SEO - Guide by NiceTime

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									Title:
SEO - Guide

Word Count:
621

Summary:
Here is given short definition of A
lexa Ranking Tool,PageRank,SEO,Site
 Maps,Link Popularity,Link Exchange
, Reciprocal links.


Keywords:
Alexa Ranking Tool,PageRank,SEO,Sit
e Maps,Link Popularity,Link Exchang
e, Reciprocal links,seo.


Article Body:
<b>1. Alexa Ranking Tool:</b>

Alexa is a very powerful tool used
to rank web site traffic. Find out
how your web site traffic stacks up
 against all your competitors! This
 is one of the most accurate freely
 available tools to find out how we
ll your site ranks up against milli
ons of other sites on the Web.
<b>Remember: </b>

"The lower the Alexa ranking number
  the more heavily visited the site.
"
  Some examples are:
                                  Tr
affic Rank for Yahoo.com : 1
                                  Tr
affic Rank for msn.com      : 3
                                  Tr
affic Rank for google.com : 5
                                  Tr
affic Rank for ebay.com     : 8
                                  Tr
affic Rank for Rediffmail.com: 3,33
8
                                  Tr
affic Rank for amazon.com: 14

These rankings are generally consis
tent with the amount of traffic the
y have.

<b>2. What is PageRank?</b>

In short PageRank is a "vote", by a
ll the other pages on the Web, abou
t how important a page is. A link t
o a page counts as a vote of suppor
t. If there's no link there's no su
pport (but it's an abstention from
voting rather than a vote against t
he page).
How many links you have from other
web sites are the votes you get for
 your web site?

<b>3. How is Page Rank Used?</b>

Page Rank is one of the methods Goo
gle uses to determine a page's rele
vance or importance. It is only one
 part of the story when it comes to
 the Google listing, but the other
aspects are discussed elsewhere (an
d are ever changing) and Page Rank
is interesting enough to deserve a
paper of its own.

Page Rank is also displayed on the
toolbar of your browser if you've i
nstalled the Google toolbar.

<b>4. What is SEO and why is it so i
mportant?</b>

It is the process of increasing the
 amount of visitors to a Web site b
y ranking high in the search result
s of a search engine. The higher a
Web site ranks in the results of a
search, the greater the chance that
 that site will be visited by a use
r.

Search Engine Optimization (SEO) pl
ays a vital role in Internet market
ing, this also helps your site get
the exposure it deserves and increa
se your website traffic instantly.

<b>5. Site Maps?</b>

Site maps are useful in at least two
 ways:

1. If a user types in a bad URL mos
t websites return a really unhelpfu
l "404 - page not found" error page
. This can be discouraging. Why not
 configure your server to return a
page that shows an error has been m
ade, but also gives the site map? T
his can help the user enormously .

2. Linking to a site map on each pa
ge increases the number of internal
 links in the site, spreading the P
R out and protecting you against yo
ur vote "donations".

<b>6. Your Link Popularity:</b>
Utilization of the search engines i
s a very important aspect of market
ing; they are usually the first mea
ns by which prospects can find your
 site. That's why link popularity i
s so essential. If the customers ca
n't find your web site, you will no
t see any sales.

The term "Link popularity" refers t
o the ranking assigned to your web
site by the search engines. It dete
rmines the position your page gets
displayed on when people search for
 certain keywords in a search engin
e. I can already hear you screaming
... "Cool, tell me how to get my li
nk popular!"

<b>7. Link Exchange?</b>

Link Exchanging, is important becau
se it can drive more visitors then
search engines, once established. D
irectories ad valuable content for
your customers/visitors, and this i
t improves your SEO.

<b>8.   Reciprocal links:</b>
1. Reciprocal linking is another na
me for swapping links.<br>
2. That's a link from you to someon
e and a link from them to you.

Visit us:
http://www.halfvalue.com/top-articl
es/seo-resources.html

								
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