SONY Social Networking Program Governance
Social Networking Council
Executive Sponsorship
CMO
•CIO •SVP CCOM •SVP Consumer Direct •VP Multi-Channel
• Drive SN Strategic Vision and ensure that SN strategy aligns with the corporate objectives • Escalate capital funding requests • Make final decisions on which projects should be initiated, continued, or aborted • Maintain ongoing role in decision-making, advising SN leads, and removing roadblocks • Train SN project teams
Membership: •CIO •SVP Corp Comm •SVP IT •SVP Sonystyle.com •VP Multi-Channel •VP Corp Marketing •Director Legal Meets Monthly
Core Social Networking Team
•Sr Manager Corporate Comm •Sr Manager IT •Social Networking Specialist •IT architect •Corp. Marketing, Web Services •Creative, Sonystyle.com •Corp. Marketing
Social Networking Advisory Team
• Provide guidance to project managers in areas of expertise • Develop compliance rules for engaging in SN • Identify, develop, and promote SN opportunities • Develop success measurement • Attend meetings with core team • Distribute SN Research within their Business/Functional unit Membership: • • • • Director Corp Marketing (brand guidelines) Director Service Manager Employee Comm. Manager Corporate Comm.
Multi-Channel Project Mngmt Office
• Project Tracking • Project Reporting • Project Integration • Resource Management • Project Team Support and Training
Social Networking Project Managers
• Execute Identified and sponsored SN projects • Monthly meetings with Core Team