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Clued In by P-PearsonEducation

VIEWS: 7 PAGES: 3

Good, bad, or indifferent, every customer has anexperience with your company and the productsor services you provide. But few businesses reallymanage that customer experience... so they losethe chance to transform customers into lifetimecustomers. In this book, Lou Carbone shows exactly how toengineer world-class customer experiences, oneclue at a time. Carbone draws on the latest neuroscientificresearch to show how customers transformphysical and emotional sensations into powerfulperceptions of your business... perceptions thatcrystallize into attitudes that dictate everythingfrom satisfaction to loyalty. And he explains how to assess and audit existingcustomer experiences, design and implement newones... and "steward" them over time, to ensurethat they remain outstanding, no matter how yourcustomers change. Experience as a value proposition Building systems that reflect your customers'deepest needs and desires The mouse vs. the orange roof Why Disney succeeded and Howard Johnson's failed The disciplines of experience management Experience assessment, auditing, designing,implementation, and more Experience stewardship for the long term freshing your experiences to reflect changingneeds and desires Understand how your customers think and feel, and how they interact with your products and services Assess, audit, design, implement, and steward any customer experience Beyond Disney and Harley-Davidson: solutions for every industry, product, or service Customer experience is your best opportunity for differentiation... often, your only opportunity.Clued In gives you the tools to craft an outstanding customer experience--no matter what yousell, or who you sell it to. Lou Carbone reveals the sensory building blocks of experience you're already delivering tocustomers, whether you know it or not. He shows how to re-craft these "clues" into a consistent,powerful experience that le

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									Clued In
Author: Lewis Carbone



Edition: 1
Description

Good, bad, or indifferent, every customer has anexperience with your company and the productsor
services you provide. But few businesses reallymanage that customer experience... so they losethe
chance to transform customers into lifetimecustomers.
In this book, Lou Carbone shows exactly how toengineer world-class customer experiences, oneclue at a
time.
Carbone draws on the latest neuroscientificresearch to show how customers transformphysical and
emotional sensations into powerfulperceptions of your business... perceptions thatcrystallize into
attitudes that dictate everythingfrom satisfaction to loyalty.
And he explains how to assess and audit existingcustomer experiences, design and implement
newones... and "steward" them over time, to ensurethat they remain outstanding, no matter how
yourcustomers change.
Experience as a value proposition
Building systems that reflect your customers'deepest needs and desires
The mouse vs. the orange roof
Why Disney succeeded and Howard Johnson's failed
The disciplines of experience management
Experience assessment, auditing, designing,implementation, and more
Experience stewardship for the long term
freshing your experiences to reflect changingneeds and desires
Understand how your customers think and feel, and how they interact with your products and services
Assess, audit, design, implement, and steward any customer experience
Beyond Disney and Harley-Davidson: solutions for every industry, product, or service
Customer experience is your best opportunity for differentiation... often, your only opportunity.Clued In
gives you the tools to craft an outstanding customer experience--no matter what yousell, or who you sell
it to.
Lou Carbone reveals the sensory building blocks of experience you're already delivering tocustomers,
whether you know it or not. He shows how to re-craft these "clues" into a consistent,powerful experience
that leads directly to customer preference... a preference that can help youdifferentiate practically
anything.
Carbone covers the entire process, hands-on: organizing your "experience design" team...evaluating the
experience you're already delivering... designing manageable clues that connectwith customer desire...
rolling out new experiences... and making customer experience bothsustainable and profitable.
Your company needs to move from creating great products and services tocreating great experiences.

								
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