Terry�s Top 10 Tips for Personal Marketing

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					  Terry’s Top 10 Tips
for Personal Marketing

      Terry Kendrick
      01603 628818
 t.kendrick@netcom.co.uk
 www.terrykendrick.co.uk
 What is personal marketing
  and why should I bother?
• Personal marketing is making sure that people
  think of you and give you a chance

• Selling is converting the chance they give you
  into a sale

• Selling is hard work without previous effective
  personal marketing. When competitive
  products and services are roughly equal,
  people often buy from people they like and
  trust
 Why Terry’s Top 10 Tips?
• You need ACTION points rather
  than a whole book!
• These may not be the full story but
  they’ll move you on
• Because I can use them to show
  you in this lecture how I’ve been
  successful
Let’s get this out of the way first........


•   It means more work
•   I tried it before
•   It’s just a fad
•   It might cost money
•   There might not be much in it
•   Networking is enough for me
•   Lots of other reasons!
      OK here come Terry’s Top 10 Tips..........
1. Get the basics right...then you can start


• Make sure you are an
  expert, highly professional
  and established as a real
  player.

• This is essential to
  survival and collaboration
  (but not necessarily
  enough to win business!)
 2. Be clear who you are marketing

• Think carefully about how you want to be
  perceived by clients. Make sure there are
  enough of them who will see this as a “hot
  button” to make it worthwhile creating this
  image (dare I say personal brand??).

• Only then start to think about looking for
  collaborators to help you create/ communicate
  your existing /new image
 3. Be clear on what you are hoping
  to achieve by marketing yourself.

• Are you trying to get
  more clients? Or
  “better” clients? What
  do you want out of
  your business life?

• Your self marketing
  mindset should be
  built around this.
4. Look for collaborators, not targets

 • Think of it as fishing. Where are your
   favourite fish (clients) in this big lake?

 • Who else might help you to catch
   them? How do you make sure that
   your line is near them when they get
   hungry or need something?

 • When looking for help to market
   yourself try not to use the language of
   war - think of collaborators rather
   than “targets”. You should be
   sharing not hitting!

 • Make your own luck!
5. Be honest. Are you worth the effort?

• Market yourself to yourself. Would you
  collaborate with you if you weren’t a
  relation?

• If not, get down to a detailed and honest
  personal strengths and weaknesses analysis
  (involve others!). It’s no good marketing
  something you don’t believe passionately in.
  You just won’t be convincing. You might be
  able to sell you (push yourself on people)but
  you won’t be able to market you (get them
  looking for you)
       6 Make sure it happens

• Assuming that you understand
  what you want to market, who
  you want to market to, who the
  best collaborators are, and you
  have absolute confidence in the
  product (you) then start to
  PLAN

• (I’m sorry I know it’s hard work
  and difficult to commit to. At
  the very least, it’s important to
  plan to increase your chances of
  luck!)
7 Choose the appropriate approaches




              It is absolutely key to make sure
                  that all this interaction is
                  CO-ORDINATED and gives a
                  CONSISTENT message
                  OVER A PERIOD OF TIME.

              Do not expect immediate results and
                do not be disappointed if your first
                personal marketing activities
                seem to have no effect (It takes
                time. They are probably
                working).
     8 Get yourself on the web
• Consider a personal website to point people to. Give
  some information away for free. Personal marketing is
  about developing collaborators not battering people to
  buy you. Websites are nice gentle shop windows

• This should not be difficult if you are PLANNING your
  personal marketing activities. It will only be difficult if
  you are PLAYING at personal marketing.

• If you haven’t enough material
   to make a personal website interesting
       - worry!
   9. Have your own marketing action lists
                    with milestones


• Set yourself a quantified target.
  Examples might include:
  – x number of letters out per week (“Hello”s, “Thank you’s”
    “I was just thinking..”s and others)
  – x number of articles written in the next six months
  – do x minutes of personal marketing every day



• THEN DO IT!!!
 10. Be persistent and monitor progress

• Review how you are doing. How will
  you know if your personal marketing is
  working?
• Have realistic expectations of your
  personal marketing impact, but check
  that you are making progress.
  Piecemeal personal marketing will
  almost certainly disappoint.