Selected Sources of Secondary Market Research Data Available at Bailey/Howe
BSAD 150 A/B and BSAD 305 A (Marketing Management), Fall 2007 Trina Magi, M.L.S., M.G.A., Library Associate Professor & Liaison to School of Business Administration You can find these and other sources of marketing information described on the Business Research Assistant Web site. -Go to the UVM Libraries home page (http://library.uvm.edu) -Click “Guides and Help” -Click “Subject Guides” -Click “Business Research Assistant” -Click “Marketing Information” and follow instructions on screen Market share reporter Where to Find It: Bailey/Howe Reference Stacks (1st Floor) Call Number: HF5415.2 .M336 Description: An annual compilation of market share data on companies, products, and services. Data are gleaned from reports, journals, and newspapers, and are organized by SIC code. Has several indexes to allow look-up by product, service, company name, brand name, and place name. American factfinder URL: http://factfinder.census.gov Description: Data from the U.S. Census Bureau. For demographic data, start with the section labeled "Fast Access to Information." For industry information, click "get data" under the heading "Economic Census" > Choose a tab for 1997 or 2002 Economic Census > click "Quick Reports." Gives number of establishments, employees, payroll, and sales for industries by state--organized by NAICS codes. Community sourcebook of zip code demographics Where to Find It: Bailey/Howe Reference Index Shelf (1st Floor) Call Number: HA203 .S66 Description: Organized by zip code, this source offers data about population; number of households; age, sex, and race distribution; income; home value; and indexes of spending potential. Also names the dominant consumer type for each zip code, along with number of firms, employees, and top industry. Who's buying series Where to Find It: Bailey/Howe Reference Stacks (1st Floor) Call Number: HF5415.3 .W46 Description: A series of reports providing consumer expenditure and demographic data in several product/service lines: travel, restaurants and carry-outs, pets, information products, health care, entertainment, and alcoholic beverages. Lifestyle market analyst Where to Find It: Bailey/Howe Reserves Desk (1st Floor) Call Number: HF5415.33 .U6 L54 Description: Powerful resource that combines demographic, geographic, and lifestyle information so you can identify who your customers are, where they are, their interests, and how to reach them. National consumer survey Where to Find It: Bailey/Howe Reference Computers (1st Floor) Call Number: Launch from desktop of library computers (Networked CD-ROM) Description: Extremely powerful and comprehensive database providing the characteristics of consumers who use various products/services and about the media that reach them.