VIEWS: 2 PAGES: 14 POSTED ON: 4/30/2010 Public Domain
'SEO - Marketing or Technology?', presented by Pradeep Chopra (Co-founder, OMLogic) at Web Innovation 2009 is aimed at educating & empowering the SEO professionals & digital marketers in winning the SEO wars i.e. meeting the business objectives rather than just getting higher rankings and traffic.
www.omlogic.com SEO - Marketing or Technology? Pradeep Chopra (Co-founder, OMLogic Consulting) Apr 29, 2009 www.omlogic.com Conventional SEO Paradigm www.omlogic.com Typical Purpose Acquiring Website Rankings & Traffic www.omlogic.com Typical SEO Implementation Process Keyword Research Baseline existing ranking Set ranking target Implementation - On Page Optimization - Off Page Promotion PR, Articles, Link Building Social Media Submissions Ongoing Optimization www.omlogic.com What results can you expect? Good Rankings on Search Engines Good Online Traffic on Website Assuming search specialists were involved www.omlogic.com Has the Business met its Objectives? www.omlogic.com Doubtful? Higher Ranking = More Traffic? More Traffic = Relevant Traffic? Relevant Traffic = More Conversions? www.omlogic.com The Current Reality Marketing Online Marketing www.omlogic.com Required Approach www.omlogic.com Lets Look at an Example www.omlogic.com Imagine real searchers & how they might think! What does the company offer (SCJP Exam prep to pass SCJP Certification Exam) What have they done so far (Since 2000, 1M+ users, 50K customer) What did other people get from them (99.7% success) Will they be valuable for me (Comprehensive report) Are they a 2-4 people shop (ISO 9001 certification) Can I trust them (100% guarantee) Can I try (Free mock test) This looks like the site I want. Let me go-forward. www.omlogic.com SEO - New Paradigm Keyword Stuffing Keyword Targeting and Link Building Providing Relevant Content Building trust and rapport with the visitor Addressing visitor concerns Providing pull to convert SEO must provide Conversion from • search to click • click to engagement • engagement to lead/sale www.omlogic.com Business Objectives Online Marketing Strategy Relevancy • SMM • Website • SEO • Messaging • PPC Conversions Branding Visibility/ Leads/ Sales Traffic • SEO • PPC SMM • Measurability SEO: Search Engine Optimization | PPC: Pay Per Click | SMM: Social Media Marketing www.omlogic.com Thank You! Ready to realize the full potential of Online Marketing? www.omlogic.com Email: email@example.com | Phone: +91-11-47052806
Pages to are hidden for
"SEO - Marketing or Technology?"Please download to view full document