Social Networking by for Dummies Social Networking by for Dummies

Social Networking by for Dummies Social Networking by for Dummies an idiots path to enlightenment a.k.a. the journey of katherine hoppe Ooooh... So pretty oooh... lots of content Social Networking by for Dummies SE Who?? Ut...oh Yikes!! Search Engine Optimization Build and Optimize your site for Search -Especially Google Oops!!! Me in the Ladies Room at TIA Et tu? Information & Contact Your Visit Shopping Airport Information Search results who we are Join Home Lesser Offenders used proper city names, but words that are not highly searched for Getting Here, places to stay Search Engine Optimization Research is Key Learn what users are searching for Google Analytics www.seobook.com http://tools.seobook.com/keyword-tools/seobook/index.php Search Engine Optimization Get as many “votes” as you can from your community and partners. Choose how you’re linked to No Click Here’s Title your page appropriately Title your photos and images Lets get real.... Time or Money? Spread the word tweets, blogs and what the wiki?? www.commoncraft.com/show Social Networking by for Dummies If you flick it, will they come? Hyatt Regency, Lake Tahoe 81% consulted videos or photo or property 75% of travelers watched video 70% of those watched YouTube Social Networking by for Dummies i Tube... we Tube... EVERYBODY YouTubes Videos = Organic SEO & FREE Traffic 23% of all video views come from searches on Google.com Video Strategy Generate & distribute positive video content for your business. Three options Hire professional firm influence user generated content Create your own Create your own videos Rich Media on a budget Flip Camcorder www.theflip.com $179 invest in professional editing SeaWorld Case Study SeaWorld Case Study SeaWorld Case Study Go figure - people still like maps Social Media & 3rd party reviews Create, Maintain & Support these sites: YouTube MySpace FaceBook Trip Advisor Don’t forget to Work with Brick & Mortar locations to make sure staff is promoting initiatives omg - NOW WHAT?!! Mobile Marketing Monthly mobile access to travel services grew 60% 7.1 Million people a month Source - Travel Ad Network, July 07 - July 08 Wake Up!! It is no longer acceptable to say this isn’t my audience It is no longer acceptable to say i don’t have this kind of time You cannot be an expert at everything Delegate if possible Staff Buy-In Pay an agency Easy does it Get Google analytics Research, Research, Research Title your pages appropriately Site Map - XML & in-site Directories - get listed Social - create accounts & add content Thank you!!! Katherine Hoppe Coos Bay - North Bend VCB kat@oregonsadventurecoast.com www.OregonsAdventureCoast.com