WEBSITE MARKETING IN FACEBOOK

WEBSITE MARKETING IN FACEBOOK ABOUT BLOGTO  Founded December 2004  Toronto arts, music, film, fashion, food and news  400,000 page views and 150,000 unique users a month OUR FACEBOOK PHILOSOPHY  Leverage Facebook to enhance the blogTO experience, add value to the community and drive incremental traffic  Don’t compete with Facebook OUR FACEBOOK STRATEGY     Sharing Communication Self-Expression Utility SHARING  Enable the easy sharing of content on Facebook COMMUNICATION  Communicate important updates and announcements  Message group no more than once a week  The main mechanism to communicate to readers beyond the web site SELF-EXPRESSION  Allow Facebook users to express to their friends what they love about Toronto  Gives new life to long-tail (and buried) content on the site SELF-EXPRESSION  Faves appear on user profile pages  Each fave clicks through to corresponding page on blogto.com SELF-EXPRESSION  Look up Top community faves by category, neighbourhood and overall  Comment on fave within Facebook interface - comment is placed on corresponding page on web site  Suggest a Listing  Easy to add/drop faves SELF-EXPRESSION  Easily add Faves to Facebook profile from blogTO  Automatically published to mini and news feeds UTILITY  Create a tool to allow us and our community to easily add events to blogTO’s event section UTILITY  Familiar interface  Easy to use and understand  Easy to administer RESULTS TO DATE      Facebook is our #2 referring site after Google 800 members of the blogTO Facebook Group 980 users of the Toronto Faves Facebook App 170 users of the Toronto Events Facebook App Our events section is the most popular content area on the site QUESTIONS? Blog: blogto.com/author/tim Email: tim@blogto.com Facebook: Tim Shore Phone: 416.835.1322