A Handbook of Corporate Communication and Public Relations by P-TaylorFrancis

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A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing new approach to this topic, the authors challenge reductionist views of corporate communication, providing persuasive evidence for the idea that without an organizational communication strategy, there is no corporate strategy.Written by an impressive list of international authorities, the text is well illustrated with contemporary case studies, drawing out the most pertinent best-practice outcomes of theoretically based applications. Its four sections cover:national communicationinternational communicationimage, identity and reputation management the future for corporate communication theory and practice.This is an essential one-stop reference for all academics, practitioners and students seeking to understand corporate communication and public relations.

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									A Handbook of Corporate Communication and Public
Relations
Editor: Sandra Oliver
Table of Contents

Section 1: Corporate Communication at National Level 1. Diversity programmes: In the contemporary
corporate environment - Don Swanson 2. A practice approach to designing a change communication
programme - Deborah Barrett 3. Corporate and government communication: Relationships, opportunities
and tensions - Kevin Moloney 4. Corporate communication: In listed and unlisted family enterprises -
Liam O'Morain 5. Public sector corporate communication: Strategic challenges for the executive - J Paulo
Kuteev-Moreira 6. Public relations and democracy - Jacquie L'Etang 7. Knowledge management for best
practice - Stephen Roberts Section 2: Corporate Communication at International Level 8. Communication
audits: Building world-class communication systems - Dennis Tourish and Owen Hargie 9. The impact of
terrorist attacks on corporate public relations - Donald Wright 10. Different corporate communication
practice in successful and unsuccessful companies - Colin Coulson-Thomas 11. Advertising and public
relations in China - Wen-Ling Liu 12. Corporate and organizational communication - Michael Goodman
13. Assessing integrated corporate communication - David Picton 14. New technology and the changing
face of corporate communication - Martin Sims 15. The Olympic Games: A framework for international
PR - Y Harahousou, C Kambitsis, A Haviara and N TheodorakisSection 3: Managing Image, Identity and
Reputation 16. The Chinese dimension - Marion Burghasen and Ying Fan 17. Corporate reputation - Philip
Kitchen 18. Corporate communication for continuity planning - Sandra Oliver 19. PR crisis management
in the internet mediated era - David Phillips 20. Reputation and leadership in a broadcast company -
Sandra Oliver and Clive Allen 21. Facets of the global corporate brand - TC Melewar and Chris McCann
Section 4: The Future Is Now 22. Priorities old and new for UK PR practice: Gerald Chan 23. Visualising
the message: Why semiotics is the way forward - Reginald Watts 24. Methodological issues for
corporate communication research - Richard Varey 25. Communication for creative thinking in a corporate
context - Glenda Jacobs 26. Language as a corporate asset - Krishna Dhir 27. The global village: It's
here! - Michael Morley 28. Ethics and the corporate communicator - Albert Atkinson The new frontier for
public relations - Richard Dolphin
Description

A bold addition to existing literature, this book provides an excellent overview of corporate
communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to
truly understand corporate communication, corporate strategy and corporate affairs as well as the
relevant public relations issues.With a refreshing new approach to this topic, the authors challenge
reductionist views of corporate communication, providing persuasive evidence for the idea that without an
organizational communication strategy, there is no corporate strategy.Written by an impressive list of
international authorities, the text is well illustrated with contemporary case studies, drawing out the most
pertinent best-practice outcomes of theoretically based applications. Its four sections cover:national
communicationinternational communicationimage, identity and reputation management the future for
corporate communication theory and practice.This is an essential one-stop reference for all academics,
practitioners and students seeking to understand corporate communication and public relations.

								
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