List of Tables and Figures1. Bridging the Great Divide2. What We Know (and Don’t Know) about Presidential Campaigns3. The Truth about Electoral College Strategies4. Allocating Campaign Resources across States and Media Markets5. Measuring the Campaign’s Impact6. Learning from Our MistakesAppendix 1Television Advertising by Media Markets, 2000 and 2004Appendix 2Candidate Appearances by Media Markets, 2000 and 2004Appendix 3Media Markets Used in Pooled Time Series Analyses, 2000 and 2004NotesReferencesIndex
Daron R. Shaw (Author)
Daron R. Shaw is associate professor in the Department of Government at the University of Texas at Austin. He has worked on several political campaigns, including both Bush-Cheney presidential bids.