British Council Japan by qgm95236

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									AKQA: British Council Customer Experience Design - Japan Launch v0.2
Date: 17th April 2002




                         British Council Japan

                        Customer Experience Design v0.2
                                17th April 2002
AKQA: British Council Customer Experience Design - Japan Launch v0.2
Date: 17th April 2002



                                                 Contents
          • Supporting documents

          • Templates

          • Primary navigation
                 – Top bar
                 – Bottom bar

          • Main page features

          • Section structures and navigation
AKQA: British Council Customer Experience Design - Japan Launch v0.2
Date: 17th April 2002




                              Supporting documents
          • Japan navigation
                 – BC_Japan_navigation_elements_0.4_FINAL_UPDATE2.xls
                   maps English language content to navigation, and indicates
                   main page features at handover
                 – Items highlighted in green will remain unallocated at launch
                   for the English version site

          • Japan Site Map
                 – Japan Launch Site Map v0.1vsd is a master document from
                   which unique site sections will be built
                 – Sections embedded into this main CED document

          • Global CED
                 – British Council CED v0.5.ppt shows the outlines of the 21
                   original templates to be developed
                 – Excludes templates developed subsequently
AKQA: British Council Customer Experience Design - Japan Launch v0.2
Date: 17th April 2002



                                               Templates
          • 28 templates developed for final India site

          • 5 additional templates identified for Japan

          • 21 templates used in total for Japan

          • ~10 bespoke pages created for Japan
                 – Relate to pre-existing applications that need to be creatively
                   re-aligned
                 – Status on hosting of these bespoke pages varies
                        • Teaching Centre and e-flyer registration forms continue to be
                          hosted externally
                        • ELTeCs and Science Exchange search re-implemented in
                          Obtree
AKQA: British Council Customer Experience Design - Japan Launch v0.2
Date: 17th April 2002



                                         Templates used
                                                          TEMPLATE TYPE            JAPAN
                                    Homepage 1                                       0
                                    Homepage 2                                       
                                    Customer                                         0
                                    Divisional 1                                     0
                                    Divisional 2                                     
                                    Content 1                                        
                                    Content 2 (w ith drop dow n)                     
                                    Subject 1                                        
                                    Subject 2                                        
                                    About Us                                         
                                    Regional Locations                               
                                    Library Details                                  0
                                    FAQ's                                            
                                    New sletter Home                                 0
                                    New sletter List                                 0
                                    New sletter Detail                               0
                                    Events Listings                                  
                                    Events Detail                                    
                                    Course Dates                                     0
                                    Course Detail                                    
                                    Listings General (testimonials, courses etc)     
                                    Exam Listings                                    0
                                    Exam Details                                     
                                    Exams Register                                   0
                                    Exam Dates                                       
                                    Scholarships Listings                            0
                                    Scholarships Details                             0
                                    Testimonial Detail                               
                                    Contact Us                                       
                                    Streaming Video                                  
                                    Feature 1                                        
                                    Calendar landing                                 
                                    Calendar                                         

                                    Total templates = 33                            21
AKQA: British Council Customer Experience Design - Japan Launch v0.2
Date: 17th April 2002



                                         Bespoke pages
                                                    BESPOKE PAGE       JAPAN
                                 ELTeCS Registration Form                
                                 ELTeCS Thank you Page                   
                                 Teaching Centre Application Form        
                                 Teaching Centre Thank you Page          
                                 e-flyer                                 
                                 e-flyer policy                          
                                 e-flyer cancellation                    
                                 e-flyer thank you                       
                                 Science Exchange Search                 
                                 Science Exchange Summary Results        

                                 Total                                    10
AKQA: British Council Customer Experience Design - Japan Launch v0.2
Date: 17th April 2002




                                   Primary navigation
AKQA: British Council Customer Experience Design - Japan Launch v0.2
Date: 17th April 2002




                                   Top navigation bar
          • Retained as Divisional as per Japan‟s specific
            request

          • Customer journeys aligned within secondary
            and tertiary levels of navigation
AKQA: British Council Customer Experience Design - Japan Launch v0.2
Date: 17th April 2002




                               Bottom navigation bar
          • Retained as per global directive:
                 – Home (local site)
                 – Contact us


          • Specific requirements for Japan:
                 – UK NOW page >link to summary page that then links to UK
                   NOW
                 – e-flyer registration>information on service, link to English
                   registration form to be implemented when live
                 – Mobile sites page>information on and URLs for, i-mode sites
                   for EducationUK and UK NOW
                 – Press room> link to summary page that then links to UK
                   NOW
AKQA: British Council Customer Experience Design - Japan Launch v0.2
Date: 17th April 2002




                                    Section structures
AKQA: British Council Customer Experience Design - Japan Launch v0.2
Date: 17th April 2002



                                    Regional locations
          • Unique page to be developed for each of the
            5 offices
                 – Specific services and facilities provided at this
                   location to be promoted
                 – Acts as main page for each Teaching Centre
                 – Local events highlighted


          • Each Regional page is accessible from main
            navigation under “About British Council” and
            from “Contact us” summary page
AKQA: British Council Customer Experience Design - Japan Launch v0.2
Date: 17th April 2002



                                                    Events
          • Content baselined on Feb. 27th
                 – No upcoming Arts, Science or Society events at baseline
                   date
                 – Current Teacher Training seminar events to be re-purposed

          • Events supplied on request:
                 – One local event taking place Fukuoka, Osaka and Kyoto
                 – Two events at Tokyo and Nagoya so Regional Events
                   listings pages to be developed
                 – Science RI lecture

          • Each Event detail page can be accessed from
            multiple routes and ALL Events on site will be
            accessible from main „All Japan‟ events page
AKQA: British Council Customer Experience Design - Japan Launch v0.2
Date: 17th April 2002



                                            Events categories

                  EVENT                                                       EVENTS LISTINGS PAGES NEEDED
Nam e                       Location   All Japan   Regional         ELT   E-Learners E-Teachers Arts         Science        Exam s         Society
English Storytelling        Fukuoka    Yes         No (1 event)     Yes   Yes        No         No           No             No             No
Young Learners picnic       Kyoto      Yes         No (1 event)     Yes   Yes        Yes        No           No             No             No
Football Crazy              Nagoya     Yes         Yes (2 events)   Yes   Yes        No         Yes          No             No             No
IELTs Prep w orkshops       Nagoya     Yes         Yes (2 events)   No    Yes        No         No           No             No (1 event)   No
Football Crazy              Osaka      Yes         No (1 event)     Yes   Yes        No         Yes          No             No             No
Football Crazy              Tokyo      Yes         Yes (3 events)   Yes   Yes        No         Yes          No             No             No
Teacher Training Seminars   Tokyo      Yes         Yes (3 events)   Yes   No         Yes        No           No             No             No
RI lectures                 Tokyo      Yes         Yes (3 events)   No    No         No         No           No (1 event)   No             No
AKQA: British Council Customer Experience Design - Japan Launch v0.2             Launch Site Map v0.1: Regional offices
Date: 17th April 2002                                                            and Events (1)

                                                                         Science RI lecture
                                                                          (Event detail UI)
                          Contact Us
                        (Contact Us UI)                                                             All Japan Events
                                                                                                   (Events listings UI)
                                                                          Teacher Training
                                                                          (Event detail UI)
                              Tokyo Centre
                                                    Tokyo Events
                            (Regional locations
                                                  (Events listings UI)
                                   UI)                                     Football Crazy
                                                                          (Event detail UI)



                                                                          IELTs workshop        Nagoya Workshop
                              Nagoya Centre                               (Event detail UI)          PDF
                                                    Nagoya Events
                            (Regional locations
                                                  (Events listings UI)
                                   UI)
                                                                           Football Crazy        Events -
                                                                          (Event detail UI)      each unique
                                                                                                 event
                                                                                                 accessed
                              Osaka Centre                                                       from:
                                                                           Football Crazy
                            (Regional locations                                                   - Relevant
                                                                          (Event detail UI)
                                   UI)                                                           Regional page or
                                                                                                 Regional Events
                                                                                                 listings page
                              Fukuoka Centre
                                                                             YL Picnic            - Events listings
                            (Regional locations
                                                                          (Event detail UI)      pages for
                                   UI)
                                                                                                 relevant category
                                                                                                  - Division main
                               Kyoto Centre                                                      pages where
                                                                         English Storytelling
                            (Regional locations                                                  deemed relevant
                                                                          (Event detail UI)
                                   UI)
AKQA: British Council Customer Experience Design - Japan Launch v0.2      Launch Site Map v0.1: E-Learners & E-
Date: 17th April 2002                                                     Teachers Events (2)

                                                    Teacher Training
                                                    (Event detail UI)


                        Events -                     Football Crazy
                        each unique                 (Event detail UI)
                        event
                        accessed
                        from:                       IELTs workshop        Nagoya Workshop
                         - Relevant                 (Event detail UI)          PDF
                        Regional page or
                        Regional Events
                        listings page                Football Crazy
                         - Events listings          (Event detail UI)
                        pages for
                        relevant category
                         - Division main
                        pages where                  Football Crazy
                        deemed relevant             (Event detail UI)


                         English Teachers              YL Picnic               English Learners
                              Events                (Event detail UI)               Events
                        (Events listings UI)                                  (Events listings UI)


                                                   English Storytelling
                                                    (Event detail UI)
AKQA: British Council Customer Experience Design - Japan Launch v0.2     Launch Site Map v0.1: ELT & Arts Events
Date: 17th April 2002                                                    (3)


                                                   Teacher Training
                                                   (Event detail UI)


                        Events -                    Football Crazy
                        each unique                (Event detail UI)
                        event
                        accessed
                        from:
                         - Relevant
                        Regional page or
                        Regional Events
                                                                              ArtsEvents
                        listings page               Football Crazy         (Events listings UI)
                         - Events listings         (Event detail UI)
                        pages for
                        relevant category
                         - Division main
                        pages where                 Football Crazy
                        deemed relevant            (Event detail UI)



                           ELT Events                 YL Picnic
                        (Events listings UI)       (Event detail UI)



                                                  English Storytelling
                                                   (Event detail UI)
AKQA: British Council Customer Experience Design - Japan Launch v0.2                                        Launch Site Map v0.1: Accessing Events
Date: 17th April 2002                                                                                       at handover
                                                                Japan homepage
                                                                 (Homepage UI)


                                                                 EVENTS - ALL
                                                                JAPAN LISTINGS




                                                 Arts                                    Society                Science                   English
                  About BC
                                            (Divisional UI)                           (Divisional UI)        (Divisional UI)           (Divisional UI)
                (About BC UI)

                EVENTS - ELT                                     All Japan Events
                                           EVENTS - NONE                              EVENTS - NONE           EVENTS - x1              EVENTS - ELT
                   Events                                         Internal link to
                                           AT HANDOVER                                AT HANDOVER           Christmas lecture             Events
                                                                Event Listings page




                                              Arts Events                                                                   ELT Events          English Teaching
                  Contact Us
                                            Internal link to                                                              Internal link to      Centres in Japan
                (Contact Us UI)
                                          Event Listings page                                                           Event Listings page       (Subject UI)


                      Tokyo Centre                  Tokyo Events
                    (Regional locations            Internal link to                          EVENT DETAIL                                     E-Learners Events
                           UI)                   Event Listings page                            PAGES                                           Internal link to
                                                                                                  x8                                          Event Listings page
                      Nagoya Centre                Nagoya Events
                    (Regional locations            Internal link to
                           UI)                   Event Listings page                                           E-Teacher Events       Teach English in
                                                                                                                Internal link to           Japan
                                                                                                              Event Listings page       (Subject UI)
                      Osaka Centre
                    (Regional locations
                           UI)

                      Fukuoka Centre
                    (Regional locations
                           UI)

                       Kyoto Centre
                    (Regional locations
                           UI)
AKQA: British Council Customer Experience Design - Japan Launch v0.2                                            Launch Site Map v0.1: Accessing Events
Date: 17th April 2002                                                                                           - ongoing development
                                                              Japan homepage
                                                               (Homepage UI)


                                                               EVENTS - ALL
                                                              JAPAN LISTINGS




                                               Arts                                       Society                    Science                      English
                 About BC
                                          (Divisional UI)                              (Divisional UI)            (Divisional UI)              (Divisional UI)
               (About BC UI)

               EVENTS - ELT                                     All Japan Events
                                         EVENTS - Arts           Internal link to    EVENTS - Society           EVENTS - Science               EVENTS - ELT
                  Events
                                            Events             Event Listings page       Events                     Events                        Events




                                            Arts Events                                Society Events         ScienceEvents         ELT Events               English Teaching
                 Contact Us
                                          Internal link to                             Internal link to       Internal link to    Internal link to           Centres in Japan
               (Contact Us UI)
                                        Event Listings page                          Event Listings page    Event Listings page Event Listings page            (Subject UI)


                    Tokyo Centre                 Tokyo Events
                  (Regional locations           Internal link to                              EVENT DETAIL                                               E-Learners Events
                         UI)                  Event Listings page                                PAGES                                                     Internal link to
                                                                                                  x ???                                                  Event Listings page
                    Nagoya Centre               Nagoya Events
                  (Regional locations           Internal link to
                         UI)                  Event Listings page                                                     E-Teacher Events         Teach English in
                                                                                                                       Internal link to            Japan
                    Osaka Centre               Osaka Events                                                          Event Listings page         (Subject UI)
                  (Regional locations          Internal link to
                         UI)                 Event Listings page

                    Fukuoka Centre            Fukuoka Events
                                                                                             This shows how the Events section is planned to develop,
                  (Regional locations          Internal link to
                                                                                             with all divisions following the same structure, and with the
                         UI)                 Event Listings page
                                                                                             Events detail page being accessed by multiple access
                                                                                             routes. The structure and interfaces can also be applied to
                     Kyoto Centre               Kyoto Events                                 any database driven systems that is implemented.
                  (Regional locations          Internal link to
                         UI)                 Event Listings page
AKQA: British Council Customer Experience Design - Japan Launch v0.2
Date: 17th April 2002




                          Teaching Centres section
          • All 5 Teaching Centres run different courses,
            have different fees and course dates
          • Section to split into 5 unique sub-sections,
            one for each location
          • Local course detail pages links to
            downloadable timetable (PDF)
          • Common content accessible from all regional
            sub-sections includes:
                 – Teaching methodology
                 – Student Testimonials
                 – Teaching centre generic FAQs
AKQA: British Council Customer Experience Design - Japan Launch v0.2                                                             Launch Site Map 0.1: Regional offices and
Date: 17th April 2002                                                                                                            Teaching Centres



                        Teaching Centre content accessible from:
 English Teaching          - Japan Homepage features
 Centres in Japan          - 'English' navigation - both secondary and tertiary elements
   (Subject UI)            - 'English' main page features
                           - Regional pages




                                   Tokyo Centre                          Kyoto Centre                      Osaka Centre                      Fukuoka Centre                     Nagoya Centre
      Why BC study?              (Regional locations                  (Regional locations                (Regional locations                (Regional locations               (Regional locations
       (Content UI)                     UI)                                  UI)                                UI)                                UI)                               UI)


     Student testimonial                  Courses                              Courses                             Courses                           Courses                           Courses
     (Testimonial detail               (Course Listings                     (Course Listings                    (Course Listings                  (Course Listings                  (Course Listings
             UI)                             UI)                                  UI)                                 UI)                               UI)                               UI)

         Your level                             Course detail                         Course detail                      Course detail                     Course detail                     Course detail
        (Content UI)                          (Course detail UI)                    (Course detail UI)                 (Course detail UI)                (Course detail UI)                (Course detail UI)


      Teaching Centre
        FAQs index                             Tokyo Timetable                        Kyoto Timetable                  Osaka Timetable                   Fukuoka Timetable                  Nagoya Timetable
         (FAQs UI)                                  PDF                                    PDF                              PDF                                PDF                               PDF

     E-Learners Events
       Internal link to
     Event Listings page                  Enrolment                             Enrolment                          Enrolment                         Enrolment                         Enrolment
                                         (Content UI)                          (Content UI)                       (Content UI)                      (Content UI)                      (Content UI)

                               SECTION TYPE A internal               SECTION TYPE A internal             SECTION TYPE A internal            SECTION TYPE A internal           SECTION TYPE A internal
                                     navigation                            navigation                          navigation                         navigation                        navigation
AKQA: British Council Customer Experience Design - Japan Launch v0.2
Date: 17th April 2002



                          English Teachers section
          • Content to be directly repurposed and edited

          • ELTeCs content to be edited
                 – Registration form continues to be hosted locally,
                   not on Obtree
                 – Will be re-implemented in new style

          • „Teach English‟ site will eventually be
            accessed from this section
AKQA: British Council Customer Experience Design - Japan Launch v0.2                   Launch Site Map 0.1: English & English
Date: 17th April 2002                                                                  Teachers



      Learn English in                    ENGLISH                        Learn English in     Learn English in Japan
            UK                          (Divisional UI)                       Japan           links to the main page
        External link          Features:                                   Internal link      for Teaching Centres
                               1) Learn English in Japan                                      [English Teaching
                               2) Teach English in Japan                                      Centres in Japan
                               3) Learn English in UK                                         (Subject UI)]
       IELTs Exams             4) ELTecs
        Internal link          5) IELTs Exams
                                                                           ELT Events
                                                                         Internal link to
                               EVENTS
                                                                       Event Listings page

                                             Teach English in         E-Teacher Events
                                                  Japan                Internal link to
                                               (Subject UI)          Event Listings page

          All
          ELTeC
          s info
          inc.                                                           Team Teaching
                             ELTeCs                  E-link                                   DELTA training              JET
          links,                                                            Kotu-Ku
                           (Content UI)           (Content UI)                                 (Content UI)            (Content UI)
          appears                                                         (Content UI)
          on 1
          page.
                                                                SECTION TYPE B internal navigation

                             ELTeCs
                                                   E-link site                                                         Newsletters
                         Registration form
                                                  External link                                                          PDF
                          (UNIQUE UI)
AKQA: British Council Customer Experience Design - Japan Launch v0.2
Date: 17th April 2002




                                Examinations section
          • British Council administered Exams (IELTS,
            Cambridge EFL, BULATS) and Institutional Exams
          • All Exams available at all 5 locations so linked
            accordingly into Teaching Centre section content
          • No relevant student testimonials present at handover
            but may be added later
          • Application forms to be available as PDFs in the
            short-term
                 – Some will be added by Japan after handover
          • Scalability to add in new content area
                 – Exams news as required
                 – Detail of Institutional exams
AKQA: British Council Customer Experience Design - Japan Launch v0.2                        Launch Site Map v0.1: Examinations
Date: 17th April 2002
                         Examinations content accessible from:
                          - Japan Homepage features
                          - 'Education' navigation - both secondary and tertiary elements
                          - 'Education' main page features
                          - Regional pages


                        Every page in the section COULD LINK TO A
                        TESTIMONIAL WHEN THESE EVENTUALLY
                        BECOME AVAILABLE. Testimonial Listings UI only
                        accessed from Exams Subject UI                                           Examinations in
                                                                  Exams Testimonial                  Japan
                                             Exams testimonial
                                                                       listings                   (Subject UI)
                                             detail (Testimonial
                                                                 (Testimonial listings
                                                  detail UI)
                                                                          UI)



                                                      Cambridge Exams
                               IELTs inc. fee                                 BULATS inc. fee        Institutional Exams
                                                       inc. fee & dates
                              (Exam detail UI)                                (Exam detail UI)          (Content UI)
                                                       (Exam detail UI)

                                                         SECTION internal navigation
                                                           External site -
                                 IELTs Test dates        relevant pages for       BULATS Global
                                  (Exam dates UI)         the 5 Main suite         External site
                                                               exams


                                 IELTs Registration          Application
                                       PDF                     PDF



                                 Nagoya Workshop
                                                               FAQs
                                  Internal link to
                                                               PDF
                                 Event detail page
AKQA: British Council Customer Experience Design - Japan Launch v0.2
Date: 17th April 2002




                                          Education UK
          • Separate brand to be maintained
          • Japan-specific content generated in-country will be
            hosted & managed through Obtree CMS
          • Japan to provide:
                 – Content architecture and therefore confirmation of navigation
                   elements to be used on BC Japan site
                 – Content
                 – Template structure
                 – Inc. access route to global content including searchable
                   course database
          • See BC_Japan_navigation_elements_
            0.4_FINAL_UPDATE2.xls where the “Education”
            worksheet will contain detail of direct links into
            Japan‟s EducationUK site
AKQA: British Council Customer Experience Design - Japan Launch v0.2
Date: 17th April 2002



                                        Science section
          • Content to be directly repurposed and edited
          • Online search for Academic Exchanges to be
            directly re-implemented
                 – Not within scope to improve usability or function
                 – Japan to update content as currently references
                   1999 as last update
          • Science RI Event included as new content
            post-baseline
          • Calendar redesigned using 2 new templates
                 – Lack of image usage impacted design routes
AKQA: British Council Customer Experience Design - Japan Launch v0.2
                                                             Science                                                Launch Site Map 0.1: Science
                                                                                         (Divisional UI)
Date: 17th April 2002                                                           Features:
                                                                                1) Academic Exchanges
                                                                                2) Science Resources
                                                                                3) Education in Science
                                                                                4) Modern UK, Modern Science

                                                                                EVENTS x1 - Christmas lecture




                        LHS Nav introduced
                                                        Academic                                                   Education in               Modern UK,
                        here, as there will                                     Science Resources
                                                        Exchanges                                                    Science                 Modern Science
                        eventually be 6 items in                                   (Content UI)
                                                       (Subject UI)                                                (Subject UI)               (Subject UI)
                        this section
                                                                                     JapaneseUniversiti
                                                                                                                       High School
                                                                                        es/Research                                                    Calendar
                                                                                                                         Science
                                                                                      Institutions LIST                                             (New template)
                                     Search Input form       Exchange lists                                            (Content UI)
                                                                                        (Content UI)
                                       (UNIQUE UI)            (Content UI)
                                                                                                                                                     RI Christmas
                                             LHS internal navigation                     JapaneseUniversiti            ISO Project
                                                                                                                                                        lectures
                                                                                            es (7 pages)               (Content UI)
                                       Search Output                                                                                                 (Content UI)
                                         summary
                                       (UNIQUE UI)                                                                                                    Christmas Lecture
                                                                                             JapaneseUniversiti               BCISO
                                                                                                                                                       Internal link to
                                                                                               es / Research                External link
                                                                                                                                                       Event detail UI
                                                                                                Institutions
                                                    Exchange detail                            External links
                                                     (Content 2UI)                                                      schoolsobservatory
                                                                                                                                                     Kroto lecture
                                                        ~43 ?                                                                .org.uk
                                                                                            Japanese                                                (New template)
                                                                                                                           External link
                                                                                          Research Ins. (3
                1 EXCEPTION FOR
                                                                                              pages)
                EXCHANGE DETAIL
                PAGES:                                   REFYFR                                                                                      Culture Lab
                REFYFR page has 2 further              (Content UI)                    British Universities/                                         External link
                pages linked off it.                                                  Research Institutions
                                                                                      Internal link to EDUK
                                                             Participant                      Japan
                                                             comments
                                                            (Content UI)              British Embassy
                                                                                           Science
                                                                                        External link
                                                         Partnered Institutes                                        VEGA
                                                            (Content UI)                                          External link

                                                                                       Biotechnology
                                                                                           Portal
                                                                                        External link
                                                                                                                  Culture Lab
                                                                                                                  External link
AKQA: British Council Customer Experience Design - Japan Launch v0.2
Date: 17th April 2002



                                             Arts section
          • Direct re-purposing of existing Arts content

          • No Arts events at time of content baselining
                 – However Regional events provided were able to
                   be cross-categorised as Arts
                 – Additional events briefed in post-baseline
                 – AKQA briefed NB such that additional events can
                   be implemented immediately after handover
AKQA: British Council Customer Experience Design - Japan Launch v0.2
Date: 17th April 2002



                                        Society section
          • Introductory page on activity in this sector

          • 2 new sub-pages developed on:
                 – Civil Society
                 – Education news and policy from the UK

								
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