SEO - Marketing or Technology?
Pradeep Chopra (Co-founder, OMLogic Consulting)
Apr 29, 2009
Conventional SEO Paradigm
Acquiring Website Rankings & Traffic
Typical SEO Implementation Process
Baseline existing ranking
Set ranking target
- On Page Optimization
- Off Page Promotion
PR, Articles, Link Building
Social Media Submissions
What results can you expect?
Good Rankings on Search Engines
Good Online Traffic on Website
Assuming search specialists were involved
Has the Business met its Objectives?
Higher Ranking = More Traffic?
More Traffic = Relevant Traffic?
Relevant Traffic = More Conversions?
The Current Reality
Marketing Online Marketing
Lets Look at an Example
Imagine real searchers & how they might think!
What does the company offer (SCJP Exam prep to pass SCJP
What have they done so far (Since 2000, 1M+ users, 50K
What did other people get from them (99.7% success)
Will they be valuable for me (Comprehensive report)
Are they a 2-4 people shop (ISO 9001 certification)
Can I trust them (100% guarantee)
Can I try (Free mock test)
This looks like the site I want. Let me go-forward.
SEO - New Paradigm
Keyword Targeting and Link Building
Providing Relevant Content
Building trust and rapport with the visitor
Addressing visitor concerns
Providing pull to convert
SEO must provide Conversion from
• search to click
• click to engagement
• engagement to lead/sale
Relevancy • SMM
• Website • SEO
• Messaging • PPC
SEO: Search Engine Optimization | PPC: Pay Per Click | SMM: Social Media Marketing
Ready to realize the full potential of Online Marketing?
Email: email@example.com | Phone: +91-11-47052806