Anheuser Busch And Microbrews by NiceTime

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									Title:
Anheuser Busch And Microbrews

Word Count:
425

Summary:
Beer brewing has always been the co
re business of the Anheuser-Busch c
ompany. An industry leader since 19
57, Anheuser-Busch currently owns o
ver half of the domestic beer marke
t.

The market share has grown so much
that Anheuser- Busch now has a bigg
er portion of the market than the n
ext four competitors, with the inte
rnational sales being no different.
 Anheuser-Busch remains the leading
 exporter of beer from the United S
tates, with sales in more than 60 c
ountries.

Micro...


Keywords:
beer, ale, lager, brew, brewing, mic
robrew
Article Body:
Beer brewing has always been the co
re business of the Anheuser-Busch c
ompany. An industry leader since 19
57, Anheuser-Busch currently owns o
ver half of the domestic beer marke
t.

The market share has grown so much
that Anheuser- Busch now has a bigg
er portion of the market than the n
ext four competitors, with the inte
rnational sales being no different.
 Anheuser-Busch remains the leading
 exporter of beer from the United S
tates, with sales in more than 60 c
ountries.

Microbreweries, or microbrews for s
hort, have been gaining a lot of at
tention in the past several years.
Microbrews are best classified as b
reweries that produce less than 15,
000 barrels in a given year.

The strength of microbrews is found
 in their philosophy that beer shou
ld be of the highest quality. There
fore, microbrews are only brewed wi
th malted barley, hops, water, and
yeast, which are the only four ingr
edients found in the purist German
beers. Mass bottled beers normally
add rice and corn to help lower cos
ts.

The only drawback to microbrews is
what they cost. The more expensive
ingredients found in microbrews cos
t on average 60% higher than the ma
ss bottled beers.

Beer isn't like wine, which tends t
o get better with age. Beer is inst
ead a food that should be consumed
as soon as possible after productio
n. With this in mind, pubs or micro
brews that produce beer on the prem
ises are the hottest new trends, wi
th four new pubs on average popping
 up each and every week.

Each year, sales of microbrews goes
 up an average of 40% each year. Th
is figure is very impressive when y
ou consider that the market is shri
nking as a whole. Even with this am
azing success, the microbrew sales
represent around two percent of the
 entire beer market.
In their pursuit to continue domina
ting the entire beer market, Anheus
er-Busch has tapped into the trend
of microbrews. They recently purcha
sed a stake in the Seattle based Re
d Hook Ale microbrewery. The new pr
oducts they released into the beer
market include Red Wolf, Elk Mounta
in Red, and Elk Mountain Amber Ale.

Microbrews are normally produced re
gionally, therefore Anheuser-Busch
is developing regional manufacturer
s and distributors. By doing this,
they must decide on the best possib
le way to handle their short term c
ash needs for purchasing inventory
in these tiny plants.

With their recent transition into t
he world of microbrews, you can cou
nt on Anheuser-Busch to make quite
the impact. They will be offering m
ore microbrews in the future, which
 is great news for beer drinkers. I
f you like the wild taste of microb
rews, Anheuser-Busch is more than w
orth your time and money.

								
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