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					Lafferty Cards Europe 2009
Conference & Exhibition
”Is Debit the New Credit?” 03 November 2009 | London, UK


                   The world is at a crossroads with regard to payment cards and use of credit. The
                   global financial crisis has brought credit risk sharply into perspective; rising losses and
                   punitive regulatory proposals have severely impacted the credit card industry.
                   Worldwide debit card issuance has grown at a rate three times faster than credit cards
                   since 2002, but the former’s traditional role as an enabler for other retail banking
                   products rather than being one in itself means its potential has largely lain
dormant. In the new cards environment, the industry is recognising the capabilities of the debit card and its
valuable link to the current account.
The potential of the debit card faces many challenges. Due to its enabling role, even
determining the components of debit card profitability is an issue of much debate and
disagreement. Materially lower interchange limits transactional revenue, and it lacks the interest
income stream of its credit card counterpart.
Nonetheless, the debit opportunity is undeniable. New technologies are boosting debit functionality and
widening the possibilities for usage. Social, political and regulatory pressures are pushing debit further into
the limelight, and offering the chance to build a more risk-effective lending model linked to the current
account relationship.
We will be exploring whether ‘debit is the new credit’ during Lafferty Cards Europe 2009.
I look forward to welcoming you.
Best wishes



Michael Lafferty
Chairman, Lafferty Group
Global: number of payment cards in issue by type 2002-2009F

               Number of credit cards in issue           Number of debit cards in issue




                                                                                                             Gold Sponsor:


      2002          2003          2004          2005   2006        2007         2008        2009F
Notes: based on a universe of 65 markets worldwide                                 Source: Lafferty Group




www.lafferty.com                                                                                            Tel: +44 (0) 20 3008 4649
                Programme - 03 November 2009
07:30 – 09:00   BREAKFAST CO-HOSTED BY LAFFERTY GROUP AND MASTERCARD WORLDWIDE

09:00 – 09:30   RETAIL BANKING IN PERSPECTIVE – A GLOBAL BRIEFING
                Michael Lafferty, Chairman, Lafferty Group, London

09:30 – 10:00   THE NEW ENVIRONMENT FOR CARDS – CREDIT V DEBIT IN GLOBAL PAYMENTS
                Olann Kerrison, Head of Analysis and Content, Lafferty Group, London
                Grant Millar, Executive Consultant, Accourt, London

10:00 – 10:30   THE ROLE OF THE NETWORKS
                Dominique Buysschaert, CEO, PayFair, Brussels
                Xavier Durieu, Secretary General, EuroCommerce, Brussels
                Petra Stange, Head of Commercial Cards, Deutsche Bank, Frankfurt
                Luke Olbrich, Head of Debit, Europe, MasterCard Worldwide, Waterloo

10:30 – 11:00   Coffee

11:00 – 11.30   DEBIT – AN UNDERVALUED ASSET
                • The business case for investing in debit
                • Understanding the payments P & L
                Ben Colvin, Global Practice Leader, Retail Banking and Debit Practice, MasterCard Advisors, Purchase

11:30 – 12:00   BUILDING PROFITABILITY WITH DEBIT
                • Pricing of current accounts
                • Pricing of other services
                • Product package
                Jussi Mekkonen, Head of Segment Household & Group Marketing, Finland, Nordea, Helsinki

12:00 – 12:30   THE ROLE OF LOYALTY AND REWARDS
                • Cards and relationship-based programmes
                • Retailer-driven schemes
                • Classic co-brands
                • Power and potential of new technology
                Luke Olbrich, Head of Debit, Europe, MasterCard Worldwide, Waterloo

12:30 – 13:30   Lunch

13:30 – 14:00   WILL DAMAGE FROM LEGAL AND POLITICAL BATTLES AGAINST THE US INDUSTRY SPREAD
                ACROSS THE GLOBAL CARD SYSTEM?
                • In the US, debit cards are not an assured alternative to credit cards
                • Consumer and political anger are forcing massive reorganization of the credit & debit industry
                • Interchange pricing faces existential risks in 2010 in Congress and federal court in Brooklyn
                • Loss of industry revenues hurts all sides: networks, issuers, cardholders, merchants, workers
                Duncan MacDonald, Former General Counsel for Cards Europe and North America, Citibank,
                Live from New York via video conference

14:00 – 14:30   REBALANCING RISK FOR THE POST-RESCUE REALITY
                • Dramatic shifts in consumer, market and regulatory conditions have generated concerns that the
                future can no longer be modelled on the past; facts, myths and innovations for risk management
                success in the post-rescue reality will be discussed
                Janice Horan, Senior Director, Solutions Management, EMEA, FICO, London

                         For further details and speaking opportunities please contact:
                     Matthew George on +44 (0) 20 3008 4649 or matthew.george@lafferty.com
14:30 – 15:00    THE FUTURE OF DEBIT WITHIN A COMBINED CARDS PORTFOLIO
                 • A strategic approach to managing your portfolio
                 Salvatore Pennino, Head of Cards, Consumer Finance Germany, Deutsche Bank, Frankfurt

15:00 – 15:30    Coffee

15:30 – 16:00    THE CASE FOR CREDIT AND DEBIT COMBINATION CARDS
                 • Credit and debit combination cards as a part of the consumer credit strategy
                 Jarkko Anttiroiko, VP, Head of Cards, OP-Pohjola Group, Helsinki

16:00 – 16:30    DECOUPLED DEBIT COMES TO EUROPE
                 • Current models launching in the European market
                 • Opportunities and threats for traditional issuers
                 Christoph Surel, Head of Financial Services, Payback, Munich

16:30 – 17:00    FUTURE OF THE RETAIL BANKING AND PAYMENTS MARKET
                 Mark Buitenhek, Executive Director Payments Retail Europe, ING, Amsterdam




Conference objectives
Lafferty Cards Europe 2009 will help senior executives in retail banks and cards players across Europe and
around the world to better understand how the cards landscape has changed, and how to take immediate
advantage of the debit opportunity.



Who should attend
CEOs/MDs                                                  Heads of sales
Heads of cards                                            Consultancy firms
Heads of mobile banking                                   Heads of product development
Heads of marketing                                        Networks/Schemes
Regulators                                                Heads of merchant acquiring
Heads of strategic planning                               Heads of processing
Heads of consumer lending                                 Heads of fraud
Heads of business development                             Heads of internet banking


How you can join
Use one of the following methods to secure your place at this industry-leading event.

Website: www.lafferty.com (Events)
Email: events@lafferty.com
Telephone: +44 (0)20 3008 5282
Fax: Complete the registration form on the back of this brochure and fax it back to +44 (0)20 3008 8426



                          For further details and speaking opportunities please contact:
                      Matthew George on +44 (0) 20 3008 4649 or matthew.george@lafferty.com
Lafferty Cards Europe 2009
Conference & Exhibition ”Is Debit the New Credit?”
03 November 2009 | London, UK


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 REGISTRATION FEE (please tick as appropriate)                                                                                                                                any time and will incur no penalty fee.
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Standard Rates                                                                 £795  €895  $1295                                                                           on or before 4 October 2009 will be subject to a 25%
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