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SEO - Marketing or Technology?

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					                                         www.omlogic.com




SEO - Marketing or Technology?
Pradeep Chopra (Co-founder, OMLogic Consulting)
Apr 29, 2009
                            www.omlogic.com




Conventional SEO Paradigm
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          Typical Purpose




Acquiring Website Rankings & Traffic
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     Typical SEO Implementation Process

 Keyword Research
 


 Baseline existing ranking
 


 Set ranking target
 


 Implementation
 


      -    On Page Optimization
      -    Off Page Promotion
         PR, Articles, Link Building
             


        Social Media Submissions


 Ongoing Optimization
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       What results can you expect?


   Good   Rankings on Search Engines

   Good   Online Traffic on Website


  Assuming search specialists were involved
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Has the Business met its Objectives?
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                      Doubtful?


   Higher   Ranking = More Traffic?

   More   Traffic = Relevant Traffic?

   Relevant   Traffic = More Conversions?
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     The Current Reality


Marketing         Online Marketing
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Required Approach
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Lets Look at an Example
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Imagine real searchers & how they might think!
  
    What does the company offer (SCJP Exam prep to pass SCJP
       Certification Exam)
  
    What have they done so far (Since 2000, 1M+ users, 50K
       customer)
  
    What did other people get from them (99.7% success)
  
    Will they be valuable for me (Comprehensive report)
  
    Are they a 2-4 people shop (ISO 9001 certification)
  
    Can I trust them (100% guarantee)
  
    Can I try (Free mock test)


          This looks like the site I want. Let me go-forward.
                                                    www.omlogic.com



                     SEO - New Paradigm

     Keyword Stuffing

     Keyword Targeting and Link Building

     Providing Relevant Content

     Building trust and rapport with the visitor

     Addressing visitor concerns

     Providing pull to convert

SEO must provide Conversion from
     •    search to click
     •    click to engagement
     •    engagement to lead/sale
                                                                    www.omlogic.com

                         Business Objectives


                         Online Marketing
                              Strategy

                                             Relevancy   •    SMM
 • Website                                               • SEO
 • Messaging                                             • PPC




                      Conversions
                                             Branding
                             Visibility/ 

                              Leads/   

                               Sales 


                              Traffic

               • SEO
               • PPC

                SMM
               • 




                             Measurability


SEO: Search Engine Optimization | PPC: Pay Per Click | SMM: Social Media Marketing
                                                      www.omlogic.com

                   Thank You!




Ready to realize the full potential of Online Marketing?
             www.omlogic.com




         Email: info@omlogic.com | Phone: +91-11-47052806

				
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Description: 'SEO - Marketing or Technology?', presented by Pradeep Chopra (Co-founder, OMLogic) at Web Innovation 2009 is aimed at educating & empowering the SEO professionals & digital marketers in winning the SEO wars i.e. meeting the business objectives rather than just getting higher rankings and traffic.