SocialCorp by P-PearsonEducation


More Info
Voices That Matter

Author: Joel Postman

Edition: 1

This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a
company that has adopted social media intelligently and effectively, in a way that does not compromise
the company's primary obligations as a corporation. While the conversational and engagement values of
social media are well understood, many social media theorists often overlook the realities faced by the
large corporation, like accountability to shareholders and regulators, and how these factors cannot be
overlooked in corporate social media adoption. Using case studies and analysis of available social media
tools, and proven corporate social media strategies, the book will help corporate communicators
understand the new communications landscape, the power of social media, and how to adopt it
intelligently in a corporate environment.

To top