How to Write a Business Plan?
An Ice Cream Truck
March 8, 2008
What do we sell?
How often do I work? Any helper?
In what area am I selling?
Why do it?
What kind of ice cream may have the best sell?
A cup/bowl of ice cream?
Where: Natick, Newton, Wellesley, Needham?
When: Summer? All 7 days? Morning, afternoon,
Who: Schools? Office buildings? Playgrounds?
Residential? Age groups? Man and woman?
Why I can make money out of this?
Where do I get the ice cream?
How to set the price? Fix the price? Change
Wholesale to organizations?
Any promotional ideas? (Incentives,
Decorate the truck, better reminding music,
Packaging & Branding?
Do I have a place for left-over?
Who else is selling similar stuff? (Their
strengths and weakness.)
The kids across the street?
Why I, not other people?
I know what ice cream do people like.
I have the time, money, and energy.
People like me.
My mom makes great ice cream.
Management & Team
What kind of work is involved?
Planning: Hot/cold day, weekday/weekend, big
events, Sunday Chinese school
Driving and maintaining the truck
Getting the ice cream
Selling the ice cream
How much are we going to be paid?
Selling cookies or lunch boxes
How much money do I need to start the
Where to get the money? Friends and
What are the usage of this money?
Cash-flow analysis (Do I still have enough
money at the worst time?)
What expenses do I have?
Buy/rent the truck, parking fee
Cost of ice cream
Money for helpers
Gas and truck maintenance
How much I can sell?
x cups of ice cream
z bottles/cups of beverages
How much I can make?
- Break-even analysis
What Would you Do after the
Summer Vacation? (Exit Strategy)
How to pay investors back?
Sell the truck and close the shop?
Will do it again next year?
Sell the business to your unemployed
Remodel the truck for other purposes (selling