Web startup dashboard by startupcfo

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									                          Next Target:                             Next Target:                             Next Target:                              Next Target:
Acquisition                 15,000       Activation                     14%
                                                                                  Retention                        80%
                                                                                                                            Referral                           1.0
                                                                                                                                                                          Revenue

       Ave. Daily Uniques                            Conversion Rate                      Retention Rate                            Viral Coefficient

     12,871                      10%                 12%                7%                    78%                  6%
                                                                                                                                    0.9                 7%
      over past 90 days                        over past 90 days                         over past 90 days                      over past 90 days

                                             Growth       Bounce         TOS                                                  PUI           AIPP                   ICR
             New Vs. Returning                                                          30 Day Sign-in Rate (Seg.)
                                             23%           47%          5:13                                                 23%              8                 10%

                                                                                                                                       Overall Viral Coeff.


                                               156,857 total
                                             Dorm.        Player        Contrib
                                           134,913       18,825         3137

              Traffic Sources                           Player Growth                           90 Day Activity
                                                                                                                                                         Cookies Stolen




                                                                                                                            Visitors
                                                                                                                              0.01

                                                                                                                                                         Cookies Stolen




                                                                                                                            Players
                                                                                                                              0.5
  Sources            Visits % visits      Sources            Players    % Conv.   Per User Stat             Av.    Change
                                                                                  Av. Missions Created      0.5    +4%
  (direct)           3712 50.14%          (direct)           345        30.14%                                                                           Cookies Stolen

                                                                                  Av. Missions              2.4    +10%
  google             1145 15.30%          google             318        28.30%    Av. Updates               3.1    +6%
                                                                                                                            Contrib.
                                                                                  Av. Comments              5      +3%
  twitter            758        9.77%     twitter            187        12.10%
                                                                                  Av. Gifts                 8      +13%       4.5
  facebook.com 187              2.53%     facebook.com       45         2.53%
                                                                                  Av. Sessions / Month      12.7   +6%

								
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