COUNCIL OF GOVERNORS Meeting Date: 30 October 2007 Title: Membership Update after college visits Purpose: To update the Council on the current position regarding membership Summary: Membership recruitment – we are close to achieving the target of 10,000, with 9,895 members as at 22 October 2007 (including the members still to be loaded on the system). There is a lot of activity at present, with meetings with local colleges and other groups. A Careers event is being held at the Hospital on 1 November 2007. Recommendation: The CoG is requested to note the update on membership. Prepared by: Presented by: Sarah Waldron Sarah Waldron Membership Development Manager Membership Development Manager Membership recruitment: The format of the college visits is that I give a talk on the foundation trust and membership and I have arranged for Kim Kurani of Involve - Surrey young people’s service to give a talk on the effects of binge drinking, which is a real issue with the age group at the colleges. Kim was involved in the making of and appeared in a documentary on Channel Four earlier this year about the effects of binge drinking. The visits completed to date are: th Farnborough College of Technology 25 September: 200 new members th Tomlinscote College 27 September: 85 new members th Collingwood College 12 October: 102 new members th FCoT Cadets 16 October: 21 new members th th 6 Form College Farnborough 18 October: 67 new members Kings International College19th October: 44 new members Total of 519 new members aged 16 – 19 years th Farnborough Hill School – visit on 30 October target audience 30 Farnham College – date of visit is still to be confirmed, with a target audience over 400, of which 50 st are attending the careers event on 1 November. (Membership forms have been given to Julie Bates to arrange completion on the coach on the way to the hospital) th Staff members: 19 September I attended the Staff Benefits day in the Atrium and as a result we had 56 members of staff sign up as members of the foundation trust. I will be arranging a meeting with Kirsten Voss once the new personnel system is in place, as Kirsten can produce a list of Doctors who are not yet members. Also a campaign for staff who are not members will begin. Churn report Out of Number of members Public Catchment Staff Total 1 April 2007 6,757 536 1,977 9,270 Added 443 30 254 727 Deleted 94 44 208 346 22 October 2007 7,106 522 2,023 9,651 Members by Constituency 22-Oct-07 01-Apr-07 Bracknell Forest & Wokingham 484 467 Guildford 437 427 Hart 1,592 1,543 Rushmoor 1,882 1,733 Surrey Heath 1,862 1,703 Waverley 849 837 Out of Catchment 522 536 Admin 475 448 Medicine Elderly & Pharmacy 574 565 Not known 5 Pathology Radiology & Therapy 269 248 Surgery & Surgical Services 421 442 Women Children A&E 279 274 Membership Total 9,651 9,270 This number excludes 244 of the students, whose details still have to be loaded Other age groups I intend to focus on include parents of pre-school children. Initially I am working closely with the head of Brookside pre-school and will be attending a committee meeting of heads of local pre-schools, and my target audience will be young parents in the 20 – 30 age groups. This activity will start in November. I will also be targeting health clubs, recreation centres, golf clubs etc, again trying to target the 20 – 30 age group. The on line application form is now live and we have already received 9 applications. st The careers event, “A Taste of Frimley” is taking place on 1 November. This is going to be a fantastic event! Gareth Beynon, Consultant Obstetrics and Gynaecology, has put the agenda together. The event will start at 5.00pm and end at 8.30pm. The event has proved so popular with students on health related courses that we have 114 student st names for 1 November and a second list for a second event with 60 names on already! Membership retention programme: I am looking at ways of rewarding our members, to encourage them to stay members, such as extending the discounts local businesses have granted to staff to members (examples would be discounts at local hairdressers, Halfords, local restaurants etc). I strongly believe that this is a real win:win situation and can only encourage our members to stay as members. A cheese and wine event for public and staff members is also in the process of being arranged. I am working very closely with a local supermarket and trying to encourage them to sponsor this event. The staff event will be held in the atrium, and I am still negotiating a venue for the public event. These events will be held at the end of January, early February 2008. In April 2008 Mary Dunne and I will be arranging a Health event that will be held here at the hospital.
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