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					                                                        SINCE 1993
                                                        THE REGION’S
                                                        NUMBER ONE
www.GMR-Online.com                                      MARKETING READ
                     A ME DI AQUE ST CORP PUBLICATION




MEDIA
DATA 2008
                                                                              GMR’S CLIENT LIST INCLUDES
ADVERTISING RATES                                          All rates in DHS
                                                                              3 Points Advertising, Abraj Al Bait Shopping Center, Abu Dhabi Duty
                                                                  Rates       Free, ACC Advertising, Acer, Adfactory LLC, Aer Lingus, Ahmed Siddiqi &
Inside front cover double page spread                             51,520      Sons - Rolex , Air Arabia, Air France, Al Aan TV, Al Barari, Al Bonyan, Al
First double page spread                                          44,280      Faisaliah, Al Fardan Real Estate Co., Al Fattan Properties, Al Habtoor
Double page spread                                                36,900
                                                                              Bentley, Al Jazeera Channel, Al Marai Company, Al Miawiah Advertising,
Inside front cover                                                36,800
                                                                              Al Rajhi Corporate, Al Saif Motors, Al Tayer Motors , Al Waha TV, Aldar
Inside back cover                                                 25,760
Outside back cover                                                44,160      Properties, ALJ - Lexus Mktg, AMEX, Arab Media Group , Aramex,
Early FPC pages                                                   24,288      Attention Media, Audi, Aujan Industries, Awraq Publishing, Azal,
FPC                                                               22,080      Azubaidi Investment Co, Bahrain International Circuit, Bahrain
Half page                                                         12,880      Telecommunications Co., Bank Al Bilad, Bank Muscat International, Bates
                                                                              Pangulf, Beiersdorf A.G., Blancpain, B-Marketing, BMW 5 Series , Boss ,
                                                                              Brand Connection , British Airways, Budget Rent A Car, Bvlgari, Bvlgari ,
COVER POSITIONS
Front cover gatefold                                              73,600      Cadillac, Canon, Carat , Carolina Herrera , Cheil Communications,
All rates in DHS                                                              Chevrolet, Christian Dior, Cirque De Soleil, Commercial Bank, Computer
For any additional special operation contact:                                 Associates, Concept Group, Concept Today, Coty Middle East, CPL
Tel: +971 (4) 391 0760, Fax: +971 (4) 390 8737                                International, Creative Skyline Advertising, Credimax, Credit Suisse,
Email: bassel@medialeader.biz                                                 DAGOC, Daimler Chrysler , Damas, Damas Jewellery, Dar Al Arkan, Dar
                                                                              Al Yaum, David off, DDB Bahrain , “Dentsu Inc, Tokyo”, Designer Shaik
                                                                              Inc, DGCX, DHL, DIFF, Dodge, Drive Communications, Dubai Bank,
                                                                              Dubai Duty Free, Dubai Festival City, Dubai Holding, Dubai International
                                                                              Properties, Dubai Properties, Dubai Racing Club, Dubai Shows Ltd,
                                                                              Dunhill, Dynamics Advertising, Emaar Properties, Emirates Airlines,
                                                                              Emirates Bank, Emirates Holidays, Emirates Internet & Multimedia,
MECHANICAL DATA                                                               Emirates Mail, Emirates Marketing & Promotion, Emirates Saudi Bank,
MAIN ISSUE                                                                    Emirates Skywards, Emirates Tower Hotel, Epson ME, ETA Star Properties,
Format                 Bleed                 Trim           Type area         ETA Star Properties, Etihad Airways, Etisalat, Euro RSCG Promopub, Fast
DPS bleed              286 x 436             280 x 430      250 x 400         Rent-a-Car, Fine Hygienic Paper, Fitch, Ford , Fortune Group , Fortune
DPS non-bleed                                               250 x 400         Promoseven, Four Seasons Hotel, Fransi Cards, Future Brand, Gillette ,
Full Page bleed        286 x 221             280 x 215      250 x 185
                                                                              Giorgio Armani, Gitanes, GM RMO, Gmasco, GMC , Govt of India
Full Page non-bleed                                         250 x 185
                                                                              Tourism-Shimla, Grey Worldwide, Gulf Air, Gulf Hill & Knowlton, Haba
1/2 page               Vertical                             250 x 88
                                                                              Export, Hala Al Tukri, Hewlett Packard, Higher College of Technology,
                       Horizontal                           110 x 185
1/4 Page               Horizontal Strip                     60 x 185          Horizon FCB, HSBC, Hugo Boss, Hummer , ICLP, ICOM, IKON Advertising
                       Vertical News Strip                  250 x 42          & Mktg, i-mate , Impact BBDO, Imperial Tobacco, Initiative Media,
                                                                              International Printing Press, International Publicity Services, Istithmar,
SUPPLEMENTS
                                                                              ITP, IWC, Jaguar Cars, Jeep, Juffall Automative, Jumeirah, Kempinski
Format                 Bleed                 Trim           Type area
                                                                              Hotel, Kenneth Cole, Kenneth Cole, Kingdom Holding Co, KNET, KSA
DPS bleed              276 x 426             270 x 420      240 x 390
                                                                              Mobily, Kyocera Mita, Land Rover, Leo Burnett, Lexus , LG Electronics,
DPS non-bleed                                               240 x 390
                                                                              Lloyds TSB Bank, Loreal , Louis Vuitton, Lufthansa German Airlines,
Full Page bleed        276 x 216             270 x 210      240 x 180
Full Page non-bleed                                         240 x 180         Lulua Center, Luluat Al Khaleej, Magna Global, Marlboro, Marriott,
1/2 Page               Vertical                             240 x 85          Masafi, Maserati, Mashreq Bank, Massimo Dutti, Mastercard, Media
                       Horizontal                           105 x 180         Direction, Media House, Media Insight , Mediaedge, Mediavest, Mercedes
1/4 page               Horizontal Strip                     55 x 180          Benz, Mindshare, Motorola, MPG, MTC Vodafone, National Bank of
                                                                              Dubai, Nawras, Nissan , Nokia , Omega, Optimedia, Optimum Media
                                                                              Direction, Panasonic , Pangulf Advtg, PG Jordan, PHD, Philips, Pikasso,
                                                                              Pleasing Advertising, PMDC Cluttons, Polo Ralph Lauren, Porsche , Protos
                                                                              Media, Publicis Graphics, Qatar Airways, Qatar Media Services, QTEL,

All measurements are in mms, height x width.                                  Radisson SAS, Ralph Lauren, Rolex, Saatchi & Saatchi, Samba Corporate,
Digital artworks to be provided on CD along with a printed proof. Files are   Samsung, Saudi British Bank, Saudi Hollandi Bank, SMG Ireland, Sony
accepted in Adobe Photoshop, Adobe Illustrator, Adobe Acrobat, Adobe
                                                                              Ericsson , Sony Gulf FZE, Spellbound, Starcom , STC , Tameer , Tawseel,
Indesign or Quark Xpress. All fonts and images need to be provided
(unless converted to path or embeded).                                        Team Y & R , Total Petroleum, Turner Broadcasting, Ungaro, Ungaro,
Issue: Perfect bound (2 x 8mm gutter)                                         Universal Media Seven, University of Wollongong, Villemont, Volkswagen,
Material deadline: 15th of the month prior to issue date                      Vulcain, Yokohama Rubber Co, ZEE Telefilms Intl Ltd, Zenith Media
 INSPIRINGREADERS


Gulf Marketing Review (GMR) is the authoritative read and reliable information source
for those doing business in the Arabian Gulf.
                                                                                           CONFERENCES
   Spanning news, analysis and robust research on a broad range of market sectors
                                                                                           As the region’s leading marketing resource,
and issues, GMR not only meets but often anticipates the marketing industry's
                                                                                           2007 will see more GMR conferences in more
requirements from business intelligence, trends and comments.                              locations than ever before. A series of one-day
   Senior managers, decision-makers and marketing professionals read GMR to                GMR Masterclasses will be staged at locations
broaden their understanding of, and deepen their connection to, Gulf-based businesses      throughout the Gulf with the highlight being
– regional or global – and their consumers.                                                the annual three day, Gulf Marketing Forum.
   With a more than a decade of experience in providing business-critical information         The respected GMR conferences programme
                                                                                           adds to the perception of GMR and provides
in print and online and, through its established series of conferences and seminars,
                                                                                           the committed readership an additional source
GMR is now a prominent and respected Gulf brand in its own right.                          of valued marketing intelligence. Advertising in
   Through its incisive, compelling editorial GMR offers a strong platform and conducive   the conference issue of GMR provides an ideal
environment through which to reach a key audience of High Net Value businesses and         opportunity for advertisers to benefit from
decision makers.                                                                           additional conference distribution.
                                                                                              For details of conference content or
                                                                                           sponsorship opportunities, contact Neena on
In addition to the monthly magazine, the GMR brand has grown                               neena@medialeader.biz

to include a news-led website, conferences, specialist
supplements, and annual marketing effectiveness awards.

                                                                                                We are regular subscribers
AWARDS                                                                                     to GMR... wouldn’t leave home
The annual GMR Effectiveness in Marketing                                                  without it.
Awards (The GEMAS) have become established
as the regional measure of marketing
                                                                                           – Kim Redman, Regional Director, MECSC
excellence. With the aim of improving the
quality of marketing performance and building
industry understanding of the need for
measurable marketing activities The GEMAS
are respected for their integrity and objectivity.
   Structured to acknowledge the depth and
breadth of the marketing function, there are
Award categories applicable to all companies
regardles of size or industry.
   March’s GMR includes a special supplement
featuring case studies taken from nominations
for the GMR Marketing Effectiveness Awards
benefitting advertisers with additional
distribution and many months extra shelf life.




GMR-Online.com
Established nearly five years, gmr-online.com,
the internet edition of Gulf Marketing Review
has gone from strength to strength. The number
of visits and pages viewed has increased year
on year as the stream of daily news delivers
marketers more invaluable information.
   The site offers advertisers either a stand-alone
advertising opportunity or an added-value
addition to their print version campaign. Either
way the viewers are the same attractive, budget
controlling executives found in the print version.
                                                         48%
6%           READERSHIP                                                                                                             READERS SURVEY
                                                                                                                                    A recent survey of Gulf Marketing Review readership
%        The readership of Gulf Marketing Review is                               On a personal level, the GMR readership shares    survey, had 528 submitted responses.
         primarly mid to senior-level executives (96%)                          an interest in luxury branded goods, such as          Findings include the following:
         working for the Gulf offices of multi-national                         designer-label clothes and shoes, top-end cars,
         companies (58%). They are client-side                                  personal accessories such as PDAs and               Frequency:
         executives who control budgets, buy capital                            computers, pens, leatherware and jewellery.         93% of the respondents read at least three out of
%                                                                                                                                   four issues
         assets, decide on the outsourcing of services                            They have families they enjoy spending time
         and the hiring of agencies to support                                  with outside of their busy work life and are        Usefulness:
         marketing activities.                                                  increasingly investing in property and items        By order of importance, the most useful sections were
            Aged between 25 years and late 40s (80%),                           associated with home-ownership.                     ranked as:
         they buy IT products, book marketing services                            With high disposable incomes and                          • Cover story
         and purchase Individual paid
 Individual non-paid office equipment. They travel                              a wide range of business and personal needs,                • Sector Analysis
         frequently
 Multi copy same (on average, once a month) usually
                        Multi copy same                                         the GMR readership is an ideal audience for                 • Special report
         Business Class addressee paid
 addressee non-paid     and stay in 5-star hotels.                              advertisers.                                                • News Analysis
                                                                                                                                            • Comment
                                                                                                                                    Company profile:
             13,911 copies circulated. Audited by BPA.                                                                              Multinationals         58%
                                                                                                                                    Local companies        42%
                                                                                                                                    Company size-regionally:
                    AVERAGE CIRCULATION
                                      48%                                                      LOCATION                             1-199 employees
                                                                                                                                    200+ employees
                                                                                                                                                      46%
                                                                                                                                                      54%
                    6%                                                                           2%
      4%                                                                                   3%                                       Travel habits:
                                                         41%                             4%
7%               5%                                                                                                                 87% of the respondents travel business class
                                                                       48%             2%                                           32% make between 11-20 business trips a year
                  6%
                                                                                    4%                                     56%      Demographics:
                 5%                                                                 2%
                 41%
                                                                                                                                     50                    AGE
                                                                                                                                      50
                                                                                                                                      50                40%          40%
                                                                                                                                     40                  40%          40%
                                                                                                                                      40                 40%          40%
                                                                                                                                      40
                 41%                                     29%                                                                         30
                                                                                                                                      30
                                                                                     27%                                              30
                     Individual non-paid                Individual paid                                                              20
                                                                                                                                      20                                           15%
                                                                                                                                      20                                            15%
                                                                                                                                                                                    15%
                     Multi copy same                    Multi copy same                                                              10     5%
                                                                                                                                       10    5%
   Director’s/GM’s   addressee non-paid
                                      Chairman/CEO’s/   addressee paid                                                                10     5%
                                      Owner                                          United Arab Emirates     Kuwait                   00
   Senior managers                                                                                                                   (%) Under 25
                                                                                                                                        0              25-34         35-44    Over 45
                      Individual non-paid               Individual paid              Saudi Arabia             Bahrain                 (%) Under 25      25-34         35-44    Over 45
   Managers                           Others                                                                                          (%) Under 25      25-34         35-44   Over 45
                     Multi copy same                    Multi copy same              Qatar                    Rest of the world
ound 75% are responsible for marketing expenditure,
                     addressee non-paid                 addressee paid
 anising events and participation at exhibitions. Over 70%                           Oman                     Middle East
ve purchasing responsibility in excess of $50, 000p.a.
                                                                                                                                                       GENDER
                                                                                                                                     100
                                                                                                                                      100
                                                                                                                                      100          84%
                                   INFLUENCE                                                                                          80
                                                                                                                                                    84%
                                                                                                                                                    84%
                                                                                                                                       80
                                                                                                                                       80
                                                                                                              2%                      60
                                                                                                                                       60
                          4%                                                                            3%                             60
                                                                         41%                          4%                              40
                    7%                                                                What a GMR I am holding
                                                                                                    2%
                                                                                                                                       40
                                                                                                                                       40
                                                                                                                                      20
                                                                                                                                       20                                   16%
                                                                                                                                                                             16%
                           4%                                                                        job really!
                                                                                in my hand! Perfect 3% 2%
                                                                                             4%                                        20
                                                                                                                                        0056%
                                                                                                                                                                             16%
                                                                         41%                     4%                                   (%)0        Male                   Female
              19%
                 7%                                                             When I received it this morning it
                                                                                             2%
                                                                                               2%
                                                                                                                                       (%)
                                                                                                                                      (%)
                                                                                                                                                  Male
                                                                                                                                                  Male
                                                                                                                                                                          Female
                                                                                                                                                                          Female
                                                                                             4% to leave it aside...
                                                                                took me 2 hours                                          56%
                                                                                             2%                                                     EDUCATION
               19%                                                      29%     I am taking GMR home!                                  50
                                                                                                                                        50
                                                                                                   27%                                  50                    43%
                                                                                                                                                               43%
                                                                                                                                       40
                                                                                                                                        40                     43%
                                                                                                                                              33%
                                                                                – Cem Arikoler, MD, Promax                              40
                                                                                                                                       30
                                                                                                                                               33%
                                                                                                                                               33%
                                                                     29%                                                                30                                     18%
                       Director’s/GM’s                     Chairman/CEO’s/                                                              30                                      18%
                                                                                                  27%                                                                           18%
                       Senior managers                     Owner                                  United Arab Emirates      Kuwait 20   20
                                                                                                                                        20
                       Managers                            Others                                 Saudi Arabia              Bahrain 10
                                                                                                  Qatar                                 10
                                                                                                                            Rest of the world
                 Around 75% are responsible for marketing expenditure,                                                                  10
                      Director’s/GM’s                    Chairman/CEO’s/
                 organising events and participation at exhibitions. Over 70%                     Oman                      Middle East00
                 have purchasing responsibility in excessOwner
                      Senior managers                     of $50, 000p.a.                         United Arab Emirates      Kuwait (%) Masters
                                                                                                                                         0
                                                                                                                                        (%) Masters       University Professional
                                                                                                                                                           University Professional
                       Managers                            Others                                 Saudi Arabia              Bahrain (%) Masters           University Professional
                 Around 75% are responsible for marketing expenditure,
                                                                                                  Qatar                     Rest of the world
                 organising events and participation at exhibitions. Over 70%                     Oman                      Middle East

				
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