Web conferencing market at E237m in 2009, report. (17-JUL-03) TV Meet... http://www.accessmylibrary.com/comsite5/bin/aml_landing_tt.pl?purchas...
Web conferencing market at E237m in 2009, report.(Brief Article)
Source: TV Meets the Web
Publication Date: 17-JUL-03
TV MEETS THE WEB-(C)2003 Van Dusseldorp & Partners - http://www.vandusseldorp.com/
A new report contends that in the aftermath of 11 September, the continuing threat of terrorist attacks and
subsequent reductions in business travel, demand for web conferencing services is beginning to increase on both
sides of the Atlantic.
However Frost & Sullivan, an international marketing consultancy, claims that the European web conferencing
services market failed to live up to the hype surrounding the technology only two years ago and growth rates
have fallen short of expectations. Though potential users are more aware of the concept of web conferencing
services, Frost & Sullivan maintains they remain short of knowledge about possible cost-saving and productivity
benefits associated with the technology.
Melville Wallace, Industry Analyst at Frost & Sullivan, notes: "We advise suppliers to not just concentrate on
informing potential customers, but to actually educate end-users by providing an opportunity for practical trial."
Valued at E12.6m in 2002, the European web conferencing services market is predicted to rise to E237m by the
end of the report's forecast period in 2009.
According to the report, one important development since 2001 is the emergence of formalised purchasing
procedures for web conferencing. Frost & Sullivan characterises this as the beginning of a new stage in the
development of the market, claiming it will act to improve awareness, ease purchasing and encourage
enterprise-wide deployment. Initial demand is typically being generated by subsidiaries of large US
headquartered multinationals in Europe.
Technology owners account for the greatest share of the market today, the report reveals. These are
predominantly US headquartered companies with the notable exception of France based Genesys. There have
been changes in ranking of the top technology owners in Europe since 2001 with WebEx now taking the lead from
PlaceWare. Other important technology owners active in Europe include Centra, InterCall and Latitude
The UK remains by far the dominant force in the European market for web conferencing services, representing
approximately 59 per cent of the total European market in 2002, according to Frost & Sullivan. However, other
countries are now showing increased percentage shares, with Germany improving its position significantly.
Frost & Sullivan say that in relation to specific European market characteristics, cultural, language and local
relationship issues are proving to be a stubborn barrier hampering deployment of web conferencing technology in
Europe.((Distributed via M2 Communications Ltd - http://www.m2.com))
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