PR Tips for IOH Liaisons
Pam Anton Manager of Public Relations ADHA June 27, 2004
Public Relations Defined
Public
Relations: The methods and activities employed to establish and promote a favorable relationship with the public.
Who is Your Public?
Members Dental Hygienist Non-Members Industry Peers General Public
ADHA
PR Can Help You…
Increase awareness about IOH and dental hygiene to create interest in donating Publicize local fundraising events, such as wine & cheese events and bowl-a-thons Publicize local recipients of scholarships, grants, fellowships
Tools of the Trade
Calendar Announcements Pitch Letters Press Releases News Alerts PSAs Photo Alerts Feature Photos
Pick & Choose the Best Tools
Examples: Use calendar announcements for fundraising events (remember to distribute several weeks ahead of event date) Use press releases for IOH program recipient announcements Distribute a feature photo from an event plus detailed caption to secure follow-up news coverage
Template Materials
To make it easier for you, templates of PR materials are available in the Liaison Resources section of the IOH Web site under Fundraising Resources See attached examples of a calendar announcement template and a press release template
Media Relations Tips
Learn the best contact person Research what they cover Build a relationship Respect deadlines Manage your expectations Develop a “thick skin” Remember: their audience is the consumer
PR Resources
ADHA PR staff: Pam Anton 800/243-ADHA, ext. 243 media@adha.net To find local newspaper info: www.newsvoyager.com