; Mobile Marketing
Learning Center
Plans & pricing Sign in
Sign Out

Mobile Marketing

VIEWS: 474 PAGES: 12

Toputop.com is a leading internet marketing company in India offering professional SEO services , search engine optimization services , Social Media Marketing Services. http://www.toputop.com

More Info
  • pg 1
									Mobile Marketing

Mobile Marketing
It is a kind of marketing, but using Mobile Phones. It is one of
the smartest ways of marketing.

Targeting right audience is the key in Mobile Marketing. Day
by day Smartphone are increasing this mobile marking is also
increasing with a significant growth.

As the mobile marketing is growing day by day iPhone usage is
also increasing with tons of apps. Services like iPhone App
Marketing is also increasing around the web.

Mobile Messages and their types:
•   Short Message Service (SMS)

•   Multimedia Messaging Service (MMS)

•   Bluetooth

•   WAP (Download Games ,Ring tones, Applications)

•   Audio Ads

Mobile Messages and their types:
Short Message Service (SMS)

It is called as text messaging. Sending short messages up to 144

Multimedia Messaging Service (MMS)

Sending messages which include multimedia images, audio,
video, rich text. With the increase of Smartphone like iPhone,
android these MMS messages are having great demand in

Mobile Messages and their types:
In future this growth will extend to video chat with the
advanced technologies like 3G.

It is a Rich Media with lot of potential market

In the below ways we can use mobile platform to promote a
product or service

• Text Messaging (SMS)
• Multimedia Messaging Service (MMS)
• Banner ad on mobile browsers

Advantages of using Mobile Marketing
• Instant Delivery and Instant Response: It is an instant delivery
sometimes customer will respond in minutes of time.

• Instant rewards: We can provide rewards instantly we can
grab the customer attention in no time.

• Latest information sharing: Information sharing is very ease
and sometimes it will be viral too.

• We can target right audience at right time

• Special Offers can be announced
How we can implement Mobile Marketing:
Build the Database: First we need to build the database of the
targeted customers.

Keep it simple: Our promotion, our message should be very
simple and direct to the customer.

Personalize: Personalize the message according to the target

How we can implement Mobile Marketing:
Be relevant: Always send some relevant message to the

Maintain time: Maintain right time to reach the customer rather
than in odd timings.

Make it viral Message: Send some viral messages rather than
ordinary one.

Future Advancements in Mobile Technology and
• Mobile TV

• Location Based Services

• Mobile Video Streaming

• Mobile payments

Mobile Marketing Process:
• Targeting Right Audience

• Creating a content and Concept for delivery

• Creating a Campaign by doing research on market

• Designing an Application and Building it

• Reporting

Finally by using a perfect mobile strategy
• We can Acquire Customer

• We can engage with Customer

• We can inform to the Customer

• We can connect with Customer

• We can Serve Customer

• We can Retain Customer

Mobile Marketing


To top