Welcome to the world of convergence
Web 2.0, iPhone, Semantic Web, Blogs, Social Networking
What is going on?
• Importance of Blogs and UserGenerated Content • Open-Source and Free Applications • Social Networking • Mesh-up & Information recombination • DRM is dead
Disruptive Technologies
What is Web 2.0 and Semantic Web?
Peter Rojas Co-founder Engadget
The theory of Remediation
• mutually constructive strategies amongst technologies • no divorce from previous media • remediation" is "the formal logic by which new media technologies refashion prior media forms" (273) • immediacy and hypermediacy
Convergence is the Word
• Technological Convergence • Economic Convergence • Organic Convergence • Global Convergence • Cultural Convergence
Technological Convergence
• Media Convergence (your Television is ringing) • Multiple Products come together (e.g. Mobile and Camera, PS3) • Fixed Mobile Convergence • Slingbox • Wi-Fi, Wi-Max, GSM, 3G, ADSL
From Many to One
Can we do everything on converged tech?
David Lynch on movies on the mobile
To Converge or To Diverge?
Taking Things Out to Innovate?
• Multimedia and Media Richness • Twitter VS Blogger • Google VS Yahoo
Economic Convergence
• The Nature of The Firm and TCE • Vertical Integration of Production because of lower cost of communication • Multi-play • Virgin, T-Mobile, Sky • The integration of the customer
Organic Convergence
• The Power of Multitasking • Coactive media • media is synchronized or coordinated on multiple devices or screens • Coactive or Interactive TV
The Matrix and Transmedia
The Movie
The Cartoon +
The Game
The MMOG
The Website!
Global Convergence
Is there something strange in this picture?
Cultural Convergence
• CC = Media Convergence + Participatory Culture + Collective Intelligence • Grassroots + Corporate Media • Participatory Culture = Democratization of media (e.g. Citizen Journalism and TV Voting) • Collective Intelligence = The Power of many differing skills coming together
Citizen Journalism
Cultural Convergence
• CC = Media Convergence + Participatory Culture + Collective Intelligence • Grassroots + Corporate Media • Participatory Culture = Democratization of media (e.g. Citizen Journalism and TV Voting) • Collective Intelligence = The Power of many differing skills coming together
American Idol and Democracy
Cultural Convergence
• CC = Media Convergence + Participatory Culture + Collective Intelligence • Grassroots + Corporate Media • Participatory Culture = Democratization of media (e.g. Citizen Journalism and TV Voting) • Collective Intelligence = The Power of many differing skills coming together
Ah The Creativity!
Machinima
About Collective Intelligence
RO VS RW Internet Culture
Lawrence Lessings at Google
The Corporation 2.0 in Convergence Culture
• Wikinomics and the promise of collaboration • Being Open - Networking and self-org • Peering - horizontal org • Sharing - No DRM, little IP • Acting Globally- Global Networks of Partners/ unified global processes and IT platform • Examples: Goldcorp and Procter and Gamble
Don Tapscott at Google
Key Readings
• Henry Jenkins (2007) Convergence Culture: Where Old and New Media Collide • Don Tapscott and Anthony Williams (2007) Wikinomics • Lawrence Lessing (2006) The Future of Ideas • Jay Bolter and Richard Grusin (2000) Remediation: Understanding New Media • Pierre Levy (1999) Collective Intelligence