Tips for Creating Your Own Service-Learning Tipping Point by latenightwaitress


									  Tips for Creating Your Own
Service-Learning Tipping Point

   Presentation by Nelda Brown, Executive Director of the
  National Service-Learning Partnership at the Academy for
                  Educational Development
                 Getting Serious about
            Advancing Service-Learning
                        But if we are serious
                         about achieving this
                          mission, what is it
The Partnership’s          going to take to
mission is to make              achieve?
 service-learning a
core part of the life
and education of all    What would it really
   young people             take to make
                         service-learning a
                         experience for all
                           young people?
    Whether it be all young people
    nationwide, in your state, in your
   school, or on neighborhood block…

We must make service-learning a social
      epidemic or phenomenon.

  And you can start right in your own
• WHO? What type of people need to be

• WHY? Why are these type of people

• WHAT? What should these people do to help
  you promote, expand, or sustain service-
  Demystifying the Tipping Point:
In Malcolm Gladwell’s Own Words
•   ―…ideas and behavior and messages and products
    sometimes behave just like outbreaks of infectious disease.
    They are social epidemics.‖

•   ―One child brings in the virus. It spreads to every other
    child in the class in a matter of days…That's typical
    behavior for epidemics: they can blow up and then die out
    really quickly, and even the smallest change -- like one
    child with a virus -- can get them started.‖

•   ―My argument is that it is also the way that change often
    happens in the rest of the world. Things can happen all at
    once, and little changes can make a huge difference.‖

•   ―In Chapter Two, I talk about the central role that three
    personality types--that I call Connectors, Mavens, and
    Salesmen-- play in social epidemics.‖

•   ―One of the things I'd like to do is to show people how to
    start "positive" epidemics of their own. The virtue of an
    epidemic, after all, is that just a little input is enough to
    get it started, and it can spread very, very quickly.‖

•   Excerpted from Visit Gladwell’s website to read the
    full Q&A.
•   Read excerpts from Gladwell’s book for more information.
                    What are the Implications
              for Service-Learning Advocates?

Three personality types play a central role in
  creating social epidemics


These three types of people do little things
  that ultimately make a BIG difference
                               Creating Your Own Tipping Point
                                         The Connector
                               Famous Connectors in
• know lots of people and
  have an extraordinary        • Paul Revere.          His ride was
  knack for making friends        effective because he had a wide-range
                                  of contacts along the countryside.
  and acquaintances; and          Rather than crying out in the dark, he
                                  knew exactly whom to inform and
• have the ability to span        where to find them.
  many different worlds and
  are connected to many        • Kevin Bacon.           There’s a reason
                                  why you can name almost any actor
  different types of people.      and link him or her to Kevin Bacon in
                                  six degrees or less. He’s known as
                                  one of the most ―connected‖ modern
                                  actors because he’s played a roles in
                                  several movies that span from a
                                  variety of genres, and with people
                                  from multiple ages and backgrounds.
                                Creating Your Own Tipping Point
                                                 The Maven
Mavens…                         Famous Mavens in History
• Yiddish expression            • Al Gore. Remember Al before he
  meaning “one who                was cool? He often spoke at length
                                  about global warming and the
  accumulates knowledge”          Internet. Very few understood it and
                                  even more made fun of him because of
• Have information on a lot       it. Entire Saturday Night Live®
                                  sketches were written about it. But
  of different products,          when the public began to care about
  prices, or places and know      climate change and ―being green,‖
                                  Vice-President Gore’s wealth of
  things the rest of us don’t     knowledge and PowerPoint archives
                                  inspired an Oscar®-winning film.
• Connect us with new
  information and likes to
  initiate discussions and
  respond to requests; are
  information brokers
                                Creating Your Own Tipping Point
                 The Salesman & Saleswoman

Salespeople…                    Famous Salespeople in
• Have the skills to persuade     History
  us when we are
  unconvinced of what we        • Oprah Winfrey.              If I go to a
  are hearing                      movie or buy a book, it’s usually
                                   because Oprah ―told me‖ to do it. I’ve
                                   never met her—and probably never
• Often described as               will—but she feels like family and for
  expressive, charismatic,         this reason, I trust her opinion.
                                   Heck—she’s the person who convinced
  and ―mesmerizing‖
                                   me to buy The Tipping Point   
Let’s Pause for a Moment

        • Reflect on the key
          players of Gladwell’s

           – Can you identify the
             Connectors, Mavens,
             and Salespeople in your
             school or community?

           – Which roles/personality
             types best describe
Okay...Connectors, Mavens,
      and Salespeople

Pretty basic concept, right?

      So, now what?
How can you put this theory into action
  to build support for service-learning
   in your own school or community?
Simple Ways to Translate Theory Into Action

What Connectors Can Do
       Expand our circle of friends by
         daring to engage new and
         unusual suspects.

       •   Come in through another door and
           connect to the other groups or
           issues “Influentials” care about.
       •   Expand advisory groups & boards
       •   Start an email update list

       How the National Service-Learning
         Partnership can help:
       • Access hot topic PowerPoints at:
                               Simple Ways to Translate Theory Into Action

                                      What Mavens Can Do
Get smart about how we’re organizing
  our information.

•   Create a local clearinghouse of
•   Create LOCAL fact sheets to capture
    data about impact, student
    participation, and program models.
•   Provide easy start-up materials
•   Utilize existing materials about how
    service-learning supports the
    objectives of No Child Left Behind.
Simple Ways to Translate Theory Into Action

What Salespeople Can Do

   WHAT: join others around the country for a
     week of special events and outreach
     activities to raise public awareness and
     build support for service-learning

   WHEN: October 6-12, 2008

   WHY: to build awareness by:
      – Kicking-off upcoming service-
         learning activities in your school or
      – Celebrating past service-learning
      – Engaging key decision-makers
      – Expanding your network of
                                For more information:

                                 1. Visit SLYPN’s online community
                                     and join the Nonprofit
So, I tried to summarize what        Management affinity group
     is usually an hour-long
       presentation into 15
   PowerPoint slides or less.    2. Check the Service-Learning
                                    Blog for a soon-to-be posted
                                    series of ―Tipping Point‖
    I’m over by 2 slides!           commentary and insights:
  If you’d like to continue
    exploring or discussing      3. Leave a message for me via the SLYPN
                                     Online Community message system.
   these topics further, here        Username: nelda
    are a few ways we can
         stay in touch:
                                 These are all great ways to share your
                                    thoughts, reactions, and questions as
                                    well as to see what others think!
                      Contact information:

    National Service-Learning Partnership
at the Academy for Educational Development

        1825 Connecticut Avenue, NW
           Washington, DC 20009

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