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Download Vita BYU Brigham Young University Home MICHAEL J SWENSON Ph D Marriott School 660A TNRB

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Download Vita BYU Brigham Young University Home MICHAEL J SWENSON Ph D Marriott School 660A TNRB Powered By Docstoc
					                                 MICHAEL J. SWENSON, Ph.D.

                                          Marriott School
                                            660A TNRB
                                     Brigham Young University
                                         Provo, Utah 84602
                                          (801) 422-2799
                                     michael_swenson@byu.edu


EDUCATION

1989           Ph.D., Marketing, University of Oregon
1981           Master of Business Administration, University of Utah
1980           Bachelor of Science, Finance, Brigham Young University


ACADEMIC APPOINTMENTS

2003-Present   Ford Motor Company Professor of Marketing
2002-2009      Department Chair, Business Management, Marriott School, Brigham Young University
2001-Present   Professor, Marriott School, Brigham Young University
1995-2001      Associate Professor, Marriott School, Brigham Young University
1989-1995      Assistant Professor, Marriott School, Brigham Young University
1988           Visiting Instructor, Marriott School, Brigham Young University
1985-1989      Graduate Teaching Fellow, College of Business, University of Oregon


PROFESSIONAL EXPERIENCE

1983-1985      OEM Account Manager, Digital Equipment Corporation
1981-1983      Marketing Representative, Xerox Corporation


PUBLICATIONS IN PEER REVIEWED JOURNALS

       Allred, Chad and Michael J. Swenson (2006), “Using Technology to Increase Student Preparation for
          and Participation in Marketing Courses: The Random Selector Model,” Marketing Education
          Review, 16 (Spring), 15-21.

       Donoho, Casey L., Joel Herche, and Michael J. Swenson (2003), “A Cross-Cultural Study of the
         Effects of Achievement and Relationship Values on Student Evaluations of Personal Selling
         Ethical Dilemmas,” Marketing Education Review, 13 (Fall), 53-64.

       Yu, Julie H., Gerald Albaum, and Michael J. Swenson, (2003), “Is a Central Tendency Error Inherent
         in the Use of Semantic Differential Scales in Different Cultures?” International Journal of Market
         Research, 45 (Quarter 2), 213-228.

       Huefner, Jonathan C., Brian L. Parry, Collin R. Payne, Sean D. Otto, Steven C. Huff, Michael J.
   Swenson, and H. Keith Hunt (2002), “Consumer Retaliation: Confirmation and Extension,”
   Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, 15, 114-127.

Donoho, Casey L., Michael J. Polonsky, Michael J. Swenson, and Joel Herche (2000), “A Cross-
  Cultural Investigation of the Universality of the Personal Selling Ethics Scale,” Journal of
  Euromarketing, 8 (1/2), 101-116.

Honeycutt, Earl D., Jr., John B. Ford, Michael J. Swenson, and William R. Swinyard (1999), “Student
  Preferences for Sales Careers Around the Pacific-Rim,” Industrial Marketing Management, 28
  (January), 27-36.

Donoho, Casey L., Michael J. Polonsky, David Cohen, Anne L. Balazs, Joel Herche, Michael J.
  Swenson, and Malcolm Smith (1998), “A Preliminary Investigation of the Universality of the
  Personal Selling Ethics Scale,” Contemporary Issues in International Business and Marketing,
  (1), 109-122.

Fawcett, Stanley E. and Michael J. Swenson (1998), “Customer Satisfaction from a Supply Chain
  Perspective: An Evolutionary Process in Enhancing Channel Relationships,” Journal of Consumer
  Satisfaction, Dissatisfaction and Complaining Behavior, (11), 198-204.

Fawcett, Stanley E. and Michael J. Swenson (1998), “An Integrative, Utility-Based Approach to
  Profitable Customer Takeaway in the Supply Chain,” Journal of Consumer Satisfaction,
  Dissatisfaction and Complaining Behavior, (11), 205-214.

Herche, Joel, Reginald Graham, and Michael J. Swenson (1997), “Revisiting the Academic
  Performance/Salesperson Performance Relationship,” Journal of Marketing Management, 7
  (Spring/Summer), 81-90.

Donoho, Casey L. and Michael J. Swenson (1996), "‟Top Down‟ Versus „Bottom-up‟ Sales Tactics
  Effects on the Sales Presentation of a Product Line," Journal of Business Research, 37
  (September), 51-61.

Herche, Joel, Michael J. Swenson, and Willem Verbeke (1996), "Personal Selling Constructs and
  Measures: Emic Versus Etic Approaches to Cross-National Research," European Journal of
  Marketing, 30 (7), 83-97.

Whitlark, David B., Michael J. Swenson, and Michael D. Geurts (1996), “Selection of Terms for
  Buyer Intention Surveys,” Journal of Targeting, Measurement, and Analysis for Marketing, 4 (4),
  297-304.

Donoho, Casey L., Michael J. Swenson, and Garry R. Taylor (1995), “Journal Writing in the Personal
  Selling Curriculum,” Journal of Marketing Education, 17 (Fall), 5-16.

Swenson, Michael J. and Joel Herche (1994), "Social Values and Salesperson Performance: An
  Empirical Examination," Journal of the Academy of Marketing Science, 22 (Summer), 283-289.

Hill, Ned C. and Michael J. Swenson (1994), "The Impact of Electronic Data Interchange on the Sales
   Function," Journal of Personal Selling and Sales Management, 14 (Summer), 79-87.

Whitlark, David B., Michael D. Geurts, and Michael J. Swenson (1993), "New Product Forecasting
        with a Purchase Intention Survey," The Journal of Business Forecasting, 12 (Fall), 18-21.

     Swenson, Michael J., William R. Swinyard, Fred W. Langrehr, and Scott M. Smith (1993), "The
       Appeal of Personal Selling as a Career: A Decade Later," Journal of Personal Selling and Sales
       Management, 13, (Winter), 51-64.

     Herche, Joel and Michael J. Swenson (1992), "The Global Productivity Matrix: Facilitation of Global
       Sales Force Deployment Decisions," Journal of Global Marketing, 5 (4), 81-95.

     Swenson, Michael J. and Adilson Parrella (1992), "Cellular Telephones and the National Sales Force,"
       Journal of Personal Selling and Sales Management, 12 (Fall), 67-74.

     Swenson, Michael J. and Michael D. Geurts (1992), "Theoretical Perspectives on Marketing Ethics
       with Implications for Managing the Global Sales Force," International Review of Retail,
       Distribution, and Consumer Research, 2 (July), 329-342.

     Herche, Joel and Michael J. Swenson (1991), "Multidimensional Scaling: A Marketing Research
       Tool to Evaluate Faculty Performance in the Classroom," Journal of Marketing Education, 13
       (Fall), 14-20.

     Swenson, Michael J., Marjorie F. Utsey, and Patricia F. Kennedy (1990), "Interactive Effects of
       Marketing Mix Variables: Issues, Findings, and Outlook," in Review of Marketing, 4, Valarie A.
       Zeithaml, ed., Chicago: American Marketing Association, 367-410.


PUBLICATIONS IN PROFESSIONAL JOURNALS

     Hill, Ned C. and Michael J. Swenson (1994), "The Impact of Electronic Data Interchange
     on Credit and Sales," Journal of Working Capital Management, 1 (Summer), 43-50.

     Hill, Ned C. and Michael J. Swenson (1993), "Bergen Brunswig: An Update on an Industry EDI
        Leader," EDI FORUM: The Journal of Electronic Data Interchange, 6 (2), 60-63.


BOOKS

     Rhoads, Gary, Michael Swenson, and David Whitlark (2009), Boom Start: Super Laws of
       Successful Entrepreneurs. Kendall Hunt Publishing Company. Dubuque, Iowa.

BOOK CHAPTERS

     Swenson, Michael J. and Greg Link (1998), “Relationship Selling: New Challenges for Today‟s
       Salesperson,” pp. 11-30, in Emerging Trends in Sales Thought and Practice, Eds.,Gerald J. Bauer,
       Mark S. Baunchalk, Thomas N. Ingram and Raymond W. LaForge. Quorum Books. Westport,
       Connecticut.

     Whitlark, David B., Michael J. Swenson, and Michael Geurts (1998), “A Logit Modeling Approach to
       Forecasting Sales Using Self-Reported Consumer Purchase Intentions,” pp. 235-253, in Advances
       in Business and Management Forecasting, Volume 2. Ed., Kenneth D. Lawrence. JAI Press.
       Greenwich, Connecticut.
BOOK REVIEWS

     Swenson, Michael J. (1995), Book Review of "Teamwork for Customers: Building Organizations That
       Take Pride in Serving," Journal of Retailing and Consumer Services, 2 (1), 4-6 .

     Swenson, Michael J. (1990), Book Review of "Analyzing Complex Survey Data," Journal of
       Marketing Research, 27 (May), 241.


PUBLICATIONS IN REFEREED PROCEEDINGS

     Allred, Chad R. and Michael J. Swenson (2005), “Using Technology to Increase Student Participation
        in the Marketing Principles Course: The Random Selector Model” in Proceedings of the 2005
        Marketing Educators Association Conference, San Diego, CA, 4.

     Patel, Rajul, Joel Herche, Michael J. Swenson, and Casey Donoho (2004) “Student Perspectives of
        Business Simulations: Realistic Experience or Contrived Fantasy?” in Proceedings of the 2004
        Marketing Educators Association Conference, Las Vegas, NV.

     McKinnon, Gary F., Michael J. Swenson, Kristie K. Seawright, W. Burke Jackson (2002),
       “Expanding Global Business Education: Building on Existing Programs,” in Proceedings of the
       2002 Marketing Educators Association Conference, San Diego, CA.

     Donoho, Casey L., Joel Herche, and Michael J. Swenson (2001), “Assessing the Transportability of
       Measures Across Cultural Boundaries: A Personal Selling Context,” in Proceedings of the Eighth
       Cross-Cultural Research Conference, Kahuku, Oahu, Hawaii, CD.

     Yu, Julie H., Gerald Albaum, and Michael J. Swenson (2001), “Is A Central Tendency Error Inherent
       in the Use of Semantic Differential Scales in Different Cultures?” Proceedings of the Eighth Cross-
       Cultural Research Conference, Kahuku, Oahu, Hawaii, CD.

     Swenson, Michael J. and Gary K. Rhoads (2001), “Integrating Marketing into the Entrepreneurship
       Course: The Entrepreneur‟s Marketing Toolkit,” Proceedings of the 2001 Marketing Educators
       Association Conference, Kona, HI.

     Swenson, Michael J. (2000), “The Entrepreneur‟s Marketing Toolkit: A Framework for Opportunity
       recognition and Marketing Strategy Development, National Business and Economic Society, San
       Diego, CA, CD.

     Donoho, Casey, Michael Jay Polonsky, Joel Herche, and Michael J. Swenson (1999), “A Cross-
       Cultural Examination of the General Theory of Marketing Ethics: Does It Apply to the Next
       Generation,” in Proceedings of the Seventh Cross-Cultural Consumer and Business Studies
       Research Symposium, Cancun, Mexico, CD.

     Swenson, Michael J., Gary K. Rhoads, Rick Farr (1999), “Moving Entrepreneurship Theory and
       Practice into the Classroom: A Framework for Opportunity Recognition and Marketing Strategy
   Development,” in Proceedings of the 13th Annual UIC Research Symposium on Marketing and
   Entrepreneurship, Nice, France.

Swenson, Michael J., Casey Donoho, and Joel Herche (1999) “When the Textbook Just Isn‟t Enough:
  Applying Experiential Learning Pedagogies to Personal Selling and Sales Management,” in
  Proceedings of the 1999 Western Marketing Educators‟ Conference, Palm Springs, CA, 44.

Herche, Joel, Jennifer Dorothea, and Michael J. Swenson (1998), “An Empirical Approach to
  Marketing Curriculum Development: A Case Study,” in Proceedings of the 1998 Western
  Marketing Educators‟ Association Conference, San Diego, CA, 31.

Donoho, Casey L., Michael Jay Polonsky, Michael J. Swenson, Joel Herche, Malcolm Smith, and
  David Cohen (1997), “A Cross-Cultural Investigation of the Univerality of the Personal Selling
  Ethics Scale,” Proceedings of the Sixth Symposium on Cross-Cultural Consumer and Business
  Studies, Honolulu, Hawaii, 328-334.

Donoho, Casey L., Michael Jay Polonsky, Michael J. Swenson, Joel Herche, Malcolm Smith, and
  David Cohen (1996), “A Preliminary Investigation of the Universality of the Personal Selling
  Ethics Scale,” Proceedings of the 1996 Academy of Marketing Science and Faculty Consortium
  Conference, Phoenix, AZ, 197.

Donoho, Casey L. and Michael J. Swenson (1996), “The Implicit Value of the Top-of-the-Line,”
  Proceedings of the 1996 Association of Marketing Theory and Practice Conference, Hilton Head,
  SC, 529.

Geurts, Michael D., Michael J. Swenson, and Alyson Draper (1996), “Legal and Ethical Issues in
  Multilevel Channels of Distribution,” Proceedings of the 3rd International Conference on Recent
  Advances in Retailing and Services Science, Buchen/Telfsen, Austria.

Herche, Joel, Michael J. Swenson, and Mark Hill (1996), "A Contextual Appraisal of Social Values
  Structures: Consumer/Salespeople Congruence, "Proceedings of the 1996 National Conference in
  Sales Management, Anaheim, CA, 15-17.

Donoho, Casey L. and Michael J. Swenson (1996), “The Impact of Journal Writing on Student
  Evaluations of the Personal Selling Course: An Exploratory Study,” Proceedings of the 1996
  Western Marketing Educators‟ Association Conference, Monterey, CA, 35.

Swenson, Michael J., Gary K. Rhoads, and Jagdip Singh (1995), "Using Laddering to Understand the
  Nature of Job Stressors and Job Enrichers for Customer Service Personnel," Proceedings of the
  1995 Western Marketing Educators‟ Association         Conference, San Diego, CA, 58.

McKinnon, Gary F., Michael D. Geurts, Michael J. Swenson, and Heikki J. Rinne (1994) "Developing
  an Integrated MBA Program," Proceedings of the 1994 Western Marketing Educators' Association
  Conference, Scottsdale, AZ, 31-34.

Herche, Joel, Reginald Graham, and Michael J. Swenson (1994) "Revisiting the Academic
  Performance/Salesperson Performance Relationship," Proceedings of the 1994 National
  Conference in Sales Management, St. Louis, MO, 13.
     Whitlark, David B., Michael J. Swenson, and Michael D. Geurts (1994), "Forecasting Sales Using
       Self-Reported Consumer Purchase Intentions," in AMA Winter Educators' Conference
       Proceedings, C. Whan Park and Daniel C. Smith, eds. Chicago: American Marketing Association,
       57.

     Donoho, Casey L., Michael J. Swenson, and Garry R. Taylor (1993), "Journal Writing in the Personal
       Selling Curriculum," Proceedings of the 1993 National Conference in Sales Management, Orlando,
       FL, 88.

     Swenson, Michael J. and Casey L. Donoho (1992), "Sales Education and Managerial Relevance:
       Bringing the 'Real World' to the Classroom," Proceedings of the 1992 National Conference in Sales
       Management, Chicago, IL, 19-22.

     Donoho, Casey L. and Michael J. Swenson (1992), "Student Evaluations of Ethical Situations Using
       Multidimensional Scaling," 1992 Western Marketing Educators' Association Conference
       Proceedings, Reno, NV, 107-110.

     Swenson, Michael J. and Joel Herche (1991), "Towards a Framework of Personal Selling for
       International Business Research," Proceedings of the Fifth Bi-Annual World Marketing Congress,
       Gerald Albaum, et al., eds., Copenhagen, Denmark (August 1991), Academy of Marketing
       Science, 8-13.

     Swenson, Michael J., Casey Donoho, and Chris Miller (1991), "Towards a Framework for Comparing
       Decision Heuristics and Sales Tactics: The Close Step of the Sales Process," Proceedings of the
       1991 National Conference in Sales Management, Anaheim, CA, 27-30.

     Swenson, Michael J. (1990), "Integrating Personal Selling into the Sales Management Course,"
       Proceedings of the 1990 National Conference in Sales Management, Dallas, TX, 1-4.

     Swenson, Michael J., Heikki J. Rinne, and Michael D. Geurts (1990), "Why Franchise Channels Are
       Different," Proceedings of the 1990 Society of Franchising Conference, Scottsdale, AZ, 68-84.


REPRINTS

     Hill, Ned C. and Michael J. Swenson (1995), "The Impact of Electronic Data Interchange
        on Credit and Sales," Business Credit, 97 (January), 24-28.

     Herche, Joel, Reginald Graham, and Michael J. Swenson (1994) "Revisiting the Academic
       Performance/Salesperson Performance Relationship," abstract in Journal of Personal Selling and
       Sales Management, 14 (Spring), 77.

     Donoho, Casey L., Michael J. Swenson, and Garry R. Taylor (1993), "Journal Writing
       in the Personal Selling Curriculum," abstract in Journal of Personal Selling and Sales
       Management, 13 (Spring), 99.

     Swenson, Michael J. and Casey Donoho (1992), "Sales Education and Managerial Relevance:
       Bringing the 'Real World' to the Classroom," abstract in Journal of Personal Selling and Sales
       Management, 12 (Spring), 89.
        Swenson, Michael J., Casey Donoho, and Chris Miller (1991), "Towards a Framework for Comparing
          Decision Heuristics and Sales Tactics: The Close Step of the Sales Process," abstract in Journal of
          Personal Selling and Sales Management, 11 (Summer), 73.

        Swenson, Michael J. (1990), "Integrating Personal Selling into the Sales Management Course,"
          abstract in Journal of Personal Selling and Sales Management, 10 (Summer).
CASES

        Whitlartk, David B. and Michael J. Swenson (1997), “Pizza Hut: Big Foot!,” A case study for
          graduate business students based on the experience of BYU MBA students in launching the Big
          Foot pizza for Pizza Hut. Integrated consumer research on American restaurant patronage and
          eating habits. Includes Big Foot television advertising and concurrent Little Caesar‟s television
          advertising.


WORK IN
PROGRESS

        Coping with Aversive Interpersonal Behaviors in Professional Settings: Exploring the Moderating
        Effects of Emotional Expression and Instrumental Support Seeking Strategies, (with Gary K. Rhoads,
        Jagdip Singh, and Willem Verbeke)

        Customer Aversive Relational Behaviors: The Role of Goal Orientation and Self Regulation, (with
        Gary K. Rhoads, Jagdip Singh, and Willem Verbeke)

        Entrepreneurial Marketing: Best Practices and Lessons Learned (with Gary Rhoads)


PROFESSIONAL ACTIVITIES

Review of Scholarly Manuscripts

        Guest Editor:                    Marketing Education Review
        Fall 2003

        Associate Editor:
        1995-2001                        Journal of Personal Selling and Sales Management

        Editorial Review Board:
        1993-present                     Journal of Personal Selling and Sales Management

        Track Chair                      AMA Summer Educators’ Conference
        2003

        Ad hoc Reviewer:
        1996                             Journal of Marketing Education
        1996, 1994                       Journal of Retailing and Consumer Services
        1994                             Psychology and Marketing
        1992                             International Review of Retail, Distribution and Consumer
                                         Research
     1991                            Journal of Global Marketing

     Reviewer:
     2000                            AMA Winter Educators’ Conference
     2000                            AMA Summer Educators’ Conference
     1997                            AMA Summer Educators’ Conference
     1996                            AMA Winter Educators’ Conference
     1996-present                    Marketing Educators’ Association
     1991-1996                       National Conference in Sales Management
     1994                            World Marketing Congress

     Professional Memberships
     Academy of Marketing Science
     American Marketing Association
     Marketing Educators‟ Association


UNIVERSITY SERVICE

     University FAC, 2009-present
     University Department Chairs Committee, 2008-2009
     EMBA Executive Committee, 2008-present
     Department Chair, 2002-2009
     Undergraduate Admission Committee, 2002-2009
     Director Europe Study Abroad, 2002, 2003
     MBA Admissions Committee, 2001-2004
     Perry Financial Services Institute, 2001-2004
     CIBER Committee, 2000-2003
     University Internet Committee, 1998-1999
     College Tenure and Promotion Committee, 1995-1996, 1998-2000
     College Graduate Program Consolidation Committee 1998-1999
     MBA Policy Committee, 1998-1999
     Director of EMBA Foreign Business Excursion (Europe) 1996-1998, 2000, 2001, 2005, 2007, 2009.
     College Curriculum Committee, 1997-1998.
     Washington Seminar Director, Spring-Summer, 1996.
     Marketing Group Leader, 1996-1997.
     Faculty Advisor, 1995 EDS Case Challenge.
     Graduate Integrative Exercise Committee, Marriott School of Management, 1994-1998.
     Undergraduate Strategy Committee, Institute of Business Management, 1994.
     Task Force, Grant Taggart Institute of Financial Services, Marriott School, 1990-present.
     Entrepreneurship Program Board of Directors, Marriott School of Management, 1990-1993.
     Faculty Advisor, Black & Decker Business Institute, 1990.
     Honors Thesis Advisor:
        Michael D. Rawlins, "Recruiting, Selecting, and Training Field Sales Representatives for Agent
           Businesses in Rural America," Brigham Young University, 1991.
        Zachary J. Aho, “Improving Sales Performance Through Selection: Creating Structured Interview
             Guides,” Brigham Young University, 2004
     Entrepreneurial Task Force, Marriott School of Management, 1989.
HONORS AND AWARDS

     Outstanding Citizen, Business Management Department, Brigham Young University, 2002
     Teaching Excellence Award, Marriott School, Brigham Young University,
        Sponsored by Times Mirror Higher Education Group, 1995-96.
     Teaching Excellence Award, MBA Class of 1996, Marriott School, Brigham Young University.
     Best Paper in Track, Association of Marketing Theory and Practice, 1996.
     Outstanding Colleague, Institute of Business Management, Brigham Young University, 1994.
     Academic Merit Scholarship, University of Oregon, 1985-1989.
     DEC 100 Award, Digital Equipment Corporation, 1985.
     DEC 100 Award, Digital Equipment Corporation, 1984.
     Territory Marketing Representative Award, Xerox, 1982.


CONSULTING EXPERIENCE

     Allegiance Technologies
     Beneficial Life
     Center for Executive Development
     Chili's Southwest Grill
     Computer Science Corporation
     DEL SOL
     Direct1.com
     Discover Card
     Dynatronics
     E. Excel International
     Eaton
     Faneuil Research
     Franklin Covey
     Hermes Associates
     HRMG, Inc.
     Idaho Advertising Federation
     Informix
     KeyScouter.com
     Marsh
     Merage Foundation
     Novell
     Pacific Coast Banking School
     PointClick.com
     RTNielson Company
     Sales Management Association of Holland
     SETPOINT
     SOS Computer Systems
     Spectra Physics
     Spire Technologies
     StatesBest.com
     Thermo Technology Ventures
     Trask, Britt & Rossa
     U.S. Relocation
     U.T.C. Investments
UtahBest.com
Webmiles.com
Weyerhaeuser Company
WordPerfect

				
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