Web Marketing
www.tulipfestival.ca
Doug Little Marketing and Communication Manager Canadian Tulip Festival
Commitment
To the Creation of a Web Site
Commitment
To the Maintenance of a Web Site
Decision on the Purpose of Web Site
• Event Marketing • Communications • Merchandising
Commitment
To Market Your Web Site
Creation of Web Site
• Professional – Paid / Sponsorship • Amateur – Volunteer • In-House Production
Maintenance of Web Site
• Continual Updates • Interactive with viewers – details, questions • Webmaster
• • • • Job Creation Full Time Part Time Volunteer
Event Marketing
• Virtual Official Program • Increased Detail • Links to Entertainers, Partners, Sponsors • Online Ticket Sales / Partner Site • Email Participation Forms • Web/Telephone Package Sales • Promote Merchandise
Communications
• • • • • • • Information Dissemination Reduce Telephone Enquiries Media Information and Releases Information Updates History and Organizational Background Volunteer News School Program
Merchandising
• • • • • • Ticket Sales Souvenir Sales Friends of the Festival Online Auction Issue of Secure Server Pay Pal
Web Marketing
• Market Web Address Everywhere
• • • • • • • • Posters Programs Magazine/Tourism Advertising Newspaper Advertising Radio / TV Ads Media Interviews Postcards, Business Cards Letterhead, Fax Sheets, Envelopes
Web Marketing
• Link Link Link Link Link Link
• • • • Event Partners Community Organizations – Municipality Sponsors Tourism Partners
• Search Engines
• Join the Free Ones • Yahoo
Tourism and Event Listings
• International
• www.festivals.com
• National
• • • • www.travelcanada.ca www.festivalseeker.com???? www.travelinx.com - www.canadatravel.ca www.accommodationsincanada.com
Tourism and Event Listings
• Provincial
• www.tourismpartners.com
– www.ontariotravel.net
• www.realontario.ca
Tourism and Event Listings
• Local Listings
• • • • • www.tourottawa.org www.ottawakiosk.com www.ottawafestivals.com www.ottawaplus.ca www.canadascapital.ca
Web Zines and Online Media
• • • • www.bootsnall.com www.travel.yahoo.com www.gocanada.about.com www.foundlocally.com
• Media Kitty
• www.Mediakitty.com • unites media with public relations professionals in travel and entertainment
Bus Tours, Excursions
• www.odysseylearningadventures.ca • www.saratogatours.com • www.camping.about.com
Partner and Special Interest Sites
• www.canadapost.ca • www.virtualstampclub.com
Other Considerations
• Bilingual URL
• www.tulipfestival.ca • www.festivaldestulipes.ca