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Microsoft PowerPoint - IceCream

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					How to Write a Business Plan?

       An Ice Cream Truck

         March 8, 2008
     Company Overview
Company name?

What do we sell?

How often do I work? Any helper?

In what area am I selling?

Why do it?
                 Products
What kind of ice cream may have the best sell?
   A cup/bowl of ice cream?
   Bar?
   Flavors?
   Beverages?
           Market Analysis
Where: Natick, Newton, Wellesley, Needham?

When: Summer? All 7 days? Morning, afternoon,
   evening?

Who: Schools? Office buildings? Playgrounds?
   Residential? Age groups? Man and woman?

Why I can make money out of this?
     Marketing Strategy
Where do I get the ice cream?
How to set the price? Fix the price? Change
the price?
Wholesale to organizations?
Any promotional ideas? (Incentives,
advertising, web,…)
Decorate the truck, better reminding music,
crown?
Packaging & Branding?
Do I have a place for left-over?
             Competition
Who else is selling similar stuff? (Their
  strengths and weakness.)
    Supermarkets
    CVS?
    Grocery store
    …
    The kids across the street?
 Why I, not other people?
I know what ice cream do people like.
I have the time, money, and energy.
People like me.
My mom makes great ice cream.
      Management & Team
What kind of work is involved?
Planning: Hot/cold day, weekday/weekend, big
     events, Sunday Chinese school
Driving and maintaining the truck
Getting the ice cream
Selling the ice cream
Collecting money
Other needs?
How much are we going to be paid?
         Other Supporters?
    Accounting
    Legal
    Insurance
    Security

Alliances?
    Selling cookies or lunch boxes
             Finances
How much money do I need to start the
business?
Where to get the money? Friends and
relatives?
What are the usage of this money?
Cash-flow analysis (Do I still have enough
money at the worst time?)
    What expenses do I have?
Buy/rent the truck, parking fee
Big refrigerator
Air conditioning
Cost of ice cream
Money for helpers
Gas and truck maintenance
Cups
Taxes?
   How much I can sell?
       - Revenue
x cups of ice cream
y bars
z bottles/cups of beverages
Other products

   How much I can make?
   - Break-even analysis
What Would you Do after the
Summer Vacation? (Exit Strategy)
 How to pay investors back?
 Sell the truck and close the shop?
 Will do it again next year?
 Sell the business to your unemployed
 neighbor?
 Remodel the truck for other purposes (selling
 lunch box)?

				
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posted:4/29/2010
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