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					                                           AN INDEPENDENT SUPPLEMENT FROM MEDIAPLANET ABOUT DENTISTRY, DISTRIBUTED IN THE TIMES




                        DENTAL CARE
    A LOOK AT ORAL HEALTH                                                                                                                           NUMBER       3 5 April 2006




EXPERT ADVICE                          DON’T STAND SO CLOSE                       THE STRAIGHT & NARROW                  RENAISSANCE DENTISTRY                   DENTAL HOLIDAY
Dentistry is so hi-tech these days     Bad breath is a fact of life for all but   British teeth have a long way to go    Restorative dentistry isn’t right for   Travel broadens the mind. It also
that the treatments we once feared     the lucky 5 per cent of humans who         before they shed their dreadful rep-   everyone. But there are those for       lowers the price of everything. From
are now painless. Dr Omar Qureshi      never suffer from halitosis. It’s          utation. While one in two              whom it’s the key to recovering a       dental implants to bridges, and
Principal of Cambridge Smile           something we should tackle,                Americans has straight white teeth,    quality of life lost due to serious     crowns to cosmetic dentistry, all get
Studio explains just how easy a trip   because if we’re not issuing it, we’re     only one in a thousand Brits has       gum disease, multiple tooth decay       cheaper the further you get away
to the dentist can be.           p7    likely to be receiving it.            p8   undergone tooth straightening. p9      and tooth loss.                 p12     from London.                     p13

  WHITENING DOES STRIKE TWICE                                                                                                                                                      Page 15


                                 Dentist bills, we’ve got it covered

      At Dencover we recognise the importance of regular visits to your
      dentist. That’s why we cover your everyday check-ups and routine
      treatment, as well as the unexpected, for just £15.99 a month.
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2                                              AN INDEPENDENT SUPPLEMENT FROM MEDIAPLANET ABOUT DENTISTRY, DISTRIBUTED IN THE TIMES




The changing face of dentistry
Dentistry has undergone some dramatic changes in the last 30 years.
Dental care needs have changed as our oral health has improved,
with dentists seeing fewer cases of tooth decay and dental disease in
many parts of the UK. However, a modern diet of refined, sugary
foods and acidic drinks should warn us all against complacency.




T    here have also been significant changes to
     the way in which patients access dental
care services. In the 1970’s, nearly all treat-
                                                       advances also mean that dentists can no
                                                       longer rely solely on the skills learnt as an
                                                       undergraduate. This need for ‘lifelong learn-                                                              Mediaplanet’s third Dental Care supplement
ment provided outside central London was               ing’ is recognised by the GDC, who require                                                                 aims to emulate the success of the first two. It
within the NHS, with relatively low cost con-          all dentists to demonstrate that they are aware                                                            will inspire people to take better care of their
tributions for patients. High street dentists          of the latest developments.                                                                                teeth and presents cutting-edge technology
provided almost all treatments themselves,                Young dentists appear happy with the con-                                                               and new products and oral-care techniques
referring just a few patients to hospital for spe-     cept of improving their skills in certain areas
cialist treatment, such as teeth removal and           and accept the need for continual professional
the fitting of braces. Since then, dental care         development. Within the ‘new style’ dental
has increasingly focused on a preventative             career, graduates more often follow the usual
approach by encouraging regular checkups               period of supervised vocational training by                                                                CONTENTS
and activities such as flossing to improve oral        completing a Royal College membership
hygiene. Access to care has also altered               diploma – MFGDP(UK) or MFDS – then
through an apparent growth in the number of            going on to enhance their skills in one or more
private practices and what some see as a               areas with further diplomas, eg, in implant               Mike Mulcahy is Dean of the UK's Faculty of
diminishing NHS involvement.                           dentistry (Dip Imp Dent RCS). Some may                    General Dental Practice which is part of the
  And what of dental clinicians in the 21st            continue to develop a broad range of skills by            Royal College of Surgeons. The FGDP(UK) pro-
century? Today’s dental graduates are ambi-            taking a Fellowship exam (FFGDP(UK)), or                  motes excellence in the standards of dental
tious and are often not content with limiting          they might undertake specialist training in a             care by encouraging involvement in post-
their expertise to general dental treatments.          single discipline.                                        graduate training and assessment, education
Many wish to enhance their skills beyond                  All of this might be exciting for dentists,            and research.
their bachelor degree in dental surgery (BDS)          but what does it mean to patients? Your own
through additional recognised qualifications.          dentist will continue to be central to your den-
  New clinical areas have evolved within               tal care needs and carry out most treatments,
dentistry, including the fitting of implants           including more advanced treatment where the               NHS dental services, meaning that general
and cosmetics. A number of dental spe-                 dentist has enhanced skills in this area. Other           dentists are now working under a new local,      Fangs aren’t what they used to be           p4
cialisms are now recognised by the General             dentists may refer patients to specialists, par-          rather than national, contract. The ‘new con-    In the teeth of a storm                     p6
Dental Council (GDC) and patients needing              ticularly for complex treatment.                          tract’ is intended to bring about local solu-    Expert advice                               p7
specialist treatment are increasingly referred            Dentistry will continue to be funded pri-              tions for local problems, but will the changes   Denture wish...                             p7
away from their usual surgery to practices             vately or through the NHS. From April 2006,               lead to improved access and services in dental   Don’t stand so close to me…                 p8
that offer this expertise. Technological               Primary Care Trusts have responsibility for               care? The jury is out!                           All heirs and teeth                         p9
                                                                                                                                                                  Did you know that…                          p9
                                                                                                                                                                  Breath improvements                        p10
                              DENTAL CARE, A TITLE FROM MEDIAPLANET.                                                                                              Brush with the right stuff                 p11
                              Project Manager Sean Lawrence, Mediaplanet 020 7563 8876 Production Manager Ulrika Gustafsson, Editor Nick Booth                    Wash and brush up                          p11
www.mediaplanetgroup.co.uk    Design/Production Jez MacBean, Print News International                                                                             Renaissance dentistry                      p12
                              For more information about supplements in the daily press, please contact Mediaplanet on 020 7563 8870
                                                                                                                                                                  Let’s go dental on holiday                 p13
                                                                                                                                                                  What the experts say                       p14
                                                                                                                                                                  Does my gum look big in this?              p14

    UPCOMING SUPPLEMENTS                                                                                                                                          Whitening does strike twice                p15




    For information on future supplements call Media planet on 0207 563 8870
                                            AN INDEPENDENT SUPPLEMENT FROM MEDIAPLANET ABOUT DENTISTRY, DISTRIBUTED IN THE TIMES                                                                                                      3




Acid attack: A 21st Century threat to teeth
Recent studies have shown that our teeth are under
threat from the acid contained in modern diets. Acid
erosion — a condition that can affect all ages — is so
widespread that in October 2005, 91 per cent of UK
                                                                                                                                                                                                              “    Acid erosion
                                                                                                                                                                                                              occurs when we
                                                                                                                                                                                                              eat and drink, food
                                                                                                                                                                                                              and drinks that
dentists reported seeing cases of acid erosion on a                                                                                                                                                           contain acid. The
weekly basis, yet most of us might not even be aware                                                                                                                                                          acid comes into
that it’s happening.                                                                                                                                                                                          contact with teeth,
                                                                                                                                                                                                              at which point the
                                                                                                                                                                                                              tooth’s hard
                                                                                                                                                                                                              enamel surface
What is acid erosion?
                                                                                                                                                                                                              temporarily
Acid erosion occurs when we con-
sume food and drinks that contain
acid. The acid comes into contact
with teeth, at which point the
tooth’s hard enamel surface tem-
                                                                                                                                                                                                              softens.
                                                                                                                                                                                                                        ”
porarily softens. When we then
brush our teeth, the enamel can be
worn away more easily and become
thinner over time. This wearing of
enamel, caused by acid in our diet,
is known as acid erosion.                Top nutritionist Anita Bean

What are the signs?
Early signs of acid erosion can          just what is consumed that matters,
include tooth sensitivity when con-      but also how frequently you con-
suming hot or cold food and drinks       sume acidic foods and drinks
and a slight yellow appearance as        through the day, and how long they
the tooth enamel becomes thinner         are in contact with the teeth. For
and the underlying dentine shows         example, sipping acidic drinks                                                      Our teeth are under constant threat from the acid contained in modern diets
through. The later stages of acid        slowly prolongs the exposure of the
erosion can include a darker yellow      teeth to acid and increases the risk
appearance of the teeth; transparen-     of erosion. Here are some ways you
cy at the edges; sensitivity becom-      can help protect your teeth from
                                                                                  Images with kind permission of Kings College




ing more severe, small dents on the      acid erosion:
surface and small cracks at the edges
of the teeth.                            • Drink acidic drinks quickly or use
   The effects of acid erosion cannot    a straw, placed towards the back of
be reversed and if left to advance       your mouth — don’t swish them
                                                                                  London Dental Institute'.




may require treatment from the           around or hold them for prolonged
dentist to restore and protect the       periods within your mouth
affected teeth. In very extreme cases,
the damage caused may require            • If you are going to have acidic
affected teeth to be extracted.          food and drink, try to have them at
                                         mealtimes rather than as a snack                                                    Early signs of acid erosion can include a slight yellow appearance as the tooth enamel becomes thinner
The Effects of Modern Diets
Food and drink in the modern             • After consuming acidic food and
diet, including fruit tea, balsamic      drinks, drink water to help wash
vinegar, wine and some fruits have       away the acid or chew sugar free
been identified as a cause of acid       gum to help stimulate saliva and                                                        Professor Jimmy Steele, Department of
erosion. Acidic food and drinks do       neutralise the acid                                                                     Dental Sciences at The University of
not have to be avoided, however                                                                                                  Newcastle says: “I see many cases of acid
care should be taken as to when          • You could finish off a meal with                                                      erosion in my practice. By the time patients
and how often food and drink is          milk or cheese, this will also help to                                                  discuss symptoms with me it is often at an
consumed. Top nutritionist Anita         neutralise the acid                                                                     advanced stage meaning that treatment is
Bean has examined modern diets                                                                                                   difficult.
and come up with some tips on            • Replace some acidic snacks with
how you can best protect your            enamel-friendly foods such as raw                                                       “Once the hard enamel is lost, it will not
teeth from acid erosion.                 vegetable sticks (carrots, cucumber,                                                    come back, so prevention really is the best
  Anita explains: “It is surprising      peppers), yoghurt (plain or fruit                                                       policy.” To minimise the risk, Jimmy recommends: “Avoid brushing teeth
how many foods and drinks can            varieties), nuts, and cheese                                                            immediately after consuming acidic food or drinks – it’s best to wait at
cause acid erosion, from fresh fruit                                                                                             least one hour.”
to wine and salad dressings. It’s not                   (Promotional feature)

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4                                             AN INDEPENDENT SUPPLEMENT FROM MEDIAPLANET ABOUT DENTISTRY, DISTRIBUTED IN THE TIMES




Fangs aren’t what they used to be                                                                                          in a variety of shades of white to
                                                                                                                           match the subtleties of naturally
                                                                                                                           beautiful white teeth. Modern tech-
                                                                                                                                                                   uncomfortable construction they
                                                                                                                                                                   once were. These days, dentists like
                                                                                                                                                                   Designer Smiles can offer flexible
                                                                                                                           niques like gum resculpting can         and unbreakable denture systems,
                                                                                                                           secure your teeth’s foundations too.    built out of a nylon based material
                                                                                                                              Cosmetic dentures have come a        that is indestructible but 100 per
Dentistry is so sophisticated and hi-tech these days                               brush them. Some desperate people       long way from the rigid, fragile and    cent biocompatible.
                                                                                   even risked medieval techniques,
that the treatments we once feared are now painless.                               like bleaching their teeth with
                                                                                   glaziers putty or filing their mouths
                                                                                   with baking soda. These days treat-

                                          B    races, for example, used to be
                                               the stuff of childhood night-
                                          mares. Now, thanks to systems like
                                                                                   ment from companies such as
                                                                                   Designer Smiles is light years
                                                                                   ahead. Their Zoom 2 technique uses
                                          Invisalign, they’re invisible, remov-    a combination of gel and lasers, the
                                          able and actually comfortable. We’ve     light stimulating the gel to lighten
                                          progressed from a system of metal        your teeth.
                                          wires to clear, removable strips that       Once, artificial teeth were made
                                          gradually realign your teeth.            of wood. Now you can get dazzling
                                            There was a time when the only         white, finely sculptured to look
                                          way to whiten your teeth was to          exactly like real teeth, and coloured



NEWS IN BRIEF
Three quarters of the population suffers from mouth            The Harley Street Dental Clinic has introduced homeo-
ulcers, with women (72 per cent suffer from them) more         pathic dentistry as part of its range of treatments.
likely to suffer than men (62 per cent), according to a sur-   Homeopathy allows a patient to receive a more gentle
vey by tickbox.net. Young people between 16 and 24 suf-        approach than with orthodox medicines. Homeopathic
fer the most with mouth ulcers (78 per cent), followed by      dentistry will include treatments such as mercury free
25-34 year olds (76 per cent). People working in media         dentistry, non-extraction orthodontics, restorative den-
suffer the most with mouth ulcers, while people working        tistry as well as gum treatments. A spokesman admitted it
in finance suffer the least. The preferred cure is formulat-   would replace of orthodox dentistry, but offer a range of
ed gel (50 per cent)                                           alternatives to help nervous patients.                      Your dentist is no longer the stuff of childhood nightmares
                                         AN INDEPENDENT SUPPLEMENT FROM MEDIAPLANET ABOUT DENTISTRY, DISTRIBUTED IN THE TIMES   5




The Perfect Smile —
hype or achievable?
Our ambivalence to cosmetic dentistry has earned us                              Studios, you can expect to under-go
                                                                                 the most comprehensive dental eval-
the reputation of being dental dinosaurs and we have                             uation you have ever had. This
fast become the butt of many a joke by our American                              includes the assessment of the health,
counterparts, about wearing our crooked, mis-                                    function and strength of your teeth
                                                                                 and also your gums and jaw joints.
matched gnashers with pride!                                                     This detailed assessment, which can
                                                                                 last up to 3 hours, ensures that the
                                                                                 new smile is secure and correctly

I f you believe your smile is less
  attractive than you would like, it
will adversely affect your self
                                       over-crowding, gaps, misshapen,
                                       chipped or discoloured teeth, and
                                       even unsightly gum lines. It is very
                                                                                 aligned as a mismatched bite can
                                                                                 cause referred pain and headaches,
                                                                                 not to mention discomfort. Also you
esteem and your confidence. So         much the leading edge in advanced         can be certain of no hidden surprises.
how will you know when you are         cosmetic treatments; however for          Very often the investment in a Smile
being offered the very best dental     the perfect smile, it is only the         Makeover has proven to be a wise
advice and treatment?                  highly trained and skilled who can        choice and puts an end to constant
                                       create beautiful, healthy, and above      visits and dental bills.
  One such company, which is           all, natural looking smiles.
probably responsible for more          Remember, teeth that look too per-           A smile and face analysis, togeth-
Smile Makeovers in the UK in the       fect can also look false! The secret to   er with computerised cosmetic
last eight years than any other, is    a natural, beautiful, healthy smile is    imaging will give you the chance
The Perfect Smile Studios located      attributed to the artistic ability of     to preview your new smile.
in Hertford and Hornchurch. In         your dentist who will contour and         However Dr Doshi takes this one
fact you may have seen several of      tone every tooth with precision to        step further; by fitting you with a
their dental transformations on the    achieve the most flattering effect for    trial smile, a golden opportunity to
TV programme Extreme Makeover          you. Dr Rahul Doshi of the Perfect        try and test your smile before the
(Living TV), and if you have you       Smile Studios says “Smiles are all        final smile is created. The result is a
will be aware of the massive           about people so it is important to        perfect smile, perfect for you.
improvements that are possible to      create a smile that will suit a person
even the most unsightly teeth, and     face, personality and dress sense.”       • For further information call
the immense impact a carefully                                                   The Perfect Smile Studios in
designed smile can have.                 It is important you talk to a dentist   Hertford on 01992 552115 and
                                       who has the experience and advanced       Hornchurch on 01708 442114,
  A Smile Makeover can be per-         training in the Art of Smile              Alternatively   log   on   to
formed to correct issues such as       Makeovers. At The Perfect Smile           www.theperfectsmile.co.uk




    After a Perfect Smile; renewed confidence
                                      Before a life changing Smile Makeover
6                                           AN INDEPENDENT SUPPLEMENT FROM MEDIAPLANET ABOUT DENTISTRY, DISTRIBUTED IN THE TIMES




In the teeth of a storm
April 1 will mark the start of the most fundamental                             HealthSure, a healthcare cash plan
                                                                                provider. “Whilst the reforms sim-
change in National Health Service Dentistry since the                           plify pricing from a customer view,
NHS was formed. Whether the reforms improve the                                 they are already having an impact
health of the nation is a moot point.                                           on patients with some dentists tak-
                                                                                ing this opportunity to move to a
                                                                                private basis and others watching
                                                                                and waiting to see the impact and

                                        T    he government wants to make
                                             dental treatment more accessi-
                                        ble and encourage more people to
                                                                                the nature of the contracts. We are
                                                                                receiving increasing numbers of
                                                                                calls from people looking for help
                                        see dentists. Many dentists say it’ll   towards their ongoing dental costs.”
                                        have the opposite effect.                  However, some dentists aren’t
                                          A programme of investment             enthusiastic about the reforms.
                                        aimed at recruiting 1,000 new NHS       According to research by the British
                                        dentists has been matched by            Dental Association (BDA), nearly
                                        reforms over the way we pay for         60 per cent of high street dentists
                                        treatment on the health service.        will either reduce their NHS com-
                                        New dental contracts come into          mitment or quit the NHS altogeth-
                                        play, with a simplified method of       er. As dentists become de-motivat-
                                        calculating how treatment should        ed toward offering their services to
                                        be charged for. The aim of these        the NHS, they may withdraw from
                                        reforms is to encourage dentists to     the market and go private, or reduce
                                        spend more time with patients and       the commitment they make to
                                        improve the level of care they          patients.
                                        receive.                                   As Finchley based dentist Edgar



“
                                          Opinion is divided on whether         Gordon put it, “The reforms will
     According to                       these measures will work. Health        actually make it harder for those in
research by the                         Minister Rosie Winterton, claims        greatest need to access the service.”
British Dental                          the scheme will work for both NHS          One issue of contention is the
                                        patients and dentists. “I’m confi-      method of calculating how dentists        NHS reforms aim to encourage dentists to spend more time with patients and
Association                             dent that many dentists will want to    are paid. Currently treatments on         improve the level of care they receive.
(BDA), nearly 60                        take up the new contract because it     the NHS are graded as ‘items of
per cent of high                        removes them from a treatment and       service’, of which there are 400
                                        paperwork treadmill,” she says of       types. A filling could fall into one of     The new government reforms will         This category covers examinations,
street dentists will                    the reforms.                            three categories, depending on the        rationalise these payments into           x-rays and advice.
either reduce their                       The best thing that can be said       amount of work and materials that         three broad categories of treatment.        Patients should expect to pay £41
NHS commitment                          about these reforms is that they’ll     go into the operation. Dental             In Band One, the patient will             for Band Two treatments such as
                                        end the confusion about charges,        patients on the NHS pay 80 per            expect to pay £15 for treatment           ordinary fillings, root treatments
or quit the NHS                         says Raman Sankaran, Director of        cent of the cost of each item of serv-    services, such as diagnosis, treat-       and extractions. In Band Three, the
altogether.
               ”                        Strategic      Development        at    ice, up to a maximum of £384.             ment planning and maintenance.            patient charge goes up to £183 to




                                                                                Take a bite out of your pain
                                                                                                                                                                       “People are often in agony and
                                                                                A bad bite can create all kinds of agony, and is rarely                             they have no understanding why,”
                                                                                detected as it’s such an unlikely cause of such wide-                               he says. “A doctor won’t always be
                                                                                spread pain.                                                                        able to spot the problem either.” A
                                                                                                                                                                    patient’s ears can even be affected.
                                                                                                                                                                    Sensations, like congestion and

                                                                                I  f you are prone to migraines, the
                                                                                   root cause could be your teeth.
                                                                                The same goes for every ailment
                                                                                                                          Ultimately, this translates itself into
                                                                                                                          terrible headaches, but the sufferer
                                                                                                                          has no idea of its original source.
                                                                                                                                                                    ringing in the ears, can be traced to
                                                                                                                                                                    the problems caused by a mis-
                                                                                                                                                                    matched bite. If you wake after a
                                                                                from prickling sensations to posture.     Who would imagine a bite could            pleasant night’s sleep, and still have
                                                                                   A badly aligned bite can cause         cause such pain?                          a tired face, that can be a sign that
                                                                                tension in your jaw muscles, as they        It can actually get a lot worse, says   you need to see a dental specialist
                                                                                work hard to maintain the jaws in         Dr Justin Glaister, Harley Street         and get your bite examined.
                                                                                an unnatural pose. The muscles            dentist. A misaligned bite can cause         Ultimately, bad denture can even
                                                                                fatigue with the effort, and fill with    headache around the temples, click-       affect your posture, as by reposition-
                                                                                lactic acid. The subsequent cramp-        ing jaw joints (as the jaw is dis-        ing your jaws you can cause your
                                                                                ing effect spreads to other muscles       placed) and even tingling in the fin-     head to tilt forward, which affects
A badly aligned bite can cause tension in your jaw muscles                      in the region of the head.                ger tips, as the effects spread.          the rest of your body’s posture.
                                             AN INDEPENDENT SUPPLEMENT FROM MEDIAPLANET ABOUT DENTISTRY, DISTRIBUTED IN THE TIMES                                                                                  7



                                                                                                                                                                            Surely pretty pictures won’t take

                                                                                    Expert advice
cover the provision of dental labora-     patients, these days the financial
tory items, such as crowns, bridges       incentive will be to minimise their                                                                                               away the pain of a root canal?
and dentures.                             efforts.” The more work an NHS                                                                                                    True. But controlling pain is about
   In addition to this, NHS con-          dentist does, he argues, the less prof-                                                                                           controlling the anaesthetic. There is
tracts are changing, so dentists are      itable their work will be.                                                                                                        no reason to inflict pain on patients.
no longer paid on the number of              Take the example of a patient with                                                                                             In America, patients demand pain
patients they have registered.            a missing upper front tooth. Many                                                                                                 free treatment.
Instead they are guaranteed a con-        dentists could profitably supply an
tract for three years, but with no        NHS fixed bridge to fill that gap.                                                                                                How much has dentistry changed
fixed group of patients. Rather they      But under the new system, they are                                                                                                over the last five years?
will be paid for ‘units of dental         more likely to provide a removable
activity’. Band 1 will represent one      denture. Why? The effort, time, risk                                                                                              Changes have been huge, largely
unit, Band 2 is worth three units,        and cost of a denture are so much                                                                                                 driven by advances in techniques
and Band 3 is worth 12 units.             lower. Both bridges and dentures are                                                                                              from America. Patients are begin-
   Since the introduction of these        in Band 3 of the NHS scale of charg-                                                                                              ning to see the value of a great, nat-
new payment methods, dentists             ing, and both are worth 12 units of                                                                                               ural looking smile, which can be
have argued that this new deal does       dental activity (UDAs). Dentists                                                                                                  achieved quickly and painlessly.
not serve them well. Many in the          will be loathing increasing the costs
industry now foresee more dentists        to their practice for no apparent         Dr Omar Qureshi Principal of Cambridge Smile Studio                                     Can you justify cosmetic den-
getting out of NHS treatment and          return.                                                                                                                           tistry by the boost to one’s quali-
going fully private. “There could be         Few dentists think that NHS                                                                                                    ty of life?
a lot of dentists who take this as the    dental services will improve in the       Why is the environment of a den-              friendly staff, soothing music. And
push they needed to get out of NHS        coming years. John Renshaw, chair         tal surgery important?                        no-one wears white.                       Definitely. Even small changes can
Dentistry altogether,” says Dr            of the British Dental Association’s                                                                                               make a huge psychological differ-
James Goolnik, at the Bow Lane            executive board, says the NHS den-        Because people are inherently afraid          Who are the best patients: men,           ence, like a simple whitening proce-
Dental Group, a private practice in       tal service is at breaking point.         of going to the the dentist. Dentists         women or children?                        dure or changing old visible fill-
London, “I can see us getting a lot       “There will be too few dentists, too      are associated with pain in their                                                       ings. I have seen patients thrilled at
more competition in future.”              little investment and too little time     minds. So to put people at ease we            Children would be if it wasn’t for        having treatment that transformed
   Others argue that this will worsen     to give patients the care and treat-      don’t create a surgical atmosphere.           parents transferring their fear of the    their smile in ways that they
the treatment given to NHS patients       ment they deserve,” he says.              We aim for something more friend-             dentist to their kids. We offer pain      thought were impossible. The
by those dentists that stay in the sys-      Meanwhile, the market for pri-         ly – attractive art, use of colour,           free dentistry for children.              results far outweigh the costs.
tem. “Whole treatment philosophies        vate dentistry continues to grow.
will be turned on their heads with        The underlying cause is that den-
full clinical justification,” predicts    tists need to have control. They
dentist Edgar Gordon, “where den-         want the freedom to choose their          DENTURE WISH YOUR TEETH LOOKED JUST LIKE MINE
tists might have been motivated to        patients, and the standards of
do as much as possible for their          patient care they practice.
                                                                                    It is easy to let oral hygiene slip when a denture has been fit-   Remove your denture,
                                                                                    ted, but the result can be further natural tooth loss and gum      and then use a small
                                                                                    inflammation, as well as bacterial and fungal infections.          headed toothbrush to
                                                                                                                                                       remove any food lodged
                                                                                    Replacing dentures is expensive so it pays to take care of         into any awkward corner.
                                                                                    them, even if you don’t worry about losing your teeth.             Soak the denture for just
                                                                                                                                                       10 minutes in a specialist
                                                                                    There are three foundations to good oral health. Ensure            cleaner,     such      as
                                                                                    you take daily care of your denture from the beginning.            Steradent Active Plus. If
                                                                                    Keep to a twice daily routine of soaking and brushing,             pushed for time try
The market for private dentistry continues to grow                                  and see your dentist for regular check ups.                        Steradent 3 Minutes, to kill off the plaque and bacteria.
8                                            AN INDEPENDENT SUPPLEMENT FROM MEDIAPLANET ABOUT DENTISTRY, DISTRIBUTED IN THE TIMES




“    Offensive
breath lowers
other people’s
confidence in us,
                                         Don’t stand so close to me…
and eventually
our own self                             Bad breath is a fact of life for all but the lucky 5 per                        Even constructive efforts, such as    sulphide are by products of the
esteem.
          ”                              cent of humans who never suffer from halitosis. It’s
                                         something we should tackle, because if we’re not issu-
                                         ing it, we’re likely to be receiving it.
                                                                                                                      rigorous flossing, tooth brushing
                                                                                                                      and mouth washing usually fails to
                                                                                                                      neutralise the stench, as it fails to
                                                                                                                      hit the mark. Though mouthwash
                                                                                                                      like Listerine is incredibly efficient
                                                                                                                                                               activity of anaerobic bacteria that
                                                                                                                                                               live on the tongue.
                                                                                                                                                                  So the £8 billion that we spend
                                                                                                                                                               every year on dental hygiene is wast-
                                                                                                                                                               ed if we don’t address the fact that
                                                                                                                      at killing bacteria and washing          90 per cent of halitosis stems from
                                                                                                                      them out the mouth.                      the tongue. The bad news is that

                                         H      alitosis affects everything,
                                                from our love lives to careers.
                                         Offensive breath lowers other peo-
                                                                                  worsen the problem by stimulating
                                                                                  plaque formation. Others try to
                                                                                  stem the tide of breathy
                                                                                                                         However, the problem of bad
                                                                                                                                 breath is predominantly
                                                                                                                                       caused by bacteria
                                                                                                                                                               these bacteria are entrenched on the
                                                                                                                                                               tongue, in a biofilm that coats the
                                                                                                                                                               organ and provides an ideal breed-
                                         ple’s confidence in us, and eventual-    miasma by covering their                               on the tongue,        ing ground for them.
                                         ly our own self esteem. Some try to      mouths with their                                        which is tragi-        The good news is that the bacteria
                                         mask the impact of their malodours       hands as they talk,                                        cally ignored     can be removed fairly efficiently.
                                         with mints or gum, which can often       lowering their status                                       in the majori-   Brushing the tongue with a tooth-
                                                                                  even further. But                                            ty of oral      brush helps, but the bristles are not
                                                                                  their foul breath                                             hygiene        designed for the job. A specialised
                                                                                  finds its way                                                  regimes.      tongue brush works with 100 per
                                                                                  through their fin-                                              Sulphur      cent       efficiency,        however.
NEWS IN BRIEF                                                                     gers anyway.                                                     based       “Mechanical reduction of gram neg-
                                                                                                                                                   c o m -     ative bacteria, and its biofilm, not to
The Fresh Breath Centre has launched a tongue manicure service. Celebrity                                                                          pounds,     mention their undesirable sul-
dentist Dr Philip Stemmer can clinically measure, diagnose and treat oral mal-                                                                   such     as   phurous end products, can be
odour with a 95 per cent success rate. The tongue manicure cleanses and           Bad breath is                                                 hydrogen       removed with maximum efficiency
grooms the mouth during the treatment for bad breath and marks the start of       predominantly                                                sulphide and    by a specially designed tongue
the oral rejuvenation process. After ultrasonic cleansing, flossing and polish-   caused by                                                        dimethyl    brush,” says Jeremy Bishop, MD of
ing, the tongue is rinsed with Dentyl pH, alcohol free mouth rinse – leaving it   bacteria on the                                                              Mirage, which imports the Original
refreshed and smelling sweet.                                                     tongue                                                                       Tung-Brush from the States.
                                            AN INDEPENDENT SUPPLEMENT FROM MEDIAPLANET ABOUT DENTISTRY, DISTRIBUTED IN THE TIMES                                                                                9




All heirs and teeth                                                                                                                                                           “    Minimise the
                                                                                                                                                                                use of dummies,
                                                                                                                                                                              because long-term
                                                                                                                                                                                  pressure (from
                                                                                                                                                                                thumbs or dum-
Britney Spears is an inspiration to kids, especially since                                                                                                                     mies) against the
she has such great teeth, thanks to her diligent dental                                                                                                                         back of the teeth
regime.                                                                                                                                                                        could push them


I  f children want great teeth like
   Britney, they’ll have to follow her
example. Start early, advises
                                         this is where the baddies, the bacte-
                                         ria and tartar, will hide.
                                            Minimise the use of dummies,
                                                                                                                                                                                  forward.
                                                                                                                                                                                                     ”
Maidstone based Dr Ben Mortazavi.        because long-term pressure (from
The right diet and oral hygiene          thumbs or dummies) against the back
regime should be in place before         of the teeth could push them forward.
your child’s milk teeth.                 If you want a dummy now, kids
   “Some parents think infant dental     should be told, you’ll have to brace
hygiene isn’t vital because milk         yourself later. Never dip your child’s
teeth are only temporary. But            dummy in anything sweet. If you do       Brush your baby’s teeth as soon as the first ones appear
they’re an important guide to the        give kids a few guilty fruit squashes,
adult teeth coming through. Any          minimise contact with the teeth by
first teeth lost through decay can       directing the drink to the back of the   this very purpose. Take your child to     them, beforehand, to make them
cause crooked or badly spaced per-       mouth. The British Dental Health         the dentist as early as possible. Try     think it will be fun. Find a clinic
manent teeth,” he says.                  foundation endorses the Steadycup for    playing doctors and nurses with           where children are warmly welcomed.
   Brush your baby’s teeth as soon as
the first ones appear. Use a small
headed toothbrush with soft bristles
and a smear of low-fluoride tooth-
paste. Use delicate circular move-
ments around the teeth twice a day.
                                         Did you know that…
Set an example by brushing your own
teeth – properly – at the same time.
   As kids get older, they’ll hate you
standing over them. So teaching
                                         B    ritish teeth have a long way to
                                              go before they shed their dread-
                                         ful reputation. While one in two
                                                                                     This is probably because we put
                                                                                  too much faith in tooth brushing.
                                                                                  Two-thirds of people who brush
them how to brush effectively –          Americans has straight white teeth,      their teeth twice a day still have vis-
including those hard-to-reach areas      thanks to an orthodontist, only one      ible plaque deposits. Even those
– will set them up for life. Insist      in a thousand Brits has undergone        who brush their teeth immediately            Talking of maintenance, our bone     humour to get us through all this.
they start and finish brushing at the    tooth straightening. Then again, 19      before examination have plaque on         structures need some improvement.       Smiling one hundred times during a
same point, the top set back teeth.      out of 20 of us will suffer from gum     one-third of their teeth. But plaque      When you lose a tooth, the bone and     24-hour period has the same cardio-
They should move gradually to the        disease at some point in our lives.      doesn’t cause halitosis: 90 per cent      gum tissue that supported it begin      vascular benefit as rowing a rowing
other side of the mouth. Make sure       By a remarkable co-incidence, this       of bad breath is caused by tongue         to resorb, meaning that your jaw        machine for 10 minutes, says psy-
they don’t forget to repeat this for     happens to be the same percentage        bacteria. The most repellent smells       bone actually shrinks. Too many         chiatrist William Fry. Still, until we
the inside of the teeth – something      of people who will suffer from hali-     are created by sulphur producing          Brits still rely on dentures. But at    fix our teeth there’s nothing to smile
plenty of adults do too – tell them      tosis at some stage.                     bacteria that live on the tongue.         least there’s the British sense of      about, is there?




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                                                                                                                                 without a trip to
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                                                                                                                                            • LASER TEETH WHITENING
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                                                                                                                                 to a Radiant Smile. I will be eternally grateful.” (Mrs W.B. Derby)

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10                                AN INDEPENDENT SUPPLEMENT FROM MEDIAPLANET ABOUT DENTISTRY, DISTRIBUTED IN THE TIMES



NEWS IN BRIEF
                               Breath improvements
                                                                                                                                                             ria build-up, which is a major cause
                                                                                                                                                             of tooth decay.
The fear of needles causes
10 per cent of dental can-                                                                                                                                   • Stop smoking: and if you haven’t
cellations, according to                                                                                                                                     started – don’t!
research by Oraqix, which
has developed a painless                                                                                                                                     • Check your gums regularly: Gums
method of anaesthetic                                                                                             • Brush your tongue. At the end of         are essential for dazzling teeth – so
using gel applied to the
                               We spend £1.4 billion on dental products every year. If                            your tooth-brushing session, always        don’t overlook them in your oral
gums by a special dis-         only we invested more time in oral hygiene, we could                               find time to brush your tongue. It         health routine. If your gums bleed
penser. The anaesthetic        multiply the benefits to our health                                                may feel strange, but this will help       whilst brushing, or you have contin-
(which contains 25/25mg                                                                                           to remove bacteria from the mouth,         ual bad breath, these may be indica-
per gram of periodontal                                                                                           leaving you with wonderful fresh           tions of early stages of gum disease
gel of lidocaine and prilo-                                                                                       breath all day long.                       so arrange to have a check-up with
caine), can be used by a
dentist or hygienist for
numbing the mouth prior
                               P    revention is better than cure,
                                    advises Carling Dental, leading
                               cosmetic dentistry specialists in
                                                                        • Floss. This will reach the parts
                                                                        brushing can’t. The most advanced
                                                                        flosser available now is the
                                                                                                                  • Chew sugar free gum: if you can’t
                                                                                                                  resist the snacks, or it’s just not fea-
                                                                                                                                                             your dentist straight away.

                                                                                                                                                             • Limit between-meal snacks:
to dental procedures, such     Harley Street. It has launched           Hummingbird, a power flosser              sible to get to your toothbrush,           (especially sugary or starchy snacks)
as probing, scaling or root    Family Oral Hygiene Workshops to         from Oral-B. We all skip flossing         chewing sugar free gum for 10 min-         apart from the obvious extra pounds
planning.                      give families a better understanding     because it’s difficult and time con-      utes after a meal is a great trick to      on the thighs worry, snacking in-
                               of oral health routines.                 suming. But the Hummingbird               help wash food debris away from the        between meals can greatly increase
                                  Here we reveal some of the secrets    makes it a breeze.                        teeth, minimising the risk of bacte-       the risk of tooth decay.
Teeth whitening is no          of the holy grail of oral health.
longer exclusive to the rich
and famous, as a new           • Proper brushing should take a
company Teethwhite has         whole two minutes – next time you
launched an affordable         brush your teeth time yourself to see
product. Smile Booster         how far off you are. You need an
Vials are a quick fix that     angle. Hold your brush at 45
uses vials containing 6 per    degrees from your mouth – to give
cent Hydrogen Peroxide,        you an idea, try to measure half way
which is activated by          between your chin and the line of
cracking an internal glass     your nose. Use short, back-and-
ampoule. The activated gel     forth brushing movements to dis-
is then filtered through a     lodge plaque at the gum line.
tip which is rubbed onto
the teeth for at least 5       • Make sure to brush the outside,
minutes. Each kit contains     inside and chewing surface of every
14 treatments.                 single tooth – a good tip is to start
                               with the outside of upper then lower
                               teeth, move on to the inside of the
                               upper then lower teeth, before fin-
                               ishing with the chewing surface of
                               both upper and lower teeth.

                               • Take extra care around crowns and
                               fillings to make sure no stray bits of
                               food are left behind.                    Don’t be tempted to skip flossing just because it’s difficult and time consuming



                                                                        Enjoy a breath implant
                                                                        Don’t go under the knife! There’s a far more humane
                                                                        way of rejuvenating your looks, with a non-surgical
                                                                        dental face-lift.




                                                                        D     r Andrea Ubhi performs den-
                                                                              tal facelifts at her practice. By
                                                                        adding porcelain veneers you can
                                                                                                                  and it doesn’t leave any scars,”
                                                                                                                  explains Dr Ubhi.
                                                                                                                     Laughter lines lessen when teeth
                                                                        achieve a brighter and wider smile,       become more fulsome as a result of
                                                                        she explains. This expands the            the procedure. Another pleasant
                                                                        mouth and reduces the fine lines          side effect is that the lips are stimu-    Dr Andrea Ubhi
                                                                        and wrinkles around it.                   lated to appear more full and pouty.
                                                                          The veneers don’t just dazzle           Which is far more aesthetically
                                                                        with their whiteness, they can take       pleasing than a collagen implant.          veneers to match colour, size and
                                                                        years off anyone’s appearance.               The fulsome enhancement of              shape of the natural teeth. Carol
                                                                        “Many of my clients opt for veneers       teeth is created with thin porcelain       Voderman and Sharon Osborne are
                                                                        for the dental facelift result as it is   veneers custom designed by                 both great adverts for these treat-
                                                                        less invasive then a surgical facelift    Californian ceramicists who create         ments.
                                            AN INDEPENDENT SUPPLEMENT FROM MEDIAPLANET ABOUT DENTISTRY, DISTRIBUTED IN THE TIMES                                                                11




Brush with the right stuff                                                                                                    The active ingredient is totarol, a
                                                                                                                           substance produced by the Totara
                                                                                                                           tree. Totarol is clinically proven to
                                                                                                                           fight the bacteria which causes
                                                                                                                           plaque, tooth decay and bad breath.
                                                                                                                                                                          “   No matter
                                                                                                                                                                       how vigilant you
                                                                                                                                                                            are children
                                                                                                                                                                          always end up
                                                                                                                              The real damage is done to kids,          swallowing a lot
                                                                                                                           however, as they tend to ingest a lot
You can’t go wrong with toothpaste can you? Well yes
you can, as some of them have harmful additives.
                                                                                 increase the growth of superbugs,
                                                                                 resistant to many kinds of antisep-
                                                                                 tics and antibiotics. It can also react
                                                                                 with water to produce chloroform
                                                                                 gas. If inhaled in large enough
                                                                                                                           of toothpaste.
                                                                                                                              “No matter how vigilant you are
                                                                                                                           children always end up swallowing
                                                                                                                           a lot of toothpaste. That is why
                                                                                                                           we’ve replaced the harmful chemi-
                                                                                                                                                                     of toothpaste.
                                                                                                                                                                                           ”
                                                                                 quantities, chloroform can cause          cals with milder products,” says

T    oothpaste must be abrasive
     enough to remove plaque and
stains, but not abrasive enough to
                                         Fluoride has been shown to cause
                                         ‘dental fluorosis’ which may lead to
                                         pitting of the enamel and dis-
                                                                                 depression and liver problems.
                                                                                    There are chemical-free, all-natu-
                                                                                 ral toothpastes on the market.
                                                                                                                           Leila Wilcox, MD of Halos n Horns,
                                                                                                                           another natural toothpaste brand,
                                                                                                                           aimed at children.
damage tooth enamel, which can           colouration.                            Phyto Shield, for example, is
lead to tooth sensitivity. Alongside        Toothpastes      often   contain     based on an extract from
fluoride which incorporates itself       Sodium Lauryl Sulphate (SLS), an        trees.
into tooth enamel weakened by acid       anti bacterial agent. This chemical
attack, some toothpastes contain         foaming agent (also found in house-
antibacterial agents, which chemi-       hold detergents) has been accused of
cally hinder the growth of plaque        being a major contributor in caus-
bacteria, such as Xylitol and            ing and exacerbating mouth ulcers.
Triclosan.                               Studies in Scandinavia estimate that
   However, there are strong argu-       20 per cent of patients have recur-                                                                                                NEWS IN BRIEF
ments against fluoride. It’s already     rent mouth ulcers due to SLS in
added to our water, and according to     toothpaste.
the government’s York Review in             The       anti-bacterial                                                                                                   Waterside Dentalcare has
October 2000, not that effective.        action of Triclosan,                                                                                                              launched a new service
Worse still, you can have too much       another popular addi-                                                                                                       that offers a nautical envi-
of it. In tests on animals, fluoride     tive to toothpaste, are                                                                                                         ronment which it claims
enhanced the brain’s absorption of       also being ques-                                                                                                              benefits patients recover-
aluminium – the substance that’s         tioned.     Concerns                                                                  Some toothpastes contain anti-                ing from treatment. It
found in the brains of most              about triclosan rest                                                                bacterial agents, which chemically      treats mainly gum diseases
Alzheimer’s patients. Too much           on the fact that it may                                                                   hinder the growth of plaque           and uses the Care Nurse
                                                                                                                                                                         System. A common phe-
                                                                                                                                                                      nomenon in the US, this is
                                                                                                                                                                        one of only two practices
                                                                                                                                                                         in the UK to pioneer this

Wash and brush up                                                                which is a semiconductor,
                                                                                 inside the handle. When
                                                                                 exposed to light (a plain light
                                                                                                                                                                      model, it has “total patient
                                                                                                                                                                       care” as its ethos. With no
                                                                                                                                                                    receptionist nor waiting for
                                                                                 bulb, a fluorescent tube or                                                              the dentist, patients are
                                                                                 daylight), the rod releases                                                          greeted by their own care-
                                                                                 negative ions. The ions blend                                                                     nurse on arrival.
With so many shapes, sizes and styles of toothbrushes                            with your saliva and pull pos-
on the market, deciding which kind to buy can be con-                            itive ions from the plaque on                                                                 High Street Tooth
fusing. Here’s what you should look for.                                         your teeth, neutralising its                                                            Whitening Revolution
                                                                                 acidity. Once neutralised,                                                          Cosmetic dental surgery is
                                                                                 the plaque disintegrates -                                                           booming but for most UK

S   oft bristled brushes are best for
    removing plaque and debris
from your teeth. Worn brushes are
                                         long as they’re soft. The priority is
                                         that you can reach all teeth easily.
                                            Replace your toothbrush when it
                                                                                 the natural and scientific
                                                                                 approach to a cleaner
                                                                                 and         healthier
                                                                                                                                                                    consumers, the ‘Hollywood
                                                                                                                                                                      smile revolution’ is taking
                                                                                                                                                                       place on the high street,
best for removing your gums.             begins to show wear, or every three     mouth.                                                                              with the arrival of afford-
Small-headed brushes are great for       months, whichever comes first. A                                                                                           able home tooth whitening
reaching all areas of the mouth.         worn brush damages gums. Change                                                                                                kits. Rapid White offers
   The rest is personal choice. Non-     toothbrush after you’ve had a cold,                                                                                         peroxide-free home tooth
slip handles or flexible neck,           since the bristles can collect germs                                                                                       whitening products, which
tapered or rectangular head, all that    that can lead to reinfection.                                                                                                  whiten teeth by up to 6
matters is that you’re comfortable         The latest technological break-                                                                                          shades in two weeks. Takes
using it. The bristles can be rippled,   through is the ionic toothbrush. It                                                                                           10 minutes to apply and
flat or trimmed to a dome shape, as      uses a light-activated titanium rod,                                                                                                       costs £19.95



                                   Dentist bills, we’ve got it covered

      At Dencover we recognise the importance of regular visits to your
      dentist. That’s why we cover your everyday check-ups and routine
      treatment, as well as the unexpected, for just £15.99 a month.
      www.dencover.com. 0845 123 1077
12                                AN INDEPENDENT SUPPLEMENT FROM MEDIAPLANET ABOUT DENTISTRY, DISTRIBUTED IN THE TIMES




 B-On the Pulse with Oral-B                                                                                       any bag. Available in four funky
                                                                                                                  shades – blue, lilac, red and green –
                                                                                                                  make sure you get your hands on
                                                                                                                  one of these. It’s time to wave
                                                                                                                  goodbye to stains and bad breath
                                What is the secret behind this summer’s bright white                              and flash those sparkling white
                                                                                                                  teeth with confidence.
                                smiles? Prepare to be dazzled….
                                                                                                                  Find out more
                                                                                                                  Oral-B Pulsar, £5.99 rrp, is avail-

                                O     ral-B have their fingers on
                                      the pulse with the launch of
                                their revolutionary manual tooth-
                                                                         between teeth and clean along the
                                                                         gum line. Pads on each bristle act
                                                                         like tiny windscreen wipers, gently
                                                                                                                  able at supermarkets, chemists and
                                                                                                                  selected high street stores nation-
                                                                                                                  wide. Choose from blue, lilac, red
                                brush- Oral-B® Pulsar™. This is          pulsing to sweep away plaque so          and green - with soft or medium
                                no ordinary toothbrush. Pulsar fea-      your mouth stays fresh all day.          bristles and compact or regular
                                tures three breakthrough pieces of       Meanwhile, the split brushhead           head size. For more information
                                bristle and brushhead technology –       allows bristles to adjust to the con-    about Oral-B’s oral-care products,
                                MicroPulse™ bristles, a split            tours of your teeth for a thorough       visit www.oralb.com.
                                brushhead and a pulsing action –         clean whilst being gentle on gums.
                                all of which combine to create a            Oral-B Pulsar is super-stylish,
                                unique sensory experience.               fun and affordable. It has the famil-
                                   So, how does it work?                 iar handle size, feel and portability
                                MicroPulse bristles pivot and pulse      of a traditional toothbrush, so it’s
                                back and forth to penetrate deep         small and light enough to fit into



NEWS IN BRIEF

Patients who take a daily
low dose of aspirin for
                               Renaissance dentistry
their heart may not have to
stop taking it before tooth
removal according to a         Restorative dentistry isn’t for everyone. But there are
study by the American
Dental Association. The
                               those for whom it’s the key to recovering a quality of
authors, from the              life lost due to serious gum disease, multiple tooth
Department of Oral and         decay and tooth loss.
Maxillofacial Surgery at
the Rambam Medical
Center in Haifa, Israel, say
the increasing use of low-
dose aspirin as a secondary
preventive drug by
                               D     ental disasters caused by
                                     advancing years, wear and
                               tear, or simply the fall-out of a life-
                                                                         done about it, the bone and gum tis-
                                                                         sue in one’s mouth actually shrink
                                                                         away or ‘resorb’. Whatever the case,
patients with heart prob-      time of piece-meal dentistry can all      restorative dentistry is essential for
lems can cause a rise in       be reversed by restorative dentistry.     complex cases, and requires highly
uncontrolled bleeding dur-       Age is an obvious factor. What an       specialist knowledge and skill. The
ing or after the operation.    otherwise healthy 30 year-old can         best treatments offer an integrated,
                               replace simply through cosmetic           inter-disciplinary approach. It
                               dentistry – veneers, crowns, tooth        should marry a range of techniques
                               straightening and whitening, to           like gum therapy, plastic gum sur-
                               name just a few of the more popular       gery, restoring and replacing broken     Restorative dentistry requires highly specialist knowledge and skill
                               cosmetic solutions – might not be         or missing teeth, implant dentistry,
                               an option for a 55 year-old with a        orthodontics, and all the popular
                               seriously damaged mouth wrought           cosmetic treatments. The optimum         all the disciplines in dentistry to       cases. “It’s not just a matter of
                               by failing gums and teeth.                treatments ensure the durability,        deal with the conditions related to       restoring your smile and your abili-
                                 Not many people know that peri-         functionality and yes, the aesthetic     deeply compromised teeth and              ty to eat the food you like or what’s
                               odontitis or gum disease is the           outcome of the treatment – a beau-       gums,” says Dr Tidu Mankoo, prin-         good for your health; it’s about
                               biggest cause of tooth loss in adults.    tiful smile!                             cipal dentist of the Windsor Centre       quality of life and, for older
                               Neither do they know that when               “The modern approach to restora-      for Advanced Dentistry, with years        patients, this can really mean restor-
                               teeth are lost, unless something is       tive dentistry is about working with     of experience treating complex            ing their joie de vivre.”




                                                                                                                  report, Oral Health: Diet and other         Cheese can save teeth, the report

                               I predict a diet                                                                   factors, which identifies the causes
                                                                                                                  of dental caries. It identifies fluori-
                                                                                                                  dation of water supplies as the sin-
                                                                                                                                                            concluded. Its high calcium and
                                                                                                                                                            phosphorous content may also help
                                                                                                                                                            by replacing some of the minerals in
                                                                                                                  gle biggest factor that could cut         tooth enamel – the protective coat-
                               Sweets and fizzy drinks rot
                               our teeth, we know that.                  E   ven the frequency of eating can
                                                                             affect your teeth. The more
                                                                         often you eat, the more damage you
                                                                                                                  tooth decay, by up to 50 per cent.
                                                                                                                     However, chewing foods such as
                                                                                                                  fruit, vegetables, cheese and sugar-
                                                                                                                                                            ing on teeth – and further strength-
                                                                                                                                                            ening them. Cheese also stops the
                                                                                                                                                            bacteria on the tooth’s surface turn-
                               But how else does our diet                do to them, says a study by the          free gum after meals stimulates sali-     ing sugar into acids that then attack
                               affect our oral health?                   British Nutrition Foundation, in its     va flow and helps kill plaque.            and damage the enamel.
                                             AN INDEPENDENT SUPPLEMENT FROM MEDIAPLANET ABOUT DENTISTRY, DISTRIBUTED IN THE TIMES                                                                    13



NEWS IN BRIEF
• Dr Andrea Ubhi, who won Dentist
of the Year 2005 at the Probe Awards,
                                          Let’s go dental on holiday
has launched a training program for
qualified dentists to learn cosmetic
dentistry techniques, in response to
increasing demand from dentists to        You could save yourself a fortune and have a great
get into more lucrative forms of den-     time by becoming a dental tourist.
tistry. The course includes lectures on
technicalities, and practical exercises
in Dr Ubhi’s York practice.

• The Ware Centre, Herts has invent-
                                          T     ravel broadens the mind. It also
                                                lowers the price of everything,
                                          dental implants to bridges, and
                                                                                     There are web sites, such as
                                                                                   www.privatehealth.uk
                                                                                   www.treatmentabroad.net that can
                                                                                                                    and

ed a new concept in week-ending,          crowns to cosmetic dentistry, the        be searched to give you the best
the dental mini break. The Smile          further you get away from London.        prices for any particular treatment.
Make over weekend is a 5 star service        The short trip to Derby based         The choice of countries starts in
that fits four weeks of dental surgery    dental practitioner Cosmetic White       Europe, but extends to South Africa,
into just 48 hours. Bad teeth Brits       Smiles Centre saved one client 40        Thailand or Argentina. Travel in the
can now leave the office on a Friday      per cent on the price of a complete      Euro is much lower than flying to
and return with a Hollywood smile         smile makeover that he was quoted        South Africa or to Eastern Europe.
on Monday. However, a spokesman           on by a Harley Street dentist. Even        But price isn’t everything. There
at the Ware Centre admitted you risk      short drive to Kent can save you         are other issues to consider, namely
running into Victoria Beckham.            money. Veneers cost £700 in              after care. If you need to go back,
                                          London, but we found a dentist in        after treatment, the nearer your
• Decapinol, a new treatment for          Snodland, Kent, who charged £350         dentist is, the better.
gingivitis (gum disease) and peri-        for the same work.                         Be honest with yourself too. Will
odontitis, won the 2006 Oral &               You can make significant savings      you be fit to fly for 10 hours, one
Dental Care Product of the Year           on the costs of restorative and cos-     week after having a cosmetic proce-
Award from the Frost & Sullivan           metic dental treatment by travel-        dure? What are your feelings about
Consulting Group, based in the USA.       ling to Europe. Some consumers are       the country and the standards of the
Approved by the FDA and EC, it pre-       now becoming dental tourists.            hospitals and surgeons? Will lan-
vents plaque from sticking to the         They’ll combine a relaxing break in      guage be an issue? Just the sort of
teeth and gums, and to each other.        France, Spain or even Cyprus, with a     questions you’d ask before any holi-
It helps to break up existing plaque.     visit to a reputable cosmetic dentist.   day, I suppose.                        The choice of countries starts in Europe, but extends to Thailand and beyond
14                                              AN INDEPENDENT SUPPLEMENT FROM MEDIAPLANET ABOUT DENTISTRY, DISTRIBUTED IN THE TIMES




“     The reality
is that teeth don’t
know how old
you are and they
                                             What the experts say
will move at any

 ”
age.                                                                                    teeth don’t know how old you are
                                                                                        and they will move at any age.
                                                                                        Another misconception is that
                                                                                        braces are ugly, metal and painful.
                                                                                        They don’t have to be. Britain
                                                                                        would be a nicer place if more adults
                                                                                        had perfect smiles because people
                                                                                        would smile more if they knew their                                                Dr Joe Oliver at The Welbeck Clinic
                                                                                        teeth were worth showing off.”                                                     www.thewelbeckclinic.co.uk


                                                                                        Is dentistry better than a face                                                    How much has dentistry changed
                                                                                        lift?                                                                              in the last decade?

                                             Dr Andrew McCance, developer of            “Research shows 96 per cent of           Dr Bhavna Doshi, The Perfect Smile        “I have specialised in cosmetic den-
                                             the Clearstep tooth straightening          adults find an unattractive smile        Studios. www.perfectsmile.co.uk           tistry for 14 years but there has been a
                                             technique. www.clearstep.co.uk             over rides the benefits of wrinkle-                                                huge change in the last ten. TV shows
                                                                                        free, flawless skin. So whether you’re                                             like Ten Years Younger have con-
                                                                                        in a professional or personal situa-     makeovers strengthen teeth, boost         vinced the public having their teeth
                                             Why do we have such crooked                tion, your smile plays a major role in   confidence and naturally lift the         done makes the most difference. The
                                             teeth in the UK?                           creating impressions. Dentistry          lower face. Face-lifts are invasive and   market is now massive. More and
                                                                                        gives both good cosmetic improve-        can involve complications like gen-       more people are willing to pay for a
                                             “The problem in the UK is that we          ments that last for decades, and         eral anaesthetic recovery, bruising,      perfect, instant smile. Why? No one
                                             think of braces as a ‘child only’          health and lifestyle benefits, like      swelling and risk of infection. After     knew what it could do and how amaz-
                                             treatment. But the reality is that         enjoying your food and drink. Smile      a face-lift, you still get wrinkles!”     ing and quick the results are.”



                                             DOES MY GUM LOOK BIG IN THIS?

                                             Many teeth could be saved from extraction by a non-invasive technique that          Hoisington has developed a procedure that he believes can prevent these dis-
                                             could benefit the whole body.                                                       eases by saving the teeth and gums. His technique, called Tri-Immuno Phasic
                                                                                                                                 (TIP) periodontal therapy, allows dentists to go under the gums and destroy
                                             Periodontal disease begins when a drop in immune-system effectiveness               these bacteria – without surgery. “This procedure promotes gum and bone
                                             allows aggressive anaerobic bacteria to multiply in the space under the gingi-      healing and regeneration and has proved successful in thousands of cases,”
                                             val tissue around the teeth. As well as causing degeneration of the dental          he says. “Not only are loose teeth saved by being bound back to the newly
                                             bone and gums, these bacteria could also be a contributory factor in heart          regenerated gum and bone, toxins from the bacteria are no longer entering
                                             disease, strokes, osteoporosis and a range of other fatality causing conditions.    the body and having a negative effect on our health.”

                                             Respiratory and sinus infections, arthritis, ulcers, premature births and infer-    Dr Hoisington developed the implantology technique while with an implant
                                             tility all stem from unhealthy gums. Now US periodontal therapist Dr William        research group at the University of Nice in the south of France.




     Unwelcome guests                                                                   studies have shown that Listerine
                                                                                        reduces 48 per cent more plaque
                                                                                        from in-between teeth than brush-
                                                                                        ing and flossing alone.
                                                                                           Offering the widest range of

     H      arbouring around one billion
            bacteria, the human mouth
     can lay claim to the rather unsavoury
                                              cent of your mouth, thereby killing
                                              the bacteria that cause plaque.”
                                                 Dr. Ubhi continues: “During
                                                                                        everyday mouthwash products,
                                                                                        including refreshing Cool Mint;
                                                                                        Freshburst; Citrus and Original,
     honour of providing a home for more      brushing a lot of bacteria hide in        Listerine is also available in New
     bacteria than many other parts of the    your tongue and other nooks and           Advanced Tartar Control for com-
     body. Rinsing twice daily with an        crannies in your mouth, reinfecting       bined germ killing with tartar pro-
     antibacterial mouthwash – Listerine      the mouth again when you’re fin-          tection to help keep teeth white
     is the UK’s number one – is one of       ished. Often it is these remaining        and Teeth & Gum Defence, which
     the most effective ways to tackle        bacteria that end up reforming on         contains fluoride to strengthen
     these bacteria head on.                  teeth, creating plaque. Regular use       teeth against cavities.
        Dr. Andrea Ubhi, Dentist of the       of a mouthwash, such as Listerine,           So for healthy teeth and gums,
     Year (2005), explains: “When you         is a quick and easy way to help pre-      be sure to “sloosh” with Listerine
     brush your teeth, you actually only      vent this as it travels to parts of the   twice a day. No other mouthwash
     focusing on 25 per cent of the           mouth that may be missed by               is proven to cut through plaque
     mouth’s surface area. Even incorpo-      brushing and even flossing.”              and kill germs more effectively
     rating flossing into your oral care         Used twice daily, clinical trials      than Listerine. For more informa-
     routine doesn’t ensure you reduce        have proven that Listerine actually       tion on how Listerine can help you
     bacteria across your whole mouth.        reduces plaque development by up          protect your whole mouth visit:
     Only mouthwash, because of its liq-      to an additional 56 per cent versus       www.listerine.co.uk
     uid action, reaches almost 100 per       brushing alone. Furthermore,                            (Promotional feature)      For healthy teeth and gums, be sure to “sloosh” with Listerine twice a day
                                              AN INDEPENDENT SUPPLEMENT FROM MEDIAPLANET ABOUT DENTISTRY, DISTRIBUTED IN THE TIMES                                                                     15




Whitening does strike twice                                                                                                                                                         DID YOU KNOW?

                                                                                                                                                                              In a UK trial 79 per cent of
                                                                                                                                                                                  participants went their
                                                                                                                                                                                   longest time ulcer free
                                                                                                                                                                                while using mastic gum.
                                                                                                                                                                                  Published research has
                                                                                   tooth. To prevent veneers from           they invest it with seven different                  also shown that Mastic
British teeth have long been a standing joke, especially                           looking artificial a really good con-    shades in order to produce the most                 gum is an antiseptic and
among the Americans. But we’re gradually realising                                 sultant will sculpt the ceramic sur-     natural looking form of human per-                       significantly reduces
that dentistry can bring about an immediate rejuvena-                              face to give it all the nuances and      fection possible.                                  plaque and gingival index
                                                                                   contours of a natural tooth. At the         Do you consider cosmetic den-                 and so is helpful for gener-
tion in our lives.                                                                 Umbrella clinic in Harley Street,        tistry? Here are some clinics willing                al oral hygiene. Dr John
                                                                                   this is taken to a fine art, where new   to help.                                             Cormac who conducted
                                                                                   dental creations for clients are first                                                    the trial called on the med-

O      n cosmetic makeover shows on
       TV, such as Ten Years
Younger, it is always the work of
                                           amounts of tea drinking all leave
                                           their indelible mark on our teeth.
                                           Teeth which have had a nerve
                                                                                   made into a diagnostic model, and
                                                                                   then the product is fine tuned. The
                                                                                   end product must look natural, so
                                                                                                                             www.cosmeticwhitesmiles.co.uk
                                                                                                                                  www.umbrellasmiles.com
                                                                                                                                    www.londonsmile.co.uk
                                                                                                                                                                                  ical profession to make
                                                                                                                                                                               Mastic Gum a recognised
                                                                                                                                                                                               treatment.
dental specialists that makes the          removed will naturally be darker
most dramatic impact on the sub-           than their live counterparts.
ject’s image and self-esteem.                 Teeth whitening treatment isn’t
   It’s ironic that in all the changes     complex. You can have laser treat-
that are to be imposed on someone’s        ment, or have trays (filled with pro-
life, the most painless, but effective,    fessional teeth whitening agents)
is the visit to the dentist.               fitted over your teeth in the dental
   This is because of the emergence        surgery. Or indeed a combination of
of a new breed of dentists in this         the two. The clinic can even issue
country, who specialise in a craft         kits for home bleaching.
known as aesthetic dentistry. They            Another solution offered is to fit
use techniques such as tooth               veneers, wafer thin shells of porce-
whitening, invisible bracing, and          lain, to cover the teeth. Not only do
the fitting of veneers, crowns and         they instantly provide a dazzling
bridges to spectacular effect. They        finish, they also help fill gaps and
can even make your fillings look a         straighten or reshape misaligned
million dollars, without charging          teeth.
you anything like that.                       Implants which are an alternative
   Tooth whitening is one of the best      option to bridges, look better and
fast fixes. “It gives you a bright,        are healthier too, since they stimu-
whiter smile in a very short space of      late the jaw bone and help preserve
time,” says Dr Aneu Sood, who runs         it,” says Sood.
the Cosmetic White Smiles Clinic              Crowns and fillings have been
in Derby. The clinic attracts              updated too. Modern fillings are
nationwide clients with its cut-           white and blend in with the natural
ting-edge portfolio of cosmetic            colour of the teeth. Similarly, mod-
dentistry treatments.                      ern crowns are no longer made of
     For example, it’s easy for teeth to   metal, with the tell tale discoloura-
be discoloured over time. Smoking,         tion that appears at the base, and
red wine, medicines and copies             provide the appearance of natural       Teeth whitening treatment isn’t complex, but it can make a huge difference to a person’s looks

				
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