University




                                                    22
                                跨文化(非)語言傳播


Serial Number             Date                     Time                        Place
306                       Friday, July 8           8:30-10:00 a.m.             Room F
Chair:
Respondent:
Titles                                     Presenters:       Affiliations:
外語學習者遭遇溝通障礙時採取之解決策略―                       曾怡華 研究生           日本慶應義塾大學 政策媒體研
非語言溝通之肢體動作為中心之實例研究                                           究科
兩岸幽默修辭的類型批評—以國際華語大專辯                       黃莉雅 研究生           世新大學口語傳播研究所
論會為例
由分歧到趨同——從中英文化習俗的交融看跨                       湯朝菊 副教授           (荷蘭)萊頓大學/(中國)重慶交通
文化交際的趨同性                                                     學院
話語內翻譯與跨話語翻譯:翻譯的話語學分析                       許力生 教授            浙江大學外國語言文化與國際交
                                                             流學院跨文化交際研究所




                          人際 /       跨文化的衝突與協商


Serial Number             Date                       Time               Place
307                       Friday, July 8             8:30-10:00 a.m.    Room G
Chair:
Respondent:
Titles                                     Presenters:         Affiliations:
「你是在跟我說話嗎?」 ─ 模稜兩可理論之                      李宇昇 助理教授            銘傳大學資訊傳播工程學系
探討
網路傳播中的跨文化溝通與融合                             王軍 副教授              汕頭大學長江新聞與傳播學院
中國傳媒中的中日衝突                                 羅以澄 教授              武漢大學新聞與傳播學院
                                           司景新 講師              武漢大學新聞與傳播學院
婚前溝通中的衝突與說服策略—以年輕一代如                       葉亭均 研究生             世新大學口語傳播研究所
何與父母對婚事討論進行有效交流為例




                Cinematic Representations of National Values

Serial Number                       Date                  Time                  Place
308                                 Friday, July 8        10:30-12:00 p.m.      Room A
                                           23
Chair: Yun Tang, University of Massachusetts, USA
Respondent:
Titles                                                  Presenters:    Affiliations:
“The Effect of Hypermedia upon the Notion of Nation     Ying Kong      Harbin Institute of
and Culture: A Space of Flows in Ontaatje‟s The                        Technology, China
English Patient.”
“Hollywood Genre and Asian Tradition.”                  Tonglin Lu     Université de Montréal,
                                                                       Canada
“Documentary, Michael Moore, Bowling for                Birdie Chang   Shih Hsin University, Taiwan
Columbine, Fahrenheit 9/11, Narrative Paradigm.”
“From Verbal to Visual: Pearl Buck‟s Pavilion of        Li Zeng        University of Louisville,
Women (1946) and Its Filmic Adaptation (2001).”                        USA



                             Literature, Meaning and Language

Serial Number                                         Date          Time                   Place
309                                                   Friday, July  10:30-12:00 p.m.       Room B
                                                      8
Chair: Doreen Wu, The Hong Kong Polytechnic University, Hong Kong
Respondent: Bates L. Hoffer, Trinity University, USA
Titles                                           Presenters:        Affiliations:
“The Criminal in Poe and Dostoevsky.”            Fábio Emerenciano Campina Grande-PB, Brazil
                                                 dos Santos
“Analysis of Translation Shifts and Equivalence Ya-Ping Hsiao       Kun-Shan Elementary School,
in Jane Austen‟s Pride and Prejudice.”                              Taiwan
“A Culturally-Pragmatic Analysis of Address      Xianghong Cao      New Zealand International
Forms in Chinese Personal Letters.”                                 Academy, New Zealand
“Expressions of Affect in English and Japanese Noriko Ihara         Kobe City University of Foreign
Novels.”                                                            Studies, Japan
“Cost of Living in “Buba Comic.”                 Edelmira Ramirez y Universidad Autonoma
                                                 Guadalupe Rios.    Metropolitana A., Mexicco



                             Political Discourse in Different Contexts

Serial Number                                 Date               Time                    Place
310                                           Friday, July 8     10:30-12:00 p.m.        Room C
Chair: Akiko Fukumoto, Aichi Shukutoku University, Japan
Respondent: Lin-Mei Huang, Shih Hsin University, Taiwan
Titles                                                Presenters:      Affiliations:
“President Hu Jintao's Use of Narrative and Metaphor D. Ray Heisey     Kent State University, USA
in Public Discourse.”
“‟Taiwan,‟ „ROC,‟ and „The Other Side‟: A             Hui-Ching        University of Illinois at
Rhetorical Analysis of President Chen Shui-bien‟s     Chang            Chicago, USA
Construction of Taiwan Identity.”
“Russian Television and President Address in Beslan Feng-Yung Hu       JiNan university, China
Hostage Crisis.”

                                                   24
“China Needs the World, the World Needs China:         Jing Yin        Clemson University, USA
Media Discourse on China‟s WTO membership.”



                     Intercultural Experience from Language Perspective

Serial Number                                    Date           Time                    Place
311                                              Friday, July 8 10:30-12:00 p.m.        Room D
Chair: Pei-Ling Lee, Bowling Green State University, USA
Respondent: Xianghong Cao, New Zealand International Academy, New Zealand
Titles                                           Presenters:    Affiliations:
“Books for Indigenous Children: An Intercultural Sarah Corona   Universidad de Guadalajara,
Experience.”                                                    México
“Failure of EFL English Discourse                Lida Liu       Harbin Institute of Technology,
Development.”                                                   China
“Building up Sensitivity to Cultural Differences Lu Ling & Guo Harbin Institute of Technology,
in Chinese College English Class.”               Luyu           China
“Why Don‟t You Speak Up?: East Asian             Xiaoshi Li,    The University of Texas at San
Students‟ Participation Patterns in American and YuXin Jia      Antonio, USA; Harbin Institute of
Chinese ESL Classrooms.”                                        Technology, China



                                     AIDS and Communication

Serial Number                                      Date              Time                 Place
312                                                Friday, July 8    10:30-12:00 p.m. Room E
Chair: Ying-Ying Tsai, Tzu Chi University, Taiwan
Respondent: Mei-Ling Hsu, National Chengchi University, Taiwan
Titles                                                      Panelists       Affiliations:
“An Integrated Model for Understanding Factors Affecting Hung-yi Lu         University of Kentucky,
Taiwanese College Students‟ Online STDs and HIV/AIDS                        USA
Information Seeking.”
“HIV/AIDS: Development Context and Newspaper                M. Golam        University of Dhaka,
Coverage in Bangladesh.”                                    Rahman          Bangladesh
“Corporate Social Investment and HIV and AIDS in South Renitha              Durban Institute of
Africa: An Investigation into Communication Strategies      Rampersad       Technology, South Africa
and HIV/Aids Awareness as Part of Corporate Social
Investment Programmes.”
“A Song in the Dark: The Impact of Cultural Beliefs on      Parkie Mbozi C/o World Agroforestry
HIV/AIDS Messages in Zambia.”                                               Centre (ICRAF),
                                                                            Zimbabwe




                                           媒體產業的轉變


Serial Number                      Date                 Time                 Place
                                                  25
313                                Friday, July 8        10:30-12:00 p.m.    Room F
Chair:
Respondent:
Titles                                      Presenters:               Affiliations:
網路報之概念流變(1995-2005)                         吳筱玫 副教授                   政治大學新聞學系
中國大陸傳媒商業化後宣傳工作之研究                           王毓莉 副教授                   中國文化大學大眾傳播學系
影片詮釋與資料庫檢索技術                                吳宗德 助理教授                  中國文化大學資訊傳播學系
《從文化經濟角度探析韓劇發展軌跡》                           顏雅玲 研究生                   政治大學廣播電視研究所
聯解體與媒體轉型                                    吳非 副教授                    暨南大學新聞傳播學院




                                        數位傳播與媒體產業


Serial Number                     Date                    Time               Place
314                               Friday, July 8          10:30-12:00 p.m.   Room G
Chair:
Respondent:
Titles                                        Presenters:             Affiliations:
我國通訊傳播匯流機制之研究-開放電信網                           魏裕昌 副教授                 中國文化大學資訊傳播學系
路提供廣電播送之研析                                    劉柏立 助理教授                中國文化大學資訊傳播學系
       :
舊面貌與新型式 傳統電視新聞產製作業流 顏瑜玫 製作人                                           東森電視台/文化新研專班
程與數位化下的電視新聞產製作業流程之
比較--以東森新聞台為例
論「分組收/付費」在數位有線電視推廣過                           劉立行 副教授                 台灣師範大學圖文傳播系
程中的弔詭與影響
《數位音樂隨身聽作為音樂載具對音樂產                            吳佳倫 研究生                 中國文化大學新聞研究所
業的影響以蘋果電腦 iPod 與 iTunes 為例
由內容保護探討數位電視內容資源運用與                            余顯強 副教授                 世新大學資訊傳播學系
管理                                            汪士瑋 研究生                 世新大學資訊傳播學系




                            Internet and Digital Communication

Serial Number                              Date                  Time                 Place
315                                        Friday, July 8        1:30-3:00 p.m.       Room A
Chair: Chun-Fu Chen, Fu Jen Catholic University, Taiwan
Respondent: Jan Servaes, University of Queensland, Australia
                                                    26
Titles                                            Presenters:                Affiliations:
“Exploring factors influencing Internet Users‟    Yowei Kang & Kenneth C.    The University of Texas
Perception of Internet News Credibility.”         C. Yang                    El Paso, USA
“Transitioning from an Analog Past to a Digital   Tsui-Chuan Lin (Trisha)    University of Hawaii at
Future: The Social Construction of Digital                                   Manoa, U.S.A
Television.”
“The Impact of Internet on Reading and            Elsa Ramirez,              National University of
Informational Practices.”                                                    Mexico, Mexico
“Exploring factors influencing Internet Users‟    Yowei Kang & Kenneth C.    The University of Texas
Adoption of Internet Television.”                 C. Yang                    El Paso, USA



                           Political Communication in Asian Media

Serial Number                                 Date                Time                   Place
316                                           Friday, July 8      1:30-3:00 p.m.         Room B
Chair: Kim Abramson, University of Stanford, USA
Respondent: D. Ray Heisey, Kent State University, USA
Titles                                        Presenters:             Affiliations:
“Development Journalism Coverage aong         Albert M. Albert        University of the Philippines
Community Newspapers in the Philippines.” Maganaka                    Cebu College, The Philippines
“The Editorial Commentaries of the            Pei-Ling Lee            Bowling Green State University,
Referendum Issue in Taiwan: A Fantasy                                 USA
Theme Analysis.”
“Political Spot Advertising: A Cross-Cultural Po-Chung Chuang         Chinese Culture University,
Comparison of the 1996-2004 Presidential                              Taiwan
Campaigns in Taiwan and the U.S.”
“Falun Gong in China and Media Bias:          Leeshai Lemish          Claremont, CA , USA
Representation of Falun Gong-Related News
Sources in AP, Reuters, and AFP Reports.”
“The Framing of Church Bombings in            Margaret Usha           University of Louisville, USA
Southern India: Intercultural Communication D‟Silva, Julie
and Media Attribution.”                       Berman, Stuart
                                              Esrock, Joy L. Hart, &
                                              Greg Leichty



                               Cultural Identity and Communication

Serial Number                              Date                   Time                  Place
317                                        Friday, July 8         1:30-3:00 p.m.        Room C
Chair: Jonathan H.X. Lee, University of California, Santa Barbara
Respondent: Rosemary Chai, Nanyang Technological University, Singapore
Titles                                 Presenters:                Affiliations:
“ „Vogue-lish‟ in Taipei: Signs of     Melissa L. Curtin          University of New Mexico, USA
Global/Local Dialectics of Taiwanese
Identity?”
“An Examination of Cultural Identity   Jian Feng Wei              National Kinmen Institute of
of Residents in Kimen Island                                      Technology, Taiwan
                                                    27
(Quemoy).”
“Multi-Cultural into Question.”        Adriana Gómez Aíza,      Universidad Autónoma del Estado de
                                       Marina Alonso            Hidalgo, Mexico; Colegio de México,
                                       Bolaños, Odilón          Mexico; Universidad Autónoma del
                                       Moreno Rangel            Estado de Hidalgo, Mexico
“The Impact of Economic Activities     Navaratnam               National University of Singapore
on Inter-ethnic Relations - Malaysia   Ravinthirakumaran
and Sri Lanka.”



                                   Issues in Global Communication

Serial Number                        Date                  Time                  Place
318                                  Friday, July 8        1:30-3:00 p.m.        Room D
Chair: Steve Kulich, Shanghai International Studies, China
Respondent: Hui-Ching Chang, University of Illinois at Chicago, USA
Titles                                      Presenters:                Affiliations:
“The Cultural Logic of Chinese              Law Kam-yee                City University of Hong Kong,
Transnationalism: A Study of Malaysian                                 Hong Kong
Chinese Students in China Mainland.”
“The Determinants of Enhancing Chinese Xiaohui Pan, Xiaohua            Shenzhen University, China
Students‟ Globality.”                       Wang
“Tourism in Shantytowns and Slums: A        Dra. Mónica I. Cejas       El Colegio de México, Mexico
New “Contact Zone” in the Era of
Globalization.”
“Envisioning the Huichol Concept of         Maria Rogal, Sarah         University of Florida, USA; ,
Time: Realizing an Intercultural            Corona Berkin              University of Guadalajara,
Collaboration.”                                                        Mexico



                            Tradition, Postmodernism and Technology

Serial Number                           Date              Time                   Place
319                                     Friday, July 8    1:30-3:00 p.m.         Room E
Chair: Guo-Ming Chen, University of Rhode Island, USA
Respondent: Victor Lux Tonn, Salve Regina University, USA
Titles                                      Presenters:        Affiliations:
“Yi jing as a Moral Discourse.”             Xiaosui Xiao       Hong Kong Baptist University,
                                                               Hong Kong
“Tibetan Buddhism in the (Post)modern       Rueyling Chuang    California State University, San
World.”                                                        Bernardino, USA
“The Ch’i of Intercultural Communication.” Jensen Chuang       San Francisco State University, USA
“The Technologization of Femininity: The    Jen-Yi Chen        King Edward VII Avenue, UK
Perfection of Ageing through Science.”




                                                  28
                             廣告學與跨國廣告研究


Serial Number             Date                  Time                  Place
320                       Friday, July 8        1:30-3:00 p.m.        Room F
Chair:
Respondent:
Titles                                   Presenters:             Affiliations:
倚仗東方智慧,發展新型廣告傳播思維                        胡曉雲 副教授                 浙江大學傳播研究所
跨國廣告代理商在大陸發展的全球化與本土化                     高人鈺 研究生                 佛光人文社會學院傳播學研
經營策略                                                             究所
台灣電視廣告文本之外國符碼使用研究—以                      黃國峻 研究生                 南華大學傳播管理研究所
2001-2004 年 CF 為例
廣告內容中運用異國文化符碼的傳播效果分析                     陳燕玲 助理教授                中國文化大學廣告學系
從跨文化探討台灣跨國廣告業之整合行銷策                      林佩霓 研究生                 師範大學大眾傳播研究所
略—以跨國台灣奧美整合傳播集團與日商博陽
廣告公司為例




                                  廣告研究趨勢


Serial Number             Date           Time               Place
321                       Friday, July 8 1:30-3:00          Room G
                                         p.m.
Chair:
Respondent:
Titles                              Presenters:             Affiliations:
臺灣消費者的購買行為探討—從產品價格                  唐大崙 助理教授                中國文化大學大眾傳播系
與色彩的實驗談起                            張文瑜 助理教授                中國文化大學廣告系
商品訊息呈現於電視戲劇節目及其行銷傳                  徐振興 助理教授                中國文化大學新聞系所
播效果之研究
產品及理念置入於偶像劇之文化消費現象                  許嘉仁 研究生                 中國文化大學新聞研究所
初探儀式文化與廣告符號之研究                      廖雅琴 講師                  國立台中技術學院 商業設計系




                    Communication Issues in Translation

Serial Number           Date                    Time                  Place
322                     Friday, July 8          3:30-5:00 p.m         Room A
                                           29
Chair: Li Zeng, University of Louisville, USA
Respondent: Robert N. St. Clair, University of Louisville, USA
Titles                                                 Presenters:        Affiliations:
“Translation Interferences Occurred between Spoken Miao Chi Maggie        Fortune Institute of
Chinese and Written English.”                          Wu                 Technology, Taiwan
“On Prescriptive and Descriptive Translation           Wang Zhe           Hebei Chengde Tourism
Theory.”                                                                  Vocational College, China
“Intra-discourse Translation and Inter-discourse       Xu Lisheng         Zhejiang University, China
Translation: A Discourse Approach to Translation.”
“A Thought on Translation as a Way of                  Yoriko Moichi      Japan
Cross-Cultural Communication.”
“Cross-Culture Training in Literal Translation -       Wang-Chi-Hsien     Shin-Hsin University,
Taking Time Express Magazines‟ Translation as                             Taiwan
Example.”



                             Visual Communication and Meaning

Serial Number                                       Date              Time                 Place
323                                                 Friday, July 8    3:30-5:00 p.m.       Room B
Chair: Guizhi Wang, Harbin Institute of Technology, China
Respondent:
Titles                                                 Presenters:         Affiliations:
“Between Tradition and Modernity: Politico-Cultural Chien-Chih Ni          University of the Arts
Interventions in Shan Shui Painting in Taiwan after                        London, England
1987.”
“Painting Texts, Writing Pictures in Japan.”           Barrie Shelton & University of Sydney,
                                                       Emiko Okayama       Australia
“‟Reading‟ the World Through Images: Multimodal        Olga Zayts          The University of Hong
Analysis of Russian Advertising Visuals. ”                                 Kong, Hong Kong
“Jackson Pollock‟s Drip Paintings and Islamic Sacred Jingjing Z            Zhejiang University, China
Art: Intercultural Communication through Art.”         Edmondson



                        Media Usage and Youth Culture in Eastern Asia

Serial Number                                 Date              Time                Place
324                                           Friday, July 8 3:30-5:00 p.m.         Room C
Chair: Jensen Chung, San Francisco State University, USA
Respondent:
Titles                                                Presenters:     Affiliations:
“A Study on Japanese Youth Culture and the Public     Tomohiko Asano Tokyo Gakugei University,
Sphere.”                                                              Japan
“A Study on Japanese Political Behaviors and          Ichiyo Habuchi  Hirosaki University, Japan
Intimacy among Japanese Youth.”
“Gender Images in Japanese Comic Books.”              Dienfang Chou   Tzu Chi University, Taiwan
“New Media Usage and Transformation of Intimacy       Koh Iwata       Tokyo Gakugei University,
among Youth in Japan, South Korea and Taiwan.”                        Japan

                                                   30
                       Media Literacy and Cross-cultural Communication

Serial Number                                       Date             Time                Place
325                                                 Friday, July 8   3:30-5:00 p.m. Room D
Chair: Kuniko Sakata Watanabe, Tohoku University, Japan
Respondent: Akiko Ogawa, Aichi Shukutoku University, Japan
Titles                               Panelists            Affiliations:
“Towards Cultural Diversity and      Faye Martel, Weera University of Santo Tomas, The
Symbiosis in Asian Media:            Suwannachot,         Philippines. Thai Youth News Center
Video-exchange Project “d‟CATCH”     Seongsoo Baeg,       Association, Thailand. Thai Youth News
among The Philippines, Thailand and  Kuniko Sakata        Center Association, Thailand. Kanda
Japan”                               Watanabe             University of International Studies, Japan.
                                                          Tohoku University, Japan
“Seeking Alternative Ways of         Kazuji Mogi, Yorio Gunma University, Japan. Niigata
Inter-local Communication:           Kitamura, Eun Heui University, Japan. Hokkaido Tokai
Challenges of video-exchange project Choi, Kuniko         University , Japan. Tohoku University,
„Mysteries in Asia‟”                 Sakata Watanabe,     Japan. Aichi Shukutoku University, Japan
                                     Akiko Ogawa



                   Workshop: Cultural Differences and Mis/communication

Serial Number                         Date                  Time                    Place
326                                   Friday, July 8        3:30-5:00 p.m.          Room E
Chair: Jia Yuxin, President of IAICS
Moderator: Brooks Hill, General Editor of ICS
Respondent:               Names:                            Affiliations:
Members                   Hui-Ching Chang,                  University of Illinois, Chicago, USA
                          Rueyling Chuang                   California State University, San Bernardino, USA
                          Han Guang                         Harbin Institute of Technology, China
                          YuXin Jia                         Harbin Institute of Technology, China
                          Li Xiaohong                       Harbin Institute of Technology, China
                          Liu Jingxin                       Harbin Institute of Technology, China
                          Lida Liu                          Harbin Institute of Technology, China
                          Song Li                           Harbin Institute of Technology, China
                          Wang Guizhi                       Harbin Institute of Technology, China
                          Zhou Zhinan                       Harbin Institute of Technology, China
                          Mei Zhong                         San Diego State University, USA




                                             廣告/行銷研究


Serial Number                        Date           Time                           Place
327                                  Friday, July 8 3:30-5:00 p.m.                 Room F
                                                       31
Chair:
Respondent:
Titles                                 Presenters:           Affiliations:
中國大陸 24 年來的廣告學理論研究——歷程及                胡曉雲 副教授               浙江大學傳播研究所
其現狀
減肥廣告與病態的苗條文化——關於大眾傳播                   徐敏 副所長                浙江大學新聞傳媒與社會發
對女性身體的文化控制                                                   展研究所
台灣生活風格價值的變遷:汽車廣告再現                     侯佳宜編輯                 聯合報
消費者衝動性購買行為之研究─以國內電視購物                  鄭筱翎 研究生               中國文化大學新聞研究所
頻道為例




                                 電腦中介傳播


Serial Number        Date                   Time               Place
328                  Friday, July 8         3:30-5:00 p.m.     Room G
Chair:
Respondent:
Titles                            Presenters:                Affiliations:
網路電子相簿中的「自拍」溝通模式-從自               詹明璋 研究生                    元智大學資訊社會學研究所
拍者的社會依附出發
網路個人書寫與資訊社會人際溝通關聯性之               陳怡臻 研究生                    中國文化大學新聞研究所
研究-以 Yahoo 奇摩交友個人網站為例
Blog 使用者成為網路記者之潛力評估-以無            簡國帆 研究生                    中國文化大學新聞研究所
名小站前三十名熱門 Blog 為例。
即時通訊軟體的指示性互動與人際接觸管理               王宏仁 研究生                    世新資訊傳播系




                         Banquet and Farewell

Serial Number   Date                       Time                  Place
                Friday, July 8             6:00 p.m




                                      32
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