Strategic International Senior Executive Forum SUCCESSFUL E MARKETING STRATEGIES FORUM

							Strategic International Senior Executive Forum

2ND SUCCESSFUL E-MARKETING STRATEGIES FORUM
Evaluating the latest developments in digital marketing and advertising to successfully brand your product online, reach consumers in an innovative and entertaining way whilst personalising the content to create a positive impact on your business

6 & 7 February 2008, Hotel AB Skipper, Barcelona
With the participation of leading experts: Founder and Managing Director OPENAD GROUP Senior External Communications Manager NESTLE Head of Advertising for Disneyland Paris Europe WALT DISNEY Head of Web Strategy and Communications Services BAYER CROPSCIENCE Interactive Acquisitions Vice President AMERICAN EXPRESS USA Vice President, Brand Entertainment & Business Development SONY BMG MUSIC ENTERTAINMENT, EUROPE Director, Brand Entertainment & Business Development SONY BMG MUSIC ENTERTAINMENT, EUROPE Head of Internet Marketing VOLKSWAGEN Director e-Marketing AIR FRANCE Head of e-Marketing, Europe ALCATEL-LUCENT Group Vice President & Head of ABB Global Web Management ABB Head of Web Communications SHELL Director Marketing Communications FORD OF EUROPE Global Head EA Governance NOVARTIS Director, Head of Nokia Ad Service NOKIA

ATTEND THIS STRATEGIC E-MARKETING FORUM TO LEARN FROM LEADING GLOBAL CORPORATIONS SPEAKING ON:
Utilising branded entertainment as a communication tool above and below the line Illustrating how to efficiently build your brand online Choosing the right approach to optimise advertising through mobile marketing Utilising Web 2.0 to unleash the power of your e-marketing initiatives Integrating online and offline marketing in order to ensure the biggest ROI Utilising music in digital marketing to drive more efficient and richer customer brand engagement

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