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					Personas, Content Inventory, and
Functional Spec:
Men‟s Diet & Health




June 8, 2006
Juliana Stange, Daniele O'Brien, Marc Williams, Mike Behnke
Information Architect
INP Associates




                                         1
                                                     Personas, Content Inventory, and Functional Spec:
                                                                                   Men‟s Diet & Health


                                                   Table of Contents

Personas - User Task Analysis ....................................................................................... 3

Persona 1: Heading 1(F5) ............................................................................................... 4

Persona 2: Heading 1(F5) ............................................................................................... 6

Persona 3: Heading 1(F5) ............................................................................................... 8

Persona 4: John Benson ............................................................................................... 10

Content Inventory .......................................................................................................... 12

Functional Specs:.......................................................................................................... 14




                                                              2
                                      Personas, Content Inventory, and Functional Spec:
                                                                    Men‟s Diet & Health


Personas - User Task Analysis
The primary audience for this site consists of men between the ages of 20 and 55. There are
four distinct features users are interested in: exercise tips, diet and menu ideas, recipes and
nutritional information, weight tracking, community forums, ability to journal and maintain
inventory of menu / exercise choices and goals.

Persona 1 – 25 year old male, using the website for exercise ideas – Mike

Persona 2 – 35 year old male, using the website for diet and menu making – Juliana

Persona 3 – 20 year old male, uses website for recipes – Marc

Persona 4 – color-blind 45 year old male, wants tips to lose weight from the website and uses
the weight tracker – Daniele

Content Inventory – Marc




                                            3
                                      Personas, Content Inventory, and Functional Spec:
                                                                    Men‟s Diet & Health


Persona 1: Mitch Scott
Personal Profile
Mitch is a 25 year old male who recently graduated college with a                          BSA.
He got a new job as a sales rep in the pharmaceutical field. The                           new
job takes up a lot of time, sometimes requiring work late into the
evenings and lots of traveling. Mitch does have some flexibility in                        his
job scheduling, and tries to schedule his running and exercising
during the day between sales calls.

Mitch was on the track team in college, and loves to run. He
prides himself on his fitness and physique. Mitch recently participated in a ½ marathon and
found that he can‟t run quite a far as he used to, and has slowed down a little. Due to this, he
needs a website that will help him train, track his progress, and suggest new exercises to keep
him active and running. Since he is already in good shape, any site would have to be able to
suggest high difficulty exercises. Due to his sales job, Mitch has to go on the road frequently
and can‟t rely on having the same equipment to use everyday for training. He would like to
compete in some more local marathons as well, and will need to journal his training for those to
make sure he will be able to finish them.

Mitch already has a decent diet, as he entertains his sales calls with catered lunches almost
everyday along with the occasional dinner. He has always eaten healthy, and doesn‟t feel that
he needs to change his diet at all. Ideally, a website he used would allow him to completely
block any references to diet and focus only on the exercise options the site provides.

Any website he used would have to be easy to use since Mitch is not a power user. It would
also need to load quickly on a variety of connections, since while he is traveling he may not
have quality high-speed connections available. Mitch also requires the ability to quickly change
the available equipment he has to use.

Background
 BSA in Marketing
 Sales Rep for a local pharmaceutical firm with a national presence
 Somewhat comfortable with computers and the Internet
 Wants keep up his running and exercise regiment while he is on the road
 Doesn‟t have time for a gym membership
 Has some occasional access to varying hotel weight room machines

Attributes
 Male
 Makes 80,000/year and has discretionary funds
 Uses a high-speed DSL internet connection at home
 Has a Dell laptop with wireless for the road
 Owns a Bowflex ® Gym system and a treadmill at home

Customer Needs



                                            4
                                        Personas, Content Inventory, and Functional Spec:
                                                                      Men‟s Diet & Health


   Training: exercise schedule and tracking
   Run tracking
   Quality services and support
   Exercise options that offer a high-level of difficulty
   Customizable personal features
   Simple to use


Scenario                Needs                      Feature                Behavior
Mitch has limited          Information               Exercise journal   After meeting with a
time available to          High difficulty           Run log            sales client for
workout, and the            exercise ideas            Exercise           lunch, Mitch has a 3
available equipment        Easy to use site           descriptions       hour block before
changes frequently.                                                       his next client.
                           Easy options to            customized for
He doesn‟t want to
                            change                     different
waste time trying to                                                      He goes back to the
                            available                  equipment
figure out the best                                                       hotel room, and
exercises he could          equipment
                                                                          after a quick check
do with the                                                               of the weight room,
equipment available                                                       logs onto the Men‟s
in the hotel weight                                                       Diet & Health
room.                                                                     website to change
                                                                          the available
He is a little                                                            equipment in his
frustrated that his                                                       profile.
conditioning level
has dropped while                                                         Mitch then prints out
he‟s on the road, so                                                      the exercises he
he takes off for a                                                        plans on using that
run to help clear his                                                     day, and heads to
mind. He feels if he
                                                                          the weight room to
could find a way to
                                                                          workout.
keep track of his
running and
                                                                          When done, Mitch
exercise routine,
                                                                          jumps back on to fill
even while on the
                                                                          out his exercise
road, he would be
                                                                          journal or run log,
able to maintain his
physique at his                                                           before getting ready
desired level. That                                                       for his next
would clear his                                                           appointment.
mind of that worry
and let him
concentrate on his
sales job.




                                               5
                                      Personas, Content Inventory, and Functional Spec:
                                                                    Men‟s Diet & Health


Persona 2: Denver Ray
Personal Profile
Denver is a 33 year old general manager of a local
grocery store. He was promoted to manager just 1
year ago and enjoys his job. He was recently married
and he and his wife are expecting a baby in the next
few months. Denver has been working overtime to
save up money so he can take time off with the new
baby. Because of this he‟s been practically living out
of the vending machines at work. Denver also loves mountain biking and used to ride several
times a week, until he got his promotion.

Denver realizes he has put on a few extra pounds with his new lifestyle and he wants to get
back into better shape. Denver enjoys cooking for his family and himself, however he has little
time to do so anymore. He surfs the internet late at night after work, usually searching for some
helpful exercise tip or a quick meal he can make for work the next day. Rarely does he find
something that is flexible with his schedule, and so nothing really changes for the better.

What Denver needs is a website tailored to men like him, who need something fast and simple
that can be changed to match his needs. He would like to be able to find new meal ideas to help
him and his wife enrich their lives with a good, healthy diet, which he hopes will make a better
household for his family.

Background
 33 year old, married male
 Local store manager
 Masters degree in business
 Comfortable with the internet and searching
 Wants to find fast, easy recipes
 Overworked and has little time to think about healthy eating
 15 lbs overweight
 Mountain biking enthusiast

Attributes
 Has a busy schedule
 Male
 Experienced with computers and the internet
 Enjoys cooking
 Uses a high-speed internet connection at home




                                            6
                                        Personas, Content Inventory, and Functional Spec:
                                                                      Men‟s Diet & Health



Customer Needs
 Ease of finding information
 A variety of menus and recipes
 Quality services and support
 Quick support and feedback
 Good, easy to understand content


Scenario             Needs                  Feature                  Behavior
Denver gets             Meal Ideas                Menu Varieties   Denver finds the Men‟s
home late at night      Quick health              Meal Planner     Diet & Health website n
and after having a       tips                      Food Fat         evening while he‟s
snack and               Information                Calculator       looking for a particular
grabbing a drink,                                                    meal idea for tomorrow‟s
he sits down at                                                      dinner with his wife.
his computer to
browse the                                                           He looks around the
internet. With a                                                     website to see what is
promising hope of                                                    has to offer. After taking
tomorrow being a                                                     a short tour he feels
better day, he                                                       comfortable that this
looks for a nice,                                                    website will provide what
easy recipe so he                                                    he needs for his meal
can have a real                                                      and diet goals.
meal for work
tomorrow.                                                            Feeling excited that he
                                                                     may finally be able to get
He wants to feel                                                     some help changing his
like he‟s living                                                     lifestyle, he joins the
healthier while he                                                   website. After joining he
goes through the                                                     writes his first journal
day, but has                                                         entry on the site, feels
trouble finding                                                      inspired, and goes to
useful information                                                   bed feeling confident
on the internet.                                                     about tomorrow.




                                                7
                                      Personas, Content Inventory, and Functional Spec:
                                                                    Men‟s Diet & Health


Persona 3: Heading 1(F5)                                     Picture 3

Personal Profile Subhead (F2)
Normal (F3) This is document body text
20 year old male, uses website for recipes. Lorem
ipsum dolor sit amet, consectetuer adipiscing elit, sed
diam nonummy nibh euismod tincidunt ut laoreet dolore
magna aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper suscipit
lobortis nisl ut aliquip ex ea commodo consequat. Duis.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum
dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit
praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum
soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim
assum.

Background Subhead (F2)
 List (F4)
 Masters Degree in Education
 English teacher in a small high school in Michigan
 Very comfortable with computers and the Internet (created his own class site)
 Wants to expand his knowledge of nutrition and their exercise
 John is colorblind
 30 lbs overweight
 High cholesterol (220)

Attributes Subhead (F2)
 List (F4)
 Male
 Lives on a tight budget
 Experienced and very comfortable with computers and the Internet
 Little experience with meal planning
 Uses a high-speed internet connection

Customer Needs Subhead (F2)
 List (F4)
 Training: exercise schedule and tracking
 Quality services and support
 Informative and knowledgeable support
 Good easy to understand content
 Customizable personal features




                                            8
                                        Personas, Content Inventory, and Functional Spec:
                                                                      Men‟s Diet & Health



Scenario              Needs                 Feature              Behavior
Subhead (F2)
Normal (F3) This         List (F4)                Exercise     tincidunt ut laoreet
is body text             Information               journal      dolore magna aliquam
tincidunt ut             Support                                erat volutpat. Ut wisi
laoreet dolore                                                   enim ad minim veniam,
magna aliquam                                                    quis nostrud exerci
erat volutpat. Ut                                                tation ullamcorper
wisi enim ad                                                     suscipit lobortis nisl ut
minim veniam,                                                    aliquip ex ea commodo
quis nostrud                                                     consequat. Duis.
exerci tation
ullamcorper                                                      Duis autem vel eum
suscipit lobortis                                                iriure dolor in hendrerit in
nisl ut aliquip ex                                               vulputate velit esse
ea commodo                                                       molestie consequat, vel
consequat. Duis.                                                 illum dolore eu feugiat
                                                                 nulla facilisis at vero
Duis autem vel                                                   eros et accumsan et
eum iriure dolor in                                              iusto odio dignissim qui
hendrerit in                                                     blandit present.
vulputate velit
esse molestie
consequat, vel
illum dolore eu
feugiat nulla
facilisis at vero
eros et accumsan
et iusto odio
dignissim qui
blandit present.




                                                9
                                      Personas, Content Inventory, and Functional Spec:
                                                                    Men‟s Diet & Health


Persona 4: John Benson
Personal Profile
John is a 45 year old teacher. He is recently
divorced and looking for a new lease on life. He                                            is an
English teacher and has been teaching at the                                                same
high school for 15 years. John makes okay
money, but as with most teachers is underpaid.                                              It is
important for him to spend his money wisely.                                                John
is also a part-time instructor at a local
community college.

His favorite types of exercise in the past have been team sports, i.e., baseball and hockey, etc.
He has a weight set he keeps in the basement for a rainy day. He is also a successful armchair
quarterback; sitting in his easy chair with a bag of chips in one hand and his remote in the other
has been his winter exercise regiment. John wants to make sensible changes in his nutrition
and exercise regime. He‟s interested in lifestyle changes that he can incorporate for the long
haul.

John needs a site that employs knowledgeable, helpful people and good documentation and
reference material. Being an independent man, he expects to be treated with respect and
courtesy.

Background
 45 year old, divorced male
 Masters Degree in Education
 English teacher in a small high school in Michigan
 Very comfortable with computers and the Internet (created his own class site)
 Wants to expand his knowledge of nutrition and exercise
 John is colorblind
 30 lbs overweight
 High cholesterol (220)

Attributes
 Energetic and resourceful
 Male
 Lives on a tight budget
 Experienced and very comfortable with computers and the Internet
 Little experience with meal planning
 Uses a high-speed internet connection




                                            10
                                       Personas, Content Inventory, and Functional Spec:
                                                                     Men‟s Diet & Health



Customer Needs
 Simplicity and ease-of-use
 Training: exercise schedule and tracking
 Quality services and support
 Informative and knowledgeable support
 Good, easy to understand content
 Customizable personal features


Scenario             Needs                 Feature                Behavior
John gets home          Education              Exercise         John goes to
from work and it‟s      Information             Journal          menshealthexercise.com
a nice spring day.      Support                Meal Planner     site. After taking the
He wants to start                               BMI Calculator   tour of the site, reading
his new health                                                    some of the testimonials,
regiment to                                                       and seeing what a
celebrate his new                                                 variety of customizable
life and the                                                      services the site offers,
coming of                                                         he decides to join.
summer.
                                                                  He goes to his meal
He wants to                                                       plans page and starts
start feeling                                                     making healthy choices
better and be                                                     from the 2000 calorie a
able to face the                                                  day menu.
world of dating
                                                                  John then checks out his
with a new,
                                                                  first week assignment in
healthy outlook.                                                  the exercise journal and
                                                                  begins his journey.




                                            11
                                      Personas, Content Inventory, and Functional Spec:
                                                                    Men‟s Diet & Health


Content Inventory
Home Page
        o        Logo for Banner
                     Marc (image)
   Introduction content
            o Category Listing of Services
                     Menus and Recipe (Nutrition)
                     Exercise
                     Personal Coaching
                     Personalized journals
                             Weight / nutrition
                             Exercise
                     Widget icon for users desktop to link to site and update and alert them to
                        upcoming tasks and goals (can be customized)
            o Printable form to fill out and take to personal physician
   Unique login: Members should be able to login and be recognized by the website
   Personalized „Home‟ page for members
            o Welcome Joe…
            o Offer any tasks for the day
            o Messages
   BMI Calculator: Body mass index calculator to establish where the user is beginning
   Body type indicator and the associated health risks with each body type
   Menu plans: let users customize type/calorie menus:
            o 1200 calorie diet
            o 1400 calorie diet
            o Diabetic exchange diet
            o Low-fat diet
            o Vegetarian diet
            o Exchanges available (Fast food choices and the nutritional information)
   Testimonials should be presented to inspire users this should be available on the “Tour” of
    the site to encourage visitors to sign up.
   Recipes should be made available.
            o Incorporate total prep time
            o Nutritional information : calories, fat, fiber
            o Offers healthier exchange choices:
                     For lower fat recipe leave out oil when sautéing use Pam spray instead
                     Substitute 1Tb honey for sugar
                     For a low fat choice substitute Low-fat turkey sausage for pork sausage
   Offer reference material and links:
            o Glossary
            o Men‟s Health Risks and studies


                                           12
                                     Personas, Content Inventory, and Functional Spec:
                                                                   Men‟s Diet & Health


   Make printable health form available on main page to take to physician (PDF):
          o Name
          o Age
          o Health Risks
                   Diabetes
                   Heart Disease
                   Arthritis
          o Weight
          o BMI (calculator is available on website)
          o Menu choices
          o Exercise choices
          o Leave a section for physician suggestions




                                          13
                                      Personas, Content Inventory, and Functional Spec:
                                                                    Men‟s Diet & Health


Functional Specs:
(*copied from Feature Set (Functional Spec) 1 PDF and modified to fit our site)

             Functional Spec and Feature Set Men’s Health & Exercise


Feature            Function


Search and      Some users may need more sophisticated searching to narrow
                search results. This could be a pretty straightforward search option.
Advanced Search
                There should be appropriate error messages and suggestions.


Site Index         We need to support users looking for known items (finding) on this
                   site. This feature should be available throughout the site.

Topical Listings   We need to support users looking for unknown information on this
                   site (browsing) on this site, i.e., Exercise, Nutrition, Resources,
                   Services,

Forum              Users need a venue to exchange ideas on diet, health and exercise
                   furthering client's mission of community involvement and a healthier
                   lifestyle. This forum should be monitored.

Journal            Users need the ability to create and update personalized journals.
                   There should be a few journal choices: track weight loss and diet,
                   and an exercise journal to keep track of their progress.
                   There should also be printable (PDF) versions of journal pages for
                   those who prefer a white paper journal.

Login              Users need a unique identity to store their personal preferences,
                   address and credit card information.

Exercise           Users need to have a written instructions and a visual display to
                   follow the prescribed exercise. This feature should also be
Selection
                   customizable with a variety that target the same body part, i.e.
                   Biceps: exercises with dumbbells, stretch bands, isometric (no
                   equipment)

Menu Selection     Users need a customizable menu selection choice. This section
                   should feature a variety of choices, calorie, low-fat, low-carb,
                   vegetarian, diabetic, etc. Generic menus should have cross-link to
                   recipe section. There should also be a fast-food option choice listing
                   restaurant, menu choice, and nutritional information.

Recipe Selection   There should be a recipe database available to all members.
                   Recipes should list prep time, ingredients, and nutritional information
                   and exchange suggestions.




                                           14
                                    Personas, Content Inventory, and Functional Spec:
                                                                  Men‟s Diet & Health


   Home page
           o Printable Form (PDF) to fill out and take to personal physician
           o Login
                    User Name (User name could be members web address)
                    Password
   Printable version of web pages
           o CSS print style sheet




                                         15

				
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