Value Chain Risk Management Program Converting Demand Supply and Financial

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Value Chain Risk Management Program Converting Demand, Supply and Financial Uncertainty into a Strategic Opportunity for Business Advantage and Growth Dates To Be Determined Overview In response to increasing pressure to grow revenues, take advantage of new technologies, increase value from the supply base, reduce costs, improve working capital and streamline operational procedures, many organizations have established strategies which increase risk exposure and may even amplify the impact of risk on business performance. Unfortunately, for many organizations, this increased risk exposure is masked by immediate cost and operational performance improvements. For senior executives entrusted with the long-term success of a business, this is a dangerous situation. The objective of this program is to provide an intensive review of the nature and source of risk as well as a framework for initiating and building an enterprise-wide risk management philosophy and processes. The program is designed for senior executives, who must understand the critical questions to ask and capabilities to employ concerning risk and tradeoffs when reviewing financial, supply and market strategies. Program Structure The program will be led by world class instructors from Michigan State University and the seasoned “value chain risk management” consultants from AMR Research and Protiviti as well as experienced practitioners from Unilever. The program will be highly interactive with extensive use of exercises, case studies and small group discussions. Among the key topics are the following: Enterprise Business Planning and Uncertainty Management • • • • • • • • Six Elements of Capability Executive-Level Overview Understanding the Tradeoffs Sales & Operations Planning — Senior Executive-Led Value Chain Risk Management Targeting Risk Cultural and Management Uncertainty Sources of Uncertainty • Demand • Supply • Technology • Financial Key Issues/Applications Supply and Operations Planning Demand-Based Uncertainty • Market Uncertainty • Competitive Risk • Customer Risk • Service Risk • Product Design and Introduction • Portfolio • Development • Stage Gate Process • Design • Process Technology • Product Technology • Regulatory • Project Risk Management Overview • Launch • Sales Planning and Forecasting • Agility to Respond • Life-Cycle Risk Management Sources and Impacts of Uncertainty • Basics of Risk • Variability • Predictability • Control • Sources • Appetite • Managing Risk • Degree of Control • Insight • Consistency with Strategy • Cost of Mitigation • Likelihood of Occurrence • Return on Investment — Know Risk, Know Reward Value Chain Risk Management Study Results and Discussion • Review of VCRM Quantitative Study Results • Maturity, Adoption and Spending Intentions for Technologies to Support VCRM • Landscape of Technologies used by Companies to Address VCRM • Case Study Examples of Technology and Process to Deal with VCRM • Business Strategy • Outsourcing and Off-Shoring • Outsourcing Philosophy • Managing the Risks of Outsourcing • Managing Global Supply Chains • Information Technology • Intellectual Property • Extended Value Chain Relationship Governance • Supply • Strategic Sourcing/ Supplier Selection • Contract Management • Supplier Management • Manufacturing • Capability • Capacity • Flexibility • Postponement/ Demand-Driven Supply • Logistics • Transportation • Capacity • Availability • Security • Lead Time • Inventory • Policies • Ownership • Visibility • Obsolescence • Supply Risk Management Capabilities Framework Orchestrating Success • Managing Demand, Supply and Financial Uncertainty and Plans • Uncertainty Management Core Competencies • Development of Uncertainty Management Human Resources/Skills • External Benchmarking • Developing the Business Case • Overcoming the Barriers • Exercise: Developing the Business Case Value Chain Risk Management — Implementation • • • • Financial Planning Risk • • • • Financial Planning/Risk Management Investment Strategy Tax Issues Expatriation of Funds Implementation Planning Risks and Failures Exercise: Implementation Planning Exercise Report-Out: Implementation Planning Review Faculty Presenters David J. Closs, Ph.D. is The John H. McConnell Chaired Professor in the Department of Marketing and Supply Chain Management. Steven A. Melnyk, Ph.D. is Professor of Operations and Supply Chain Management in the Department of Marketing and Supply Chain Management. Glenn Omura, Ph.D. is Associate Professor of Marketing in the Department of Marketing and Supply Chain Management. Morgan L. Swink, Ph.D. is Associate Professor of Operations Management in the Department of Marketing and Supply Chain Management. Jeff Tew, Ph.D. is Associate Professor of Logistics and Supply Chain Management in the Department of Marketing and Supply Chain Management. Gary L. Ragatz, Ph.D. is Associate Professor of Operations and Supply Chain Management in the Department of Marketing and Supply Chain Management. George A. Zsidisin, Ph.D. is Assistant Professor of Supply Management in the Department of Marketing and Supply Chain Management. Daniel F. Lynch, Ph.D. is Assistant Professor of Logistics and Supply Chain Management in the Department of Marketing and Supply Chain Management. Michael A. Mazzeo, Ph.D. is Associate Professor of Finance and Associate Dean of Undergraduate Programs for the Eli Broad College of Business. Cheri Speier, Ph.D. is Professor of Accounting and Information Systems and Associate Dean for Masters Programs for the Eli Broad Graduate School of Management. Mark Hillman is Research Director in AMR Research’s Supply Chain Management practice. Philip O’Keeffe is co-leader of Protiviti’s supply chain risk consulting service line. Martin Jarvis is the leader of Unilever’s Global S&OP Program. Click on name to read complete biographical information. Location The program will be held at The James B. Henry Center for Executive Development on the campus of Michigan State University (Lansing, Michigan). This world class executive education and corporate learning center has been specifically designed to complement the learning objectives of this program (http://www. msuhenrycenter.org). This program is being offered through a unique partnership between Michigan State University, AMR Research, Protiviti and Unilever, each of whom brings complementary knowledge and experience in the areas of value chain risk management. Michigan State University (http://www.bus.msu.edu) Registration The program fee will be $5,350.00 per person, which includes lodging, meals/ breaks and all educational materials. To register or for more information, please contact: David J. Frayer, Ph.D. Director, Executive Development Programs The Eli Broad Graduate School of Management Michigan State University The James B. Henry Center for Executive Development 3535 Forest Road Lansing, MI 48910-3831 Phone: (517) 353-8711 Fax: (517) 353-0796 E-Mail: frayerda@msu.edu The Broad School at Michigan State University is consistently among the top-ranked business schools in the country, with more than 5,500 students currently enrolled in undergraduate, MBA, masters, doctoral and executive development programs. The faculty in its Department of Marketing and Supply Chain Management are internationally recognized leaders in integrated supply chain management, including enterprise risk management and supply chain security. The Broad School offers a number of executive development programs in supply chain management through facilities in Grand Rapids, Lansing and Troy, Michigan. Protiviti Inc. (http://www.protiviti.com) Protiviti is a leading international provider of independent risk consulting services. As thought-leaders in value chain risk management, Protiviti helps clients to identify, measure and manage operational and technology-related risks within their industries and throughout their systems and processes. Protiviti also offers a full spectrum of business and technology risk management services, including transformation of risk management capabilities and functions. Protiviti, a wholly owned subsidiary of Robert Half International Inc., employs more than 2,200 professionals and operates in more than 50 locations in North America, Europe, Asia and Australia. AMR Research, Inc. (http://www.amrresearch.com) AMR Research is the leading advisory firm focused on supply chain, enterprise applications and next-generation infrastructure. Founded in 1986, AMR Research provides advisory services and peer networking opportunities to supply chain and technology executives in the consumer, life sciences, manufacturing and retail sectors. Our analysts focus on delivering independent, leading-edge research on both established and emerging technologies. This analysis is supported by daily interaction with the most extensive network of market contacts and the best quantitative data in the industry. Unilever plc (http://www.unilever.com) Unilever’s mission is to add vitality to life. Unilever meets everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. The company has made a significant commitment to managing value chain risk management and will share some insights gained from that experience.

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