Case Study Assignment: Chapter 6 – Planning
Description of situation:
Longview State University located in a northern California town of 30,000 people. Past
time activities consist of parties and alcohol consumption through drinking games such as
beer pong which typically leads to binge drinking. Both Campus and City police have
reported a major rise in “disturbance” complaints, arrests for public drunkenness are up
1. Inform and educate students about the dangers of binge drinking.
2. Convince students to drink more responsibly.
3. Actually lower the number of arrest for public drunkenness.
Current Students at Longview State ages 18 – 24 living on or near campus.
1. Increase on campus awareness of the problem at hand.
2. Give students alternative non-alcoholic activities.
3. Increase awareness of health risks associated with drinking.
4. Altruism, getting the student leaders and faculty to become part of the solution,
Strategy 1. Increase on campus awareness of the problem at hand
Educate the students, faculty and staff on campus to understand the current
situation of binge drinking and the increase number of arrests through the uses of
pamphlets, multiple booths on campus, signs, flyers, and sidewalk chalk advertisement.
Pamphlets would not be like traditional ones; it will look like a postcard, similar to that
fraternities give out during rush week. It will contain a small amount of information
highlighting the key components of binge drink to 1) attempt to get the captive audience
involved and 2) have a web link for the active audience. The multiple booths on campus
would be an information source volunteer staffed by educated professionals within
professional local agencies of Alcohol awareness as well as have leaders on campus be
volunteer staff to attract students on campus to learn more about the situation and
solutions. The sidewalk is a space hardly ever used, the use of sidewalk chalk on
walkways to “advertise” is free space that everyone walking on campus will see. Placing
facts in brightly colored chalk will attract attention and cause walkers to read the written
message. Duplicating the chalk out line of a body as seen in a crime seen investigation
with facts inside will also spark interest as well as inform.
Strategy 2. Give students alternative activities
Because of the increased amount of parties alternative non-alcoholic events are
needed for students to. Hosting weekend activities like outside movie nights, a student
talent show, or a comedian with a short intro of why this is being put on with a brief
description of the seriousness of the situation. Additional activities include dodge ball,
broomball, root beer pong, ice cream socials, bowling, and scavenger hunts. Giving out
flyers with ideas and upcoming events in the area, places to see of interest like
amusement parks, movie theatres, comedy clubs, historical sites etc. Having the students
get actively involved in clubs that do things on the weekend like camping and rock
climbing. Have non-alcoholic events sponsored or co-sponsored by the ones who are
binge drinking, like fraternities. Gives a positive image to the fraternity, attracts people,
provides a fun alcohol free environment and takes away some of the biggest drinkers
away from drinking.
Strategy 3. Increase awareness of health risks associated with drinking
Many drinkers work out. Having advertisement, pamphlets, flyers in the student
fitness center educating on the health hazards that go along with dinking from different
diseases like: alcohol related liver disease, Heart Disease, Cancer, Pancreatitis to the
dangers with impaired judgment leading to unprotected sex resulting in a transmissions of
STD’s and unplanned pregnancy. May calorie minded people will be educated about the
caloric intake when drinking, what it is equal to in food how much one would have to do
to burn it off. Many more females are much more conscious of caloric intake and thus
this would be directed towards the females at the campus. Placing the educating material
where the college females are like in the sororities, the dorm bathrooms, the locker room
as well as the fitness center.
Strategy 4. Through altruism, having the student leaders and faculty become part of the
Through a presentation/work shop, have the leaders on campus understand they
were recruited/chosen to be part of the solution to educate their fellow schoolmates and
friends about the dangers of binge drinking and to convince the students to drink more
responsibly. Altruism is the natural desire to help others thus giving people the
responsibility/ opportunity/job to help other students this creates a sense of wellbeing in
them-selves and a want to help others. The benefits are not only are people being helped
but also the peopling helping is in turn helping themselves with the problem and the
solution. The student leaders that would be invited are: presidents of clubs, fraternities,
sororities, captains of the sports teams, editor of the student news paper, and other
recognized leaders on campus. People who complete presentation/work shop receive
special tee shirts.
Have it over a two-week period starting the second week of the beginning of the
fall semester. It was last 14 days and have 4 weekend events over 2 separate weekends.
Budget: have total of $5,000
Pamphlets 10,000 - $500
Crayola Crayon Shaped Sidewalk Chalk 10 at $5.00 each = $50
Signs (vinyl 2’ x 10’) 10 at $55 each = $550
Flyers: 500 at 10 cents page = $50
On campus booth: 2 at $100 each = $200
Strategy 2: Activities
Movie Night: $200
Talent Show: cash prices totaling $350
Dodge ball: $60
Ice cream social/game night: $250
Flyers for upcoming local events, 500 at 10 cents page = $50
Pamphlets 500 - $75
Flyers: 500 at 10 cents page = $50
Tee Shirts: 100 at $10.13 ea. = $1,013
Total for all 4 strategies: $3,398
Through the use of the 4 strategies and the many tactics used the students will be
educated on the dangers about binge drinking thus being convinced to drink more
responsibility and ultimately have a lower number of disturbances and arrests for public